How to Sell to Chefs

Рет қаралды 35,880

5 жыл бұрын

All about selling to chefs. I share my experience/tips and interview a few chefs to hear about their side of it. Lots of good stuff in this one!
Instagram (@sattinhillfarm) - sattinhillfarm
Website - www.sattinhillfarm.com/
Fullsteam Brewery
www.fullsteam.ag/
Chef Derrick @chef_fullsteam - / chef_fullsteam
Wye Hill Kitchen & Brewing
www.wyehill.com/
Chef Kyle @chef_fletcher_nc - / chef_fletcher_nc
Chef Kevin @kev_ruiz28 - / kev_ruiz28
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Пікірлер: 153

@Tom_Aquagardens 5 жыл бұрын

I've never seen a video like this one of actually showing us how is it looks like selling to chefs and sharing their thoughts. hope you are doing good! keep it up :) thank you for the great content!

@squirrelhillfarm9070 5 жыл бұрын

tom rabin would love to see a couple more of them

@JoshSattinFarming 5 жыл бұрын

You're welcome. Glad you enjoyed the video and thanks for watching!

@extremetractors760 5 жыл бұрын

Derrick def doesn't seem comfortable on the camera lol. Good for him on sharing despite his discomfort.

@neilcalliou896 5 жыл бұрын

You're the first guy I've been following. To actually take us along with you , and talk to chefs. Lots of good info man. Absolutely awesome vid Josh! Take care man!

@tomacx1 5 жыл бұрын

I really like the fact that you cover the whole circle from farmer to chef to consumer. I get a sense of the communication and relationships!

@lukewarm2075 5 жыл бұрын

Great video helping farmers to connect to customers awesome

@jeffbee6090 5 жыл бұрын

Josh! one of your most informative and interesting videos I've watched!!- Even though I'll probably never start a small farm, I still I dream of it sometimes....like when it's 70 degrees outside and there's a nice breeze-lol.... in my mind, every chef was like bitchy Gordon Ramsey... nice to see some super chill chefs that took the time to chat with us on video! Please thank them for me!

@kevinholbrook7174 5 жыл бұрын

This video was very awesome and has great information for anyone who wants to sell their FRESH and HOMEGROWN VEGETABLES that is more healthier than GMO products! I would like to see a video on your billing and records of how you keep everything organized. Keep up the great work! Thanks 🙏

@JoshSattinFarming 5 жыл бұрын

Thanks. I use Square for invoices and payments and Quickbooks for book keeping. I am not the best at staying organized and shouldn't be making a video about that until I get things dialed in. It's really pretty simple for a business this size.

@freighter1097 6 ай бұрын

And how do I know your HOMEGROWN and FRESH vegetables weren't grown with GMO seeds?

@KaleidoscopeJunkie 5 жыл бұрын

Excellent tips. Had to watch Derrick's segment a second time. His bashfulness is endearing. Love Wye Hill playing Marshall Tucker !

@probrothersfarm3687 4 жыл бұрын

Allmans!

@deborahsmith1560 4 жыл бұрын

This is a great video for people trying to learn. I like that you freely share what you do, trying to help others learn. Very refreshing!!

@veggiemom5 5 жыл бұрын

Thanks for all the great tips Josh and to the chefs for their time in sharing their tips. Hope to see more like this!

@davewygonowski984 5 жыл бұрын

Awesome chats with the chefs. Great to always know exactly what the chefs need and want.

@conradhomestead4518 5 жыл бұрын

Very helpful video. Thanks for sharing.

@JoshSattinFarming 5 жыл бұрын

You're welcome. Thanks for watching!

@johndavis7495 5 жыл бұрын

Your BEST video (yet)...Keep up the good work! Relationships, relationships, relationships. It’s about people, people do business with who they like.

@lukevanasdalan9105 5 жыл бұрын

Thank you for this video! I am looking to get started as a small market gardener but I have no experience with chefs or the restaurant industry in general. It's become a mental hurdle for me in planning my business model. This video made me feel like it's not as intimidating as I thought!

@JenniferNicholsArtist 4 жыл бұрын

Love this. Super helpful and nice to hear from the chefs on what might prevent them from going with a smaller farmer. Thanks!

@master6676 5 жыл бұрын

Thanks Josh another video that is right on time. Life changes!

@perpetualfarmer8635 5 жыл бұрын

This is the most valuable video in my opinion for Micro Farm Startups

@agpoetrycorner 5 жыл бұрын

Your videos have the best content! Thank you for sharing your knowledge and experience!

@JoshSattinFarming 5 жыл бұрын

You're welcome. I'm glad you have been liking the content. Thanks for watching!

@andytuesday500 5 жыл бұрын

Very cool to hear straight from a chief. Thank you 🙏

@melissacrittenden1008 3 жыл бұрын

Am I ever thankful to have found your channel. Sort of binging at this point, but your microgreen videos and this chef video are eye opening and so interesting. Thanks and keep it up.

@minniepearl14 5 жыл бұрын

This was an amazing video. I really enjoyed the content. Good job

@pabloirigoyen2483 4 жыл бұрын

Great video and tips. You usually dont get to see these "backstage" side of the farm wich can be, if not, the most important, so again, thank you so much for your effort and videos!

@Ms.Byrd68 5 жыл бұрын

I'm with Tom Rabin below, I like this because it shows that Homesteaders know they have to SELL if they are going to farm full time just a 'Real' farmer (yes I said Real) does because beyond feeding your own family you have other needs and bills that need to be paid. It also gives you an idea of what roadblocks our SMALL farmers are having to deal with when growing FIELDS of 'Swiss Chard' or 'whatever' for sale. Thanks for the insight.

@littlehorn941 4 жыл бұрын

Wow - I didn't know that you were also in Raleigh! that is awesome.

@michellesnively7637 5 жыл бұрын

Another great topic! Thanks for the insight!

@stephaniedavis7033 5 жыл бұрын

great ideas and pointers- keeping up the connection - made it happen!

@rorywynhoff1549 5 жыл бұрын

Extremely helpful, having both perspectives was great! Thank you for another well-done video 😎

@JoshSattinFarming 5 жыл бұрын

You're welcome. Thanks for watching!

@bradhammett1 3 жыл бұрын

Can I give 2 thumbs up! I had a meeting and shows everything conservative and got nowhere. I then showed of a purple potato crazy idea and gain 3 order that day. This video is the best so far. Show more of what farmer don’t know!!! 🥺 Please

@timdurham9091 5 жыл бұрын

Great content. I am transitioning away from selling at the farmers market to selling to restaurants. Very different way to do business. Thanks for your insight.

@jonah4man44 4 жыл бұрын

This video really helped me start to talk to some of my local chefs thank you very much

@portiaholliday8741 5 жыл бұрын

I'm looking forward to the cooking lesson! Good tip to put it into the frig:-)

@KnifeCrazzzzy 4 жыл бұрын

Man I just recently discovered your channel but your putting out there the stuff a lot are not and I’m very grateful thank you!

@JoshSattinFarming 4 жыл бұрын

You're welcome. Thanks for watching!

@GrandPrairieMicrogreens 4 жыл бұрын

Thanks Josh, this was extremely helpful content. I am currently setting up shop in the Dallas Fort Worth area and am finding Great Content like this from others as well. VERY HELPFUL. Thanks Bro!

@JoshSattinFarming 4 жыл бұрын

You're welcome. Good luck!

@auniciasharpe7293 5 жыл бұрын

LOVE this video. Thank you!!!

@Beecozz7 5 жыл бұрын

Really great info Josh!!! TY

@ZmarleneZ 4 жыл бұрын

such an awesome video, Josh, thanks so much!

@JoshSattinFarming 4 жыл бұрын

You're welcome. Thanks for watching!

@jvaughn090284 5 жыл бұрын

This is gold!! Thank you so much for sharing.

@JoshSattinFarming 5 жыл бұрын

You're welcome. Thanks for watching!

@hillarys.k8518 5 жыл бұрын

Excellent job on this subject . Taking the mystery out of the process.

@JoshSattinFarming 5 жыл бұрын

Glad you liked the video. Thanks for watching!

@namenameson8353 4 жыл бұрын

Good stuff man. Enjoying your videos. Keep it up

@JoshSattinFarming 4 жыл бұрын

Thank you!

@jasonspies8760 4 жыл бұрын

Excellent video, very informative and rubber hits the road

@MySocialExperiments 4 жыл бұрын

Excellent video. Thank you!

@alexthegardendude9856 5 жыл бұрын

Excellent video dude. I'm not planning on market garden/selling but this was fantastic functional information about the business side of things. Super interesting content. Thanks!

@JoshSattinFarming 5 жыл бұрын

You're welcome. Thanks for watching!

@kathymickle6915 3 жыл бұрын

Another great video, thanks.

@spicer41282 5 жыл бұрын

Yesss! Just Sub'd! Cause of this specific content. Please do more perhaps once a month? and even deeper questions? Im not a farmer (yet) but great content! Thanks for shooting, editing and sharing!

