China kicks off ultralong bond sale to support economy: on.wsj.com/4bgifK3

White bottle w/ red cap: looks like a bottle of lighter fluid. ....which it pretty much is.

Bruh this thing is packaged in an engine oil bottle.

My mom bought some shares of Moutai back in 2007 when it was one of the most expensive stocks on the Chinese stock market at around 80 CNY, it went down 20% over a week, as soon as it went back up to 90 CNY, she sold them immediately feeling a sense of relief and swore to never buy its stock again. Then it soared up ever since to about 2500 CNY with handsome dividends each quarter. She regrets it everyday.

As a Chinese I can tell ya, this ‘moutai’ liquor is commonly used as gifts for the social status it carries. The actual taste doesn’t matter much and most people who have it would rather display the bottle on their wine rack than drink it. Genius marketing from the brand though.

From the bottle, I assumed that this was something to pour into my car. I'm still not convinced that it isn't.

Are bluds really paying $350 for a bottle of straight ethanol 💀

That’s insane! 350$ is wild! But what foreigners don’t understand is that 1.4b people means you don’t need a foreign audience

Never put this one and bleach close together 💀

As a person live in PRC. I can tell you why. Its market price strategy is similar to Rolex and even better. It’s hard to get a retail priced bottle (200 usd), but if you get one, you can sell to liquor deal for 350 usd right away. And most of ppl cannot get the retail price ones, and you can only buy market price ones from dealer for 450 usd. And the price is quite fixed, no huge fluctuations. As a product like this, no one care its value. They care about the superior price only, and purchase it as a conspicuous goods or luxury gift🙃 I knows it’s hyper overpriced, so I only consume Italian wines in China 😁 I hope my English make sense, cuz it’s my second language

Moutai is like the birkins of the handbag market. WSJ did not mention the resale values of these bottles, the secondary market, etc, which is arguably one of the most important aspects that make Moutai interesting. Because they control the supply, it is hard to get these bottles from the company directly at retail prices and generally people buy from resellers which charge a premium. The prices you pay for one bottle are generally at least double the retail price. It has a stable and ever growing secondary market prices. You buy a box of Moutai and give it to someone, he/she can sell it for the same prices, if not more, in 1, 2, 10 years. It is a commodity, a store of currency, you name it. Kind like gold for the Chinese. Chinese people don't talk about important business on the dinner table if there is no Moutai on the table, quite literally. SO it is not "firewater" more like "goldwater" if you understand the culture. Moutai is a symbol of status and respect for your guests. Imagine the demand by imagining how many important business dinners happening every day in China. It is hardly a bottle of alcohol. It is a ticket that sells for at least double its retail prices if you want to play the game. It is possibly one of the most well known brand in world if you take Chinese population into account. I do not know one single Chinese person that does not know what Moutai is. Why would anyone in his/her 20s buy Moutai branded and flavored latte or icecream and show it on social media? Would you buy Dom Periognon flaovred latte? Would everyone on social media buy Opus One flavored icecream and post about it? Maybe people who appreciate Dom and Opus would. But the whole generation of young Chinese would know and try Moutai flavored products. Let that sink in. The attention the brand commands in all generations of the Chinese society is simply unprecedented. Also, it does not taste like ethanol. It is actually quite smooth. WSJ's description "ethanol" is misleading for people who have not had experiences with Chinese liquor. Moutai is strong and smooth. There are vodkas/wines/tequila that taste like alcohol and ones that taste smooth. Expensive wine bottles, thousands of dollars per bottle. Now why do people pay for those for the same percentage of alcohol? Yea. it is smoother, but is the smoothness worth $1000? I find it funny how people talk the taste/packaging of Moutai and find it not worth the money. Is it about the taste or the packaging tho? Buy i do agree that the bottle looks cheap if you do not know what Moutai is. lol. But if you know you know.

Moutai is not just an alcoholic beverage, but also a representation of affluence.

That was my dads favorite liquor back in the 90s. Used to cost about $20 per bottle. Price has since skyrocketed. It's insane

been drinking it for 20 years (European working in Chinese construction) only the last 3 years I start to enjoy it

$295bn??? They can literally pay Malaysian national debt

I lived in China for 2 years in the early 2010s and I have to say, a lot of liquor there tastes pretty crude like Moutai. However, it's that crude taste that makes you really feel alive haha!

