Join us for an engaging discussion with Rick Cummings of Emmis Communications as we explore how to reach a new audience with broadcast radio. We delve into the unique nature of broadcast radio in today’s landscape compared to streaming platforms and the uphill battle of engaging the changing listening habits of younger audiences. Discover strategies for innovation, connectivity, and engagement to maintain radio’s relevance. #Radio #MusicIndustry #MusicBusinessAdvice
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⏰ TIMECODES ⏰
0:00 Intro
0:51 State of Broadcast Radio
2:18 Engaging New Audiences
4:08 Genre-based Programming
7:03 Audience Differences Then vs. Now
10:46 Tools for Audience Insights
13:42 Career Advice in Broadcasting
15:34 Question of the Day
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To learn more about Rick Cummings visit:
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Video Credits
Produced & Created By: Ritch Esra & Eric Knight
Directed by: Eric Knight
Edited By: Zane Miller
Cameras: Marco Materassi
Audio: Zane Miller & Eric Knight
Production Asst: Samantha Tigard
Transcripts: Michael Pittman
MUBUTV Logo VFX: Maddie Hong
Copyright © 2024 MUBUTV™ Media. All Rights Reserved
(This video is about: How to Reach a New Audience With Broadcast Radio, rick cummings, emmis communications, broadcast radio, Broadcast Radio Trends, Digital Media Platforms, Audience Engagement Strategies, Radio Industry Analysis, Radio vs Digital Media, Radio Programming Differences, Classic Rock Radio, Hip-Hop Radio Audience, Broadcasting Career Advice, MUBUTV, MUBUTV Music Business Television, Eric Knight, ritch esra, music business, music industry, music business advice, music marketing tips)