How to Become a Marketing Superhero | Giuseppe Stigliano

How to Become a Marketing Superhero | Giuseppe Stigliano | TEDxRoma

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Жыл бұрын

What does it mean to be a marketing superhero? The world today is filled with contradictions that influence even the most unperceived aspects of our lives, and the key to turning the tables around is to find the right balance between opposites. Marketers, the business community and us all have the superpower to fix what’s broken through the powerful tool of harmony. Global CEO of Spring Studios, a marketing professor, leader of a team of more than 200 people, and co-author of a book with marketing guru Philip Kotler. He hosts two podcasts, one of which discusses the skills needed today to sit on the Board of Directors. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

Пікірлер: 52

@aminanejimon2179 8 ай бұрын

"We need marketing to make sense of our own existence. But still there are certain things that need to be changed... So it is important to know how we can reconcile these contradictions. "If marketers are successful then they will help and inspire companies to make products that are good for the planet. Thereby marketing can inspire the next generation of products and MARKETERS CAN BECOME THE SUPERHEROES " -Giuseppe Stigliano Great speech Sir.

@DanieleCazzani-xd8hx Жыл бұрын

A great speech! “Armonia” is the KEYword to unlock our future that we (should) design everyday with our choices. We are human, we can fail but the biggest failure is closing the eyes in front of our responsibilities.

@loveeshasreepaul8345 11 ай бұрын

Great Speech Giuseppe! I really enjoyed it. I can hear your voice as well as your consensus for the longevity of products and marketing. Without getting to know you, it appears you seek harmony and balance in everything that you do. Your take explains how the world can function peacefully through balancing each factors in marketing; economy, environment, and fairness. Looking forward for more and modern approach/solutions from you Sir.

@giovannipupo-qr6op Жыл бұрын

Great speech 🎤. Achieving harmony is crucial for promoting a sustainable way of life in a world of contradictions. When approached with care and balance, marketing can have positive outcomes. As the ancient Latins wisely proclaimed, "in medio stat virtus" - virtue stands in the middle.

@abdullahiabdirahman9256 4 ай бұрын

Thank you for this amazing speech, ironically this is something that I have been thinking about and you put it in the best form. I’ve never really did marketing but I think I just found my passion. I stumbled across your video and those words were very inspiring and has put a vision in my mind. Thank you.

@spirosggg2135 11 ай бұрын

a family uses a toilet, but each person needs his own phone

@Kopelllok 5 ай бұрын

it is not about the number of toilets, but about access to them

@matteosherpafiorini8291 Жыл бұрын

A very clear, useful and "ethical" speech. The Italian education system should show it in high schools.

@user-xx1vh8bh8s 8 ай бұрын

"Giuseppe Stigliano's 'How to Become a Marketing Superhero' is a game-changer! His insights and strategies are like a secret weapon for anyone looking to excel in the world of marketing. Thanks for sharing this valuable knowledge, Stigliano!

@tolgeh3443 10 күн бұрын

I wish there was a single non-bot comment

@leadskhazana Ай бұрын

One of the Best tedtalks I have listened to.

@domefo Жыл бұрын

Very interesting video! I loved the idea of “Marketing Superhero”! 🔝

@user-qn7xg3ii9o Жыл бұрын

This is super insightful!

@kiriku2631 Жыл бұрын

Great speech ! Thanks

@theonlyantidote1 Ай бұрын

This is Great Making a difference in People and efforts for a better world and environment!!!

@nishyt 3 ай бұрын

Really loved it Inspiring and thought provoking

@MrDannyBailey 4 ай бұрын

Thanks Giuseppe.

@DailyPods4You 7 ай бұрын

00:00 More people have access to smartphones than toilets, creating opportunities for marketers. 02:25 Marketing is essential for communication and identity building. 04:42 Globalization and capitalism have created an unequal society 06:55 The ancient Greeks understood the existence of Harmony as proof that the world is full of contradictions. 09:00 Armonia can help us find a compromise between contradictions 11:02 Today's world is full of contradictions 12:44 We need to accept ambiguity and make harmonic products. 14:35 Marketing can inspire sustainable products and services

@AndreFerreira-dl1cr Ай бұрын

I found it very explanatory.

@user-lf6jk3no1h 3 ай бұрын

i love ted

@LuceBottazzo-xq9ul Жыл бұрын

“Harmonic by design” is the real principle for a sustainable economy. I hope publications and books will disseminate detailed information on this theory

@yankeescarbonel7746 11 ай бұрын

"Harmonic by design" is the real principle for a sustainable economy.

@Larry21924 3 ай бұрын

This is pure perfection. I read a book with similar content, and it was pure perfection. "Mastering Money Mindfulness" by Benjamin Hawk

@gigglezgoham Жыл бұрын

I want to start my own marketing business

@arbindkumar9271 9 ай бұрын

useful

@John83118 3 ай бұрын

I'm enchanted by this content. I recently read a similar book, and I was truly enchanted. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight

@jonathan_giraldo_aristizabal 2 ай бұрын

very nice markert

@abdelmouladhia8560 2 ай бұрын

People with no access to toilets are people with limited access to clean water and good hygiene overall. Starting the speech on that tone isn't the best move in my opinion

@levyaugustomkt Ай бұрын

I think the same. I was even shocked. We need to stop thinking only within our bubble!

@HSjdjdShut Ай бұрын

great

@c_camila8276 5 ай бұрын

3:56 4:20 5:06 14:06

@veronicabell6652 3 ай бұрын

Lost me on bears and animals who do not pay for google ads.

@theKaia Жыл бұрын

wtf that could be the worst speech ever

@TheMarketingMan4U 11 ай бұрын

He didn't talk anything about marketing not even in general.

@ka7al958 6 ай бұрын

Saying there isn't enough toilets in the world isn't the best way to get people to think about marketing, unless you're selling toilets.

@oceanicalex 6 ай бұрын

How does this have 1 million views but less then 30 comments lol

@HazeAbysmal 6 ай бұрын

College lectures

@issei1287 3 ай бұрын

Acap hensem

@levyaugustomkt Ай бұрын

If we have more cell phones than bathrooms, this is a social problem, not something good!

@1minute.everyday923 5 ай бұрын

JESUS LOVES YOU ALL ❤

@inglescomthais4382 6 ай бұрын

The title is very misleading. I saw nothing about marketing but one more activist with nice words but presenting no real solution. Sorry, dear but to say that marketing, which was designed for consumption, is the solution… it’s the same as companies saying that their sustainable products are the solutions for less waist whilst trying to convince you to consume more of their products. Also, if on your title you say that you’ll talk about marketing then deliver it!

@robcontreras1873 29 күн бұрын

He lost me at "we have more smartphones than toilets." Untrue, and thus I am skeptical because once again I am listening to someone distorting a fact for the sake of gaining your attention.