How to Take a Good Ad & Made It GREAT With One Small Tweak

Рет қаралды 2,426

Жыл бұрын

In this video I'll show you how I took an existing Facebook ad and made one small tweak that cut our cost per lead in half. No new images or videos, and I didn't have to write a new headline or a whole new piece of copy either.
If you're running Facebook ads you likely have some that could be performing much better with a little tweaking rather than throwing them out and starting from scratch. This video shows how I identify ads that are underperforming, and how to improve them with small changes.
If you're running Facebook ads or Instagram ads for digital products, courses, coaching or consulting and you want to lower your cost per lead, this should help!
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Пікірлер: 20

@romeozinampanjr9307 Жыл бұрын

I just used it. CTR went from 5% to 11%!!!!!! CPL went from $7 to $3!! I love your contents man. Simple tweak, made a huge difference for us.

@MegaMitmo Жыл бұрын

Thanks Andrew for the great content!

@chessforlife3037 Жыл бұрын

thx Andrew, great value

@satztrades4348 Жыл бұрын

Hi Andrew, at 2:12 Mistake in (Before and After pop up)

@romeozinampanjr9307 Жыл бұрын

That could be his strategy to make people comment.

@AndrewHubbard1 Жыл бұрын

Good catch. You're right, that's a mistake - should be the opposite way around 😀

@emmanuel4christ1 Жыл бұрын

Hi Andrew, thanks for another insightful video once again. Please would you recommend optimizing for "link click" or "landing page view" for a traffic campaign?

@AndrewHubbard1 Жыл бұрын

I'd use link click because landing page view isn't reliable since ios 14.5

@emmanuel4christ1 Жыл бұрын

@@AndrewHubbard1 thanks for your response. My apologies for the duplicate comment; was just looking to make sure you see it as there are lots of comment on here. Actually, my target audience is Nigeria and specifically, android device users. I didn't know if the landing page views drive better quality traffic than link clicks. Thanks once again!

@Thesea2324 Жыл бұрын

How to create facebook boost live ?

@anilkoman8903 Жыл бұрын

Is there any character limit or something to adjust to add "see more" button to the right place?

@AndrewHubbard1 Жыл бұрын

No, it’s always in the same place

@janosvizi5074 Жыл бұрын

Hi Andrew. Awesome as always. I have been using your open-loop principle and it worked like magic. My question would be what is link click when you do not have actual links in your copy and your cat button leads to a lead form or messenger? (I assume link click is when they click the cta button and maybe the business page name?)

@emmanuel4christ1 Жыл бұрын

Hi, sorry for badging under your comment. Please I'd appreciate your suggestion on this - Please would you recommend optimizing for "link click" or "landing page view" for a traffic campaign?

@AndrewHubbard1 Жыл бұрын

Dude, please stop repeating the same comment everywhere. @Wanton Boyz

@AndrewHubbard1 Жыл бұрын

Thanks Janos! You're right - it's clicking the CTA button in that case.

@emmanuel4christ1 Жыл бұрын

@@AndrewHubbard1 my apologies 🙏. Was only looking for a way to get my question across to you in the midst of other comments. I've seen your response already. Thanks 👍

@AndrewHubbard1 Жыл бұрын

@wanton boyz no problem 🙂

@dwainevassell181 Жыл бұрын

the "see more metric" doesn't necessarily mean the hook is bad. You can have a short hook with out the "see more" option being clicked on. Isn't the idea for the users to click on the primary button.