⚠ IMPORTANT INFORMATION: We open our doors to the public Saturday 27th April at 10am - 6pm. We can’t believe we finally get to share our magical shop with you all, at last. Remember, our first 500 customers will receive an exclusive Grand Opening Enamel Pin from The Lost Cauldron! 🎁 📍 Address: The Lost Cauldron, 75a Matlock Green, Matlock, DE4 3BT, United Kingdom (We’d really appreciate it if you do not visit prior to grand opening, as we’re still busy sorting things like training our lovely staff members!) 🙏🏼 Car Park Recommendations: Matlock Lido Car Park DDDC Matlock Railway Station Car Park Our address is approximately a 10 minute walk from either of these car parks. ⛅ Weather & Safety: We are anticipating a large turnout for our Grand Opening, which may result in queues and limited space inside the shop. To ensure your comfort and safety, we kindly advise you to consider the following: 💧 Stay Hydrated: Please bring a bottle of water to stay hydrated whilst waiting in line. ☂ Dress Accordingly: Weather conditions can be unpredictable. Whether it’s sunny or raining, please dress appropriately for the day. ⏱ Queuing: Your patience is appreciated as we work to manage the flow of our customers. Please understand that not everyone can enter the shop at the same time. Thank you for your understanding. Together, let’s make this a magical and memorable day. We can’t wait to welcome you to The Lost Cauldron!

Tip from a long-time salesperson - put price labels on the back or underside of ALL your items... People are 18% more likely to purchase an item if they touch it... so if they pick it up to read the price on the back - Hey Presto they touched it!! It seriously works! Once a person has handled an item they connect with it in a more meaningful way!! Genius, right!!?

Tip: Price the book on the inside of the book cover so the pretty covers doesn’t get damages by the glue! Love your hard work, so amazing!

Imagine if one of the antiques she bought ended up being haunted and she acquired her very own shop ghost like each hp house having a ghost 😂 loving EVERYTHING so far!

Congrats! I’ve worked yeeeears of retail and if I could offer just a couple bits of unsolicited advice; if there’s is any drawer or cabinet that you want to be staff access only, key locks are highly recommended. People love to help themselves. Which brings me to my last, and probably most important but of “advice”, if you think people WON’T do something, they absolutely WILL. Whether it’s messing/playing with decor or doing just the most insane things where you think “a normal person would never..” They will. People are crazy. Oh the stories I could share lol. All the best of luck❤

About your potion at the end of your video. I'm a decorator for a haunted house attraction, and bitter experience has taught me to not to use substances that can rot, and leave an unpleasant smell/visual. (though unpleasant is great for a haunted house, we don't like actual rot) I would recommend you switch out the fluid for pure alcohol or lamp oil to preserve what ever else you add to the bottle. You can then add mica powder and the items you want in your potion. It's really just about trying what works best. Congratulations on your store, it looks stunning.

The parrot candle holder is very magical! I love it!

You should put a little circle rug in front of the chair, and like a little table with a tea cup, like a divination cup and ball!

Now all we need is a footage of Leslie and Cherry cutting a ribbon with comically large scissors to commemorate the shop opening (also nice gravity check Cheryl 😉)

Please do a vlog of the Grand Opening for those of us who are very far away and won't able to make it 😢❤

Something you could be interested in : if you don't want to spend your time cleaning bits and pieces of moss falling each time people pick up an item, you could do what people do when sealing ground or other details in diorama, which is : spraying it with water mixed with a little bit of liquid soap (to break the surface tension) and then mixing up some craft glue (like Mod podge) and some water in a spray and spraying the hell out of that moss, so it fixes it better. then you let it dry and voilà. you can do another coat if you feel it's not enough.

LESLEY IS AMAZING! Woah he’s so skilled. Great partner to have in this brilliant project! Cherry, thank you for including us in this whole process. It’s been an absolute delight seeing the BTS! You’re flipping AMAZING. All the best!

Cherry I can honestly say that I have never been so excited for a vlog to be uploaded. A massive congratulations for all your hard work and also for sharing your MAGICAL journey with us. This is just the beginning and I am so thrilled for you and excited to see what comes next. All the best to you and your colleagues and family. ❤❤

I am backing Lesile. The parrot candle holder rocks! I am so proud of you two! You took a dream and made it a reality.

It might be an idea to have a guestbook in your shop for customers to leave messages to you as you will not always be there. And also to show their appreciation. Helps you to know how people like the shop.

