I must admit that I did not expect this kind of video by a fashion influencer, and this approach you have embraced is really admirable. Influencers have a great impact on people lives, habits and feelings, and the message you convey with this video is quite disruptive nowadays and shows a lot of responsibility. my compliments, I hope you will continue this way.

I work in a cashmere shop and the amount of people who don’t know how to hand wash is amazing! Please help me out and do the video 🙏🏼 Hand washing is always the better way to care for cashmere, unless it has a leather/suede/fur trim 👍🏻

I loved this! It's so cool to hear an "influencer" say that you don't need to buy every single thing they're wearing. Quite admirable :))

Aisling Bea recommends the 30 wear challenge, pausing before buying an item and questioning whether you’ll wear it 30 times. This is a brilliant idea!

Love buying second hand! I found a Dolce and Gabbana mens suit for $50! The pants fit my waist perfectly. I took it to the tailors, had the pants hemmed and the arms taken in. Fits me great now!

What I find interesting about shopping second hand is that I am less concerned with the brand. If it fits and I can tell the quality is there I am more likely to buy it than on brand name alone. Brand does influence my purchase if I know that brand has a history of quality. I was in a second hand shop and unfamiliar with a brand but the quality was there and I loved a coat so I bought it. In all, I bought 5 coats and the total was less than the price of one Zara coat. I did a bit of research when I got home and discovered the coat I loved retailed for €650. All it needed was a simple tack of the cord detail on one of the sleeves. It literally took me less than 5 minutes. It is good as new and I cannot wait to wear it!

Emma, you should get the "most ethical youtuber" award, thank you for putting this out there!

“Be content with what you have/own” This statement alone is what our consumer society needs to embrace. Thank you Emma (and Simon) for sharing this important message. Love your platform for style inspiration and now I love it even more ❤️

Alyssa Beltempo has really great «shop your own closet” or “wardrobe envy” videos love those and definitely worth watching ❤️

Loved this video,especially points 4 and 5 . I use the look books that the retailers include in their emails as inspiration,then go to shop my closet. Went to charity shop and found an amazing caramel long coat (think MaxMara) $31:00 dollars lining was beautiful all buttons on,no smell AMAZING! Wear it with caramel trousers,roll neck,boots and it makes we feel like I spent a million bucks! Clothing can be so emotional, it should always make you feel like you won the lottery! Winning

Hi Emma, I am creating my wardrobe out of second hand clothing mostly. With my budget I would never buy so much good quality coats, blazers, skirts, sweaters made of wool, cashmere, silk, leather. Outwear costs $14-20, and original price is $200-600. I just love that!

You really encouraged me to dive in secondhand shopping, I must admit it’s surprisingly great! Being a germaphobe I always struggled to pull the trigger and go for it. Fortunately you made me realise you can actually find amazing quality pieces, even brand new ones, with tags still attached, on secondhand websites! I’ve always been conscious when it comes to sustainability and never over purchased; choosing quality over quantity has been my mantra ever since but this is another step into an even more eco friendly lifestyle! Thank you so much!!!

When shopping in a thrift store or charity shop don't buy just because the item is cheap. If you wouldn't buy it at full price leave it because it won't get worn.

You are my inspiration for how to style and wear my existing wardrobe pieces. I find that by seeing how you combine your items and accessories, I get ideas for myself and I don’t have to constantly buy new pieces. Secondhand is the newest area to explore and I’m still in the looking phase with my wish list by my side 😊

I love how you are using your platform to encourage more sustainable shopping habits without having a condescending tone and also recognizing how some habits in your past weren't the best and how you've rectified them! I am currently trying to invest in pieces that will last me a longer time so I don't have to buy new pieces every season 🙌

I’ve bought most my mulberry bags off eBay and most my wardrobe and I’m a carbootaholic I’ve bought loads and got rid of loads at the carboot but it makes you feel better about getting rid if you didn’t buy them for more than you bought it for ( I also fell for the leather blazer and have hunted one out a mango one ebay ) love this love the message the inspiration most of these tips I’ve already used but there are a few that have me thinking more about my spending habits awesome love it xx

Love this! Instead of adding things to my basket, I actually like to bookmark items and leave them for at least a week before purchasing. It’s saved my wallet a time or two!

