Paul Rodriguez on Nike SB, Founding Primitive, & Investing in Everything From Beer to Lemons

Рет қаралды 166,283

Күн бұрын

On this week's episode of IDEA GENERATION, Paul Rodriguez Jr. (aka P Rod) takes us on a journey from his early days as a young skateboarder in California, to becoming the face of Nike Skate, to launching his own company, Primitive Skateboarding. Along the way, P Rod has become an acclaimed investor, exploring the trades of everything from beer to lemons... and it all started with one idea.
Act I
00:00 intro
1:10 Growing up dreaming
2:17 Getting into skating and when it turned into obsession
4:08 Crafting a career from passion, finding sponsorships
8:24 Creating his style, learning from the greats
9:52 Turning pro
Act II
11:08 Landing Nike
14:06 Processing criticism
14:32 Changes that came after Nike
15:42 “Cut from a different cloth”
16:40 Approaching fatherhood
18:49 Defining success
19:07 Launching Primitive
21:32 Saint Archer’s pitch
24:02 Making the decision to sell the business
24:54 Taking ownership of yourself
25:43 Burnout, injury & the challenge of recovery
Act III
27:53 Entering the final stage of his professional career
29:00 Full circle moments
30:16 good idea vs. bad idea
30:42 Lemon ranch investment
33:04 “I’m not an entrepreneur”
34:07 Next phase of life
35:44 “Keep the fire burning”
Subscribe to IDEA GENERATION for new episodes every Monday at 5pm EST: bit.ly/3lvY3wn
Check out more from IDEA GENERATION here:
IG: / ideagenerat. .
TT: / idea.generati. .
TW: / ideageneration
Credits:
Noah Callahan-Bever
Creator & Host, Idea Generation
Starring: Paul Rodriguez
Musical Director: A-Trak
Animations by: Sang Bleu / IDEA GENERATION
Executive Producers: Helena Ox, Tricia Clarke-Stone and John Walaszek
Producer: Adam Fleischer + Jack Erwin
Creative Director + Editor: Kyle Gaughan
Produced by: Raw Media House
Director: Mike Mirasco
DP: Taylor Ross
Producer: Kasandra Baruch
Production Manager: Brian Antezana
Cam Ops: Ryan Ramsey, Dylan Burzinski
Gaffer: Rob Julin
Key Grip: Eric Gilbert
Sound: Ken Pries
PAs: Isaac Antezana, Estavon Hawley
MUA: Deena Sennie
Photography: Michael Cusanelli
Special thanks to:
Mike Marasco
Michael Cusanelli
Donovan Bonner
Dawn Baxter
Kennard McClennan
Fred Mortagne
Ryan Ewing

Пікірлер: 189

@IDEAGENERATIONOFFICIAL Жыл бұрын

Want more from P-Rod? The IDEA GENERATION Podcast is out now, featuring an extended interview, extra anecdotes, and twice the amount of gems. Listen here: podcasters.spotify.com/pod/show/ideageneration/episodes/Paul-Rodriguez-Jr--on-Nike-SB--Founding-Primitive---Investing-in-Everything-From-Beer-to-Lemons-e206u3e

@TheDoknoh Жыл бұрын

First of all, I absolutely loved doing this interview. Paul is just such a great, thoughtful dude. Second, the part where he talks about feeling that fire in his belly and that insatiable desire to practice at and compete in his craft is, IMO, one of the realest and most relatable moments we’ve captured on this show.

@Midttan Жыл бұрын

Been a fan since season 1 and I lit up seeing this interview ! As a skater of 16 years Paul has been the greatest role model and master of longevity✨✨🔥

@bryceronie Жыл бұрын

When life gives you lemons.

@ninessports Жыл бұрын

Such a legend and love this series so much so thanks for being an inspiration to aspiring creators ❤❤❤

@gottagethoseretro9s Жыл бұрын

EXCELLENT INTERVIEW

@liquidpixel2055 Жыл бұрын

This sucks harder than enjoi going bust

@bobbypofficial Жыл бұрын

Been rockin with Paul since day one, it’s great to see him still inspiring the community of skateboard. Gonna miss the good old days of skating 2000-2009

@TechOutAdam Жыл бұрын

I’m right there with you on the timeframe. Started skating till 2007 though. Some good times but I didn’t have skill to ever make it pro lol just purely for fun and hanging out with friends in the summer to be out all day.

@officialcarver Жыл бұрын

@@TechOutAdam Damn, I wish I was born around those times. I literally WAS born 2007 lol. Turned 16 two weeks ago. I really hope skateboarding becomes my profession.

@atamagashock 5 ай бұрын

Good ole days of 2000-2009?! Bro without the late 80s and 90s none of this exists. You gotta extend that window.

@ProdByZivo Жыл бұрын

Some people train extremely hard for years to even do one trick that P Rod was doing in his first year of skateboarding, he was and is a prodigy in this field.

@erikwilliman1515 Жыл бұрын

I grew up in the same neighborhood with him. Skated the docks and street spots. Man so good to see a true Valley boy make it! We love you Pauly!

@kbreroo Жыл бұрын

The sound of his voice tells so much who he really is, great skateboard, nice person, smart and humble.

@alanserna Жыл бұрын

The idea of being an investor and also the last message of keep the fire burning was incredible

@saxenas Жыл бұрын

Its good when u have a passion for something. Not everyone is blessed to have that put into them. Cuz we always hear of so many people going through life feeling numb and just going through the motions. Maybe those people gave up their passion or never had one to begin with. And u cant copy someone elses passion that shitll never work. Only thing though is that when u have a passion for something, u cant be lazy at all cuz letting your potential go to waste is the greatest regret in life.

@Youngmidorya Жыл бұрын

Man I love P-Rod. When I was 4 my dad would always show me his skate videos and even got me a board from then on I’ve always been on a board. Now I’m 24 still a huge P-Rod fan and skater

@officialcarver Жыл бұрын

Hell yeah dude. You're young, keep on skating!

@Youngmidorya Жыл бұрын

@@officialcarver that’s plan! Keep skating until my legs don’t work! 🤘🏾

@american_nightmar3 10 ай бұрын

Same my pops put me on a lot of shit I was kinda stunned by your age at first then I realized I’m 20 fucking 3 (23) lmao

@Youngmidorya 10 ай бұрын

@@american_nightmar3 haha, I had the same moment not too long ago. I was talking to another skater who was 26 then it hit me that we were close in age. Still feels like I’m 18 sometimes.

@jayjaymejia4149 Жыл бұрын

The admiration of Koston he has is the same for me and also the same I fell towards P.rod. ‘Til this day try to emulate PRod’s style. That’s just so legendary

@zacfabian3046 Жыл бұрын

My wife and daughter love eating lemons.. and I love putting them in my beer!! ✌🏻 PRod ur a legend!!

@IDEAGENERATIONOFFICIAL Жыл бұрын

that's the new p-rod combo right there

@AlexHernandez-gn6rd Жыл бұрын

I’m Mexican and I didn’t know that was he’s father. At the very start when I saw oh that’s his dad. That guy. That comic. That dude broke barriers in the comedy scene. Everything made perfect sense and why he a successful person as a whole. His father is a comedy legend !

@smellycatpaws Жыл бұрын

This video was so damn inspirational. It hit me at a very important time in my life. And so stoked to have u put this out, with a hero of mine. Great video! 💯

@IDEAGENERATIONOFFICIAL Жыл бұрын

thank you for watching 💡

@rubys666 Жыл бұрын

I’ve looked up to Paul ever since I was a kid. Forever inspiring! 🐐

@chrissharron4739 Жыл бұрын

Me and Paul are the same age and he has inspired me to keep skating and not to give up what I love since Citystars!

