Do you want to learn how to keep your business relevant in the highly competitive custom apparel industry? On this episode of Apparel Academy, Ricoma CEO Henry Ma will offer his top 5 tips for helping your business to stand out in an ever-changing world of decorated apparel. From staying up to date with the latest trends to learning how to market yourself effectively, these time-tested tips will help your business stay busy and in-demand season after season.
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00:00 Intro
01:04 #1 Define your niche
03:44 #2 Keep up with trends & tech
05:26 #3 Keep an eye on the competition
06:53 #4 Master your craft
08:13 #5 Be open to new opportunities
We begin this episode with Henry discussing the importance of “niching down” to define your market effectively, so that you can be sure that your product is being directed at the relevant customer base. Then, Henry goes over why it’s crucial to stay up to date on the latest trends in the industry, as well as the best ways to do this.
Next, Henry talks about why you need to keep an eye on the competition, from their websites to their social media feeds, to scope out the latest products they’re offering and how they’re marketing themselves. This will help you see how you stack up against them and refine your own products and marketing to stand out.
Then, Henry goes over the importance of mastering your craft and providing good quality products, because no matter how good your marketing is, nothing can replace quality when it comes to beating the competition. And finally, Henry discusses why you should be open to new opportunities that present themselves to you, like shifting your business model to become a one-stop-shop for print and embroidery.