Matt I'm 100% with you, I hate that there is no surprises with complete products. It's always announced 5 years before they even start it.

As a developer I love these events not only for if you give demos getting perfect feedback on your games but more importantly meeting different developers.

Gotta say, the videos where Matt and Austin just talk and have a nice back and forth about a topic are honestly some of my favorite videos from them

End of an Era. I was lucky to go back in 2005 thanks to a friend who worked at a game shop. It was a really cool experience seeing something the public was only able to watch through videos or print media. I remember watching a teaser for the cancelled Starcraft Ghost game, the Gizmondo handheld booth, Tecmo showcasing DoA 4 and Ninja Gaiden. Also all the cool free swag from the different companies there. Fun times, RIP E3.

I actually loved E3 and the big presentations that came with it. Plus the love audience reactions!

Growing up my cousin and I would rush home from school to watch E3 because we were hyped to see what the year will bring gaming wise. Now with all these shows, you gotta wait to see every 3 months what’s going on. To answer Matt’s question, I preferred getting everything in one day

I think E3 was a collective, momentous experience to gaming. You were able to mingle within the industry, rather than the company/fanbase. The arbitrary annual deadline, while likely contributed to the seemingly industry standard of unethical practices on developers and alike, provided a competitive playing field to deliver something at the same time. Akin to going to a festival or a concert. The festival provides more relative experiences outside of the artist that brought you there. The concert offers the singular reason why you're there, often delivering a more concise, intimate experience. But this is from a now outsider peering in. Choose your preference.

I think Apple changed the perception of this by the hype around their own events. Like you said, companies can control the narrative and invite people to their campus.

It's funny hearing you say "the audience listened to one press conference and then HAD to walk to the next one." Man, that was the fun of it. I understand the financial reasons why conventions are dying, but the smaller online events will never replace the spectacle and fun of the large shows. RIP to an incredible era.

They should do a comic con type of E3 2.0. One with Panels to ask questions to developers and actors as well, that is not a type of event you can do online easily and it gives reasons for videogames fans to go, and they bring company interest on the event itself and they will want to do announcements as well.

My first and only E3 was 2019...was one of the best things I have ever experienced having been wanting to go since it was CES. RIP E3...just one time as Press and LOVED it.

honestly I'm quite happy with companies doing their own thing throughout the year instead of having to be on E3 live streams all day just so I can catch what I want

Matt’s point about NVIDIA is also spot on. Xbox has other companies like MSI, Sony, ASUS making their consoles and the Microsoft branded one would be the “founders” edition it would make sense for these shows

I would stay up till 3am watching all the different shows live. Miss those days 😢

I think the thing I'll miss the most about E3 is the big collective of gaming news being showcased. A bunch of fans of gaming getting to come together to be excited about a bunch of news all at once - and often times having something for EVERYONE. It's a shame that E3 doesn't get to go out with a bang but instead of a whimper. Like many people have already said - it's truly the end of an era and that just...sucks. At the very least, we have clear replacements and options to replace it. Stuff like the Game Awards or Summer Games Fest or Toyko Game Show. There is still those "big" events that fill the void - just not as historically *cool* as E3. So long E3 - you'll be missed

Now who's going to show me the bottom of an Xbox Avatar's shoe?!? 😥

I definitely shed some tears on that ballad, Matt. Thank you, you lyricist of the gods.

Just to clarify the diablo 4 beta statement, the KFC deal was only for 1 weekend. The following weekend didn't require the purchase of a double down. As far as E3 goes, I always caught the cliff notes version anyway. The suspense and shenanagins in between always bored me; so no skin off my back.

I couldn't agree more with Matt. I miss when consoles, games, and just tech in general would come out of nowhere. No leaks, just BOOM! ITS HERE! Literally nothing comes out now without leaking and being spoiled weeks, if not months in advance, there just no more mystery to what's coming next these days.

