COPY Red Bull's Marketing Strategy (WITHOUT the Budget)
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Whatever you think of the Red Bull drink, you've got to admit the business is pretty interesting.
Have you ever wondered why a drinks brand would own:
A record label
Two formula one teams
Four professional football teams
…and more!?
Not only that, they run a travel agency yet they outsource the manufacturing of their drink.
So what’s the strategy here? And how can it benefit your business?
⏲ Timestamps
00:00 - Intro
01:27 - Brand Ambassadors
02:49 - Sports Teams and Events
05:15 - Added Value
06:45 - Key Lessons
🔗 Mentioned Links / Resources
Red Bull ➡️ www.redbull.com
Gymshark ➡️ uk.gymshark.com/
Lounge ➡️ loungeunderwear.com/
====================
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====================
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Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
====================
Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: Jess Percival
Produced by: Tim Cameron-Kitchen, Dale Davies, and Jess Percival
====================
#ExposureNinja #MarketingStrategy
@moodmusicytc 2 жыл бұрын
This video is doing the rounds on KZfaq recommended. I hope your channel takes off! ✌️
@GavinRemme 2 жыл бұрын
Excellent video.
@GrowWithWill 2 жыл бұрын
This was so interesting! What really hooked me in was when you were discussing the power of owned media in the Key Lessons. Looking forward to watching more of your videos like this one. Interested in seeing what other marketing takeaways we can learn from other big international brands.
@malcolmhur5959 2 жыл бұрын
why only 820 views? this video is amazing
@thirumarbanjeyachandran3522 2 жыл бұрын
Wow.. great content!
@ExposureNinja 2 жыл бұрын
Thanks!
@oztrekgelsoft8409 Жыл бұрын
This was amazing 🔥👌
@ExposureNinja Жыл бұрын
Too kind
@alchemy7creations16 2 жыл бұрын
What are ways to differentiate a candle business…mine is metaphysical candle but there are many. How do you separate them more than that?
@ExposureNinja 2 жыл бұрын
If a customer was in front of you, how would you pitch your product to them? How would you separate yourself from the other candles? That's your unique selling point.
@alchemy7creations16 2 жыл бұрын
I just interviewed for a magazine and answered my own question.. thanks
@HokKan 2 жыл бұрын
1:16 didn't even realize Daigo was RB sponsored LOL
@ExposureNinja 2 жыл бұрын
I'm probably sponsored by them too. Who knows!
@owardocarther30 Жыл бұрын
Haha it's at the end i understood this is a marketing video... He has the same strategy as red bull 🤣🤣🤣
@oztrekgelsoft8409 Жыл бұрын
😅🤣
@This_Is_Not_My_Username 2 жыл бұрын
at 3:38 shouldn't it be "$400,000,001" not "$401M"?
@ExposureNinja 2 жыл бұрын
You caught me
@MariusB86 2 жыл бұрын
hmm...not too many views, maybe we should've picked a different thumbnail 😁
@ExposureNinja 2 жыл бұрын
It's early days. Let's wait and see... We can always A/B test another one tomorrow 👌
@ExposureNinja 2 жыл бұрын
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