Instagram changed their algorithm, let's talk about it (these changes are MAJOR!)

Рет қаралды 75,111

Күн бұрын

The head of Instagram shared some pretty major news last week! Two huge changes are coming to Instagram's algorithm, both have the ability to drastically change how our content performs on the platform. Let's talk about! If you're interested in Instagram algorithm 2024, Instagram algorithm, Instagram algorithm update, Instagram algorithm explained, Instagram algorithm change, Instagram algorithm update 2024, this video is for you.
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00:00 Why these changes are necessary
02:05 Change 1: Content ranking
08:06 Change 2: Unoriginal content
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Пікірлер: 260

@JadeBeason Ай бұрын

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@BackToTheBoomBap Ай бұрын

This is what KZfaq does. They should have done this a long time ago. But this is good there, now I'll probably post there more when I can.

@BlueFrost94 13 күн бұрын

I am TOTALLY fine with the explore page pushing new content creators to me. HOWEVER, I seriously feel that Instagram should just bring back the algorithm, where my following feed shows me my following's content in CHRONOLOGICAL order! It has been such a norm that I missed my friends' postings for MONTHS!

@pip_fit21 3 күн бұрын

True ❤

@yuri_nori Ай бұрын

I'm actually happy about the fact that Instagram is gonna replace unoriginal content with the original content since there's so many people in the art community who usually take your art without permission and repost it to promote their merch which is annoying since they have bigger account all of the attention goes to them instead of the artist themselves

@NanaHoneyB Ай бұрын

Right!! I constantly see photographers complaining about stolen photos, and while you can get them taken down, it doesn’t make up for engagement that went to the other account. HUGE change

@JadeBeason Ай бұрын

You’re so right! Big win for the art community

@contentcreator2311 Ай бұрын

yeah! and i though i kinda appreciate the work that goes into running a curated photography or illustration page, I've always wished that the likes went to the contributors directly. that's just fair.

@thevioletcreator Ай бұрын

Omg I've been sick of this for years. Big reposting accounts will repost my art without my consent and butcher my name on purpose in credit, so that people don't find me!

@silkybutterfly Ай бұрын

Well this will also stop the talk about Palestine support and bringing people more awareness

@user-ig7pl5jl5e Ай бұрын

Im so tired of opening suggested content from big influencers and brands and I will rarely get to see my friends content if I dont intentionally look for it

@beatrix-ec1xf 25 күн бұрын

Right on my home page I see more suggested and promoted content than who I'm following

@A.hunterart Ай бұрын

I wish instagram formatted the app like KZfaq. Like you have an “explore” page where you can see recommended content and then a feed exclusively from people that you follow/subscribe to. Because I feel like a lot of people have been feeling like not even their followers are seeing their content half the time.

@Neecy_York Ай бұрын

This!! I want to remain up to date on people I know personally and accounts I’m invested in. Instead I’m met with a bunch of recommended accounts which sucks because those can just remain on the explore page

@JFCudennec Ай бұрын

In EU it's the case, you can chose between the regulqr feed, a list of favourite or a "following" feed.

@nimmahdawilah Ай бұрын

This feature exist already! But hidden! Click (or touch) the Instagram logo from your home page.. then click (or touch) "following" --- I am so mad that they have this feature but make it hidden!

@plateforone Ай бұрын

They do need to fix this but for now, if you go to the top left corner (on your phone only) and tap on the word Instagram, you'll see a drop down menu. If you click on following it will take you to a feed that only shows the accounts you follow

@mollieglad Ай бұрын

This does exist (a bit diff) in the upper left corner

@carlacookingvegan Ай бұрын

I get more attention on TikTok and KZfaq than instagram 🤦🏾‍♀️. My first priority are those platforms over instagram.

@FAMD4SH Ай бұрын

I just deleted my Instagram. I have a Facebook page with 12000 followers yet when I post , my post get no likes or views. It will be deleted!!

