#stockphotography #tutorial #photographybusiness
Many people ask me about stock photography. What is stock photography and how to make money in it?
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Disclaimer. In this video I am sharing my personal experience in working with stock photo agencies. It is not business or legal advice of any kind.
Let's talk about stock photography agencies and how they work. It is essentially huge photo libraries with millions of images covering every possible subject. For example you are looking for an image of the Statue of Liberty for your social media website, printed publication or any other use. Sending photographer to New York City paying creative fee, expenses and taking risk of not getting the image you want Is expensive proposition. Instead you go to the website of the stock photo agency and do a search for images of the Statue of Liberty. in a matter of seconds you have thousands of images to choose from. You license the image you like and pay a fee based on the usage you need. And you done.
Where are the images coming from? Photographers like me sign contract with the agency and agree to provide images on variety of subjects. The way stock photography business works is that photographer creates images. Stock photo agency markets these images to clients and when the sale or license to be correct is made the fee is split between photographer and the agency. Different agencies offer different compensation in the range between 20 to 50% going to photographer. Photographer creates images at their own expense and agency covers all business cost related to marketing and licensing photographer’s images.