Wondering how to grow a company or business page on social media?
In this video, I had a chat with Shannen Pollard, the Social Media Lead at Flexa Careers who helped take the company from 0 to over 100,000 combined followers across their social platforms.
We cover everything from:
- How Flexa grew their LinkedIn company page to audience of over 70,000
- The journey to building an engaged following of over 25,000 followers on Instagram
- Navigating the nuances of growing a business page on different platforms like Facebook, Instagram, TikTok & LinkedIn
Shannen also shares some of the key insights and lessons on this journey including some of the surprising experiments (and accidents) that led to viral posts generating thousands of comments and millions of impressions
You can find Flexa on all social ‪@Flexa_Careers‬ and on their website: flexa.careers/
CHAPTERS:
0:00 - Intro
1:40 - Splitting content between B2B and D2C Audiences
5:37 - Lessons learned in growing to over 100,000 followers
7:12 - Using humor on LinkedIn unlocked huge growth
11:28 - Instagram & Facebook growth journey
13:01 - The nuances of growing on TikTok
17:04 - When is the right time to drop a platform if not seeing growth
23:26 - Analysing your social media data for both engagement and business growth
29:13 - The importance of paid and organic teams working together
33:30 - Coming up with creative ideas and campaigns
40:13 - The importance of experimentation and being willing to fail
46:37 - Shannen's most surprising growth unlock on socials
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Elevate Digital is a full-service digital marketing agency based in London. We help our clients grow through Search Engine Optimisation (SEO), Paid-Per-Click (PPC) Advertising, Web Design/Development and Conversion Rate Optimisation (CRO)
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