I have been one of your very early followers and I’m so proud of your evolution! We’ve come a long way since the weekly Boohoo and ASOS hauls ! We have to get out of this instant gratification and hype culture to a healthier approach with our clothes 💕

If I see something I like, I keep it on a wish list and wait until it goes on sale. Most of the time I forget about it, but if I still love it weeks later, I get it far cheaper. Also a better way to shop the sales, as I get things I thought about while they were full price instead of being caught up in the sale frenzy. That’s my main tip!

Great tips & smart common sense! I'm French & have used some for years: "shopping" in my wardrobe (my style is much like yours) including #firsthandvintage handbags, got incredible Ebay deals including a perfect Le Tanneur tan leather handbag for 15 euros (great French brand!), a stunning Cartier gold-ring A5 leather planner, amazing vintage leather Filofaxes (excellent quality, unlike new ones). For online shopping, I also do the 'add item in your cart but wait a day before making the decision' trick. Finally I prefer buying from local shops whenever possible, which allows me to touch, feel and try on items whenever possible and because I hate having to return items online, it is such a waste ecologically speaking. Esp. on Amazon many of the items are destroyed and not resold!

i am enjoying direction of your video to be minimalist and more conscious about our shopping behavior. i also just started my journey on this! love it!

I up graded my de bobbler to yours and what a game changer !!!!!! it's even great on jog bottoms / sweatshirts besides the normal jumpers . my best ebay buys are my 100% leather fossil bags are worth 4/6 times new to what i buy and as i look after them and after time i might sell one or two and then buy another style & often will buy the dust bags (with adding these i get more money ) . Also if i see something in store i will then look around online , i saw a lovely scarf in Joules and so looked around and got it £10 cheaper and still brand new online :) x

I used to love buying vintage when I was younger and worked in central London but kind of got out of the habit when I moved to Devon but with Vestiaire I found a pretty much brand new Chloe camel coat that was probably around £1500 originally for about £200 and it's so beautiful. Love the tips Emma - so true about being influenced to buy things that aren't really you and that don't really work with your own style. I could kick myself for some of the times I have done this. I suppose it's all experience to help you figure out your own style but I think these questions and being real with yourself is such a good way to avoid the mistakes. When I worked for Harper's Bazaar id often go to sample sales and buy things that were so statement and not very me. Some of them I still like but actually now I'd probably never buy half of those things I just got caught up in amazing designer pieces at such reduced prices! Thanks for the vid Emma! Great advice as always. I feel I need like a pocket version of you to carry with me in my bag when I'm shopping to help me make my shopping choices! 😂 Xx

You’ve “influenced” me to buy Celine Audrey sunglasses but I’m patiently waiting to find the perfect used pair on a legit retailer like tradesey or vestier. Just putting teachings to practice 😉

Em your questions are so me!I’ve stopped myself so many times now buying things new,I save all month now and if the item is still available on my wish list then I buy it! 👍🏻

Good morning Emma girl 💖. What a down to earth common sense video! The tip on filling your basket and then walking away for a day works wonders. I actually started to do that a few months ago. Much to my surprise, after leaving it for a day or two I get emails from the brand asking me if I forgot something and offered me a discount code for up to 20%off! Of course when the thrill of filling my basket subsided I found I really could live without the items that were in the basket 😂. I would love to see a video on caring for your clothes. Maybe we all can share little tips and tricks 😉. Since I have now completed my wardrobe basics, I will be shopping second hand designer. My husband recommended these sites to me but I wasn't sure how legit they were. Since I've seen you use the sights I feel more confident making those purchases.

I have always liked watching you but so many times what you showed was so far above my budget I skipped lately. Then I saw this heading and I am so glad that you have embraced both second-hand in general, and thrifting on a low budget. Except for underpinnings and shoes, 80% of my wardrobe is thrifted at very low cost, and none of it is of low quality. The other 20% are organic fabric found on sale. The only man-made fibers are in coat linings. (I tried taking them out and ruined a few nice linen jackets.)

Buying secondhand is one of my favorite things to do! Especially when shopping for designer/investment pieces. I’m still in university, but I don’t want to compromise quality when it comes to my clothes and I’ve found that searching for quality investment wardrobe pieces (i.e. wool coats, a trench coat, cashmere, leather goods, etc!) is so fun! I bought a brand new Aquascutum trench for $75 last month and it’s my favorite coat the moment.

Some very good mindful tips, it’s great your being such an advocate for this, I think it’s especially important for younger people that might not be inclined to shop second hand to see how beneficial it can be. I also think there is an equivalent to comfort eating when it comes to buying things to make yourself feel better. Sometimes if you’re upset and want to treat yourself you’ll make that purchase to try and cheer yourself up but probably don’t really need it so it’s a waste. Ive definitely been guilty of that before!

Great video! I love second hand shopping. With your inspiration I purchased a BEAUTIFUL Chanel classic double flap medium large black lamb skin leather handbag. It is from 1987 is in amazing condition and has the gold plated hardware and I prefer the lambskin quality from vintage. I looked for 2 years to find the exact size, quality and price. I love it and appreciate it more because of the history and having to really search out for what I really wanted. I also purchase many clothing items second hand and find it fun to find special treasures to build a perfect wardrobe that suites my style.

Oh yes! Wash in cold and either hang or lay to dry! 🙌🏻 checking the tag too is good in case of dry clean...great tips! thrift and vintage shopping is so fun and amazing gems can be found 🍀

I have got this bad boy Karl largerfield coat which is a samon colour. Oversized fabulousness with gold and samon buttons. I think its a wool blend, its currently stored neatly in my sister's loft, its more of an autum coat Id say. When I bought it years ago I couldn't believe my eyes. Iy cost me 35 pounds! I love finding gems in second hand shops. I have never seen anything like it anywhere I love it!

Calvin Klein blazer: 6.95 Raulph Lauren boots: $3 Fossil purse: $3 Sometimes you have to drive to a “classy” area and check their second hand shops for expensive brands

I bought second hand Stuart Weitzman grey /black slip on tassel shoes:$40 and they were brand new! Prada navy patent loafer$30 Love second hand!

I bought the electric debobbler and received it Friday. It’s really improved knitwear and it’s weirdly therapeutic!! So worth buying

I agree with the leaving your basket and going back to it - really works

Thanks for your second hand buying and caring tips. I did buy a scarf from a charity shop last thurs , a quick wash & dry and worn yesterday . Cheers X

I love that you're inspiring us to be a bit more mindful about the way we shop and look at fashion! I still find it difficult to balance my goal to be more eco friendly and my love for fashion and shopping, but these kind of videos help so much, this is what makes you one of my favourite youtubers!👍🏻

I love to shop second hand on The Real Real. I’m still a student but I love premium and designer brands for the quality. Consignment websites have so much brand new merchandise for less than half the price. I recently got a trench coat that is brand new and only spent $23 and it fits me perfectly

I love the direction of your channel. I recently found a beautiful cream, 100% silk, midi skirt from Etsy that is vintage and in perfect condition. It could easily be designer and was about £50.

I suck at #5-Sell to Buy. Tried taking things to local consignment shop-they didn’t want past season things as that’s not what was selling. But that’s when I do my clear out,,,so was disappointed and felt like a waste of time. For now, it’s easier to send things to family or charity shops though that’s not funding new purchases 😏. Making a Pinterest style board is a fun way to get inspiration especially when you are stumped for making a fresh outfit with your current pieces. Great video, Emma!

I love this video. Great tip about allowing your cart to sit 24 hours before you purchase. I live in the US and use Poshmark to buy my secondhand items. The site guarantees that you can return an item if it’s damaged. I’ve found some exquisite pieces that will last me years.

