me looking at my 6 inch platform boots: "its because of that damn economy"

i didn't even realize that heel heights came in and out of style too. it's interesting to see how socioeconomic aspects affect trends

Dude, there is gonna be such a fashion boom after corona. That last comment about wanting to dress to the nines to get a coffee is so true. I find myself dressing really nice every time I go out now compared to when i used to

Now let's normalize going to the grocery store with our moms' wedding dresses

Maybe this escapism is why 60s and early 70s fashion trends are coming back. It was a time with a lot of color and experimental styles and fashion icons. It also lines up with times of civil unrest and a powerful youth culture, so maybe.

As Amanda Halley (The ultimate fashion history) says “Fashion isn’t an island, it’s a response”

In today's episode of Random Facts I Will Spew Out At Parties:

I’d never noticed this but it makes since! I think it coincides with the “lipstick effect” where, in times of hardship, purchasing of small luxury items like lipstick or other cosmetics go up as a way for people to treat themselves without breaking the bank on larger, more impractical purchases

I fear anyone who can do anything in heels. They wield power.

When you mentioned “the need for escapism”, it immediately rang a bell for me. Yeah, I’m a boots and flat girl but lately I’ve wanted to make statements at any point I’m remotely going out.

There's actually also a correlation between the economy and lipstick shades. The worse it gets, the more vibrant are the colours.

Well, that explains why platforms are such a staple of argentina's street wear. We are always on crisis.

Lol. Lately I'm either wearing pajamas all day or dressing in a very extravagant way to get some groceries.

This theory is very fascinating, wearing heels just seems empowering in a way

Fun fact : 70s trends were actually inspired by the 30s. E.g. Jumpsuits, high heels, big sleeves etc were present in the 30s.

why are we constantly in a recession i swear to god we need a new system

The higher the heel the closer to heaven😇

Man I love the idea of fashion as escapism. I think most of us do it without even realising, like ‘dressing for the job’. This was really interesting and I too am ready to wear my towering heals to 7/11 💀

We have to also note the fact that pandemic also pushed people to embrace old grandma hobbies like knitting, sewing, crocheting and making their own clothes . Such a cost effective way. And so many people started their small business they always dreamt of.

i think the 2020's are going to be really interesting after the pandemic. Fashion has been changing since 2018 to the 2000's era trend, and with covid, people want to dress to their best! I already noticed it after the first lockdown, people were getting their best clothes just to go to the mall or to family dinner. It will be nice to see what this new 2000's post pandemic will look like

This is interesting! I live in Australia (which has been fairly covid-free since mid-2020) and our lives are getting back to normal. I have noticed that whenever my friends and I go on a night out, we now dress to the absolute 9s and will often message each other in the lead up saying something like "gals, heels are a MUST". We now go out to clubs and bars in full on heels and wear crazy sparkly outfits, which we didn't do prior to 2020, or would only do on special occasions. This is 1000000% linked to covid - every time we go out now feels like a special occasion and a chance to show off those insanely impractical outfits! (So, for people still in covid-impacted countries, get excited to whip out those 6-inch platforms!)

I always loved chunky heels

OK here's my theory: maybe it's not only about fashion escapism, but fashion brands, knowing people may spend less on "superficial" things when on a crisis, use statement pieces and products that call a lot of attention so that it appeals more to the comsumer and people continue buying even though we may be short on money or depressed, because buying gives a sense of relief or short-term happiness? maybe idk..

Also skirt length responds to economy; hem drops down in depression and rises with the markets. Even academic research exists for this phenomenon.

the other day at work - I work in a retirement community, so no working from home for us! - someone said to me that I always look so well put together. For me, fashion has always been a way of exercising control and presenting a good front, even if I feel terrible or overwhelmed, I can still look like I have my sh*t together, you know?

Heels will always be my favorite kind of shoe. I don't care if they will ruin my feet, I love them.

"I want to dress to the nines just to get a cup of coffee". Same. I dressed up when I went to my dentist last month. My social calendar has been dead for so long I'm looking for any excuse at this point.

"heels go up when the economy goes down" us, the entire latinamerica continent: ☁️never coming down baby☁️

when we talk about high heels, i always remembers Gaga with her high-ass crazy heels

*another great depression hits* No One: Fashion: So stilts?

I feel this so hard, as someone with chronic illnesses and now a disability, the 'panchetta' has added another layer of 'I rarely ever go out' but when I need to/do I dress up, expirement with makeup, hair and clothes and dress to the nines.. interesting how that works.

Also, I am dying to find a pair of 1930's shoes, the heel was placed closer to the middle of the foot giving more stability and comfort, also they are likely made to last

I've heard similar thing happened with skirt hemlines The lower the economy the higher the hem

Those grav3yardgirl clips took me back, whew. I kinda miss shoe collection videos 🤷🏾‍♀️

Me who only ever wears hiking boots: "yes, I see. Interesting."

Aside from feeling empowered by added height, it just cheers me up hearing my heels clack. And having people stare like you're being sooo iMpRaCtIcAl makes me feel assertive, like eff you i'm a grown up now i can wear what i want! Lol

not your into being more diverse then the entirety of fate: the winxs saga

this is actually super interesting!! i really like your channel, it’s shed a new light on fashion and style for me, which is something i used to neglect due to it being “too girly” :/ (i used to be an “i’m not like other girls, i’m a tomboy” type of girl😐) thank you!! :)

If this trend proves to be true in the incoming year we’ll have some of the greatest moments in fashion, or at least I highly hope we do It’s time for fantasy and high glamour. we’re going all out after the pandemic.

I've read the same thing, but about eyebrows. In Japan they conducted this study which posited that eyebrow thickness coincides with a good economy

Amazing video as always! I would love to see a fashion exploration video about the 70s/80s and how the sexual revolution + the emerging homosexual icons of the time (Freddie mercury, Elton john, David bowie, and others I can't remember rn) influenced fashion across the genders, I feel like you'd really do it justice 😅

This is really interesting, and I definitely agree that everyone is going to be more excited to dress up and go outside. That's how I've been recently!!

This is explains why I’ve been wearing heels to my virtual college classes...

I just bought the highest heels ive ever owned, and they're very 70s gogo girl. And yes it is escapism! Thx for the video

Woah now I know why I bought insane platform heel white boots during quarantine. Fashion as escapism is a phenomenon I'd like to learn more about.

That's amazing, I think you're completely right. As COVID restrictions in my area have let up more and more, I'm beginning to see way more teen girls my age wear more eye-catching outfits than I used to see before the pandemic. Whenever I go to the mall, I see a ton of girls wearing e-girl like styles and stuff I'd usually only see people wearing on instagram. Earlier today one of my classmates was wearing this flower patterned skirt with matching socks and earrings. :') Should've found the time to tell her that I liked her outfit.

That Ferragamo Pump was so ahead of its time. It could be worn today. Ferragamo is such an underrated brand tbh.

i hope that people remember about fast fashion's horrible consequences and make sensible decisions concerning escapist fantasy purchases

this has probably been requested before: would you consider doing a style analysis of Marianne's costumes from normal people?

Those Ferragamo platforms were def ahead of their time. They looked like they belonged in the 70s! 😲

I said to my friend, you know it’s bad when I’m wearing my fur coat and heels to visit my grandma down the road. She agreed and said there were some people in her street who did something similar just to put the bins out

it's annoying when people say if youre tall dont wear heels. you wanna wear what you wanna wear or whats in but even if youre not tall they say dont wear heels lol like if youre average height

So interesting- I didn't know heel/shoe heights increased when times were bad. I get the psychology behind it though. Thanks for this video!

Oh yes, this was a phenomenon I studied in uni in 2008! I can't remember which course it was, but I remember the class and the giant data sheet they showed about how 2 things either stay unaffected or demand climbs up during hard economic times. It was fashion (in particular, lipstick) and alcohol that always stood the test of time. The data went back as far as WWI only, so don't know about the trends pre-WWI, but I wouldn't be surprised if the data tracks.

*me: an essential worker who goes out and dresses like I wasn't planning on getting out of the car* Yall not missing anything 😂

For me I wear my doc marten platforms everyday because it makes me taller than everyone else and makes me feel powerful. When I’m not wearing my docs I’m wearing heels because same thing the power it gives me.

Looove this topic, as someone who constantly wears platforms and large heels- it’s been interesting seeing how they cycle back, so much great social/cultural context in this video, thank you! 🖤

i got cursed with stupid high arches so heels hurt my toes. open toe heels suck but arch support cushions + close toe heels are super comfy and cute :)

I also read somewhere that makeup and hair dye sales go up during times of economic troubles. I mean, they even had Eva Longoria do a "from home" ad for L'Oreal.