@JoshSattinFarming 5 жыл бұрын

I don't think I would be able to interview chefs once a month, but there will plenty of other useful content on the channel. Thanks for watching!

@mishalea 5 жыл бұрын

Btw, love your 'hey theres'! I'm currently nearing the end of a 12k drive & was just thinking, I need a hey there right about now! :)

@rgrea2 4 жыл бұрын

What a nice and wonderful Chef/manager and very present to deal with

@christiensgarden3325 4 жыл бұрын

Absolutely fantastic video

@rodbeckstedt8588 5 жыл бұрын

Awesome instructional video. Thanks Josh. We are just starting to practice on planting on our farm to do something like this. Long way to go though.

@JoshSattinFarming 5 жыл бұрын

You're welcome. Thanks for watching!

@rjb6919 5 жыл бұрын

Great insight, thanks. Attitude is so different in the UK at least in my town. I must have contacted 20 chefs and dropped samples to at least a dozen and apart from 1 customer the rest were dismissive and just wanted to know if they could get for cheaper than the wholesaler. Most had not even heard of micros, and I targeted several vegan restaurants who I thought would be really interested, but no. Will keep trying!

@davelawson2564 5 жыл бұрын

If you sell at 10% below wholesale you should still profit provided they pay fast and not delay payment for 7-15 days or more !

@JoshSattinFarming 5 жыл бұрын

Keep trying. You might just have to catch the right person at the right time. Also, every market is different. Some places it will be a lot tougher to sell this kind of produce and a high price.

@jamesfargo8574 5 жыл бұрын

Great information, Josh! Thanks for taking the time to put this together. Would be interested in hearing more about how you reach a price point on various produce. I'm sure there are a thousand variables involved, but curious if in general you or the chefs are setting/driving the price and how much you are willing to negotiate.

@JoshSattinFarming 5 жыл бұрын

There are lot of things at play here. Mainly just talk to the chefs and they will tell you what they are paying and what they are willing to pay. A lot will come out of that simple conversation.

@hkashefh 4 жыл бұрын

Awesome video and very informative

@NerdyAcres 5 жыл бұрын

Awesome video. One of the best concerning chefs that I've seen. Keep up the great work. Also is there any chance you can do a video about what you had to do to start up your farm in NC and start selling to chefs?

@the.msrylovescmpny7589 3 жыл бұрын

Great video, thank you!

@squirrelhillfarm9070 5 жыл бұрын

Thanks for the insights- great video

@JoshSattinFarming 5 жыл бұрын

You're welcome. Glad you liked the video and thanks for watching!

@lawrencehanlan7629 5 жыл бұрын

Great content 👍

@constancelovejoy7308 5 жыл бұрын

Yeah! Let’s see cooking lesson from chefs using your produce 😊

@Dr.Abundant 4 жыл бұрын

VERY VERY GOOD VIDEO! Thanks for the info and the interviews helped so much. What I loved most and have been looking for is how to deal with the transactions and invoicing but there isn't any videos on that so thanks for that part especially! You may want to make a video on that in detail if you haven't already.

@JoshSattinFarming 4 жыл бұрын

I use Sqaure to send my invoices to the chefs via email. I then print two copies and bring them with me. I give them one and they sign one that I keep. They write me a check. That's it.

@missourigirl4101 5 жыл бұрын

Wonderful info

@petersolstad673 2 жыл бұрын

Thank you very much for this video!!!!👍

@squirrelhillfarm9070 5 жыл бұрын

Thumbs up for Allman Bros

@caroldenton9966 5 жыл бұрын

Same. I didn't hear a word those guys said!

@Betts456 3 жыл бұрын

great, interview

@unitedwestand7159 4 жыл бұрын

Good one Josh. It would be great to get written testimonials from chefs on the benefits of using Micros. The kinds of dishes they use them for etc.

@ayoubaitahmed5381 5 жыл бұрын

Hi, I'm really impressed by your informative videos since I subscribed to your channel and I really want to work like this it's a great job.. you are learning and sharing lots of knowledge with others.. this is the kind of job I dream about.

@JoshSattinFarming 5 жыл бұрын

Thanks for the kind words. I'm glad you have been enjoying the videos and thanks for watching!

@laviersurbangarden3371 4 жыл бұрын

Love It!!!!!!!

@chelseahartweg2938 5 жыл бұрын

So helpful! Thanks!

@JoshSattinFarming 5 жыл бұрын

You're welcome. Thanks for watching!

@jonathanwest6564 3 жыл бұрын

Thank you!