@youngorangee Жыл бұрын

this is awesome

@resupercomix Жыл бұрын

Wow. So Paul. You were My Tom penny. My LiveJournal profile pic has you doing a nollie lip on a rail. Your street cinema part had us so hype. Your shoes once you got on Nike were the only thing I'd wear. I appreciate you. Thank you for being such a good role model. Sincerely, a 36 year old skate rat.

@DippedInInk Жыл бұрын

It's really good to see an offspring of a celebrity not mooching off of the parent. He has his own goals and dreams. His father motivated him to be a better version of himself.

@TechOutAdam Жыл бұрын

Paul Rodriguez was heavily against P-Rod skateboarding. He said he's very happy his son didn't listen to him just like how he didn't listen to his father.

@DippedInInk Жыл бұрын

@@TechOutAdam honestly I would’ve been against my son’s skateboarding for the fact that I don’t want them to get hurt but once I see that they can handle it then I’ll be good.

@pcoast3678 Жыл бұрын

LONG HAIR PROD SHAPED ME This was amazing.

@YoungDirtyMexicanOfficially Жыл бұрын

NEVER STOP MAKING THESE INTERVIEWS🔥🔥🔥

@IDEAGENERATIONOFFICIAL Жыл бұрын

can't stop won't stop

@YoungDirtyMexicanOfficially Жыл бұрын

dude p-rod has been a legend in the skate community for a while now. thanx u for giving his flowers. and thanx you for this episode. dude is a hood legend for sure.💪🏾💪🏾💪🏾

@IDEAGENERATIONOFFICIAL Жыл бұрын

thanks for watching💡

@Jan123. Жыл бұрын

P-Rod is the best. Such an amazing dude!

@TpriestJr 10 ай бұрын

I grew up watching P rod and he was my favorite skater. I just turned 30. It’s awesome watching him mature and set up his future after skating. It’s awesome to see what pro athletes do after there initial sport. Not even about the money. Just having a passion and enjoying what you do on a day to day basis

@nirav6983 Жыл бұрын

Why all Paul's are amazing

@topsykretts8058 Жыл бұрын

I use to watch Forecast multiple times a day, use to pause it and study it frame by frame like a mad man. Ive always been a position-less skater; been skating switch since day one, thats because of Paul. Such a solid interview. The GOAT.

@johnnycountee644 Ай бұрын

I had no idea P-Rod is so wise and intelligent. He knows how to be a skater and business man really down to earth person.

@eleazarsanchez96 Жыл бұрын

Most inspiring person for me is Paul.

@knockoutjosie Жыл бұрын

bro these questions fire

@jswitay Жыл бұрын

I’ve been waiting so long for season 3!!! So happy y’all are back! Love these interviews.

@GageTcoTEAM2TURNT 11 ай бұрын

If you had to describe P-ROD in one word, its.. INSPIRATION! I love this dude and the way he effects the world around him. I felt like I was listening to myself talk about my own child hood we have so much in common.. Hopefully one day my drive will have our paths crossing!

@leisurelypaice 8 ай бұрын

This was wonderfully crafted. I grew up skating and P was the skater I idolised. It give great insight into work, life, dreams management. So many of us get lost just wanting to do something, but developing a business mindset, money management, building a family all have to be carefully navigated. Listening to your gut feeling, staying true to yourself are just beautiful takeaways from this interview! Great work!

@PhilthyMario Жыл бұрын

Amazing interview! Towards the end Paul made me realize that the dreams never fade! (But I know I have to work on finding them again..) Thank you P-Rod!

@loicbataillou8529 4 ай бұрын

Paul you will always be the Michael Jordan of skateboarding. 🙏

@kevinwilson6270 Жыл бұрын

PROD skated some spots and parks in AZ in the early 2000s. Would say he has great energy and soul, he deserves everything that came to him.

@Matgant Жыл бұрын

El es mi mayor inspiración , por primera vez lo escucho hablar de su experiencia y es algo mucha más motivador.. thank men

@Laufc93 Жыл бұрын

Glad these are back man. Love your interviews bro

@renzomarzarini9145 11 ай бұрын

This is gold! Thanks for this!! Love you Paul you are the greatest

@Spirittkdaus Жыл бұрын

Keep on dropping the quality Noah. Great subjects, inspirational stories and creative vision. Stoked you’re back for a new season 🤙🏾

@TheDoknoh Жыл бұрын

Thanks so much. Really appreciate the kind words.

