How FIFA lost their video game franchise
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In 2023, the most popular sports video game franchise in the world had to change its name. FIFA, as it was known, became EA FC.
What began simply as a negotiating position in a licensing dispute, turned into one of the costliest decisions in the history of football.
James Montague explains, illustrated by Craig Silcock.
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#FIFA #FC24 #EAFC
@itsmalk5970 14 күн бұрын
Seeing EA as the less greedy company is mind boggling. 😂
@Rustylad12 14 күн бұрын
Moral of the video.
@sanchit404 14 күн бұрын
It's very rare when EA is lesser of the two evils
@Tomoyo_Sayomura 14 күн бұрын
when EA are the good guys in a story, this is truly a messed up situation we are in.
@LordMarps 14 күн бұрын
That FIFA thought they were going to out-greed EA is absolutely wild
@arshavindrameh32 14 күн бұрын
Don’t understand the greediness of FIFA they always want more,more and even more
@xiaogu00fa 14 күн бұрын
It's not only about greediness, FIFA overestimated the importance of its name.
@gustavodias4879 14 күн бұрын
Meanwhile, Football Manager goes on silently as the best of them all.
@saicharand7765 14 күн бұрын
EA and FIFA deserve each other
@BoostlessJoe 14 күн бұрын
the best part is that if FIFA had asked for a 5 or 10% increase on their existing deal, EA would have probably accepted
@shesh32 14 күн бұрын
3:25
@somethinglikethat2176 14 күн бұрын
I would have loved to be a fly on the wall as Gianni Infantino found out that games can't be made in a few months.
@10Zenil 14 күн бұрын
Football Manager is where the good stuff is at. FIFA turned to garbage ever since they added cards and made it into a gambling app rather than a fun football game it was before
@buscadiamantes1232 14 күн бұрын
I disagree with the statement that says the difference between PES and FIFA came in 2008.
@q.veyane5388 14 күн бұрын
Infantino is a pure politician he just says things to please. Things that aren't practical at all, look at the nonsense he done with the world cup 42 teams honestly. The world cup is a free for all as for EA well....
@MauriceGucci 14 күн бұрын
Imagine having zero leverage, getting hundreds of millions essentially for free and ruining the deal because you want more free money.
@TheSunMoon 14 күн бұрын
EA vs FIFA is like the Wrestlemania main event to determine who's the biggest greedy bustard😂
@kwazilucas 14 күн бұрын
20 billion dollars is bottomless money
@Dionach 14 күн бұрын
It's wild that FIFA (the organization) thought they had a strong position to bargain from. Most average people wouldn't know who they were without the video game named after them
@NanobanaKinako 14 күн бұрын
I rather play FIFA 14 than FC 24 and just download a mod to replace generic teams with licensed ones.