@shanewallace2045 4 жыл бұрын

Josh...great vid!!!

@JoshSattinFarming 4 жыл бұрын

Thank you!

@andreafalconiero9089 5 жыл бұрын

Another great video! When packing your product in the coolers, one thing you might try is putting the freezer packs on the _top_ rather than the bottom. Heat rises, so you may get more effective, uniform cooling that way -- at least that's my experience. When packing delicate items like microgreens, it'll probably still be necessary to shield them with a towel or something to prevent frost damage.

@JoshSattinFarming 5 жыл бұрын

I would never put ice packs on top of my produce. It would squish the bags of greens.

@andreafalconiero9089 5 жыл бұрын

@@JoshSattinFarming I guess that could be an issue, depending on the weight of the cooler packs and the packaging of your produce. There may be easy solutions though -- some elastic strapping screwed into the underside of the lid to hold the cooler packs would solve that problem, as well as get them out of the way automatically when you're loading and removing goods. Anyway, it was just a thought -- if you're happy with your current setup, there's no point changing it.

@moneymikegotuvideos312 5 жыл бұрын

Cool video brother

@JoshSattinFarming 5 жыл бұрын

Thank you. Glad you enjoyed it.

@JamesGough1 23 күн бұрын

Thanks, again.

@impseeder5756 5 жыл бұрын

Nice job! Question, how long did you grow and build confidence in your production and product before you moved to restaurant sales?

@JoshSattinFarming 5 жыл бұрын

It wasn't right away and I started with microgreens because I was more confident in my ability to consistently produce them.

@evega8368 5 жыл бұрын

Really cool video!!

@JoshSattinFarming 5 жыл бұрын

Thanks!

@pamelaaverill1608 2 жыл бұрын

Farm to table awesome 👌

@KCFarms 5 жыл бұрын

Awesome video!! I know it all depends on your area but would love to see a video on how you price items you sell to chefs

@davelawson2564 5 жыл бұрын

sell 10% below retail price in the market. If they pay with 7-15 days delay then sell at market price. Discount is good if they pay faster.

@JoshSattinFarming 5 жыл бұрын

Every market is different. Check out local farmer's markets and organic food stores. You'll get a sense of the prices. Also, if you are looking to sell to chefs just ask them what they pay for things. They'll tell you what they are paying.

@mrsc8096 5 жыл бұрын

👋🏾👋🏾👋🏾good afternoon from the UK josh, like I’ve said before love your videos and the way you share knowledge, I’ve recently had my small garden converted with raised beds so i can grow organic food for my family, was just curious, could you do a video on how you price your product so that you are making a profit and they are happy with the cost of your produce, and how do you keep up with the demand from the chefs, do you grow new produce for them to try, how do you forward plan for supply and demand. Thank you again, love and appreciate your videos and your personality🙏🏾, keep up the good work.

@davelawson2564 5 жыл бұрын

you can produce all of it or buy stuff from other growers to deliver and keep your margin. you don't need to grow all of it yourself.

@JoshSattinFarming 5 жыл бұрын

That would be a very difficult video to make. It really is something that you learn as you go along. It will depend heavily on your context, customers and your market. Prices are different everywhere. Base your prices on farmer's markets, organic stores, etc. You will get a feel for what you are capable of growing and what chefs need. They will tell you how much of lettuce (for example) they use per week. You can also let them know you are new to this and ask them what they pay for stuff. They will tell you. Good luck!

@chaszrainsford 5 жыл бұрын

Love your content Josh, I had a video idea for you - can you show some dishes these chefs make with your products? I wanted to see your products that you were delivering and I bet I'm not alone. Cheers!

@JoshSattinFarming 5 жыл бұрын

That would be cool, but would be tough to film. I am not going to ask the chefs just to cook stuff up for me to film. I am planning on doing a little bit of a cooking lesson with Chef Kyle next week though.

@brandonlamontcooper8141 3 жыл бұрын

Awesome..

@randybrown9771 4 жыл бұрын

awesome, and you have the Allman Brothers playing in the background !!

@brianandlynphilippines 4 жыл бұрын

I found Square, Inc has a few aps. Can you tell me which ap you use to save me sorting that out?

@brandonkrause6401 5 жыл бұрын

nice video.

@mixmuin5702 5 жыл бұрын

Nice

@greenzebra97 5 жыл бұрын

Thanks so much for this! Do you walk in cold sometimes? Or do you always set up a meeting first?

