A value proposition is a secret way to be more persuasive without having to be inauthentic. A value proposition is a marketing message that someone uses to explain why a customer should purchase a product or use a service based on value. Whether you’re promoting your expertise to a potential client, marketing a product to a possible customer or pitching an idea to your manager (or your spouse), you should first pique their curiosity. You can do that with a value proposition or positioning statement. (Business types once called it a unique selling proposition.)
We use value propositions every day for a variety of situations. They’re statements that anticipate the tangible, functional questions (or reasons) any decision-makers might have for buying from you, hiring you or simply considering your proposed solution to a problem.
Want more details on how to be more persuasive?
www.scienceofpeople.com/persu...
00:00 Intro
00:38 The 2 C's of Persuasion
01:15 Create a value proposition
02:16 Invite Dialogue
04:01 Be ready for How and Why
04:35 The Final C
05:49 Value Proposition Exercise
******
Hi, I’m Vanessa!
You deserve more. More influence, more income, more of what you want. I would be honored to help you.
Do you want to be the most likable person in the room? Get my FREE guide now: www.scienceofpeople.com/
My name is Vanessa Van Edwards and I’m a recovering awkward person. I’m also a multi-time bestselling author of:
Cues: Master the Secret Language of Charismatic Communication (www.scienceofpeople.com/cues/) Captivate: The Science of Succeeding with People (www.scienceofpeople.com/capti...) and I am the creator of People School. This advanced video communication course is for high achievers who want to be confident communicators.
My goal is simple: Help YOU get to your goals faster. Never be overlooked, interrupted or forgotten again.
PS - Get our free 60-minute online trainings: www.scienceofpeople.com
+ Join the party on Instagram: / vvanedwards
👉People School registration is now OPEN! Sign up here: www.scienceofpeople.com/train...
******
Vanessa Van Edwards is a national bestselling author and founder at Science of People. She is also a recovering awkward person.
She is the bestselling author of Captivate: The Science of Succeeding with People which has been translated into 15 different languages. Vanessa’s unique approach has been featured on CNN, BBC, CBS, Fast Company, Inc., Entrepreneur Magazine, USA Today, Today Show and many more.
Vanessa shares tangible skills to improve interpersonal communication and leadership, including her insights on how people work. She’s developed a science-based framework for understanding personalities, decoding body language and improving people skills to help people communicate professionally, socially and romantically.
Vanessa works with entrepreneurs, growing businesses, and trillion dollar companies; and has spoken to thousands of audiences at TEDx London, MIT and CES to name a few.
Science of People looks at the hidden forces that drive our behavior. It’s mission is to help people achieve their goals faster and understand what makes people tick.
👉 www.scienceofpeople.com/capti...
******
Subscribe to our channel for more human behavior hacks and communication strategies
👉 bit.ly/37ZWNHS
P.S. Make sure to keep up with us by clicking the bell!
******
✔ W E B S I T E
www.scienceofpeople.com
Follow Us on:
✔ I N S T A G R A M
/ vvanedwards
✔ T W I T T E R
/ vvanedwards
✔ L I N K E D I N
/ vanessavanedwards
✔ F A C E B O O K
/ vvanedwards
#ValueProposition #Persuasion #VanessaVanEdwards #pitching #pitchingtips