Integrity means doing what you say you’ll do. Being trustworthy is different: It's choosing to do what other people trust you to do, even if they haven't told you, yet! The Responsible Promise Habit is your key to being the most trustworthy person and leader you know, and might just change what you trust yourself to do with your life! Andrew Sykes inspires and guides leaders and sales professionals to become magnetic trusted advisors. He is the founder and CEO of Habits at Work, an experiential sales habit activation company on a mission to make sales the most trustworthy profession on the planet by empowering sellers to practice and embody the mindsets, skills, and habits that build and maintain customer trust.
Andrew is a Lecturer at Northwestern University’s Kellogg School of Management, part of the Kellogg Sales Institute within the Executive Education Team where he teaches the award-winning course “Entrepreneurial Selling,” and he teaches courses on sales, leadership and the art and science of creating habits.
Andrew has been a salesperson, entrepreneur, speaker, and behavior change expert for 30 years, having begun his career by building one of South Africa’s largest healthcare consulting companies. As a world-renowned expert on habits, Andrew co-authored The 11th Habit book, distilling the work of the organization he founded - the Behavioral Research and Applied Technology Laboratory (BRATLAB) - which seeks to understand which habits really matter for sustained high performance, competitive differentiation, trust building, and organizational growth, and how to help people to practice those habits. His personal speaking website is: andrewsykes.com and more information on his programs can be found at habitsatwork.com. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx