UTM Tags & Tracking [Beginner's Guide]

Рет қаралды 19,704

5 жыл бұрын

Comprehensive beginner's guide to UTM tags for Google Analytics, Google Ads, and Facebook Ads.
👉 Get the UTM Tag Organizer 👈
Text "utm doc" to 415-528-7403 and I'll email you the tag organizer document!
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Пікірлер: 13

@playtime909 3 жыл бұрын

UTM stands for "Urchin Tracking Module" - Urchin Software Corporation was acquired by Google in 2005 and their software became what we now know as Google Analytics.

@Beansprout708 3 жыл бұрын

Thanks for the great explanation man!

@hagarmohamed7500 4 жыл бұрын

i have question please do you mean in utm-medium = referral == referrral equal emails or cpc or website?

@nikolanikolov7102 3 жыл бұрын

do we use utm parametars to have better tracking in google analytics because of the attribution model of facebook?

@jlydon29 4 жыл бұрын

From that long meeting you spoke of, - did you ever figure out what the problem was with analytics and Facebook reporting? I've got huge problems of Google implying that Facebook is massively over-reporting. Facebook rep had no clue how to explain it.

@Luxxen101 4 жыл бұрын

UTM tag organizer link?

@KennyHolloway 3 жыл бұрын

UTM = urchin tracking module

@shell2727 4 жыл бұрын

Hey - I am outside the US. Could you please email me the UTM Tag Organizer?

@Guilopes99 3 жыл бұрын

Everyone says that I should put "cpc" as medium if it's paid facebook (e.g. Facebook Ads). However, google's support page for "Default channel definitions" only list "cpc" as a medium for Paid Search. How should I do it?

@Paracore 3 жыл бұрын

If you set "cpc" as the medium then the Facebook traffic (or any traffic with that medium) will show in the Paid Search category. You can actually create a new channel definition that has Paid Social and set the definition to "cpc" for medium and "facebook" or "instagram" (or whatever) for the source.

@Guilopes99 3 жыл бұрын

@@Paracore Yeah, I think I'll do the option where I create my settings. Thanks for the advice