Great tips. I bought a Jasper Conran short black Mac for £10. Since following you I now know what's in my wardrobe and what I need. It's a great feeling being in control. I would suggest folks learn basic sewing techniques and check buttons on a regular basis as a little bit of mending can extend the life of your clothes. Are you aware Lydia Millen mentioned you in her handbag vid ?💕💕💕

I recently bought on ebay a second hand Burberry coat and scarf that were a gift and brand new for a fraction of the normal price, so happy I did. Thanks Emma!

Would love to see an in-depth video on how to take care of your wardrobe - all the tips you mentioned from caring for sweaters, jewlery, leather. Just discovered your channel and I love it!

So many good tips - you are definitely right about leaving items in the basket for a while I have done and gone back to and thought I really don’t need these ! I agree with trying to emulate styles of influencers from clothing you already have - it’s so easy to get caught up in buying the exact thing . You are a great ambassador for shopping more wisely and it’s certainly has helped me this year to really think carefully before I buy . Have a great Sunday 😁x

Precious tips Emma! Especially keeping the items 'waiting' on the basket. It really cools down the impulse. I've been doing it for years. I'm glad you're raising awareness on how to create a more sustainable wardrobe, well done! :)

I bought a gorgeous black wrap coat by Jaeger. Retail new around £400, worn once and bought on eBay for £100!

Hi Emma, Great tips. Thank you so much. I agree with leavings things in your basket. I have found that if I wait, eventually, I wittle down to the items that I actually need. Also, a number of retailers will offer a discount code after a few days or on the weekends. It just occurred on New Look on items I needed!

Useful and thoughtful tips as always, Emma. I've been shopping my closet this year and come to realise that I have most of the things I'll ever need. In the past I've bought very similar items to something I already have. It's so easy to get carried away. Regarding selling stuff, I'd say that's a brilliant idea, but don't just give damaged, ratty stuff to charity. At least donate some nice things, too, or they won't benefit very much.

Very interesting video. I also love shopping second hand and have found bargains. My best bargain was a lovely pair of baggy pants from Wallis. They look brand new.

Love these tips. Been really trying to reduce my spending on items I don’t need and only on things that will go well with thing I already have. I also love Pinterest and I am always on their looking for inspiration. I just started getting into secondhand shopping. I still need to do it a few more times until I’m a pro. Can you make a video on tips for secondhand shopping? In store and online? I also love your style.

I cud spend less on my wardrobe if I stopped watching your videos ...... not gonna happen .... lol

Thanks so much for sharing these tips! They are always so helpful!!! I need to confess you that you inspired me since you bought The Chanel bag for Christmas years ago and since then, and following your tips, i have my own little collection! I am so proud of them but too shy to share them on instagram. But i´ll tell you that Last year i bougth a beautiful Delightful style from Louis Vuitton, that was in PERFECT condition, as a treat for my birthday!! (for only 380€!!) Also last Spring bought a Burberry trench for 70€ and the last one is a wonderful Burberry bucket bag for only 60€!! In Wonderful condition! I LOVE MY BARGAINS!!!! Thanks for all your hard work, wonderful tips and recommendations!!!! Kisses from Spain!!

Secondhandbutgrand is a great #. I got a navy blue Ralph Lauren blazer (great condition) in my exact size at a local thrift shoppe. It was priced at $7 which I was thrilled about but when I got up to the cashier it was marked down another 50% making my total cost $3.50. I took it to the dry cleaner and spent $6 now I have a beautiful 100% wool blazer to add to my wardrobe.

We have been shopping secondhand ever since we were kids and still do now 😀

Your ethic....that’s what we need...to be re-educated starting from small things due to the lifestyles we see every day on social media!#bloodyloveit

I love this video, I do some of the things you mentioned but I've picked up quite a few more thank you. You've definitely inspired me to collate and appreciate what I have and sort out anything I've fallen out with. I already have a small budget for my clothes and I've got quite good at second hand and bargain hunting. Your advice is helping me focus on what I want my style to be and I'm really enjoying it. X

tip #2...love that this is one of your tips bc i practise this always!

