How to PROPERLY change a Klaviyo flow discount
If you’re running a DTC Ecommerce brand and want us to help you add revenue & implement everything in this video - book a call on our website here: zhs-ecom.com/
Here's the document in the video: gamma.app/docs/How-to-properl...
Follow me on Twitter/X: x.com/ZachSchieff
Follow me on LinkedIn: / zach-schieffer
Here's what I talk about in the video:
In this video, Zach Schieffer, the founder of ZHS Ecom, an email and SMS marketing agency, discusses how to properly change a discount code in a Klaviyo flow without disrupting existing customers. Zach explains that when changing a discount code in a flow, it's essential to ensure a smooth transition to avoid any confusion. For example, if the discount code is changing from WELCOME-CODE-A to WELCOME-CODE-B, it's crucial that customers already in the flow continue to receive WELCOME-CODE-A until they exit, while only new entrants receive WELCOME-CODE-B. This method ensures no customer receives conflicting discount codes across different emails within the same flow, maintaining consistency and clarity.
To implement this, Zach outlines a detailed process involving a conditional split within Klaviyo. He advises starting with the original flow and then creating a conditional split based on the date customers join the list. Those who join after a specific date receive the new discount code (WELCOME-CODE-B), while those who joined before continue to receive the old code (WELCOME-CODE-A). Eventually, once all customers have transitioned through the flow, the old code can be phased out entirely. Zach highlights that this approach works particularly well for Welcome Series but may require creative adjustments for other types of flows.
Zach emphasizes that this strategy is part of a broader ecommerce strategy involving Klaviyo email marketing and SMS marketing, particularly beneficial for Shopify users looking to enhance their Shopify email marketing efforts. He concludes by offering two options for DTC ecommerce brands: implementing these strategies independently or partnering with ZHS Ecom to add revenue through effective email and SMS marketing. For more information and to explore a potential partnership, Zach recommends visiting ZHS-Ecom.com and booking a call.