I'll be in 6 inch heels, and Iam over 6 feet tall...and turning 60!!!!!

Heels are terrifying, I can barely wear them when they’re two inches tall!

Could increased anxiety and depression perhaps be more correlated to increase in heel height instead? It seems like our current lifestyles definitely promote escapism

I think the less resource choices we have (whether that be in terms of money, freedom of movement, or otherwise) the more thought, passion, and daring we put into our aesthetics when we have the chance. Clothing becomes a celebration because we remember after crises that clothing and shoes are some of the most basic modes of self expression in the modern world

“Im at the point where i want to dress to the nines just to get a cup of coffee.” SAME

This "theory" makes total sense! Its no surprise that gen z uses vintage styles and cottagecore as scapism. Pretending you're in a y2k high school drama by wearing fabulous glittery clothing is a way of scaping from the reality: you're not in regular school, online school sucks and if you wore this outfit in real life, you'd probably get picked on. The same logic with cottagecore, with people pretending they are fairies in a magic forest. Also, teens wearing more bold fits might be a result of quarantine, if you're at home on the daily, no one's gonna bully you by saying your cloths look like sh!t (at least personally). So thats why gen z is wearing more confident looks, in my opinion.

I literally dressed up in my most flamboyant but still practical clothes today just to receive a piece of furniture (had to be somewhat practical as I needed to pick the furniture up). Like, putting on huge earrings for the 10 minutes I spent standing outside my building. Going out for a cup of coffee is basically fashion week at this point

I remember my history teacher saying something similar about hemlines. How they go up in times of prosperity and then down in recession. There is definitely a correlation

i can’t get enough of vintage platforms. my grandma wore a gorgeous pair on her wedding day to my grandpa.

AHHH PERIOD I WAS ON YOUR CHANNEL WONDERING WHEN YOU WOULD POST

I’ve always loved the chunkiness of 1970s shoes but alas I have no money 😪

Honestly, when I'm feeling depressed, dressing up always cheers me up

The graveyardgirl Jeffrey Campbell footage gave me extreme nostalgia

i've never thought about this but it actually makes sense luckily I took ballet so anything (even stilettos) are more comfortable than pointe shoes

The whole ending of this video was like, yeah. The whole “alternative indie” style blowing up when quarantine was a thing I feel like people want to wear what they really want instead of just being practical because we’ve been home for so long everyone wants to dress up

I totally agree. I sooo remember the platform pumps everyone loved after the 2008 crisis. I remember seeing the jersey shore girls wearing them and we alllllll wore similar shoes to prom 😂

YOUR VIDEOS ARE LITERALLY LIKE FASHION UNIVERSITY COLLEGE and you're now taking it to the next level AGAIN 👏❤

Interesting because I always felt that the late 2000s and early 2010s also was the height of popularity for ballet flat shoes and TOMs and gladiator shoes all of which were the opposite of high heel, which is in contrast to what you’re saying.

It's totally true. Like the lipstick effect: economic crisis coincide with biggest cosmetics sales

This video on my birthday as an economics student and a fashion geek is one of the best gift. Thank a lot.🤍🤍🤍

This is the coolest channel on KZfaq. I love every video you put out. I was a late comer to fashion (@internalized misogyny) but I have always loved history. Fashion video essays/academic principles makes me love and stay interested in fashion, and I ADORE your channel!!

that "dressing to the 9's just to get a cup of coffee" hit *DEEP* . Literally me just to go to walmart to get groceries. Like if ya can't wait till we can wear lipstick in public again!!!

I feel called out lol. At the beginning of the pandemic, I started watching CosTube based on suggestions from the YT algorithm, and the YT algorithm eventually recommended lolita fashion videos. And now, I'm into lolita fashion for the extravagance and frills haha.

I hoped to never have to see these Isabel Marrant boots again

Wow! This really hit home for me! I’m not much of a heels girl myself, but for the first time in YEARS, I have been obsessed with makeup, eyeshadow, and almost costume like outfits! I’ve always enjoyed fashion and dressing up, but for the past few years, other things have been a priority, and practical dressing made a lot more sense in my busy life. Lately though, dressing up has been taking over my thoughts! I never made the connection that sitting at home for a year, for the first time since my young childhood really, along with all of the depressing circumstances that we are living through, motivates me and gave me the perfect opportunity to explore fantasy and escapism again! And then I watch this video🤯 It really makes sense! 😄 I am to the point where I am not just doing makeup and dressing up to go get coffee, I’m doing it around the house and looking good for me just to make drip coffee at home 😂 just cuz it feels so good after being in pjs for a year!

Literally just got back from dressing to the nines to pick up my to-go order. Walking from my car to the storefront and back, I was complimented 6 times. It was the happiest I’ve been in months. So yeah, fashion as escapism is a Thing.

I LOVE THIS VIDEO!!! Really well said and explained, I always wondered as a child growing up in the early 2000s why everyone where I lived would always dress so fancy with the biggest heels and shiney fabrics and jewels ever when they could barely pay rent ahha, they found a way to look and feel expensive with what was available to them. Looking back you can see it was all very tacky and plastic and fake but that's becoming trending again thanks to coronavirus. Financially my family are really struggling and I've never wanted to dress so fancy in my life, I'm talking full blown cottage core fit, hair and makeup done just to go for a walk in the local park... same with most people I know like I think spending all this time alone at home with no school or work had made us feel bored and the use of social media and TV shows has probably gone up, plus because watching shows is nostalgic in a way thanks to people being able to kiss and hug eachother. I notice that the shows and social media always put their best foot forward and tend not to show the more real/ugly side of the reality, which means we are bombarded with absolute LOOKS, I noticed people have really found what aesthetic they fit into and just completely going for it, because if you're alone all day you want to feel apart of a group and have human interaction with others like you, so it makes sense to go and explore these communities more in depth. The shoes are definitely getting bigger here and I think they look beautiful HAHA, I'm so excited for when I can finally go out with my friends and wear the most piss take cottagecore outfit. I already have everything planned and have made endless mood boards with pinterest images using my college office 365 log in lol. I don't even want to post to my social media anymore just want to do it to have fun, like I keep seeing memes saying stuff like, 'I have to be the prettiest girl at the shop for some reason' 💗

I am literally two minutes into the video but, can I just say that I am so happy I found your channel! Like I love how much thought and research goes into your videos. The way that you are able to express your opinions and articulate your thoughts is awesome. I am always so excited to watch! No matter the topic.

I have miles of playlist loosely themed around the anthropology of fashion. One your channel I don’t have to dig. Each video is a beautiful essay on the anthropology of fashion!

This is one of the most interesting channels on KZfaq, keep up the good work 👏☺🌺

every week feels so long to wait for her videos 😭

I absolutely love videos like this that show how trends and lifestyle looks are influenced by the events of the world. This reminds me of the Freakonomics documentaries but so much more fun!! I wish more people made videos like this that also go into the economy and compare that to what we chose to look like!

What a great video! Love hearing about these interesting theories around fashion that I haven’t been exposed to before in such a cool, well edited format! Could easily see myself reading a side piece on the economic realities around fashion theory in a ModernGurlz magazine 😍😍😍

It’s 2023 and we are in High and chunky heels…and we are heading in a recession along with other catastrophic problems.

If you haven’t already, I would *love* for you to talk about fast fashion as a whole and how to tell the difference between that and more ethical fashion - when choosing to buy brand new items online or stores. Especially since there are some brands that include fast fashion at such a high price and are not fully honest to their audience about it.

Every time this channel comes up with a new video I get so excited!! I always learn something new about fashion. I love how we can celebrate femininity and critique it and learn things with these videos.

I love how your videos are educational,but at the same time very fun and gravitating. Though fashion is a topic I love and am interested at,not everyone makes me learn more about it everyday in a very fun way like you do. I wish all of my teachers were like you honestly.

This 'phenomenon' has already been heavily debunked by fashion historians. Nicole Rudolph, a fashion historian on youtube, made a great well researched video explaining this myth, and I would highly reccomend it.

Wow as jazz was escapism so was disco and now it’s back to a more 70s themed songs in a lot of popular songs like say so from dojacat and dua lipa levitating. I think music also effects escapism as well.

Similar to this, I remember my grandma saying something about how fashion trends tend toward shorter, lighter silhouettes when the economy is booming, vs layering up when it's in recesssion.

I actually have noticed it before, but couldn't find the evidence to prove it to others. Such a great video! I love your channel, it's exactly what I've been looking for on KZfaq for the longest time.