@UTCSB Жыл бұрын

paul is one of the reasons i started skating seeing the artistic side of skating through the green label art commercial one of those pivotal moments in what made me start skatin

@chanitaalighieri4449 Жыл бұрын

Keep that fire burning!!! 🔥🔥🔥

@DevRel1 Жыл бұрын

I'm 43 years old teaching my son to skate, I have a Primitive board, I'm very particular about the size and shape of them boards I like and primitive boards are some of my favorite. 8.125

@billykimber616 Жыл бұрын

He needs to have that passion to get Nike to re release his p rod sb 2 continually

@bryceronie Жыл бұрын

Paul is beyond. Well done, he is quite a guy.

@IDEAGENERATIONOFFICIAL Жыл бұрын

he's the best

@No1reallydies Жыл бұрын

PRod is my idol man, his style, work ethic, etc. Dudes a legend forever

@gpablo751 Жыл бұрын

Such a great interview 👏🏽👏🏽

@luisbarahona6255 Жыл бұрын

Great episode !! So many gems it’s fun to gain gems from professionals outside ones aspiring craft that fresh perspective is so amazing and even more so when it comes from someone who you might’ve not expected or not know much about such a awesome guy idea generation is such a god send

@IDEAGENERATIONOFFICIAL Жыл бұрын

thank you for watching 💡💡💡

@greggreen7519 Жыл бұрын

Paul is truly an inspiration, he's been one of my favorite skaters since I was a kid first seen him when I bought the Yeah Right dvd. He has suck a smooth fluid style.

@fernandosoto7985 Жыл бұрын

Very motivational and inspiring! Thanks 🙏

@Gentepreneur Жыл бұрын

Love this interview. P_Rod seems humble, talented and looks like he's consistently evolving. Keep it up my brotha!~

@DeadEneru Жыл бұрын

This was a beautiful interview. Well done!

@louiealouie Жыл бұрын

“Fairly accomplished” for real? That’s how you described Paul Rodriguez? PRod is doing his thing BIG TIME.

@karmagriptapefamily1292 Жыл бұрын

Exactly what I was needing

@dizzy_d2154 Жыл бұрын

Mad love on this G.O.A.T’d 👑👊🏾

@GillistheIllist Жыл бұрын

P Rod is the coolest. Full stop.

@Justin-dn6nt Жыл бұрын

One of the greats in skateboarding for sure ✅️🤙

@lilblackshawny Жыл бұрын

The 🐐 & Best Skater Of All Time 🔥

@overundah Жыл бұрын

My skate clic idolized p-rod and all those Nike/plan-B cats. The tre flips were so on point.

@glc-vt3yq Жыл бұрын

Visionary mind,amazing Paul!

@JESUSLEBT1 Жыл бұрын

Great work Paul! ❤

@beezymane 11 ай бұрын

THE GOAT🙌 Amazing interview

@Noobdudebro Жыл бұрын

Paul is a legend and always inspirational

@fepetrucci Жыл бұрын

That's an amazing interview. Paul, keep loving skateboarding. That's it.

@luizleocadio1849 Жыл бұрын

This is incredibly valuable lessons. Meditation. Thanks for sharing.

@MrLakers2432 Жыл бұрын

Love you Paul! 🙏🏻

@Sk8daii Жыл бұрын

thank you for the insight.

@nhlanhlazwane9465 Жыл бұрын

General Purpose! Nice One Gents

@scumbabys7118 Жыл бұрын

One of my greatest inspirations ever.

