The Ashley/Bruce era was a real sh*t show. Absolutely no professionalism from those above while it's been proven that some of the players do care and are capable. Cannot have been happier since the takeover. What a man Eddie Howe is!

There is still a lot of "deadwood" in our squad that will free up quite a bit in wages when moved on. Ashley had a habit of sticking bang average players on bumper contracts for some reason. I also think the new fanzone will produce a lot of revenue directly to the clubs pockets with fans wanting to go for the build up atmosphere. Fingers crossed on the plans for the St James expansion as well. FFP is obviously a hurdle but one that I'm confident we can get past.

Remember that commercial revenue will be increasing on a regular basis. They will like stagger ending dates of commercial contracts to ensure they are continually increasing the pressure for larger commercial deals as they negotiate new contracts.

Financial “fair play” is such a misnomer… how is it fair play that some clubs are allowed to spend 100s of millions more than others, regardless of whether the clubs can afford it. These rules are in place for only one reason, to protect the classically large clubs who have a lot of influence.

FFP is in place merely to keep the “big clubs” ahead of the game. If season after season my club earns more and can spend more (through being successful on the field) how can anyone ever catch up? It’s a total con

Hendrick and Fraser to SA in £200m deal.

Newcastle are on the Rise! 📈🌟

Thanks for breaking that down. It’s difficult to understand the limitations of what Newcastle can spend due to FFP. Please make more videos with Newcastle content as the analysis is always on point!

Great video mate, very interesting👏

This is a great video and really bloody clear! Thank you. I've just sort off switched off everytime FFP is mentioned in the media but now I have a chance to understand what they are on about

Idk where you popped out from but you are one of the best football channels on here And your a geordie!

Another great video. Excellent content

The commercial revenue not even flatlining but regressing is one of the many, many negatives of Ashley’s tenure that that doesn’t get enough column inches. Once it’s stacked up alongside the growth for other clubs over that awful 14 years, and analysed in the context of the relative positions before his arrival, it’s really scary. It clashes with the ‘great businessman’ narrative as it was so short-sighted to put no effort into it and to create such a toxic brand that faltered so badly whilst others were seeing exponential growth in that key revenue stream. There’s so much more to loathe; the lack of infrastructural investment (also short-sighted) and the stripping of key departments down to the bone being up there too. But it’s just a such a lazy uniformed argument to say that the club was in a good position in terms of FFP because of his frugality. It’s a half truth. It has strengthened our position in terms of FFP to some degree, but imagine the scope we would have had if we’d been even half as commercially astute as some of the clubs that we’re now trying to close the gap to. In some cases, closing a gap that was in our favour before his tenure. Also, that frugality has burdened us with players who are no use to us on long term contracts because that was cheaper than replacing them. It annoys me that Ashley can still annoy me so much, but it’s more so the mischaracterisation of his reign that grates so much. It’s either ignorant or intentional from those who do it but it’s always delivered in the context of telling Newcastle fans that they should somehow be grateful. It’s a sad state of affairs if the only ‘positive’ you can, (mistakenly) point to is one that was a happy accident caused by nefarious intent. It’s worse to be told to be thankful for it.

Curious to know how much Santiago Muñez would go for in todays market.

Great video!

Very good explanation - some more major sponsorship deals would elevate revenue and they’ve got some of the best commercial people behind the scenes from what I understand. The other thing to bear in mind is once they get, say, 5 years under their belt they’ll be able to sell current players for a profit while new ones comes through but whilst they’re still getting there all player acquisitions are huge costs to the club. The ffp rules favour established big clubs with established revenue and acts as a barrier for smaller clubs to break into the top tier. The only way to do it is to maximise the revenue and spend up to the limits for 4/5 years - getting into the champions league was an unbelievable break this early in the project.

Great work whatculture man. Love your videos on Newcastle.

I've been wondering about this. Nice to get something close to clarification.

How is it a surprise that commercial revenue decreased? Ashley paid £0 for advertising that should have cost millions!

