this is exactly how I drag my 30 words knowledge to 300 words essay into examinations

Why is Domino's so successful in India? Simple answer - Cheese Burst

1Thing I learned from the comments. 1. Cheesy Burst

I think bigger reason is that Domino's has managed to keep prices much lower in comparison to Pizza hut...

Video could have been shorter. Same information was repeated multiple times

I learned 2 things today: 1. There was and Indian Pizza War 2. Domino’s won it

He had 5 points which he dragged on for 13 minutes.

Damn never even heard of papa johns in mumbai!😂

Yes, I understand Dominoes is doing well. But more important question: when will Dominoes bring the Chicken Tikka Masala pizza to the USA?

I've lived in Europe, India and now in the US. Man the Indian domino pizzas really is awesome!

4:51, wait soo China which is part of Asia had more sales than Asia?...that doesn't make sense

tbh, Pizza hut tastes better than Domino's in a lot of ways, yet I almost never go to pizza hut. I simply order online and Pizza hut doesn't have a store near my house to service my area.

A perfect example of 'Think global, act local', imo.

Dominos has cheese burst, while pizza hut feels like expensive oily bread. That's the only reason, nothing else matters.

Indian here. I order Domino's only because of the 'Cheese Burst Crust'. Lol.

That's how I write a 20 marks question's answer with my 5 minutes study and 1 paragraph knowledge 😂

Why is dominoes preferred?? Real Ans: *P I Z Z A M A N I A* (good Pizzas within 100 rs)

I believe that they followed a somewhat similar approach as McDonald’s. Localise your menus to suit the Indian requirements at a minimal price. But one thing you guys failed to mention is that Dominos also partnered up with food delivery apps such as Swiggy and Zomato which have boosted their revenues through various discount offers and user friendly interface which Dominos’s own app fails to offer.

Finally, one success story from CNBC after continues failure stories...

Dominos 1 small pizza : 1rs Pizza Hut 1 small pizza :1.2rs Papa John's 1 small pizza : 99999rs

My Indian colleagues pull out their own homemade food even when we meet in restaurants 😂

The only reason for dominos success would be 30 mins delivery where you hardly get an ambulance at the same time. Edit: And also we love pizzas 🍕

1:24 that's a wrong map my friend

did the narrator just get braces or something? sounds like he's trying hard (but failing) to enunciate words lol

In India a lot of people associate products with brands. Detergent is called Tide/Surf almost unanimously, off road vehicles are called Jeeps, the same goes for pizza among a significant number of people, it’s crazy to see how they’ve penetrated such an alien market.

They Forgot the main factor that contributed to their success. Paresh Rawal in the Domino's tv commercials.

Today in india, pizza has almost become an Indian delicacy. Almost everybody loves it. Just like cake (which is a foreign delicacy as well), today indians are preparing pizza at home. It's the most famous among people below 40. Surprisingly you find very less competition and dominoz happily enjoy a huge market share. Whereever I go, I find a dominoz shop nearby and it becomes a very easy choice.

Now a days oven story is picking up in India...Their pizzas even though costlier are more tasty compared to Dominos

1:24 wrong map Gilgit baltistan is part of former princely state of Jammu and Kashmir whose king acceded to India.

no views. just drag India and voila!!!!!

The most repetitive video i've watched in a long time.

Dominos opened in my small border town of Ferozepur, Punjab in 2016-17 which is a great deal as it shows how much deep dominos is going and outcomes show it is being loved by people as a result.

God, just say that this video is sponsored by Dominos.

Domino's is definitely an aspirational brand for a lot of middle and lower middle class Indians. Their fast and efficient delivery network is probably the best in food delivery. Growing up, I remember the Paresh Rawal ads of Tana na na dhi, oo Pizza aaye free because he orders a pizza when it's raining and expects it to be delayed by 30+ minutes thereby getting it for free. Through these strategies they have definitely reached the Indian consumer's conscious. Pizza is synonymous with Domino's in India. While I was studying in Uttarakhand, I used to go to Rishikesh quite often and guess what, there was a Domino's there too. Dehradun, a smallish city by Indian standards had 4 Domino's and people were willing to travel upto 45 minutes to eat pizza at Domino's because they knew the quality was assured. I think they have done fantastically in the Indian market, where a lot of fast food giants have struggled. Me and my friends often talk about how Jubiliant's [the parent company of Domino's] share price just keeps going up and up. A lot of companies don't realise this but India is an especially difficult market to crack and Domino's has done it.

Momos have more money then any other fastfood in India.🤣🤣 They are hitting wrong market.

they forgot the most important factor: that one scene in Hera Pheri

I have had Domino's in 4 completely different countries and I must say *adaptability* is the biggest reason for success. US - Full of meat options, Europe - so many cheese varieties, China - sea food varieties, India - veggie options even festival specific when people are fasting. Also as highlighted, Indians eat a varieties of bread and don't mind cheese. Good video, though could have researched more.

*Me at **0:00* _"Oh let's watch how some Westerners reject Indian development and checkout some slums that I haven't seen anywhere yet"_

I live in India and I liked the hospitality of the Domino's (either you go to the restaurant or order online), I think that is a another reason why Domino's won this battle.

*How Many Still Remember "Sbarro" Italy Pizza Brand*

Seriously who would prefer to have pizza, when you have the most delicious authentic Indian food there..

I have learned that there are 430 pizza hut restaurants in India.

No one: CNBC at 9:24: *Smart Bombs are cheaper option than personal computers* in the captions.

Pizza corner was tbh super yum! Especially the Conizza. Sad that it’s gone.

But they don't give free pizza when they are more than 30 minutes late.

I feel like ordering a cheese burst pizza right now but can't due to the imposed lockdown 😭😭😭🍕🍕🍕🍕

Adding my 2 cents. Domino's is popular because of following reasons. 1. Lot of marketing and advertisement in the initial days 2. Use of local ingredients and Development of localised tastes suitable to local pallette 3. Lot of veg options keeping vegetarian people of India and including those vegetables 4. Lot of spicy, cheesy and interesting combos rather than dull & blunt & dry flavour of Pizza Hut 5. Low price compared to Pizza Hut 6. 30 Mins quick delivery promised 7. Lot of small & medium stores accessible from any nearyby location by expansion The delivery app that you mentioned is Swiggy and Zomato, that is recent phenomenon available for all restaurants including pizza hut. However at the beginning Domino's had a dedicated call center number for ordering pizza from home which made it accessible and easy for everyone. So people started to consider it as a popular tasty fast food rather than proper restaurant dining or meal

I guess I wasnt the only one who noticed some info was repeated more than once. lol

You missed domino's train delivery, it is a great idea because now one can expect same quality food even on the go.

After 6th minute, looks like the video started again!! haha

I'm from Eastern part of India. I never heard of papa jhon. And Dominos is delivering under 20 mins now. They are doing it right now in Kolkata. I atleast know 3 Domino's stores in the radius of 2km but one pizza hut store

Great video.Btw I didn't know Papa John's was in India😊I live on the west coast of India but I never saw it

In India Pizza means Dominoz .

They succeeded because they made delicious pizzas among the chains and people loved it. Simple.

Domino's took over McDonald's outlets established by Vikram Bakshi, the then McDonald's partner for North and East before McDonald's terminated the contacts between them which forced Mr Bakshi to rebrand all the outlets. Domino's had a wonderful opportunity and they took it.

Someone with little information had a deadline to meet. So exists this video.

I feel like ordering a large pizza after seeing this 😛

Now i am feeling like ordering pizza. Why do you post it at dinner time?

Watching these while eating a domino's pizza

This is how I extend my essay.

1:24 @cnbc I would like you to correct your map that POK area is considered a part of India by GOI. Kindly correct it before anyone initiates a leagl action against you 😄

No views and 3 likes KZfaq: Ill ignore that

i live in a very small town and theres still a dominoes here so i just grew to like dominoes the best

They also captured the market well with their Buy one Get one offers when Pizza Hut was too expensive and it resonated well with the Next Gen.

The delivery infrastructure they've built in India has huge value! 🍕 A great move from here would be to platformize their delivery network and allow third party producers to deliver through Domino's. They've beat Pizza Hut and Papa John's in India, they should target delivery as a whole and consider platforms like Uber Eats their competition moving forward. 🤔

In a proper documentary, the background music is interspersed with the commentary.

