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For many years, France and Japan were regarded as the global cosmetics industry's leaders. South Korea, on the other hand, has recently joined their ranks, becoming renowned for its beauty products and bringing its own brand of innovation and quality to the market.
Korean beauty products are now highly in demand all over the world.
In addition to electronics and cars, beauty products are one of the Korea’s biggest exports. In fact, United States is the second-largest importer of South Korean cosmetics after China. While France is the top importer of Korean cosmetics in Europe with 35%, followed by the United Kingdom (16 %), and Germany (9 %).
So…
How did Korean beauty products become so popular?
What’s fueling the exponential rise of South Korean Beauty Products. What’s the role of K-pop and K-dramas on the K-beauty Industry? And if there is any environmental cost involved in such a rapid growth of K-beauty products?
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