I wish E3 could revive itself as a platform for AA and Indie titles with entertainment and tech involved. I wish I could have had the full experience everyone in 2019 had with E3. I know and hope that there is some way they can bring people back to in-person events. I am quite bored of being on the internet all the time lol

I loved the way e3 used to be. Even having never been there and only dreaming about going. I would just watch stream after stream drooling over all the new stuff

always happy for another episode of this is 🙌

Give us a This Is where Matt's talking about CES toilets the entire time. Now please.

The beta thing isn't quite right. You could buy the game OR buy a double-down to get access to the CLOSED beta, and the Open Beta was the weekend after, and required nothing

E3 was something to behold as a teen who got a press pass. 3 days of heaven, back in the 360 days. The past few years was a significant decline in attendance and excitement cause of mediocre PR and issues relating to studios. 's time to let it go

That wasn’t the only way to get the Diablo 4 beta, that is wrong. If you preordered the game you were included in the closed beta a week before the public beta launch. The kfc sandwich was just another way to get a code for those who didn’t preorder.

For me, E3 holds a special place. Not going to E3. I sadly never got to go. Never could afford it. But watching E3 on G4. Or watching it on KZfaq. I did live coverage of it at my college back in 2017. Having a big event for us was special. Leaks suck but I also avoid leaks. The game awards aren't the same as E3. E3 was all about announcements and surprises. While the Game Awards has so much fluff and downtime. E3 was a week long. You watched the press conferences you liked or just kept it up in the background. I remember losing my mind over Resident Evil 7. Losing my mind over Crash coming back. The Smash bros announcements (which to be fair weren't just at E3). I loved E3. I still do. The world keeps steadily moving towards everything being decentralized and fully digital. I get going digital is cheaper. I get that they don't want to spend a million on a presser. But the spectacle of it all. E3 was basically Wrestlemania for Video Games. It's where new generations started. Like they used to cover E3 on TV. I don't want to be drip fed news over the year. I liked when companies waited till e3 to announce stuff. E3 will always be special to me. But the major players in the industry have decided that it must die.

e3 was always on when i just finished the school year, after that i requested the week off from work to enjoy the events with friends. dedicating the time for e3 was great.. was

Considering E3 stands for "Electronics Entertainment Expo", and they have none of those 3 now, they're just "". They don't even have a name anymore. Modern gaming and Covid killed E3 like Amazon killed retail.

The Series S thing was wild, I still remember seeing everything at like 3am in the morning and then the Xbox account just posting that shifty 👀meme, was hilarious. Hours of memes about speakers or drive thrus just like the X before being compared to a fridge. But yeah, it's basically the same thing in general tech now too, why bother holding a big conference like WWDC, Google I/O, or Samsung Unpacked when you can do the same announcements and sessions for way less money digitally online, no need for the in-person part. The only thing that in-person still helps for is the networking/private meetings side of it but even that is fading away cause of Meet, Zoom, Teams, etc.

E3 will be missed, I was finally gonna be old enough next year without my mother having to fly me over. I've been watching live since I was 12

Appreciate the credits! Nice touch. Good soup 🥫🥫

As a viewer, I liked the E3 format as it was like Christmas for gamers, you had this one week where the entire world was hyper focused on games, you watch the press conferences and get hyped with the live audiences reaction, and then read about excited game journalists hands on experience with newly revealed games and you feel excited with them. Now it's Geoff Keighley, and to be honest he's kind of boring, and doesn't get me hyped, on more than one occasion he's actually managed to put me to sleep.

An end of an era. E3 is basically dead. Trade shows are basically dead 😢

The KFC promo was for the closed beta, but if you pre-ordered the game you also got access. The open beta was for everyone.

I am going to miss the crazy moments, more than the reveals. Loved the cringe of the past (Konami, Jamie Kennedy, Wii Music, Kinect demos) -- but all that weirdness was already gone anyways in more recent E3s ....

I discovered your channel in that series x video. I have since fallen in love with it, Austin is my favorite youtuber!

Christmas is once a year same idea made E3 fun.

It’s kinda sad cause I always have wanted to go to E3 but never have been but it makes sense why it’s going away

i never had the chance to go to an E3 event, and back before youtube really popped off i would get my gaming/tech news mostly from G4 or other gaming/underground gaming/modding sites

I had the luxury of going to E3 when the Wii was announced! it was awesome, and I didn’t/couldn’t even wait the 4+ hours to try it, cause life is too short! but if E3 is dead, I will miss it

One more thing yeah.... Leaks and rumors sucks! I will fire any asshole that leaks my product.