The fact you both did this by yourselves is so unbelievably magical!!! I am so utterly happy for you both and have thoroughly enjoyed watching this journey! I hope one day I can visit your shop in person! It looks so stunning!!! Nifflers name should be Barnaby, Gertrude, Cassondra, Fliffers, or Tomothy ❤❤❤

Hi, Cherry. why don't you get a beat up cauldran. And put it in a corner in your shop with cobwebs on it and an old sign saying The Lost Cauldran. You could even put some stuff infront of it. So when people find it, its special to them. Its just an idea I had watching this video.

Already spotted lots of things I want to buy! I'm so blessed to have family down the road near the shop so I can visit at least 1-2 times a year.

Love the parrot candle stick! Totally a Dumbledore office item. Congratulations and well done Cherry, Leslie and whoever else! Haha

People who are excited 👇😎

My aunt owns a cake shop with an island of cupcakes in glass domes. One thing we learnt from that - customers can be clumsy. Might be a good idea to add a wooden rim round the candle island to prevent a glass dome from sliding off the island when a customer's elbow knocks it.

So excited! I wish I could see your shop in person, but I live in the US. Will definitely have to make a trip out someday! Your shop looks like something you would walk into on Diagon Ally!

Its so important to always have a place to sit to do things and for customers. I have lupus and I wear out easily or hurt if standing too long, so I have to have places to sit. You might consider a bench of some sort somewhere also.

Highly recommend since you used a potentially sugary drink to fill the potion bottle, put like 2 teaspoons of isopropyl alcohol in it so it doesn't mold.

All the props and decorations look so neat, but I don’t envy you the dusting and regular upkeep! Especially with moss. Hope all the best for your events.

That is such a treat to see the whole process, i really enjoyed that! Thank you for sharing this with us! I wish you and Leslie all the success in the world...Congratulations! This shop is WONDERFUL!

I hope every single person who steps foot in the shop treats it with the respect it deserves

love the parrot candle stick holder! they sure have magic also in more exotic places, no need for just owls or phoenixes :)

Hey cherry for your giant potion, if you ever want to change it out you can achieve the mystical swirl effect with shaving cream and water (lots of shaving cream and a little water) and then you can make it whatever color you want with food coloring … I made them as sensory bottles when I worked with toddlers

Cherry's so loved by Potter fans that the day of opening is going to be crazy.

31:10 Leslie not even looking while helping cherry up like an exhausted dad is peak comedy to me and I dont know why😂😂

I love the attention to detail and how nit picky you’ve been with the design of the shop! But I also love that you’ve shown the process of everything and I hope it inspires people out there who want to start their own business to do so.

Why am I crying ?! I'm so happy for and proud of you 🥹 I hope you'll have the best and most successful time! I can't wait to visit England and your shop 🖤 I hope the grand opening and everything that follows will be as you imagined! Loved this video series and am really excited for what comes next ☺️

I have no idea what's in the shop now but here's just a running list of ideas while watching the episode: shop socks, scarves, postcards, specialty craft things (cross stitch and needlepoint), maybe a knitted shawl of a cauldron pattern, lost cauldron pillow case or sign poster. Also, congratulations on your grand opening coming soon! What a big accomplishment! We're looking forward to your online shop too ;) See you next summer! Sending love and light from Utah

I am literally only 35 seconds in and already so insanely blown away! It looks so amazing! So jealous this isn’t here in the states because I’d love to visit once it’s open!

THOROUGHLY ENJOYING YOUR RENOVATION SERIES CHERRY! The shop looks SOOO INCREDIBLE. Massive congratulations. Good luck with your launch. Not that you need it ❤️👏🏻

I have come along for the journey from the second this series dropped and I can say I am so happy with how it has turned out thus far, I cried. I can't wait to see more videos featuring 'The Lost Cauldron'

I don't know if I'll ever be able to visit your shop, but I loved watching it all come together. Good Luck with your opening!

Honestly the most beautiful shop I have ever seen! I would buy everything if I could haha. I want to live in there. Great job guys!!!

I know the magical shoppe will be beautiful and many will be curious to visit and see for themselves.

It’s beautiful! I can’t wait for everyone to see your hard work up close! X

The chair could be a photo opportunity for people... great idea!! LOVE the shop!!!!! Jealous as I live in Australia and I'd love to visit ❤ hahaha the nails... I was actually thinking you should do that when things are almost finished... LOVE THEM!!!! ❤❤❤❤

OMG!!!! Please open a website for those of us that live in the USA. Your store is gorgeous and I cannot wait for an official reveal.

So fun seeing my bookmarks in here! Thank you so much! 🥰✨

Omg can’t wait 🔥🔥🔥🫶🏻🫶🏻🫶🏻

OMG CHERRY THAT PARROT IS ABSOLUTELY GORGEOUS SHOUT OUT TO LESLEY (:

Imagine this shop in autumn 😩💖

4:16 Leslie casually questioning his life and decisions😂

The lost cauldron is an absolute vibe, I can't wait to visit! ❤ the glass cauldron mug! Good luck for your grand opening 🎉

Now we need novels about a fictitious character who owns the shop and has mystery adventures in magic!

