Greenfish, a Cape Town-based family-run fishing business, was founded by Ryan Nienaber in 2010. Their mission extends beyond delivering fresh seafood; they aim to educate South Africans about their food. They provide transparent information on the source and ecological impact of each catch, along with nutritional data. Greenfish's availability changes daily, offering either fish they caught one by one, or responsibly sourced seafood gathered from their local partners. They also share detailed recipes to encourage culinary experimentation.
Ryan's lifelong passion for fishing led him to this venture. His journey began as a teenager, catching fish for pocket money, and evolved into a career. Greenfish's adaptation during the COVID-19 pandemic shifted their focus from restaurants to home consumers. Their commitment to sustainability and quality makes them exceptional in the industry, empowering South Africans to make healthier and more sustainable food choices.