Bruno G, Tonali & Maddison is a ridiculous midfield😐🔥

Finally I understand!! well done bud.

Nice vid mate

Finally I understand the murky rules of FFP! Thank you 🙏

Thanks for this

If Toon get Toonali as the premium signing be huge, but balancing it with 2 or three squad players to rotate in and out of starting 11 will be smart investing for the year with all the extra games. Keep lads that little bit fresher, reduce injury risks and health competition to keep peak form because you know lads behind you breathing down your neck ready to jump in given the chance. This year be very interesting to see how year plays out if it’s a year progressed too quickly and if the extra burden of games catches up on squad as it has caught out so many teams not used to Europe and the need for deeper squad depth

Newcastle are clearly trying to do things the right way but i want to know how Chelsea get away with what they are doing and what is the actual punishment going to be for City if any of the hundreds of charges are proven

Tonali £55m over 6 yrs = £9.18m / year There is massive amount of revenue to spend before NUFC get close to the FFP limit

FFP is just the “Big Six” pulling the ladder up behind them.

Did you include extra funds earned for the 4th place league finish?

Pretty good video and explanation of FFP but you made the same mistake that others have made and think that Newcastle are spending 95% of revenue on wages. The 95% quoted in the accounts is made up of player fees, player wages and coaching staff cost.

I'm not a Newcastle fan but for years they never really spent anything under Ashley so they should be able to buy who they want

So for example if they have 100M like you said. They've just signed Tonali for 55M / 6 years = 9.1M per season... They still have 90M to spend?

Since they're not City or Chelsea ...expect to see FFP ensure that they can't compete

I'd be curious to see what happened if PIF took the Prem to court to challenge FFP as anti competition. If they threw a lot of money at the case, I wouldnt be surprised if FFP folded like a cheap suit under scrutiny.

Will the revenue gained from the planned fan area add towards the funds we accrue in the future?

Might wanna ask Chelsea the same question

The proposed extension to the East stand etc., to increase capacity to 62,500 will help to increase revenue but it's those new commercial deals that are probably more important.

Best explanation of FFP I’ve heard. Thank you!

dear adam, Canny video as always👍 "Softly, softly, catch 'ee monkey"👍😎 Regards,

I thought stuff like a stadium and training ground didnt count towards ffp?

Adam Cleary is a welcome surprise

That 70 mil is multiplied by the contract length so it’s say, 350 amortised.

So a £60 - 70 million budget is 5 players at £60 million pounds each? Each costing £12 million each per season? Over a 5 year deal.

Newcastle definitely has top people in charge, currently. I have the most faith since the 90s

A lot of Ashley’s transfers were paid up front in full. Joelinton, I recall was one of these. So his 6 year contract in terms of transfer fee is zero. I can’t remember who else arrived at that time too, but they’re ,I Kelly to have been cash up front deals. So the legacy payments will not impact our current spends.

Come on stop calling Newcastle the richest club which is measured on turnover and not the owners.

The previous 2 seasons net spend isn't completely accurate if like they say, we are paying for players over the length of their contracts

Can you do one explaining how Chelsea spent as much. Also one explaining how despite Man City breaking FFP on over 100 counts they still have yet to receive ANY sanctions.

FFP the only club it seems to apply to is NUFC

I’m glad our owners are now going to spend like we did in the pre Ashley era

Can you do video about barca ffp situation

Wait so Spurs can spend 400 Mil without breaching FFP but they choose to spend less than half of that? Also 60 Mil on Richarlison?? That ownership is so weird man, they should be near the top not 8th 🤣🤣

My late brother had 10 Newcastle shares. He passed away before the bankruptcy and his widow was advised the shares were worthless after which Ashley stepped in and got the club for free. Any other ex-shareholders on here who got ripped off? Ashley should reimburse those fans now he's made a tidy penny.

3:13 SANTI!!!!