@davelawson2564 5 жыл бұрын

you can walk in cold with sample and drop your phone numbers with list of produce you can supply

@JoshSattinFarming 5 жыл бұрын

I haven't done that yet. I try to network first and set up a meeting, but you could definitely do that.

@katrinar9310 4 жыл бұрын

Haha, one guy says don't be pushy, the other guy says keep coming back 😬. Great content though. Thanks for sharing. Blessings, -Kate

@thartanian 5 жыл бұрын

If I was a farmer looking for chefs to buy my product, what's the best method for dropping by a restaurant and providing samples? Just literally going in the front door? If you're just starting what's the best way to come up with a competitive price sheet for your product?

@JoshSattinFarming 5 жыл бұрын

I try and do some networking to get a warm hand off. Then I set up a meeting. You can definitely go in cold, bring some samples and a fresh sheet. I would go to farmer's markets and local organic food stores to check prices and alter them for restaurants. Also ask the chefs, they'll tell you what they pay. Every market is different.

@thartanian 5 жыл бұрын

@@JoshSattinFarming awesome man ty!

@Squint1222 3 жыл бұрын

How do you know what price point you should be asking?

@flatearthcrypto6991 4 жыл бұрын

tell us how much restaurants get each week. what u selling it for etc etc.

@Prudence1733 5 жыл бұрын

Awesome content! How do the chefs go about placing an order with you? Do you ask their preferred means of communication or go to your website? I’d be curious to know what was the kicker that drew the two chefs in after the wait to become customers?

@JoshSattinFarming 5 жыл бұрын

I always ask them their preferred method of communication. I probably should have mentioned that in the video. Most chefs I have interacted with like to communicate via text. These two chefs were at different restaurants before. One of them wasn't in a position to get my produce and the restaurant closed for the other one.

@Prudence1733 5 жыл бұрын

Josh Sattin thank you so much for the helpful response!

@JoshSattinFarming 5 жыл бұрын

@@Prudence1733 You're welcome. Thanks for watching!

@jannya97 4 жыл бұрын

Hey awesome video! I have on questions, why do you harvest the night before? Is this for any purpose other than logistics? I know one night does not impact hugely on freshness but it would be great to know the logic behind your decision! Thanks

@JoshSattinFarming 4 жыл бұрын

Mostly for logistics. I am the only person working on the farm so I harvest on Thursdays and deliver on Fridays. It's also nice to chill down the greens overnight in the fridge before transporting them.

@jannya97 4 жыл бұрын

@@JoshSattinFarming Thanks for the reply! Do you deliver the greens still living on mats? Or pre-weighed punnets?

@JoshSattinFarming 4 жыл бұрын

@@jannya97 All of my greens are harvested and sold by the pound.

@nickl8192 4 жыл бұрын

Styx in the background at 2nd restaurant!!!

@gardankoi 4 жыл бұрын

And Josh are local chefs in Raleigh interested in organic produce? Or at least local produce grown without the use of chemicals? Are there restaurants willing to pay a higher cost for organic?

@JoshSattinFarming 4 жыл бұрын

What I have found is that chefs aren't really concerned about things being labeled as "organic" but rather want fresh and local. I have explained my growing practices to them and they do like that, but that is not the most important thing for them.

@MrFrozensmoke 4 жыл бұрын

what is crazy, is that this could be Nashville, TN. totally looks like it while your driving. A good question for you is, how big does your local produce need to be to supply these restaurants? would love to talk to you personally. Just growing for the family at the moment, but this seems really fun.

@JoshSattinFarming 4 жыл бұрын

Every restaurant will have different demands in terms of quantity so that is a tough question to answer.

@MrFrozensmoke 4 жыл бұрын

Josh Sattin i guess a more direct questions would be. What would be the minimum you would grow to start a supply?

@JoshSattinFarming 4 жыл бұрын

@@MrFrozensmoke Better question is for you to talk with a restaurant in your market and see what they are looking for and then grow it.

@globalholisticsolutions4197 3 жыл бұрын

Hello Josh I'm looking for mentor to build my Ranch with microgreen and produce please let me know Bahman

@patkillian3511 3 жыл бұрын

It sounded like you provide them with sorrell what is that?

@KorvidRavenscraft 4 жыл бұрын

Have you tried using a layer of corrugated plastic over your ice packs?

@JoshSattinFarming 4 жыл бұрын

A towel works great for me.

@flatearthcrypto6991 4 жыл бұрын

u just get a bakers type rack to put iver ice etc. hahahahah. u dont cover ur cold u just have to taise above product. i want the cool to cool the cooler not a towel or whatever lol. its called a wire rack 🤣🤣🤣