@Electro-nz2nd 17 күн бұрын

Your is channel great keep going you can bless you✨

@EgoNextDoor Ай бұрын

This is nice and all BUT there's a lingering issue on Instagram that still demands attention and is why many people don't even bother with the platform anymore: The unjust banning and deletion of accounts and comments. Instagram still hasn't adequately addressed the fact that SO MUCH content keeps getting mistakenly flagged as "going against community rules and standards."

@FAMD4SH Ай бұрын

@EgoNext Door Exactly!! That was how I lost monetization. Few months ago. I deleted the app today. I will focus on KZfaq and my website.

@EgoNextDoor Ай бұрын

@@FAMD4SH Oh my gosh I'm sorry that happened to you! I also stopped using Instagram and focus on my KZfaq and Patreon content now. Tired of Meta and their greediness. That's what they get for going with "full AI teams"

@rhirhi4172 Ай бұрын

@@FAMD4SHI deleted Instagram over a month ago - do not miss it a single bit - much prefer KZfaq

@tabithathewholistic Ай бұрын

Exactly!! And it's the same on Facebook as well.

@kaleyum778 17 күн бұрын

Also, my comment talking about about attention seeking, but yet y’all are promoting people for attention seeking so why is my comment of me laughing and joking with a person under their content a red flag cause I might take away from their shine?? Like if they banned me off the Instagram I swear I’m not creating another account and they just gonna have a lot of people that’s just not gonna get back on Instagram anymore you know and I will just be down the only people that’s gonna be on there are the creators and they’re gonna be looking stupid when they find out all their normal actual people followers are not even following them anymore because Instagram booted us

@delart11 Ай бұрын

As an artist, we are all completely struggling with this algorithm change. Personally I have always managed to work with the algorithm but for now it’s just went downhill. Which I find funny as artists we always post original content🤷‍♀️. My reach is the lowest it has ever been for years and I’m not even getting 1000 views on a reel anymore. It’s never been this bad and I have no idea what I’ve done to cause this.

@JuliaBraido Ай бұрын

agreed!!! makes me want to stop trying on ig anymore

@delart11 Ай бұрын

@@JuliaBraido I have always really enjoyed creating and posting art related content but the last 2 weeks have, for the first time in years, made me feel like the effort is not worth it. I have spend hours to learn what posts of mine do good and what doesn’t and had learnt how to grow and I feel like I’ve just went down a massive hill. This month I lost nearly 100 followers and my reach is the lowest it’s been for 2-3 years. 🥲

@dressmaking Ай бұрын

It's not what you've done. It's that there is more content being posted to Instagram than ever and fewer people to look at it. TikTok took a huge bite out of the time people used to spend looking at IG.

@Sophianeykov Ай бұрын

Me too. I have 23k followers, and my views on my reels about my handmade jewellery aren't even hitting 2k, some have 500 views. But ny 3 second stupid reels of looping videos with text get 50k views. I'm done selling my soul. I'll accept the low views and loss or followers if it means I share my jewellery.

@JuliaBraido Ай бұрын

@@Sophianeykov i feel you i just post what i want now not even worth trying i usually am not even hitting 1K regularly which is just crazy

@Suleah Ай бұрын

I’m not mad at this change at all. I also hope once the algorithm gets you in front of the audience you’re wanting & they follow you, that they will be able to see your content. Because that’s what people are complaining about the most. It’s nice to get in front of new audiences but don’t forget the existing one.

@nimmahdawilah Ай бұрын

OMG.. This is so true!

@mariotorosart 15 күн бұрын

The only difference I’ve noticed is that I have no views, likes nor followers the first day… After 2 days it all comes at once …

@contentcreator2311 Ай бұрын

I'm really happy with the diversification of recommendations. Especially, if I actually start to see smaller accounts being recommended to me. I really love finding those because you can actually connect with the people running them. Unlike the bigger ones (that I've been seeing almost exclusively in my feed - 70-200k), when you comment, they reply, and you have a conversation! Social media becomes social again! It's been hard to grow your own community, sure, but it's also been really hard to find communities to be part of.

