How to get out of spam [Klaviyo Tutorial]
If you’re running a DTC Ecommerce brand and want us to help you add revenue & implement everything in this video - book a call on our website here: zhs-ecom.com/
Here's the document in the video: gamma.app/docs/How-to-get-out...
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Timestamps
0:00 DMARC, DKIM, SPF, MX records are incorrect
2:49 Poor Sender Reputation
24:41 Favorite software for checking deliverability
Here's what I talk about in the video:
Zach talks about common issues in email marketing and how to resolve them in this Klaviyo email marketing tutorial for DTC ecommerce brands. He highlights the importance of setting up a branded sending domain in Klaviyo and ensuring proper configuration of SPF, DKIM, and DMARC records. These technical steps are crucial to improving deliverability and avoiding the spam folder. Zach also addresses the need to enhance sender reputation by avoiding spammy content, maintaining healthy open and click rates, and managing email frequencies to keep audiences engaged without overwhelming them.
In his discussion, Zach emphasizes the significance of creating engaging email content and improving email performance metrics. He suggests using tools like Litmus or Mail Tester to scan for spam triggers, optimizing emails for mobile devices, and testing subject lines and content for better engagement. Additionally, Zach explains the need to segment audiences based on engagement levels and tailor email frequencies accordingly. He advises on maintaining a consistent campaign schedule, utilizing engagement tiers, and cleaning email lists regularly to reduce bounce rates and improve sender reputation.
For SMS marketing, Zach talks about how integrating this channel with Klaviyo and Shopify can boost overall ecommerce strategy. He outlines steps to enhance both email and SMS marketing efforts, including setting up automated flows like welcome sequences, browse abandonment, and upsell campaigns. Zach concludes by encouraging DTC ecommerce brands to implement these strategies or consider partnering with his agency, ZHS Ecom, which currently helps clients generate significant revenue from email and SMS marketing channels.