5:57 yoooooo I live literally a few meters from that Hong's kitchen the exact same restaurant.

why do i feel like this is an ad for dominos , he mentioned number of dominos stores at least 5 times

1:56 LOL you know this is not true...

IN SPITE OF MAXIMUM MILLENNIALS IN OUR COUNTRY INDIA; TWO MAIN REASONS ANY PIZZA COMPANY WONT SELL PRODUCT IN RATIO WITH POPULATION IS : 1- WE DO PREFER HEALTHY FOOD LIKE VEGETABLES AND GROCERY ITEMS LIKE PULSES, WHEAT, RICE, ETC WHICH ARE VERY CHEAPLY AVAILABLE TO US THAN USA , THANKS TO OUR BELOVED FARMERS. 2- PIZZA IN INDIA IS VERY EXPENSIVE THAN USA AND OTHER FOREIGN NATIONS. FOR COMPARISON TO UNDERSTAND PRICE RATIO IN BETWEEN INDIA & USA FOOD PRODUCTS PLEASE REFER BELOW; PRICE IN % ---- PIZZA ---- ORGANIC HEALTHY FOOD GROCERY ITEMS INDIA ---- 80% ---- 20% USA ---- 20%. ---- 80% DUE TO REVERSE PRICE GAP YOU CAN SEE THE MARKET SHARE DIFFERENCE BETWEEN INDIA (1.5 BILLION $) & USA (46.7 BILLION $).

When I was a kid there is an Ad running on TV Showing cheese spreading from pizza and it looks so good and yummy, My point is, what I think is dominos made very very good Ads that they just subconsciously made a place in our mind.

Why does it feel like i just watched a 13 Minute Dominos Ad...😅

It's also available in my grandma's village in Bihar

Bangalore best pizza are from local shops and some chains like ovenstory etc. Dominos is the place we go when nothing else is available as some Dominos shops in Bangalore are open till 2AM.

A Perfect news story pull up, to cover up, the news of Dominos delivery staff at South Delhi area tested positive for covid19. What a moral support. Keep it up

Omg CNBC show India in good way now I can die peacefully

1:23 When the hell will you put correct map of India? Are u nuts, CNBC?? P.S. You can face legal action in India for wrong maps

Dominoes has a strong advertisement game going on !

5:56 That store is basically in front of my house

I'm sorry how many stores does domino's have and across how many cities?

1. I call and they know my name and address. They know my previous orders. I just have to say repeat. 2. I can click few buttons and order it through food delivery apps without fault or fail. 3. Guarantee of delivery within 30 minutes. 4. Oregano seasoning (we all stash the packets to add into Maggi) 5. Its actually good and more or less consistent quality.

That dude just said pupa John's instead of Papa Johns 😂😂

The Domino's store in my city is shut since the first lockdown in India.

Rural areas?

this video had literally everything except HOW domino's won India's pizza wars

1:25 wrong map

They are expert than me who can write whole essay on few words knowledge

Next time please lay out some statistics like the number of stores for each brand. Thank you!

Domination!!!

M Indian, but where is Papa John's in India.🙄

Why would they keep on repeating the number of restaurants throughout the entire video?

watching this during Corona times and now I have a craving to eat a Pizza

It is extremely hard to find local pizzerias that can even match the subpar quality of Domino's even if you pay premium to the local "freshly" made pizza. Almost all my local pizzerias are good awful and take cost cutting to new levels. The inconsistency in taste is abysmal to say the least at least with Domino's I know what I am about to be served.

You guys included Spain in Latin America 🤣🤣🤣🤣 Someone fail history haha

When you are high you are like WTF why i am hearing same things in different voices

Man I love this reporter such a great man can anyone Tell me his name and his contacts

Firstly dominos pizzas are much affordable than Pizza Hut. Secondly, I am pretty sure that they will get more success if they tap into vegan pizza options. India has a huge potential for vegan businesses, considering 30% are vegetarian, and most non-vegetarians eat meat only 2-3 times a week. Many consumers are inclining towards plant-based options.

Domino's isn't quite popular in Malaysia. It tastes completely different from the ones in the U.S as they are owned by a different company so they changed all the ingredients.

Me watching this video how Domino's won in India in a Domino's outlet waiting for my pizza 🍕

in the greater seattle are we have a few small places that make pizzas with the indian ingredients. on the rare occasion i eat a pizza that is what i am going for.