E3 felt like Christmas back in the day. we would all get together game, and make bets on what would or wouldn't get announced. the week before E3 was so hype with the rumors and leaks. just doesn't feel companies don't care anymore about the players knowing they will buy anyway.

The description of having the hardware manufacturer simply provide the design and have other companies build it is exactly what Apple tried with the Pippin and what the 3DO company tried with it's console and that failed spectacularly

From what it is now adays is that Social Media has taken over E3. To the point where these hardware and software developers/publishers post on their own pages about these new software/hardware that's coming out. Again with Nintendo Direct it's like now a monthly thing where Nintendo announces new games that's coming to the switch and other Nintendo news. But some of them are the big ones that announces some good anticipated games and even major console updates. Nintendo direct almost seems like the new version of Nintendo Power. But with E3 coming to an end these gaming companies might have to go back to CES for all their announcements.

Matt makes a good point with the colonel, in fact that Is THE point of why E3 Is dead

Austin is right everything seems drip feed. I loved the craziness of e3 and knowing I was going to see a lot. I feel the excitement around games is missing without, because its not in a one mega event. I just feel the real hype is not there. Everything is trickled out now, so it feels more like I am pulling off a Band-Aid slowly. I don't know of a good way to put it, but announcements seem to have lost the energy they once had.

My mom use to work for GameCrazy back in 2003-2008 and she use to Bring home a bunch of stuff from E3 and all the different vendors and some early release demos to so I could try them out

The best thing about E3 was how concentrated it was. A handful of days and hours of reveals. I didn't watch them all live but I got the highlights with all the cringe filler cut out.

What is This Is, if not a place for Matt to talk toilets??? I demand a full Toilet episode

I honestly see myself getting more excited for the stuff that gets announced at Gamescom. That stuff is more interesting to me and my interests, then E3 ever did.

I work in Entertainment, we have expos like LDI, that are not just highly attended, but necessary... in our industry you need to get hands on experience with new equipment before your company will buy it. And these companies, like Rosco, ADJ, Chauvet, Martin... they are more than willing to go to these Expos, where they sell nothing, because they lead to contracts on new equipment in the millions of dollars. Yes, we get emails and online shows of the equipment, but in the world of live entertainment, basically no one will buy anything new without seeing it first.

Surprises are always a better thing for me, but in those age it's almost impossible to not get a glimpse of new tech coming out. (Unless you literally go off grid). I prefer my tech spread out as well, so I can buy all of it (the millionth controller for the year excluded)

sword animation was fantastic. more please.

The reality is that people in Gen Z realize why would we need to drive miles away to see E3 when we can just watch it at the comfort of our home. People who didn't grow up in the early Gen of gaming don't understand the whole picture: back in the 90s early 2000s this was the only way to see the latest releases and it was the best way and only way.

I'veworked at E3 for 10 years, I'm sad to see it go like that.

11:30 ... Matt, Panasonic tried this with the 3DO, and ... well, it did not work out as intended. Price tag and competition of the time obviously did not help, but yeah - if that were to occur in present day, they (Sony, Microsoft, Nintendo) might as well issue branded PCs.

I prefer a "one stop shop" so to speak for all events each year. Bring it back to just 1 show/event. I don't like it spread out because I wouldn't want to find out about one first then sit in anticipation for the competitors to host an event to receive the rest.

I'm ready for a Matt Talks Toilets miniseries 👍🏿

Yea e3 was awesome back in the day. Rushed home to watch it and even take the day off to watch it. Sucks that it’s going away.

the Double Down was access to the early access beta, the open beta was open to everyone that wanted to play it

E3 2.0 is already here, in fact it was like 2 weeks ago: It's PAX West. These types of conferences were always just conventions in disguise, and so the consumers drifted towards the better convention. It's a lot more fun as a consumer to have things to do vs sit for 4 hours in-person and get preached to by video game companies, especially in this video conferencing world. It makes no sense to buy a booth when everyone's watching on Twitch anyways.

I remember E3 from trailers on local gaming magazine. Having everything in one time is not wery fun imo

i loved having a week reserved for all the biggest gaming news of the year tbh. it's also during my birthday, which the only thing that wasn't miserable about my birthday, was E3.

where else will we go for quality content like "RIDGE RACER!!!!!!!" :( RIP E3

Heated toilet with cheek or leg muscle for those BIG IDEAS that go through your mind and to keep your legs from falling asleep!

I was always thinking that it would be nice to go, but I never had the chance.

I'll miss the E3 battles between systems and publishers of whos got the bigger epeen

Geoff Keighley he did killed E3 😂🤣

F for E3

I much prefer companies just drip feeding information about stuff all year vs. it all being dumped on us all at once. I feel like some games that weren't the big franchise games got lost in the shuffle a lot more back then.

What they want is Tokyo Game Show and it seems to work well so far.

So, video games and consoles used to be the bleeding edge of technology, so these events are amazing because you see the newest, latest and greatest. As gaming advancements become more incremental, because the technology is so advanced, and for most people it's now 'good enough', the 'magic' of these big events fade. For technology that's bleeding edge, these big shows may still work as a display of the latest and greatest.

Although it is nice to have exclusivity in events most of us can only afford to travel to one event a year if any at all e3 used to bring together differing opinions together and allow ps4 to make last second changes to they're hardware after seeing xbox one trip over their own feet

Its dead because there will never be a time like 1994. We had Sony, Nintendo, Microsoft, Sega, Atari, Commodore, 3DO, NEC, + others all showing off their life changing miracle machines that gave you actual WOW! moments. Now its just the same stuff with new scams. back then every console ran games completely differently and the leap from 2d to 3d was a big thing.

Yeah, but still in conventions like e3 the end consumer also got to see and perhaps even try new stuff(games etc) when we go(back) to closed events you're closing off the end user again from these. I don't think xbox and sony are gonna open huge events on their side and let just anyone in. It would not make sense on their side to crowd their events with end consumers. Then it is just going to be media, biggest streamers and some industry heads there.

this is best podcast online, better than MKBHD or Linus's WAN Show

Matt out here remaking the 3do

The easiest comparison to Sony not making the only PS5 could be Steam Machines, when they were made by several companies like Alienware

Damn I really wanted to go to E3 😢

I didn't have to buy anything from KFC to play the open beta lol

I got to say I think, having separate live streams is better for the companies because of all the crime that’s happening i won’t trust anyone there and I would be scared if anything 💯

I’m ready for Matt’s 🚽 talk

As a consumer, I would much rather have them continue doing what they’re doing. I want my Nintendo direct and my PlayStation state of play. In the past, it felt like if I wasn’t in the know I would miss out.

11:40 Your describing steam machine.

*I’m gonna miss E3*

i hope they are not dead, ive never been to one and still want to go to one.

I wish I would have gotten the chance to go to E3

conventions are better for hardware and software testing more hardware so you can get a hands on feel

I want one week of announcements where everyone tells us games. I don’t want to see 12 events over the year.

I definitely prefer no leaks, like we know Elder Scrolls 6 is a ways off but how long before we start seeing leaks

matt wrong, the early beta was by preordering the game or going to kfc. the open beta was free to everyone to download

I think the media has changed. They don’t need to do the big shows. They can go to their audience directly. They can go to KZfaqrs directly. I think E3 was more useful in the era of Magazines and Big media outlets who they did have to share with.

I'm gonna miss all the e3 cringe moments and fails

The shows today are like Apple’s keynote presentations. I love the game award aspect. I don’t have to spend money to watch a livestream and I can still get excited about what’s coming

Matts idea about partner consoles like GPU's was cool... but Sony/MS are already buying the chips from AMD (Nvidia in the past) anyway

E4 next?

KFC thing about Diablo 4 is definitely false. I played the open beta both weekends it was open.

I wish games were announced the year they release

Is it just me or do others also want Matt to make videos talking about awesome toilets?