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The first step in building an effective marketing funnel is identifying your ideal customer. This is important because customers are not all the same. Some are much more likely to love your brand than others and, as a result, they’re more likely to leave positive ratings and reviews, spread the word to others, and buy from you again in the future.
📄 ASSIGNMENT WORKSHEET → CREATING YOUR CUSTOMER AVATAR
→ LINK COMING SOON
NEXT → STEP #2. HOW TO CREATE A POWERFUL MARKETING MESSAGE
➡️ • How To Create A Powerf...
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⬅️ • How To Build A Marketi...
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CHAPTER MARKERS:
00:00 - How To Identify Your Best Customers
00:34 - Why Identifying Your Ideal Customers Matters
02:38 - The Most Common Marketing Mistake
03:25 - The Strategy Of One Core Audience
04:39 - When To Expand Your Customer Reach
06:18 - How To Identify Your Best Customers
08:21 - Narrowing Down To Just One Group
09:04 - Assignment #1 - Creating Your Customer Avatar
10:52 - UP NEXT: How To Create An Effective Marketing Message
Content by Rick Kettner
Produced by Kyle Trienke