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Recently, Taco Bell announced a new, limited edition cereal based off its signature Cinnamon Twists. And this new Cinnamon Twist cereal is part of a string of fast food and quick-service restaurant branded cereals that have sprung up in North America over the past decade or so. We’ve also seen Cinnabon cereal, Krispy Kreme cereal, Wendy’s Frosty Chocolatey Cereal, IHOP Mini Pancake Cereal, Dunkin’ Caramel Macchiato and Mocha Latte cereal, and Tim Hortons Timbits cereal. So why are fast food brands ending up in our cereal bowls? And where does this concept come from? This is the story of Ralston Purina’s Dunkin’ Donuts Cereal.
Sources:
“’Sun Never Sets’ on Dunkin’ Donuts,” The Daily Oklahoman, Apr 17, 1981
“Sugar Content Turns Off Panel,” Janice Okun, The Buffalo News, Dec 19, 1981
“Cereal Makers Put Spotlight Back on Kids,” Scripps Howard News Service, Daily Record, Jul 31, 1983
“Dorchester Kid Who Made Good,” The Boston Globe, Sep 11, 1983
Advertising Age Yearbook, 1984
“Franchise Group Grew to Dollars from Donuts,” Sal Vittolino, Fort Lauderdale News, Jan 28, 1985
“Ralston Introduces a Hole New Cereal,” Jerri Stroud, St. Louis Post-Dispatch, Oct 17, 1988
“Autumn Brings Season for Fresh Cauliflower,” Brooks Tish, The Idaho Statesman, Oct 19, 1988
“Doughnuts to Dollars, and Now a Takeover Target,” Jane Fitz Simon, Boston Globe via The Philadelphia Inquirer, Apr 22, 1989
“Ralston Hopes for Marketing Hit with Barbie Cereal,” Anna Byrd David, Scripps Howard News Service via Simi Vally Star, Oct 22, 1989
“Holy Sugar Bowl Batman, It’s Cereal,” Karen Benezra, Mount Vernon Argus, Dec 3, 1989
“Breakfast Battle,” Jerri Stroud, St. Louis Post-Dispatch, Jul 28, 1991
Marketing Management, Peter R. Dickson, 1997
Strategic Marketing Problems: Cases and Comments, Roger A. Kerin, Robert Allen Peterson, 1998
Marketing, Michael J. Etzel, Bruce J. Walker, William J. Stanton, 2007
“Wendy’s Is Extending Its Presence In The Grocery Aisle With A Kellogg’s Cereal Launch. Here’s Why,” Alicia Kelso, Forbes, Oct 8, 2021