Ashley was a disgrace ( not sure Bruce should take much of the blame ) - Don't care where the money comes from, it's great to see NUFC doing great

So what can they basically spend every window? Regardless of top 4 or not.

Long story short…FFP is stupid. You can’t let teams like City and Chelsea spend whatever they like for years on end and then suddenly change the rules so others can’t bridge the gap

Positive comment

Craig hope the "in the know" says £75 only to spend....yh right 😆 🤣 😂

i brought my horse a painting of a zebra so in ten years I can say it's a photo of when he used to play for newcastle!

Just spend it!

So how can chelsea spend what they have ? Its not a thing theres a lot of loopholes

If Newcastle hire the same lawyer's as Manchester city then its an open check book!!

They've just gone ahead and bought Livramento.....this club is incredible. Szoboszlai next.

Adam your percentages are all over the place 😅

Days of big spending over 24hours later spend 70 earos 😂😂😂

And... Sandro Tonali for 60 mill after the first week of the window.

Are you “Gareth from What Culture”? Sound identical.

Be a spend of about £150m I reckon

£600m just like Chelsea. Only another £540m to go

I can see Newcastle spending 200M + this summer

Barca and Real Madrid... Hold my Amex

Steve Bruce never had a chance

Imagine the price of players and wages if no European FFP existed? Keep FFP, do a Leicester!

how much money can we spend?......yes

I think Newcastle are really going to struggle next season. They're not used to playing twice a week.

And then we got Tonali. Let them keep talking.

They’re gonna have to get rid of ffp if they don’t want all the big players to end up in Saudi Arabia

literally as much as we want. because mike ashley never spent a penny lol the one thing ill thank him for. balancing the books

Why not a word about Arsenal ? Not a word about Chelsea ? Liverpool have just surpassed Newcastle and not a word there either. Man U plan as usual to spend much much more and nothing there either

Or we can just loan all the players that have gone to Saudi Arabia, that's the trick!

If I supported anyone else I’d be very concerned watching this video!!

But Chelsea can do anything they want?

They can spend as much as they want.

Who’s here after they just splashed 70m on tonali? 100m my arse 🤣🤣

how do they get around the 'club is sponsored by the same people who own the club' why not just spend infinite money on the shirt sponsor (exactly what they've done) and say 'aCtUaLlY wE mAkE a PrOfiT' cap the amount that sponsorship can be worth.

PIF sign Ruben Neves for one of their Saudi clubs while NUFC constrained by FFP. Do I smell a 2 year Neves - NUFC loan?

Financial Fair Play is a F’n joke!

They won’t tell you how much they’ve got to spend it’s basic business why tell your competitors that. Smart people own Newcastle Utd

i tink dat a newcassel wile win a tribbel dis seeson cos honistely dey are a best in a brittan at da minut . common georgy boyz rulez a yeh . ! , .,

Nice video but there are plenty of ways around FFP. Saudi money is one. Oh we need to sell a player? Sell Almiron for £40m to Saudis, ASM £60m etc. These are slightly inflated fees but no one can stop us flogging players to Saudi clubs. We could also loan players like Neves on 2-year deals. I'm not saying we're going to do all these things but if the right deals come along, we will definitely look into them. The main issue with players is convincing the very best to come. Barella is world class but we can't convince these players yet. The step just below them like Tonali seems about our limit so maybe a Szobozlai or that ilk is the best we can get right now.

Then we pretty much sign Tonali for 70m 😂

Howe well

What if Newcastle United getting relegated after one season

We are FOOKIN MASSIVE 🇸🇦🇸🇦🇸🇦

or they will break the FFP and pay the fine

Just look at Chelsea, FFP it's a joke. Newcastle will spend well above 200M.

Newcastle will be a title contenders next season maybe will be even fighting with City for the top from the look of the midfield as well as other areas basically they are complete team just need to add some good bench and a CB and a winger then they will be ready to face the City.

🙄

They'll just keep it off the books or ignore it like City