@d1o2r3a4 Ай бұрын

I swear something similar is happening with youtube! For the past 5 days or so I've only been suggested on my home page small channels (appart from my subscriptions). I've enjoyed this proces but remembered this video and knew I had to come back and let u guys know!

@sportybeth Ай бұрын

Changes sound great but I only post original content and my reach has reduced. Maybe they’ve got it wrong. I want to know how they judge what is original.

@AnnieParkerConfidential Ай бұрын

Maybe I’m an anomaly, but I find ig boring. 🤷‍♀️

@ahhbee8298 16 күн бұрын

Same I love Facebook but for business I have to learn Instagram

@travellerjames Ай бұрын

Since they changed the algorithm my reach has plummeted.

@WujiKitty Ай бұрын

Us too😝

@debbie6498 11 күн бұрын

Me too 😔

@C.yamashita_Comonplace Ай бұрын

So basically. Making instagram more like it should have e been already?

@withlovecole Ай бұрын

Thank you for this video! I noticed instagram has been pushing my content more and this is why ❤I create original content and have been frustrated but now the breakthrough is here

@bridiemacdonald9436 23 күн бұрын

It's a big deal - I'm a small creator and got a viral video over 1 million views in the past few weeks - it's made a huge impact on getting me to create more content.

@Unicornidor 12 күн бұрын

Thanks for interpreting the situation on the social media platforms. New fan who is very grateful. Instead of it all looking fuzzy, you bring some common sense insights and helps a newbie get a feel for the ongoing SM experience. Very appreciated videos. Will do a binge of your channel during the week. Helping me get SO many more insights into how to hone my own platforms. Also really appreciate your speed of talking and stuffing your videos with so many tips, insights and ideas.

@anjotheweezky215 18 күн бұрын

Well its actually happening backwards for me... My Content used to have many likes and views. My anxiety and depression is increasing so bad that I have been losing the will to even post my songs... I released a new song and my posts are not spreading far according to my Insights

@Ohthatsdavy Күн бұрын

This change turned everything around for me. I went from 3,300 followers to 14k in just 2 months. Went from 30-70 likes per post to going viral (7k-16k likes ) TWICE.

@giviandzoe Ай бұрын

Keep making these videos!! You explain everything in such a simple way its so easy to understand and follow up on it! Great work!!!

@mammaioparto_ Ай бұрын

I've already seen a big change in my reels feed today! I got a few reels in a row with basically no likes (and pretty crappy quality tbh) and I was lile wtf is going on?? I think if you are a small creator but make some good quality content this uodate is gonna be so helpful! Thanks for your video ❤

@kayskaht2052 Ай бұрын

I'm not super knowledgeable about the world of social media in terms of how it works with the algorithms and etc, but this was a very insightful and brilliant video. Thank you so much. I'm new to your channel and haven't struggling with trying to grow my reach. Keep up the great work!

@RoseValkyrie00 Ай бұрын

Could cry with how my content has been doing on IG 😭. Looking fwd to what’s to be learned in this video!

@motionprostudiouk 22 күн бұрын

Sounds good, I'm a very small creator and nearly given up on Instagram. Everyone who sees my work says it's really good but it never seems to push it out to a wider audience. I will keep trying. 😪

@kirstenpennington3485 Ай бұрын

I LOVE both of those updates! First of all, they will be a great help for my business account so I can hopefully get some followers and engagement. But for me personally on the platform, I'll love seeing more original content. I get tired of seeing a lot of things reposted or redone, so yes, love both!

@user-nz7ot1mj9c Ай бұрын

Cheers, love this! Finally IG is taking a step forward to making itself useful again. I cannot tell you how much I hated posting on there because it was always just crickets and dust. I'm not a SMM, so figuring out what it wants was just so painfully annoying, that I've given it up at some point. Funnily enough, 11 days ago I decided to finally conquer it with my travel content, deciding to get myself on a 30-day IG challenge. And here you are, talking about your own challenge 😅. Let's see if IG can make it work for us this time - travel is something I am very passionate about. If I can't make it with this, IG is pretty much done for me.

