Very clever marketing tactics from Tudor. By opening up the doors to influencers like Adrian, their desirability, sales and thus market shares will go up.

Opening the doors like this is fantastic. This has given me an amazing appreciation of the level of engineering involved, Love this style of Video, Nobody does this better

Could you imagine watch makers of the 1800's early 1900's seeing this factory. Pretty futuristic looking.

Great content and video. The manufacturing and certification process makes me even more impressed, not less.

ADRIAN! This was such an amazing, informative video. Really lifts the screen between the enthusiasts and the watchmaking process! You captured this and put it together so beautifully! 😱💕 I’ve got a small group of people saying “you have to stop saying Tudor has in-house movements! They’re made by Kenissi 😡😡” 🤣 and it’s always like… I mean, yes… but no! Yes it’s made by Kenissi but Kenissi is owned by Tudor! 🤣 Insane how automated it all is! I think I knew in my head it was, but sooo interesting to practically see it. Fantastic content Adrian!

Tudor is a great brand, this video just solidifies it further for me. Value is just off the charts. Quick story about sub-supplier network. That concept of Tudor owned companies sub-supplying components is common in industry. I thought my story might be interesting as a perspective on this. I own a painting shop that works on Aerospace and military jobs (not watch industry at all). I had an offer once to get bought out partially and we'd be part of a network of suppliers that would deliver finished goods to big companies like Raytheon, Northrup etc. I ultimately chose to turn it down. My main reason was specific to the company that was spearheading the whole thing. I was doing work for them already and they couldn't pay their bills, always lied about payments etc. When I asked them where all this money is coming from to buy into several companies at the same time, they couldn't answer or dodged the question. Sketch of course. However, I probably would have turned it down if the money was there. My company was just a few years old, and although some guaranteed contracts would have been great, I banked on myself knowing the potential growth was much higher not being capped by demand of just a few customers. I had a steady base of customers already so made sense to me. Turned out to be right. That company who made me the offer is 250 days behind on payments to all their suppliers, including me, and still pulling that lying crap. My business is steadily growing 10-15% per year. Guess I made the right call.

Had been so looking forward to this video release from the time that you first mentioned it. Has been well worth the wait , thanks Adrian

Seeing this stuff always makes me appreciate the brand even more. Thanks for the incredible look inside Tudor!

Fantastic video, thank you! The camera, content, information, everything is top class. Love Tudor.

This video was such good quality and a nice suprise for a Monday evening that I watched it twice! Awesome video 😊

Brilliant video Adrian. It’s great to get a view of what goes on behind the scenes and see some of the technology and processes used.

Fantastic video, Adrian... thank you for this and other ones. Your balanced style is a real pleasure to watch. Please keep it up.

The production value of this video is amazing

This is a cool video and answers to many questions I've been asking myself. Thanks a lot!

Great video, you’ve answered so many of my curiosities in these few mins. I am a Tudor (& Rolex) fanboy, and have a few pieces. Now I feel my pride in my watches are substantiated - thank you Adrian. Johnny

Adrian an excellent presentation. Well done. Packed with information.

Haven't been binging watch videos in a long time. This is the first click and loving bit of this content.

I enjoyed that video a lot, factory tours of anything being made have always fascinated me. With Tudor realizing some efficiencies with the new factory, do you believe there is some possibility of them branching out with some more creative designs in the future?

Very informative! Well done. I’ve been enjoying your podcast with Andrew and George. 👍🏻

Very illuminating - thanks for this video Adrian!

Enjoyed that, interesting stuff. Also like the vintage 70s style hotel room!

amazing and very insightful as usual, Adrian!

Cracking video, really informative and love to see these type videos, how things are made. I have a Bremont tour next week so very much looking forward to that.

Great tour. Thanks for sharing.

Very Informative on Tudor. Thanx Adrian

Fascinating video. Well done Adrian!

Simply amazing process! Good job!

Fantastic video! What an eye opener into Tudor! This has increased my appreciation for the brand.

Thank you for showing us the 'behind the veil' at TUDOR. Great brand!

The best compliment I can give you Adrian for your videos, is you are the Des Lynam of watch journalism and presenting. Controlled, informative but with a loveable engaging at-ease style. I hope this doesn't sound too weird, it's honestly a big compliment. 😂😂

Great use of modern manufacturing techniques to increase productivity and accuracy. Tudor have nailed it. Thanks for the video Adrian.

Impressing!! Thx for sharing this content.

This video was gold Adrian. I actually learned something new about the watch industry and, yes, it makes me more likely to purchase a tudor in the future, Well done.

Great video, Adrian. You are looking into the heart of all future watchmaking, IMO.

Very interesting. Excellent work. Thanks for the information.

Hi Adrian, great content mate. Really enjoyable and a refreshing change from the norm.

Gerat video! Thanks for the tour!

Pretty cool. Thanks for showing us!

I like the way these watches are made, fast and precise. Values, that are close to my heart.

By far the best i’ve seen! Kudos to you sir for this video 🫶🏻🕢

amazing video, so interesting. We want more visits in different manufactures.

Great video. I appreciate your honest opinions and illustration of fact I your videos. Thank you.

Absolutely fascinating stuff, great to get the clarification on the Kenisee side of the operation

Great video, very informative. Thank you!

It was a fun experience indeed. Very nice (yet unusual) of Tudor to let us see everything like that. Good seeing you too.

Superb in every way: superb facility making superb watches, shown off with a superb video. Thank you Adrian 😊 👍

Thanks for sharing this. I'm a Tudor fan boy so I've been anxiously awaiting this release. What an impressive factory the process they've built up.

Love the Vlog - very factual and detailed account of Tudors watch building and testing process , the automation , the robotics amazing technology !!! Adrian well done This has changed my view of Tudor -I’d buy one

Fantastic episode Adrian.

Amazing video! I have learned so much…. Thank you

Definitely changed my thinking of Tudor great video 👍🏻

Great video. Very insightful. Smart business model from Tudor

Fascinating content combined with excellent presenation by Adrian. Subscribed....

This is great! I recently bought a Tudor GMT and absolutely love it. I think their approach to manufacturing is very balanced.

Just got my Black Bay all steel back from service and restoration in Switzerland they did a wonderful job it's like brand new again and I love it !!

thanks for the video!

Awesome no holds barred video

Thank you Adrian! This is superb👌

Excellent work! This is an interesting video.

Great video, fascinating.

Loved this video.

Great insight. Thanks!

Great informative reporting thank you 👍

Great work. I continue to be happy with my Black Bay Pro and am really appreciating that Tudor is doing some different things to stay ahead of the game.

I Have Just Got The TUDOR -39 After Having 3-ROLEX Watches For Over 40 -Years.....Its By Far The Best Watch For Me...Great Content Love The Video...Nice To See How They Make Them..

Well done, Adrian. Fascinating use of technology. Cheers from Tucson, AZ!

Great Video, no BS i love it. Only information. 👍👍👍

What a great video thanks Adrian

Hasn’t changed my mind (I already enjoy Tudor and knew they were loving to Metas cert. ) Thanks for the tour vid, great to see more details from what they’ve been slowly rolling out (footage wise) since W&W. Personally I’d go for a Pelagos over the Omega, but I will say this, I’d like to see Tudor start to limit their watch cycles down and start to add in more variety. Otherwise it starts to get a bit stale.

Your videos brighten my day 🤩

Awesome video. Cheers

Blimey .. the place is amazing...i would love to have a look round there.. you luck bugger Adrian..

LOVE, LOVE, LOVE, My Tudor 2022 GMT Pepsi, Hasn't skipped a beat.

Great video!