Insane price! here i thought Jonny Walker was expensive..

There are three types of Chinese liquor: light aroma, strong aroma, and saucy aroma. I'd recommend any beginner to start light aroma type because the taste is refreshing and pleasant. Maotai, however, is a saucy aroma type of liquor, the type that has the strongest flavor. It's not easy to get into and is definitely an acquired taste.

Finding genuine moutai is tricky, with so many counterfeits around the market.

Great Info! 🥂 from NYC.

Definitely seen this in the automotive section. Looks like a bottle of octance booster or injector cleaner.

Fascinating! Never knew Moutai existed.

In Trinidad and Tobago we have a drink called puncheon which is 75% alcohol… this is the real fire water 🔥

I prefer Sichaun wuliangye Baijiu 四川白酒五粮液. Its more akin to US version of spiced rum. But it can also be kind of expensive. I really wish more people would bring attention to chines alcohol industry and artistry. I think almost all everyone knows is Baijiu and of course Chinas famous Tsingtao beer.

Do you need a mod to process the bodies into parts? Or does the contraptions DLC include this?

For anybody who's never tried this, it is the most revolting, vomit inducing, impossible to drink alcohol you will ever have in your life. It tastes like hand sanitizer and spoiled milk.

The cost per bottle to produce is most likely around $2.

yeah baby now I want to try it.

Basically it just a lighter fluid 😂 But the brand itself is like a "Chinese champagne"

It's look like my toilet cleaner bottle😅

As a Chinese, I can tell you that Moutai is popular because you can use it for everything. Getting drunk, molotov cocktail, car engine, mouth wash, hair regrowth, and appendage enhancer.

This is 🔥 🔥 🔥

Is the graph shown at 0:25 tilted? If not, how can time (along x-axis) flow backwards?

Didn't think it tasted good when I tried it

Unbelievable to say I’ve never heard of it.

When they deliver this to the global market, it's prudent for them to change the packaging!

I was in Shanghai and I had the moutai flavored Luckin coffee. It's very strong, not worth the price.. but since I was a new customer, I got the order for half off for around 19.

Is it better than Techron?

🔥 Moutai 🔥 Helps u escape ur harsh economic reality better than Apple Vision Pro.

2021 ? I wonder which desperate time we need some liquor/alcohol to pass our boredom time ? Ohhhh, Covid 😂

Seen these in my local Asian market, love using it for lighting charcoal.....and that's about it.

Pro tip for those on a budget: Buy a bottle of ethanol and dilute it in water.

It actually doesn't taste good. It was for the longest time best known as a bribe gift, given to government officials and company higher ups to grease the wheel. The more expensive ones are mainly for collecting and display.

I had no idea it was so valuable. Growing up I would see the adults drink this at every dinner gathering. It smelled really strong but good. The taste I have no idea haha.

I gave some to my Texan friend and he immediately started singing Revolutionary opera

is it a joke🤣😆it's look like toilet cleaner to me.

Gonna pop one of these in the club with the boys

6:24 I would love to see a photoshop of that into “F**kin coffee”

Looks interesting, I'd like to try it.

Good to know informative info

As an American; Red cap, white bottle? Plastic bottle!? Yeah no thanks kingsford 😂

Gotta say the design is now pretty iconic.

I took it for the first time a few months ago and I fell in love with it immediately. It is so flavorful……and strong. Sip it. I was in China recently and i took the opportunity to buy 2 bottles.

Bottle looks like some illegal bug spray 😂

Bruh.... just get a glass bottle for your MVP brand , thats an acid cleaner bottle.

I like how they go from talking about how rare and hard to make Moutai is, to showing the biggest company working with a Chinese fast food enterprise It's like someone telling you that Diamonds are a safe investment and then taking you to go see that Diamond slaver from Blood Diamond and getting $400k worth of Diamonds for some guns and "da big plasma screen TV"

I had a friend buy me a bottle once. It tastes like paint thinner.

I like Wu Liang Ye

that's higher than the MSRP for pappy van winkle :o

👀🤔 amazing. 6 ml glass . .🔥🔥🔥

Never heard of it

🔥 VIDEO ON $MOUTAI 🥂 SHOUT OUT WSJ! 🥳

Moutai is really a drinkable Molotov cocktail in a bottle, quite literally 'firewater' in taste, and an expensive one too... :)))

My buddy and I drank a bottle of Moutai a couple years ago during Christmas. I just woke up....