@greengoatranch3180 Ай бұрын

I’m curious how this is going to affect reusing your own original photos. I’m a product based business and mix in my new things along with bringing back older things to remind followers about all my offerings.

@ruth1642 Ай бұрын

As a creator I think these updates is great. From a consumer of content, I go I am really looking forward to this update. I want to see original content and find original creators, not see countless of the same viral content reposted from numerous of repost accounts. Previously recent hashtags were the only way to do this (since explore is always filled with multiples of the same viral reposted images or stuff I have already seen before). Hence hoping these changes will finally be able to fix the issues explore has.

@NYAESLANGER 24 күн бұрын

How do avoid all the “ghost” followers when pushing content? I feel that’s another problem .

@somaticswithaudrey Ай бұрын

Thank you for sharing this! I’ve been waiting for your update on this. ✨ I have to say I was about to leave Instagram entirely to focus my energy on KZfaq or just have a super light presence on Instagram so I groaned a little when I heard your encouragement that now is a good time to invest energy back into Instagram. We will see what feels right for me! Any idea when these changes will start to take effect?

@elianwashere_4 Ай бұрын

Im really happy with those changes, creating was never the problem for me but the reach, these updates are going to be a GAME CHANGER.😭 thank you for sharing them with us jade!!❤️ ❤️

@JadeBeason Ай бұрын

You’re so welcome!!

@angelbunnyoftheuniverse Ай бұрын

Pretty stoked about all of it for creators tbh :) Thanks Jade!

@katarinathesecond Ай бұрын

Oh I love these news😍 finally Instagram is changing FOR THE BETTER 🙌🏼 Thank you for breaking down these exciting news for us🙏🏽❤️

@CherryB_Unusual Ай бұрын

I love the new changes ❤ I noticed it yesterday Thank you for sharing

@federicacalandra9244 Ай бұрын

Honestly I think it’s amazing, for someone like me who just started both on ig and KZfaq 🎉😎

@bahun3434 Ай бұрын

Same gurl same 🎉

@terrevite Ай бұрын

Thanks for getting us up to speed, Jade! I think the new changes are good for someone like me who is considering Instagram.

@TheFilmologist 10 күн бұрын

As a small content creator, this instilled “Hope” 😊 Thanks for this update.

@mjnavarro1252 15 күн бұрын

Hi Jade. As always, love your content. I have a small IG account that I've been trying to grow. So this makes me excited, however, since the update it felt like we have lost more reach instead of gain more. We've been posting mostly reels, is it because reels are not being pushed anymore?

@multi.d.mensional6993 Ай бұрын

This is a dope breakdown, thanks a lot!

@nyik912 Ай бұрын

Thank’s for these infos! I am wondering about the quote pages that use creators videos to put the quotes on them… Are they gonna be affected? Adam commented under this video that “this is about exact reshares”. So if someone takes a random video, changes its color, put some trending audio and a quote, that should not be qualified as exact copy no??

@yuri_nori Ай бұрын

After I heard about the update from Adam I was so eager to hear your thoughts and here we are 😂 thank you so much jade!

@somaticswithaudrey Ай бұрын

Same 😊

@JadeBeason Ай бұрын

Haha I love you guys

@totianalove 25 күн бұрын

That second change, the original & unoriginal comment sounds a bit similar to what Twitter(X) does. You can share, not repost, but share a video from an original post as your own tweet and add a caption. BUT, at the bottom it shows the tag/handle to the person you shared the video from. I personally appreciate these changes. Not gonna lie I did notice this the other day and complained about it because it was just overwhelming, but now that I’ve thought about it a bit more AND watched your video to put it all into perspective…….I just might come back to Instagram.

@mihaellaa.7911 Ай бұрын

Thank you so much for this!

@carolinebrooke4502 Күн бұрын

Thanks, but there’s something much more dramatic happening than what you’ve explained. Traffic for my Insta AND my colleagues in the industry are WAY down for no apparent reason. My personal theory is that paid ads are absolutely multiplying across every feed to the extent that followers barely see anything we post. When social becomes over dependent on advertising it’s probably the beginning of the end. Very sad.