@johncwalaszek Жыл бұрын

P-Rod the goat!! excited for this one

@IDEAGENERATIONOFFICIAL Жыл бұрын

💡💡💡

@jawshinojosajr.3229 Жыл бұрын

Great videos earned my sub without a doubt

@allangarcia6838 Жыл бұрын

Never give up always have faith believe in your self no matter what people think

@mosimojones7714 Жыл бұрын

Great interview from start to finish.

@ororion Жыл бұрын

Awesome video.

@adrianhernandez1080 Жыл бұрын

Heck yea P Rod never changed keep it real whole time good stuff 👍

@churamontgomery6063 Жыл бұрын

Yeah perceiver will be pay off in the end.Special when you have a passion for your dream Good for you congrats. Thank you for your encouragement.

@mynoracalderon Жыл бұрын

Some of us refer to you as P. God ! The GOAT ! love you P rod

@nickhumph Жыл бұрын

The brewery story is crazy and insightful.

@Mogely Жыл бұрын

Appreciate this

@nickhumph Жыл бұрын

Love this noah!

@OrangeHoodie9 Жыл бұрын

818 Legend

@TheSoulRiffic Жыл бұрын

Great Interview!

@Dodgers_2 Жыл бұрын

Beautiful soul. Prod fan for life!!!

@r49y92 Жыл бұрын

Starting to look more and more like his dad.

@the_last_mou Жыл бұрын

P.GOD! #GOAT

@unitoflove11 Жыл бұрын

Great stuff👏Timeless!😏

@sigloe9360 Жыл бұрын

Brilliant

@rayneozier Жыл бұрын

Prod was one of the first skaters I knew by name other than Tony Hawk. He’s a beast. Glad to see he’s doing well and enjoying life.

@alejandroramirez4470 Жыл бұрын

didn't know him until THUG. Jamie Thomas was the first skater I admired from Tony hawk games.

@mywayskating2630 Жыл бұрын

The GOAT !!

@blairhess121 10 ай бұрын

well done video

@PRExBAE Жыл бұрын

@2:52 “i just saw kids skating at school, i couldn’t understand how they could make the skateboard stick to their feet or how they could flip it and land back on it, it was like a magician doing a magic trick. i need to know to know how to do it, i have to know!” that’s exactly how i was too when i first saw it. i had big passions going professional when i was a kid because of Rob & Big. but then my mom shot it down. she kept saying it’s not a real sport, you can’t make money of it. so i dropped it before high school cause i outgrew or something. now i’m beginner/intermediate level at skating but i feel like i could’ve been way better

@3j4ndro Жыл бұрын

keep the fire burning

@BackwoodChong Жыл бұрын

So glad I got me some Nike snowboard boots as well they didn last long but they tried so now there considered rare boots

@yosoydavegames5058 Жыл бұрын

The goat 🐐

@jasonzurc Жыл бұрын

lovely

@1888RiotMusic Жыл бұрын

legend

@lxced_ Жыл бұрын

Prod is a straight legend

@GoofyFootersRule Жыл бұрын

He's 1 of the 5 ppl younger than me that i look up to. GFR Goofy footers ruleeee

@AlanMartinez-yk7dm Жыл бұрын

BROO RELEASE THE PROD 2s AGAIN MAN THEM JOINTS ARE FREAKING GRAILS

@BackwoodChong Жыл бұрын

Crazy thing tho lance mountain was skating the Jordan’s during its early days in the late 80 and 90s

@daswjon Жыл бұрын

P Rod!!!!

@ModeloSk8r Жыл бұрын

Looked up to this man drove 5 hours many times to meet him very nice I met his mother explained my ideas and names for my future companies and he decided to steal and steal and steal most of my ideas I changed the way I looked at people in general I would never share my ideas to anyone let alone one of my idols but now I'm here to beat him at every sport he decides to play or game he decides to play I'm alive and making myself better daily and progressing as a person and professionla skateboarder the game will cheew you up and spit you out if you let it !! Godbless don't believe everything you see or read. Some people are phony all together.

@Mari000 Жыл бұрын

What companies?

@ModeloSk8r Жыл бұрын

@@Mari000 the idea for valleger and Ashland seltzer