I buy 2nd hand almost everything, as I can't afford new clothes but I have grown to love it. It has led to me having unique clothing that are just me. The compliments I get when dressed up not forgetting the fact that I am happy with the quality.

The repairing tip can also be used in shoes, just bring them to a cobbler. You would be amazed If you knew what a good cobbler can fix 😊 Also I always bring my new shoes with leather soles to one so they can stick on some rubber soles, protects the shoes and also their less slippery 😊

You are awesome! Reason why I watch you! Many KZfaqrs and consumers at large DEFINITELY need to hear this! We NEED to buy less!

I’ve bought 4 items off Vestiaire including my latest purchase of a Chloe Tess which was brand new and I got £350 off 🥰

Such great advice Emma 👍 I quite often leave items in my basket before purchasing, gives you time to cool off 😂 Also really love the thought of sending my beloved items on to a new life when they no longer fit me 😊 and learning to repair and alter clothing yourself is an invaluable skill to have ❤️ If poss a handbag care video would also be appreciated too 🤗

I once found a super unique vintage nike sweater while online second hand shopping 🙏🏻😍 Also I really love these tips as I try to just shop the things I rlly want

Gosh £9.50 this is more my price point! I really need to check out bepop etc I never shop on eBay I guess I need to re check this out too! I was window shopping around Selfridges yesterday and it got me to thinking how maybe I should start looking at second hand shopping from now on... I love luxury items but can never justify buying them so I really think that this may be the way forward for me from now on!! I avoid impulse buying at all cost. I love Pinterest, I use it on a weekly basis too 🤗 Sell to buy needs to be my way going forward!! Thanks Emma 🥰

Thank you for the advice...I still keep making the same mistake of buying on impulse...🌺🧡

I bought a second hand Daks jacket at my local hospice charity shop. It looks like tweed but is actually cashmere. It was £20.00 and they were having a half price day, so I paid ten pounds. I love it! I think it might have retailed at about £500 - 600.

Emma, Fabulous tips! Looking forward to the how to care for clothes video....need to know about the moth proofing...found a few holes in my wool blends that I took out of storage this year...thanks much.

❤️ this. Thanks for doing something different and honest! I do the add to basket alllllll the time 🤣

Really loved this video. I love that you're talking more about second hand :) xx

Hi Emma I agree, amazing tips on leaving the items on your basket when shopping! Definitely worked on me few times already ! Can’t wait for your wardrobe care vid. Also wondering any tips on how do you wear and wash your blazers please? I always dry clean them but feel so guilty for wearing my blazer once and hesitate to dry clean them right away (because I simply don’t wanna wear it in rows) but then I ended up having few pieces hanging on the rail lol

How to care and wash clothes video request!!! ♥️♥️

One of my favourite videos Emma. Loved this and your second hand halls. Absolutely love what your doing and your sustainable approach to fashion!!! X

Fantastic video, Emma! Love your style and content, and you are certainly an inspiration:) Very simple and „no brainer“ tips which each one of us can easily put to life. It will be great if you can share some further tips on how to sell items online (e.g. eBay) to ensure items really ultimately sell. Thank you ❤️

Thank you Emma for promoting "responsible shopping"!

As always, a great and very informative video!

Can't say it enough but as an influencer you have got it!!!!!!! So pointless spending a fortune on " fashion" items when you can buy used quality classics, definitely onto a winner !!!!! Good for you 💕💕💕💕💕✅✅✅✅✅✅✅✅✅✅

Brilliant tips Emma. Fantastic video as always. I've definitely made some of those mistakes in the past too. Now I love my secondhand finds. Recently purchased a brown cashmere sweater for £4.50.... Just needed a careful handwash and a bit of debobbling to make it look like new. Bargain 👍💖👌

Best youtuber/influencer out there by far!! 🙌🏼

Hey Emma loving this video and makes sooo much sense I have to say.... When losing the weight from a size 20 to a 14 in the last six months Ive bought sooo many second hand jeans and really love them.. Have a fab week paula x

After watching your videos I went on a hunt for a dark blue velvet blazer...... found one!!! On eBay!!!! For £20!!!!’ AND ITS D&G!!! Result!! Oooh and I got a vintage leather one too x

Just found your channel and I love it.your content is informative and practical.