@PhilipThurston 9 күн бұрын

Great breakdown 👏🏼

@aprilsarchives_ Ай бұрын

This is such good information. Thanks for sharing!

@metricoolapp Ай бұрын

Super informative and helpful! Thanks for this 🙂

@thickpixel4236 Ай бұрын

I was looking on your page for the week challenge cause you said you made it available to everyone but I'm only seeing the option to join the monthly membership, was that ca limited time window I missed?

@jmax333 Ай бұрын

FYI - I am very extremely new to all of this and because of this video I have decided to subscribe to your channel! Thanks for the insight!

@Happydiamondpainting Ай бұрын

Thank you for this video (And all the others of course) Do you know what is considered a small account? and do you think it's a good idea to make your account a creators account to get this benefit?

@pip_fit21 3 күн бұрын

So helpful ❤❤

@WorkInProgressCast 21 күн бұрын

Quite excited for all the original content creators out there!

@timzcartaveli Ай бұрын

Your videos are actually cool and the way you talk is understandable..Im watching all the way from ZIMBABWE 🇿🇼

@Alishamelan Ай бұрын

Thanks for this info!

@korster9922 Ай бұрын

I honestly think this is a great idea the small creators does more exposure to help grow their channel and their brand.

@user-ee5ht4ll3e 6 күн бұрын

Hello!thank you for sharing!I still have a question about oringinal content meme,if I use another acount to upload a picture which I have deleted the post in one account,Is it the reason I got 0 views ?

@DavidAShaw1 Ай бұрын

Personally I miss the original version of instagram. Hate that it’s turning people into content creators and practically forcing people into “influencers”

@TravelingSammi Ай бұрын

This is good news for a small creators like me 🎉

@TheBitzr 24 күн бұрын

I am sooooo excited for this to roll out!

@Supicha-ib7xw Ай бұрын

Thank you ❤ your vid is very beneficial

@SamanthaRegimbal Ай бұрын

❤Hi Jade!! Love this so much… new KZfaqr here and your content has truly inspired and helped me… Thank you!

@JadeBeason Ай бұрын

This makes me so happy!! Thank you for your support Samantha 🖤

@clkb8277 Ай бұрын

You are so pleasant and thank you for this video. You’re literally someone I would love to have a beer with or go for a walk with at lunch

@kimberlyerinmaya 29 күн бұрын

Do videos and photos from content banks count as original or unoriginal content? Thanks!

@futureentertainment5849 Ай бұрын

What happen with having a fan page from an artist, usually a fanpage repost of the original post. So is the fan page redundant?

@HausOfWenzel Ай бұрын

I feel like timing for me getting back in is perfect.

@denisefelisha 22 күн бұрын

Thanks Jade. I agree I think this is a great change. I do however think this change will be better received by content consumers because of Tiktok. I think we are now more comfortable with seeing unfamiliar faces on our feeds on Tiktok. For those who aren't on Tiktok they will absolutely hate it though

@through_niitos_lens Ай бұрын

I’m HYPE!!!! 😊 just subbed btw!

@CrucibleCloudworks Ай бұрын

I definitely have noticed a difference on Instagram!! it's pushed our views way up. What's interesting though, our shorts sill preform better everywhere else. I'm starting to feel like I should only post on KZfaq since that's where I'm trying to build an audience. It also seems like our content only fits here, because it's mostly tech. No one is going from Instagram to KZfaq, but plenty of action from Shorts. I hope these changes improve Instagram 😵‍💫

@gjimjams 28 күн бұрын

This change sounds positive - I may even check out the app again. I basically stopped using it because there was too much content from brands - even though it was probably my fault because I followed them all 😅 I think the algorithm changes made it worse and tipped it over the edge.

@MelissaFreeman 11 күн бұрын

Thank you for this and your hair is amazing

@bmarie___ 26 күн бұрын

I’m so glad they are because I didn’t like the old way. Follows see it first… “Yeah I follow but I’m not going to like it “ noooooo way 😂😂😂😂 I need other people who are interested to see it so it can go far.