The shelves look beautiful. The walls in the ceiling are absolutely stunning. I wish I lived abroad instead of California, so I could come visit.

Every time I see Leslie at work I'm amazed because he's so skilled at what he's doing.

I am coming to the shop on Saturday cant wait so excited xxx see you there.

Hi Cherry! Congratulations! I’m so excited for you and Leslie for opening your magical shop!⚡️🪄

Leslie crawling away laughing😅😅

As a potterhead, this is my favorite channel to watch about harry potter accessories. She's so fun to watch and I love how she always shows this in a fun way.

Big tip as a retail worker is to have signs for prices of things you have a lot of, especially small things like bookmarks, so you and your staff aren't spending time price marking all day. Especially as people WILL ask how much something is before they look for themselves 😂😂

Cherry, I’m so impressed with all of the hard work you and Leslie have done to make the shop perfect and beautiful!✨ So very happy for you to realize your dream!💕

looks amazing !!!

As someone who was a cop for 20 years but also worked in retail, security cameras are an absolute must! It gets REALLY busy where you are located with tourists which brings shoplifters and thieves

Oh my gosh! Been waiting so long and it’s almost here ❤ can’t wait to meet you !

Fantastic cherry I love it so much you and lesley have done a great job 👏 can't wait to see it all finished and I may visit you one day 😊❤

Good luck with it all, I'm only down the road, so 🤞🏻 I'll be able to pop in one day & buy something. I'm loving the cauldron mugs 😍

Congratulations on your new shop!!! It’s so magical!

In 8 hours can’t wait

Can I just say one word… WOW. WOW at the effort, WOW at the aesthetic, WOW at all the items and WOW I can’t wait to visit soon (I’m also from Birmingham so it’s a bit of a trek with my 5 month son but don’t u worry I’ll be down someday soon!) MASSIVE congrats to you both and goodluck 🥳🥰😍❤️🤍🫶🏽🙏🏽

so excited for you guys!

Everything looks stunning 🌟🌟

That sweet drink will mold, just use water and food coloring and glitter.

It’s so beautiful…but that bottle filled with beverages is going to rot check on it

So excited for you!

Congratulations! It looks amazing!

Who is gonna visit?? 🎉😄

Hello you may not see this but will small businesses be able to stock in your shop. I have a small business and I make crystal Jewellery. I would be so happy to have my things in your shop. It's called Moonlight Crystals.

Cherry, I nearly cried throughout this entire video! From years of watching you curate your magical shelves and unbox magical items, to now curating your own magical shop! It feels like the perfect progression of your life's work and I couldn't be more thrilled for you! The Lost Cauldron is now high on my UK bucket list and I really hope I can make it there soon!

Great job Cherry so proud of you! 🎉🎉🎉🎉

I love this shop so much! It has been so fun watching it come together. Is this space friendly for LGBTQIA+ people to visit? You have a lot of Harry Potter merch and enthusiasm for that IP. It sends mixed messages to people that don’t feel safe around JK’s stances and hurtful rhetoric.

Congratulations ! You've done an amazing work!

ThIS SHOP IS SO MAGICAL ✨ If I was to ever have a magical shop I would absolutely want it to look like this! Beautiful work ✨I adore this store so much!

Congratulations! It’s looking amazing!! So excited for you!

It looks BEAUTIFUL!

I am in absolute awe!!!

This is exciting. Love how the shop is so magicaly you. I loved seeing it come together. Cherry you are so inspiring.

I love the product organization!! So pretty!!

So fun! Congratulations!

Thank you for taking us along on your fabulous journey!

Best of luck! Your new shop is magical and will make many people happy.

Everything looks amazing!!!

OMG! Cherry your store is looks incredible! ❤❤❤

Congrats to ya all!!!

Simply amazing. Congrats! Very beautifully done.

Absolutely amazing! Best of luck ❤

Congrats hope you had a great opening weekend ❤

That light is truly magical and with the ceiling, perfect! Love the labels, your writing is beautiful. Definitely sounds like you had fun and a few fumbles. I do that regularly. Hope you had a wonderful birthday!

I love this shop series and I am so excited!

I’m so excited that Niffler fur has become an apothecary ingredient as it was my suggestion (no doubt loads of people suggested it too because who doesn’t like Nifflers!). I plan on visiting the shop one day and I’m still so happy for you and Leslie opening The Lost Cauldron!!!! ❤

The shop looks gorgeous. Congratulations.

OMG just amazing!

AMAZING WORK!!! love it!!!

It looks amazing!!!