How to setup UTM tracking in Google Analytics

Рет қаралды 15,398

Күн бұрын

This video explains how to setup UTM tracking in Google Analytics. UTM tracking is a way to learn about who is visiting your website. By setting parameters of source, medium and campaign, you can determine which link a visitor used to find your website. UTM tracking allows you to setup campaigns to determine your acquisition sources in Google Analytics. Finally, I will demonstrate what a UTM tracking URL looks like, how to create one and where to see the results in Google Analytics.
#googleanalytics
#marketing #digitalmarketing #digitalmarketingextreme
0:00 What is UTM tracking in Google Analytics
3:50 Demo
12:56 Conclusions
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Пікірлер: 43

@saravanan4086 Жыл бұрын

Thankyou, useful. It is good to add subtitle.

@DigitalMarketingExtreme Жыл бұрын

Glad you found it helpful.

@anhstewart8108 2 жыл бұрын

Absolutely amazing, so thourough. Thank you so much!

@DigitalMarketingExtreme 2 жыл бұрын

Glad it was helpful.

@FootprintsofInspiration 2 жыл бұрын

This was so helpful. Thank you!

@DigitalMarketingExtreme 2 жыл бұрын

I am glad it was helpful.

@zoeyanderson484 2 жыл бұрын

THANK YOU!

@samuelmrva255 3 жыл бұрын

Thank you, helped big time. Keep it up

@DigitalMarketingExtreme 3 жыл бұрын

Glad it helped.

@khedekarnikhil213 3 жыл бұрын

Very helpful video. Your channel is going to grow rapidly. Keep it up.

@DigitalMarketingExtreme 3 жыл бұрын

Thank you.

@ejr 3 жыл бұрын

Thank you!

@DigitalMarketingExtreme 3 жыл бұрын

Glad it helped

@adrianbakke7109 2 жыл бұрын

I would love to make an utm-sheet for the overview over all of my ads and unique utm-tags. Do you use overview-sheet for this? If so, would be you be able to share it with us? :) Thanks!

@DigitalMarketingExtreme 2 жыл бұрын

I don't but that is a great idea.

@TheNextTorres9 Жыл бұрын

I have created a UTM link to a website that is not mine. In Google analytics I have no data, I do not have the campaign tab. How do I link this website to my Google analytics so that my UTM link can work?

@DigitalMarketingExtreme Жыл бұрын

Not 100% sure I understand your situation but UTM parameters are added to links on other websites that point back to your website. If someone clicks on the link, that will cause information to show up in your Google Analytics account. You might not a Campaign tab if you are using the new Google Analytics 4 version. This video refers to what is now called "Universal Analytics" version of Google Analytics.

@solomonkleit6969 3 жыл бұрын

Hi, thanks for the video! Can you point me to any documentation on how to set up in Google Analytics reports that look at source, medium and campaign name? I get kind of lost after creating the UTM URL. I know how to create it but do not know how to get GA to report on it. Thanks!

@DigitalMarketingExtreme 3 жыл бұрын

The UTM parameters of source, medium and name are just values that can show up in any number of Google Analytics reports. Basically, you are tagging that traffic to separate it from other traffic sources or mediums. The easiest way to see this is to go to the Acquisition -> All Traffic -> Source/Medium report. You will see your UTM parameters here. But, again, they will show up on any report that can display the source, medium or name values.

@solomonkleit6969 3 жыл бұрын

@@DigitalMarketingExtreme Thanks but how does GA know which parameters to look for?

@DigitalMarketingExtreme 3 жыл бұрын

Let's look at just one UTM parameter of source. Let's say you put a specific URL with UTM parameters on a LinkedIn article with a source of "LinkedInArticle". When you go to a Google Analytics report that shows source, you will now see "LinkedInArticle" along with some of the defaults like "google", "bing" or "linkedin.com". But, you will know that traffic came specifically from an LinkedIn article and not maybe your profile on LinkedIn. Google Analytics just categories the traffic into different groupings of "source" if you use custom UTM parameters. This will also happen for whatever values you set for "medium" and "name".

@DigitalMarketingExtreme 3 жыл бұрын

@@solomonkleit6969 I created a new video to show where to see the UTM parameters in Google Analytics. Check it out at kzfaq.info/get/bejne/rbGgadqgxuClqaM.html

@solomonkleit6969 3 жыл бұрын

@@DigitalMarketingExtreme Thanks so much!!!!!

@hi1mham Жыл бұрын

any way to update this vid for the new GA4 UI?

@DigitalMarketingExtreme Жыл бұрын

Great suggestion. I will add it to a task list.

@bluecavemen 2 жыл бұрын

I have 2 questions 1: Once i create the UTM on there is automatically generate it thru GA from that site without having add that code in GA? 2: If i would like to run conversion tracking can i use GA instead of bemob...click magick etc ....

@DigitalMarketingExtreme 2 жыл бұрын

1: you are correct. Once you add the UTM parameters to a hyperlink on another website, there is nothing you need to add in Google Analytics to get those parameters to show up.

@DigitalMarketingExtreme 2 жыл бұрын

2: Maybe. Google Analytics has something called Goals. You can consider this a type of conversion tracking since when a Goal happens, a specific event has occurred.

@bluecavemen 2 жыл бұрын

@@DigitalMarketingExtreme I saw that. Not sure how that works exactly do you have a video on this?

@DigitalMarketingExtreme 2 жыл бұрын

@@bluecavemen Not sure these will fully answer your questions but have a video about Google Analytics Goals (kzfaq.info/get/bejne/ap-TmLCrpsyxoWQ.html) and seeing UTM parameters in Google Analytics reports (kzfaq.info/get/bejne/rbGgadqgxuClqaM.html).

@anhstewart8108 2 жыл бұрын

@@DigitalMarketingExtreme This is interesting. Are you able to make a tutorial on this? I'm looking at campaigns that I can track conversion on membership sign up. Thanks ever so much!

@binimehts 2 жыл бұрын

I created the code using google generator. Now whats the next step.i dont have setup of ga. How can i track my users now.

@DigitalMarketingExtreme 2 жыл бұрын

You do need to create a Google Analytics to see the UTM parameters. Here is a video where they will show up in Google Analytics - kzfaq.info/get/bejne/rbGgadqgxuClqaM.html

@Havefunwai 3 жыл бұрын

How do I link my UTM links to my google analytics

@DigitalMarketingExtreme 3 жыл бұрын

It is automatic. If you add the UTM parameters for source, medium and name to an URL, these values will show up in Google Analytics when you view reports that look at source, medium and campaign name.

@Havefunwai 3 жыл бұрын

@@DigitalMarketingExtreme thank you

@DigitalMarketingExtreme 3 жыл бұрын

@@Havefunwai Glad to help.

@DigitalMarketingExtreme 3 жыл бұрын

@@Havefunwai I created a new video to show where to see the UTM parameters in Google Analytics. Check it out at kzfaq.info/get/bejne/rbGgadqgxuClqaM.html