A bottle could cost WHAT?!!? I'm lost... How??

I've heard from overseas Chinese nationals that the biggest problem with Moutai is its quality control. The quality of the liquor can vary quite a bit from bottle to bottle.

I like how the bottle makes it look like its some type of liquid for your car engine, great design...

30 years ago, i was in grade 1 in china. A classmate bought and drank a tiny bottle of moutai in class. It definitely wasn't that expensive if a 6yr old was able to afford it on his picket change. Yes, he was the problem kid in class. It was my first time seeing alcohol at school, so the memory stuck.

Firstly , I don't dirnk Secondly, AINT NO WAY i'm buying something in a red and white bottle that "tastes like ethanol" sounds terrible to me

It’s definitely an acquired taste, much like most liquors are. The only drink I remember enjoying the first time I sipped it was Johnny Walker Blue Label. Chinese Bajius like Moutai take much more “getting used to” since the complexities in their taste dwarfs usual liquors. You’re getting licorice, soy sauce, chili pepper, and who knows what other tones in there.

I saw this in space force series :)

Looks like drain o.

the only reason is, moutai is a common hard currency in the world of nepotism and kleptocracy

One of few rare companies that focus on quality in China

How is it not well recognizable like Shochu? Moutai is very underrated

they should learn from how south koreans exported soju, south koreans reduced the content of alcohol in soju to make it more palatable to the consumers, especially the young ones who just learn to drink. Moutai could release a lite version to chase younger consumers and maybe foreign ones too.

A business deal is not complete until all parties take a drink of moutai. Love this stuff.

I didn’t know that STP was also something people drank….nice bottle….

My grandfather used to drink this in the 90’s. I was a pre-teen and tried some, haven’t had any since…

my year salary for alcohol bottle, okay lets go. yeah it will fail in world market. it will be stocked forever.

Impressive, Moutai really is a powerhouse! 🥃

It is packaged like a drain cleaner, and tastes like one too.

Sounds like a wild buzz.

it's very disingenuous to draw a comparison between moutai village gdp per capita and the US gdp per capita as a whole. it would only be more apples:apples to use a specific high gdp city like midland texas

Dove soap chocolate?

This moutai I fear is like Hong Kong, a metaphor of how things are so overpriced without any real quality,like the housing, Michelin restaurant, education, supermarket, job, etc. things are just getting expensive bud by people who has money but no sense of judgement but trying to spend to compensate the inhumane work conditions. That’s my view

Should see how different they act with a heating pad under the outworld. They go from casual stroll to sprinting constantly around their ideal 80-90f temps

How much did this company pay WSJ for the advertisement? It’s too obvious.

I am disappointed with this video. WSJ used to produce high quality videos but this one messed up the currency .... it is thousands of chinese yuan not dollars / per bottle.... 0:05

Some imformation I heard that was there are some differences between the domestic version and export version. In combination with the Maotai my friend brought back from England，as a native chinese the taste I can admit that was not good and lack of some essential favour like the scent of sorghum and the alcohol content wasn't high enough ，so that would influence the taste and odour. That depends on your favour but from my perspective，I strongly recommend to buy a native product and the culture of dinking is a little bit different between western culture . Sipping it and smelling it before you drink😊

I tripped down a flight of stairs and pass out until next morning because of this.

I love how they say these companies in China on top, but nobody heard of them

The taste of Moutai is indicative of traditional Chinese culture and history. Remember China was a nation of tough blue collar workers. Current ruling party was born out of peasant farming villages and were not cultured sophisticated aristocrats. As such the taste profile of their national liquor is earthy, strong, fiery.

At that price, that bottle better be ceramic.

Reminds me of idiotracy when they started using the drink for growing crops

It looks like paint thinner.

They tastes very smooth

I'm happy I made it home after drinking this one night on the coast of the south china sea. It feels a lot different than alcohol, but then again I am usually a beer drinker.

China should stop producing EVs, batteries or solar panels and focus on making Maotai. Therefore Uncle Sam will be happy with you China man

I've never seen these bottles in my country.