Today, people regularly feel like they don’t have enough - not enough time, not enough money, not enough followers on Instagram. Can these every day experiences of scarcity actually have positive consequences? Drawing from her 15 years of experience as a behavioral scientist and her 24 days as a contestant on the television show, Survivor, Dr. Kelly Goldsmith makes a surprising case for how a little scarcity can benefit us, both individually and collectively. Dr. Kelly Goldsmith is a behavioral scientist who examines people’s responses to uncertainty and scarcity, uncovering and explaining seemingly paradoxical effects. She received her doctorate from Yale University in 2009. She then joined the marketing faculty at the Kellogg School of Management where she was consistently one of the highest rated professors, receiving multiple honors and awards for both her research and teaching. In 2014, she was named as one of the "Top 40 Most Outstanding B-School Professors in the World Under 40" (Poets & Quants) and one of "Eight Young B-School Professors on the Rise" (Fortune). In 2017, she joined the Owen Graduate School of Management at Vanderbilt as an Associate Professor of Marketing with tenure. She regularly publishes in top marketing and psychology journals. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx