Capri Sun was the definition of "liquid cool" for American kids in the 1990s. But when it first debuted in the U.S., its distributor wasn't sure if consumers would try something so weird as juice in a pouch. This is the story of how Capri Sun when from a strange novelty to an iconic kids' drink.
Sources:
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“Foil Pouch Fruit Drink Available in Madison,” The Capital Times, Mar 10, 1982
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“Kraft Heinz is Announcing a Voluntary Recall of Capri Sun Wild Cherry Flavored Juice Drink Blend Beverages Due to Potential for Chemical Contaminants,” FDA, Aug 12, 2022
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“Capri Sun Goes Beyond the Pouch: Launches New Multi-Serve Format with 32 Pouches’ Worth of Classic Fruit Punch Flavor,” Kraft Heniz press release, May 15, 2024