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Instagram is the fastest growing social network in terms of audience, users, and engagement. Instagram is very cool, but how to use Instagram to be able to sell?
#instagram #comovendernoinstagram #venderpelainternet
Before entering the 9 steps, I will pass you some guidelines on the Instagram:
Unlike almost all social networks, Instagram has no link in posts. The links are not clickable, and this is a peculiarity of Instagram;
Any type of product or service can be sold, the difference is the hook you use;
Step 1:
You need to pay attention to your bio. This is the only place on Instagram where you will be able to insert the link, so the idea is that you make a sentence that tells your client what you do so that they are interested and click on the link. So much attention to the text of the bio and the link you put. Do not put the logo on the bio, this is cool if your brand is well known or famous. Ideally, you should put a photo as the owner of the business and the profile name may be the name of your business.
In the posts you can always make a call to action saying: LINK NA BIO, because users of this platform already know this type of call.
Step 2:
Turn your Instagram into a business account. The business account will give you more features of data analysis, metrics, boosting. You just need to have a fanpage on Facebook and link with your Instagram account.
Step 3:
Produce relevant content regularly. It's no use creating a profile and not producing any kind of content, because soon people will stop following what you post. You can use applications that make posts that are scheduled for you, and if you feel like it, leave a message for us to tell you an application to do so.
Step 4:
Use hashtags. The hashtags serve to mark the content within the Instagram database. If for example someone marks the hashtag #viverdeecommerce in Instagram, when this hashtag is searched, your publication will appear. From 3 to 5 hashtags per post is ideal and hashtag used improperly can be blocked.
Step 5:
Publish regular videos, relevant videos, educational videos, videos that show the before / after a product, videos that make your audience's life easier. There are some Instagram features: videos can only take 1 minute, so make videos of up to 59 seconds. If you post a video of 5 minutes, you can publish sliced videos, that is, part 1, 2, 3, 4 and 5.
In addition, there is a new feature in Instagram that is IGTV, and there you will be able to publish longer videos.
Step 6:
Another feature that brings a lot of results to the business is the lives, since Instagram will warn the part of its audience, and there you can make offers live. Instead of making a post or a video, do a live.
Step 7:
Attention to engagement. If you do everything I have said so far with quality, the right way, you will generate a lot of engagement, this is natural. If you do this, the person will either comment on your post or will send you a direct, and my recommendation is this: answer everyone, and if the person comments and you realize that she is very interested, she calls the direct .
Step 8:
Use stories to make lightning deals on your product, because stories disappear in 24 hours. Also use to showcase your company, the stories have very interesting reach and you can use tools and resources. If you want me to make a video only about stories, leave a comment below and we will prioritize this content in our guidelines.
Step 9:
One way to pay on Instagram is to interact through direct and, when the customer wants to buy, generates a payment link in the middle of payment, for example, PayPal, MercadoPago, etc. ATTENTION: THE VIDEO ABOUT PAYMENT LINK ALREADY EXIST, CLICK HERE:
• COMO GERAR LINK DE PAG...
I'll repeat: Virtually every niche has potential on the Instagram today. If you have any questions or if you are already selling, leave a comment below.
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• Como Vender no Instagr...
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