I was watching another youtuber that credited you with wanting to look more into secondhand luxury items. Yay Emma...influence the influencers.

I think unless you are a) very lucky, and b) looking at a small local charity (hospices are good) with one outlet only, in an affluent area, you are not going to get anything marvellous in a High St charity shop any longer. Apart from the fact the volunteers get first dibs on stuff, they know as well as we do that anything with a significant resale value can be sold elsewhere for a far better price. CRUK and Oxfam certainly sell on eBay. Sadly the High St outlets tend to be full of OAPs and parents looking for something cheap. And we can learn from men, too - if it’s good they will wear it to death. Look at the Duke of Edinburgh and the Prince of Wales.

too bad, the secret of shopping second hand is out!! I found less interesting things now than 10, 15 years ago!!

My problem with e-bay is many vendors will not let you return things that don't fit, and since you don't get to try it, it's hard to know if it will be right.

Hi Emma. I really, really want to buy secondhand but I feel I'm not knowledgable enough on the subject. I always worry about sizes, returns, dupes, reputable websites, etc. I live in a small town where our choices of secondhand stores are extremely limited. Thank you for sharing. I love your videos. Have a wonderful week.

I have uploaded so many shoplogs with 2nd hand clothing. I love to shop 2nd hand. It's way much cheaper. Found a wonderful brown blazer of h&m for €1,- and it's beautiful!

Really great video, Emma! Thanks for keeping us all thinking about being more conscious! I also really recommend clothes swaps; I've been to two in my local town. You take clothes you no longer love, but which are in great condition, and then go 'shopping' for new to you clothes, taking up to the same number of items as you've brought. So you pay nothing, but fulfill that new to me feeling. No smelly clothes, a lovely evening out with friends and some great new clothes.

I definitely need to be more open minded when it comes to second handed... I’ve always been concerned about bed bugs, etc 🤦🏻‍♀️. But my daughter LOVES going to second handed stores (she actually went today and got great stuff, and I’m like: ‘wait!! We have to wash all that before even going to your room!!!’ 😂. Anyways, will give it try!! Btw, Lydia Elise Millen mentioned you on her video about this topic 👍🏻

Some wise words, Emma! I agree with all you said, and have managed to sell quite a lot recently via eBay following a big wardrobe cull - I have used some of the cash to buy a couple of items from there and a new pair of boots that I felt I needed. I really hate buying new, and always try to find things second hand, but hopefully some people will continue buying new, good quality clothing, so that the rest of us can acquire them later!

My go to for clothes and shoes is Ebay, my most recent bargain was a pair of Chloe shoe boots with a knitted cuff, I bought them for £39 they were originally £774 💕 One of my favourite things to do is to polish my shoes and boots....I always look at other people's shoes and boots, the difference a goid polish makes is incredible 🥰

thank you for your precious tips 😇

Unfortunately, the charity shops are not very good here in Perth, Western Australia but when I visited UK in September I popped into a couple and found a beautiful black wool blazer for £5.99! 👍🏻

A video on how you wash your cashmere jumpers would be great ! hopefully thats a video for the near future? , X

Great tips, Emma! Looking forward to your video on properly caring for clothes :-)

Love this video. Such good advice, thank you x

Hi.. great video as always . Just love your channel. Question, how often do you wash your cashmere? Does it depend on how often you wear or do you have a huge wash at middle and end of season... thanks!!!

Hi Emma, all good points, and thanks for the reality check that most of us have budgets, of which clothes and accessories are a small portion. The world is full of beautiful clothes/shoes/bags, most of which we don’t need, but if we’re careful with our choices, we can add a few gems each season. I’d like to also suggest buying on sale - this might work better for basics rather than statement pieces which sell out quickly, but I use it to buy better quality basics like Eileen Fisher which are 😬 at full price but like high street on sale.