Awesome video Adrian, thank you. As a BB58 and a just-acquired BB54 owner, seeing your video made me feel even better about both of my watches. It lets me know just how serious Tudor is about quality control and producing an affordable watch that can actually be bought. Good stuff man! 🏆😎

Thank you for this video. Very clever automation process. Tudor should be proud of them self. This right way for repetitive and accurate tests. But also helping the workers to work more easily. The whole factory is very thought through very well. Good job Tudor. You give inspiration for classical watchmaker brands to re-think

Very interesting...I'd love to see even more footage and details! Love my Tudors and it's great to have a high quality tool watch at a reasonable price.

A really good and informative video. Tnx!

Thanks, great vid, lot of things I wasn't aware of, new to the watch collecting world, was stuck between Tudor, Seiko and Tag Heuer for my next watch, still not decided but this has helped 👍

Thank you for sharing this valuable information. I’m a huge Tudor fan. After seeing this I will be purchasing my 1st Tudor GMT watch. It is a used one but it is mint.

I like this video, I like the style and I continue follow you, Sir B&J)! Thank you for the great quality content as always!

This was an absolutely fascinating watch

Really enjoyed this!

Great presentation and work, Adrian! I have a feeling that Rolex probably does the exact same thing as Tudor regarding highly automated assembly, but perhaps doing more in-house fabrication of component parts. A more physically integrated supply chain, but most likely the same sort of robotic assembly process. If that’s the case, then Tudor is the far more fairly priced of the two brands.

Interesting to see the process at Tudor. Great video.

Very thoughtful and insightful video, love this content. Would love you to do a Tissot video who are even more commercial but still very interesting

Really interesting, thanks for showing us

What a fantastic video Adrian! Hoping to visit some factories in Switzerland at some point.

Absolutely. It takes away any errors in manufacturing. I have 2 Tudors. Excellent watches

Makes me look at my BB Pro in a whole new light. Awesome video

Coming from an engineering background and working with product consistency on a daily basis, seeing this gives me far greater faith in the Tudor product long term. While some comments are about the loss of "soul" I see this is as a way for them to control the product and make sure everything they sell is what they say it is. To me, it means I can rely on a Tudor watch day after day to not miss meetings and not worry about the accuracy of my watch over the course of a month or more. My Seiko runs 45sec slow a day, and while I love the style and ruggedness, I genuinely cannot rely on it for timekeeping after a week due to that inaccuracy and have actually arrived late to things due to it. While I love the romantic idea of a watchmaker making each watch by hand, I just know the reality of that is inconsistency between watch units, or a massively higher price to allow for remediation work at the end of assembly to bring it in-line with performance specifications. Tudor makes watches that are beautiful, but not art. They're meant to function. Other brands make art that are watches, and are meant to be admired, not necessarily relied upon

Great video and thank you for sharing. I personally own a Black Bay bronze and a BB 41mm. Great watches and superb value. Thanks again!

I kinda bought a Tudor by accident this week because I fell in love with a black bay 39 in blue. Love the quality feel and modesty of it. Only afterwards now I want to know more about the brand. Although I like the warmth of microbrands I can appreciate the skills and automation and this video made me trust the brand more. Thanx a lot for posting it.

It's a great video and shows just how great Tudor has become. Their inventory, assembly, and robotic systems are no doubt the same as Rolex. It is awesome that they are becoming a well known and awesome brand all by themselves.

So much for the “soul of a mechanical movement” and the “touch of human hand”. Unlike most in the comment section, I’m actually disappointed from what I saw from Tudor! Great video as always!

Thanks for this amazing content

Greetings from St George Utah, I called Brilliant, kudos to Tudor for taking a few steps forward with technology and making sure you get proper watch ⌚️ and low cost for the consumer, Thanks again, Adrian, for taking time to film this impressive building, until next time ✌️..

Very interesting insights! Thanks and Cheers from Switzerland. Would be interesting to learn more about the "COSC-versus-METAS-war"!

Well done mate ...what a privilege and a pleasure to be invited and allow us to be involved to .Thankyou

Finally, someone mentioned Norqain. I think this is a brand to keep an eye on for the future. And yes, I have a Tudor watch so happy to hear news about Tudors.