@haleytayley Ай бұрын

Ok, but 2 questions…. 1st - How to I get more reach to my actual followers? Like why do I have almost 400k across all the platforms, but I’m not actually getting views from those people? 2nd - would Facebook flag me for “unoriginal content” just for reposting the same reels to my other platforms? Even though it’s genuinely a video that I created? Thanks for doing what you do! And I love your accent 🤭

@wafeeqzarif Ай бұрын

It's good to see Instagram make changes for the sake of improving the app experience for creators instead of making changes simply for the sake of making changes.

@TheAubreyLynch Ай бұрын

I’m a new channel (new series on an old channel) and I’m happy both platforms, IG and YT are making from for us newbies. I’m very happy the platforms are demanding original content!

@BestofJuliet 23 күн бұрын

kzfaq.infoSuFtxHJcOqo?si=eu7YY0tn3yiqgWSD

@everythingtiffk Ай бұрын

I feel the changes are great!

@JadeBeason Ай бұрын

Yayy so much positivity in the comments I love it!

@yardygangtv Ай бұрын

Does the unoriginal content mean it I stitch someone’s video(remix) which does credit them, does this count as unoriginal

@NatashaEze Ай бұрын

Love this

@mattkay-xk4xr 8 күн бұрын

eyebrows r perfect

@transformxruby Ай бұрын

what if you repost your old postrs?

@ImprovementYou Ай бұрын

So nice, I'm watching you twice.

@MrsBrandiSherman 15 күн бұрын

Does this apply to templates?

@MaeCeramics 25 күн бұрын

I wish that Instagram actually incentivised (paid) creators to make content for their platform. I put way more effort into KZfaq and TikTok than insta because I can actually make money from it, instead of just building my followers. Maybe I’m doing something wrong, but there is no creator fund on Instagram in the uk, right?

@jerryl6634 Ай бұрын

Really explained...fast!

@arditaferrari3546 Ай бұрын

“Always trying to get better” Always failing so hard ❤

@Andyluv05 Ай бұрын

When will they start pushing our content on Instagram, do they mention any specific date

@GOEL_podcast Ай бұрын

The new recommendation algorithm sounds interesting!

@lifebeyondlocks Ай бұрын

It's interesting because I'm a small account, and my views are way down. Do love that original posts get priority. Just found you. Love the way you share info. ❤️

@tressadorman-downing8490 27 күн бұрын

Where can I find the 4 week instagram challenge?

@occamy1669 Ай бұрын

I posted a reel today and my engagement and reach has just died, literally 200 views is all on a video that's been up all day. I don't know what to do.

@foxyraw Ай бұрын

The Last change is needed!! All those people who are using pinterest images and Getty images as feed fillers to keep an "aesthetically" neat feed are gonna have problems!!! Jade do you think this could also be effected by choosing a cover for a reel?

@musicpeacefulpiano Ай бұрын

Wishing you a very happy evening! and full of joy💖

@derickrobinson9195 Ай бұрын

What about sharing my tiktok videos to Instagram without the tiktok watermark. Is this a good idea?

@nehemiahjackson Ай бұрын

JADE I TRULY ENJOY YOUR CHANNEL U R THE BEST AND U KNOW IT. U R A BEAUTIFUL WOMAN WITH AMAZING SKILL AND U KEEP ALL OF US VERY WELL INFORMED. PLEASE CONTINUE 2 DO YOUR EXCELLENT WORK JOB WELL DONE.

@abby_susubox 23 күн бұрын

Instagram is so exhausting now

@UniBrosTv 15 күн бұрын

What about reposting your own content? I frequently re-upload old reels of mine that I first posted 1-2 years ago. Will that also be flagged as unoriginal content?

@Cedes101 14 күн бұрын

Wondering the same as well, I believe it’s more of an issue if you’re reposting videos on a separate channel. I’ve heard of channels being deleted this way.