How to Use LinkedIn Lead Gen Form Ads

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How to Use LinkedIn Lead Gen Form Ads

Рет қаралды 62,884

Күн бұрын

Want to capture more leads from LinkedIn? Are you using the right ad format and conversion objective to generate leads?
LinkedIn ads expert AJ Wilcox explains how using lead generation forms in your LinkedIn ads can keep performance high and costs low.
You learn how to set up and use a lead generation form in a Sponsored Content ad campaign on LinkedIn.
You’ll also discover tips to optimize your lead gen form ads to collect the most relevant information from prospects, how to add custom fields to your form, and how to download or export your leads from LinkedIn.
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00:00 Intro
00:43 Set Up a LinkedIn Ad Campaign
01:32 Audience Targeting and Lead Gen Form Ad Formats
02:36 Budget and Schedule Options
03:42 LinkedIn Ad Campaign Naming Convention
04:34 LinkedIn Lead Gen From Ad Copy and Creative
06:25 Create and Run the LinkedIn Lead Gen Form
10:21 Export and Access Your Leads
#SocialMediaMarketing #LinkedInAds #LinkedInMarketing

Пікірлер: 95

@SocialMediaExaminer 4 жыл бұрын

Learn about LinkedIn's cheapest ad format: kzfaq.info/get/bejne/jb-CdaV1z7izj58.html

@S10wGuY 2 жыл бұрын

amazing video and definitely very useful. Can you point me to great resourced to learn more? Having looked at the forecasted results on your campaing I have a few questions as my spend is similar to yours in this video, set-up is ok but the key results are much... much lower and at this point not really sure what I'm doing wrong

@maxelbrig1315 Жыл бұрын

Awesome we need more linkedin stuff from AJ in 2023...

@carloc4090 4 жыл бұрын

Thank you so much for this. Straightforward walkthrough. Truly helpful!

@SocialMediaExaminer 4 жыл бұрын

So glad you found value in it! Thanks for watching! -Jen

@PatrickBateman12420 3 жыл бұрын

Absolutely amazing video A.J.! PS: Lead Gen's have another advantage: approximately 50% of LinkedIn traffic is mobile. Many mobile landing pages convert badly. Lead Gen Forms solves the mobile issue.

@raf3152 4 жыл бұрын

Excellent! Thank you for this tutorial, very well presented!

@SocialMediaExaminer 4 жыл бұрын

So glad you enjoyed it! -Jen

@jagdishsarvaiya3956 4 жыл бұрын

Great video thank you so much Excellent knowledge in your channel Each and every topic you helping everyone I will pray for you god bless you

@SocialMediaExaminer 4 жыл бұрын

So glad you're enjoying our videos. Thanks for watching! -Jen

@SocialMediaExaminer 4 жыл бұрын

So glad you're enjoying our videos. Thanks for watching! -Jen

@davidgonzalezsureda3820 3 жыл бұрын

This is just what I was looking for! Thanks Irish mate 🍺

@NancyFoxTV 3 жыл бұрын

I want to try LI ads sending these leads to my reg page for my webinar. It seems as your instruction in this video would work for that kind of funnel. Right? Or is there a better video to watch where the conversion is ad>reg page > webinar? Thanks! My target market is completely on LI and I don't want to solely depend on FB ads.

@SheLovesOrlando 2 жыл бұрын

Step-by-step explanations, visual appeal, useful tips & tricks - what more could you need?! Thanks so much for sharing, super helpful video!

@SocialMediaExaminer 2 жыл бұрын

Thank you for the kind words and for watching!

@winstonadams2809 3 жыл бұрын

Hello thanks for the video. I watched all the way through and followed the steps. My lead gen form is marked "inactive". I'm trying to connect it to an AD. I selected AD, then asset, Lead gen form. Any advice would be appreciated.

@keithshapiro 4 жыл бұрын

Something confusing about the Li form. Let's say, a video tells them to schedule a call (which uses a form) and they fill out the Li form, then the destination takes them to a meeting form. So, before they get to that form to schedule a call, they're going to get to another landing page? I don't understand it. That's 2 destinations and 2 forms in that circumstance. What's the best way through that?

@atmsdigitalmarketing7686 4 жыл бұрын

An informational tutorial for beginners!

@SocialMediaExaminer 4 жыл бұрын

So glad you found it to be so helpful! -Jen

@ChrisShouse01 4 жыл бұрын

Thank you that was a very good overview!

@SocialMediaExaminer 4 жыл бұрын

AJ knows his LinkedIn, that's for sure! -Megan🤓

@asierzputowski2886 3 жыл бұрын

Thanks so much, to get 19-70 leads, you need to pay 580- 1200$ ? ( i know it's a forecasted results) So if i need emails in my form i have to pay 580-1200$ for 19-70 emails ? It's expensive

@speechtherapyhelpline 2 жыл бұрын

Lucid presentation!

@radiant.info.solutions 3 жыл бұрын

Hey, what is minimum budget for Lead Generation ads on LinkedIn ? can you suggest please

@TheAireaidLord 2 жыл бұрын

what is the point of the landing page URL if the point of LI lead gen ads are to keep people in platform

@beccasocial 3 жыл бұрын

So, so helpful! Thank you for sharing these tips!

@lifemcs 2 жыл бұрын

Thanks for this amazing information. How Linkedin, works today (2022) The bidding options? I can't find the CPC or CPM drop-down options (Bid type). Now is the Optimization goal and Bidding strategy. Can you help me with this?

@noahroh8768 3 жыл бұрын

Thanks for the explainer. Would have also been great to walk through what the experience is like for the audience.

@dipikarang 4 жыл бұрын

Great video, AJ! My understanding is that LinkedIn pulls in the work email if it's filled in on the person's profile. If not, it reverts to the personal email. Do I have that wrong?

@ajwilcox3770 4 жыл бұрын

Thanks Dipika! LinkedIn will pull whatever their default email address is (so whatever they log in with - usually a personal email). It's my understanding that the Work Email field is never autofilled, but I'd love to be wrong on that!

@designdestinationbranding 3 жыл бұрын

1.can you change the graphic at the top of the lead gen form - mine is not sitting right? 2. If I am using "Download Now" how do i host the downloadable file? Do I then just put that link in the Thank You page so they can download from the thank You? Thanks so much!

@Jeankillerdance 3 жыл бұрын

One question : do you pay for the click when the user click on "register" or do you pay for the lead (once he is registered) ? thx

@sebastianlesinski2284 2 жыл бұрын

Sadly You pay per click not submission.

@brah04X 3 жыл бұрын

Thanks a bunch, super good tutorial that I'm very grateful that I found as it answered all my questions. Keep it up!

@melaniedelasalas580 4 жыл бұрын

Excellent!!!!⭐⭐⭐⭐⭐

@SocialMediaExaminer 4 жыл бұрын

Thanks so much, Melanie! AJ rocks. -Megan🤓

@adamanta727 2 жыл бұрын

Hey AJ and everyone. I have a tough question. I have a Vending Machine company as a client and I'm having issues with leads / getting people on the phone for them to actually sell these machines. Does anyone here have any recommendations on how to advertise Business Opportunity (vending machines) online? Looking for help asap. Potentially would be willing to pay. Thank you!

@kashiflf 3 жыл бұрын

Gr8 presentation

@ShehryarShaukat 4 жыл бұрын

Wonderful tips, even for the LinkedIn pros, Thanks AJ!

@SocialMediaExaminer 4 жыл бұрын

Glad you enjoyed the video, Shehryar! -Jen

@AngelLopez-nz9yj 3 жыл бұрын

Which lead generation option do you find to works best for your Social media conference? Capturing leads on the linkedin lead form or Sending them to your websites landing page with lead form ? If you could provide advise this would be great, Thank you!

@gustavomarques1327 4 жыл бұрын

Hi! Could you help me with a doubt? I launched a campaign and hours later my client asked for some changes. So, I paused the campaign and relaunched a new campaign. Now, Linkedin shows me that they spent ALL my budget in this first campaign, that I paused few hours later. Is it posible? How can I fix this??

@adamdavidson4089 3 жыл бұрын

Hi, Any idea why I see no option to add account in my Linked In campaign manager, only an option to create an account? I don't want to create an account as it'll ask for billing info and I want my client to be billed not me. My client has given me admin rights on their Linked In page but when I click advertise from their page it opens my account not theirs? Linked in has also sent me an email saying 'you can no post ads for your client' but when I click on the button in the email it again takes me to my account with the option only to create accounts not add existing ones. Client says they have an account, have advertised in the past and the billing details are in place.

@MrVisuallearning 4 жыл бұрын

Thanks for the lovely video! Just wondering how you can use calendly (meeting slot booking) with LinkedIn Forms. Any advice?

@ajwilcox3770 4 жыл бұрын

Yeah you could make the destination URL a calendly link so as soon as they've filled out the form, they can click to the calendly link. I'm not sure how to pass their form credentials into calendly, though, so you might end up asking the prospect for their info twice. You could use Zapier to pass their info into your email or a google sheet or something and then make the calendly only ask for their name.

@racingsolution 4 жыл бұрын

Great video 👍🏻

@SocialMediaExaminer 4 жыл бұрын

Thank you so much for the feedback! -Megan🤓

3 жыл бұрын

well explained, great video regarding linkedin ads.

@maxwellanderson943 3 жыл бұрын

Great video! Unlike a lot of these know nothing secret baiting “experts” out there. Very well thought out and beautiful content. Keep up the great work!

@SocialMediaExaminer 3 жыл бұрын

I appreciate that! Thanks, Maxwell.

@jossilyns 3 жыл бұрын

@3.10 what do you mean about a level baseline?

@alianber8109 3 жыл бұрын

This was amazing. Thanks a lot, bud!

@MeliVolio 4 жыл бұрын

Wow! awesome and clear information! Thank you!

@SocialMediaExaminer 4 жыл бұрын

You're very welcome! -Mitch

@ncmathura 3 жыл бұрын

awesome content. very insightful

@Fieldmotion Жыл бұрын

Great Video

@drewsherman6447 3 жыл бұрын

@socialMediaExaminer, what if I have a 1 minute video and I want to attach a LEAD GEN form to the END OF THE VIDEO. so, the audience has watched the video and now they want to "Learn More." Do you have a step by step tutorial for that?

@mohamedmarei6819 3 жыл бұрын

Thank you for the very informative video. I was wondering if it would be possible to target ads to Leads that I saved manually in Sales Navigator?

@kinematicksptyltd5429 2 жыл бұрын

Pls explain what the hidden fields are about and if there are useful

@dushyantbhatt9345 3 жыл бұрын

Should I as a photographer do a lead generation campaign ?? suggest me please

@systemeiosimplified 4 жыл бұрын

Perfect Video. Nailed it completely!

@SocialMediaExaminer 4 жыл бұрын

Thanks, Amit! -Megan🤓

@oguzkurt4102 4 жыл бұрын

Great Video. Thank you so much from Turkey :)

@SocialMediaExaminer 4 жыл бұрын

Thanks for watching!

@dannyrozanov1645 3 жыл бұрын

Thank you for a great Info!! :)

@cromptonenator 3 жыл бұрын

Uber helpful, thank you!

@mazmirzakhani4217 2 жыл бұрын

Great Content, Questions How does Linkedin charges? Do we get charged base on filling up the forms or just click on the ad?

@contentinflux8268 2 жыл бұрын

Like your strategy

@karthikm5981 4 жыл бұрын

Awesome Thank you for great tutorial, need some more depth how to generate leads with organic as well

@SocialMediaExaminer 4 жыл бұрын

Glad it was helpful, Karthik! We will see if we can get some more organic tutorials created. Thanks for the feedback! -Mitch

@englishconfidenceonline1587 3 жыл бұрын

Hey there! My Ads keep getting rejected because "The landing page associated with the URL for your privacy policy is missing the actual privacy policy statement." I added a privacy policy, but it's not working somehow. They won't allow my Ad to run because of this. What's goin on?

@maha0elkhadrawy 3 жыл бұрын

thanks alot

@bugxmusic 3 жыл бұрын

Hi Guys, quick question. If I'd set my bid to the lowest recommended (like in the video) instead of taking the automatic bid option, I'd be paying 2,55€ instead of 1,60€ (automatic). That would mean less clicks for the same budget. Why would the suggested approach be better than? I'm not trying to be a dick, just curious.

@gregap8282 3 жыл бұрын

Ive been having this issue, Im going crazy. In my case Im using Facebook ads, and the lead gen was going great and out of nowhere my cost per lead went from 1$ to 7$. The Facebook marketing expert told me to use landing pages instead of the lead form, that didn't make sense to me, exactly as you put it at the beginning, that's adding an additional step. Im trying to see if LinkedIn is a good option for lead gen for real state, at least with a better cost per lead.

@SocialMediaExaminer 3 жыл бұрын

I'm sorry to hear that, Greg. A lot of marketers are running into difficulties with FB, given the recent iOS privacy updates. LinkedIn is definitely a viable option, but it really comes down to your offer and follow-up. Before you take the LinkedIn plunge, have you watched our other videos about Facebook Lead Ads? kzfaq.info/get/bejne/g7qKiMZ91KeRZGw.html

@NancyFoxTV 3 жыл бұрын

AJ what if you have a FB style "long form" ad. Where do you put the story /ad copy?

@Mandje7 3 жыл бұрын

Great video AJ! Does anyone know if there is an option to promote a whitepaper (PDF format) as a 'lead gen form' ad? It seems like it is only the possibility to link to a landings page.

@dekkerfraser 3 жыл бұрын

Great overview

@Epsi-inc 3 жыл бұрын

Thank you for this content!

@arvindmathur5556 3 жыл бұрын

Sir, Can I add a lead gen form to a post? Please advise how? Many thanks

@soumissionassuranceqc 4 жыл бұрын

Awesome Video! Keep up the Great Work :)

@kanavjain828 3 жыл бұрын

Is it necessary to owe the website for lead generation ads?

@benjaminshaw8051 3 жыл бұрын

Hey man great question... coming from Facebook ads land where doing anything like limiting cost controls and such gets in the way of the algorithm and discounts your potential reach as i know you’re aware of! 😜... ...any thoughts on how “mature” the algorithm is here on LinkedIn versus Facebook for example where FB (through guidelines like the Power5 and such) is kinda saying that FB will reward you for stepping the hell out of the way? Just wanted to get your thoughts before diving in and testing some local b2b ads! Thanks!