The genius behind all the hype is making people think they get a cheap omega, while actually they get a very expensive swatch.

I was at our company's sales kickoff and every sales person was rockin Rolex, Omega, Tudor and AP. But the richest guy there, our CEO, was wearing a Moonswatch. Lol. Swatch definitely figured out the marketing cheat code.

WE WANT CASIO X RICHARD MILLE!!

I couldn’t imagine a Casio and AP colab… what could be more god tier about it? Pride and pinion exclusive!

I love the Omega brand but have never really been able to afford it or never internally could justify buying one. I refused to pay any sort of resale values for these until I got the Mission to the Moon at retail. I loved it so much, put different straps, wore it daily for about a month and then literally out of the blue decided to take the plunge and buy myself an Omega Speedmaster Moonwatch. My decision to get the moonSwatch was the reason i transitioned to the MoonWatch. And then of course I bought a few more MoonSwatches only because they are fun things to wear and you can colour coordinate them with sneakers or a fit. And of course, it’s brought SO many people into the hobby! Which is always a good thing.

I love this style of video. Talking about one certain watch and the history of it and your opinion of it, especially the history, not a review of the watch but just what it is. I could watch ones like this all day long, even if it was a video of a certain brand and their history from the start to now. It really reminds me of your older videos.

Nico what you said is ENTIRELY TRUE...my father never considered buying a watch, and had absolutely no interest, until the MoonSwatch came out. When it came out, he ranted about it every time he drank tea after coming home from work, and a few months ago, he ended up finally buying to 'Mission to the Moon' and the 'Mission to Jupiter' MoonSwatches...

I am a Swatch staff and what Nico said is true. until this day, people keep coming to our store asking for Moonswatch but we didn't even sell one because it's only available in the SELECTED store. even some customers complain that they already went to the selected store but the stock is already sold out. Don't waste your time for whoever is trying to find a moonswatch. just buy one of our stainless steel chronographs, it's a more durable, more attractive design, and most importantly, Worth your money and time.

This is such a cool video format from Nico, I loved the storytelling mixed with history and fact. The honesty of the review and your perspective made this an incredibly engaging video and I love listening to Nico talk about watches like this in depth.

My very first watch was a swatch. Given to me by my grandparents, who I adored. A swatch will always have a spot in my collection.

As a watch guy who hates snobbery and is also in marketing/branding, you’re an instant subscribe. I appreciate your business acumen, straight up review, and down to earth commentary. And now I sound like an old dude discovering KZfaq for the first time 😂

The important take away with this which Nico finally pointed out is how a real powerhouse Swatch was and still is, something that most of the moonswatch content here on youtube fail to acknowledge

You've missed one of the main points - in the run up to the launch date they said they would make the watches available to purchase online but then they went back on that promise. I don't want to drive 150 miles to a store, only to find out that they don't have the model in stock that I want. But now I know the watch is not worth the money, so I'll forget it.

I bought my Jupiter around half a year ago and it is gorgeous. Had to adjust the pointers with the pusher-combo once but now it is running reliable ever since.

The moonswatches are brilliant in many different aspects. Quality is as you’ve pointed out not one of them. My son and I visited Seoul earlier this year when we noticed some strange event taking place. People where forming a line outside, apparently something was about to happen. It turned out to be the line for a special Swatch event. We joined the line and ended up buying two mission to the moonshine pink gold watches. I treasure it.

Love this video format, would love to see more!! I think people will appreciate learning more about the business that creates the watchs they want! Great job guys!

Ive had one since around launch... it's very fun to wear. Also much more durable than what Ive been hearing online. The plastic case holds up surprisingly well to scratches and Ive had zero issues with it so far after wearing it 1-2 times a week.

A perfect storm really. Props for Swatch for doing this and causing the entire watch market to explode. Rolex, AP, PP, etc...have never had drop go this nuts and achieve that much attention. Swatch tapped into the average man/kid/woman group and caught lightning in a bottle.

I think that this is a smart move for the big brands, even though they have to somehow "spend" their prestige if, as you said, they're able to convert 5% directly to their brand that's already a huge win. But if someone doesn't feel like buying the "main" version of that watch but still interested in watches, is one more wrist, maybe someone who started with a MoonSwatch will end up with an AP, and maybe if there was a colab as you suggested (Casio x AP) someone who started there would end up with an Omega. This is good for the watch market, period.

When i saw the price tag on the moonswatch, i looked down on my wrist, saw my army beaten, 6 year old g shock, and remembered why i dont need anything other then casio

Very, very good video, mista! Initially, I wanted to buy the whole collection. After initial failure because I was not nearby any swatch boutique, I gave up. By no means buying a premium price for dishonest flippers. I decided finally and bought a Speedmaster 3861 brand-new flesh and bone. I am much more than happier.

Im still annoyed by the release. They said they were going to sell them online. Then, went back on it and unless you are near a dealer, no chance with out a premium

The Mission to Jupiter was the first one that caught my eye when these came out, due to the khaki dial/black strap combination and contrasting orange seconds and chronograph hands. I have a thing for muted earth/warm tones for my watches as they sort of give off a vintage-y vibe, but ultimately never got a Moonswatch. I like that you have the exact colourway!

I love the high energy fun videos but just letting your knowledge spill out and dropping a super informative video like this was a great switch up that I truly enjoyed

FairPlay Nico. It’s nice to hear about something that is relatively connected to Omega be talked about on Nico’s channel even if it’s just the moonswatch

Great video Nico. It was a genius move by Swatch to collaborate with Omega. The watch world went crazy over the release and I think it brought new people to like watch collecting. Keep up the great content. Lots of love from Australia. Abs

I got one because I love both omega and swatch. But honestly, he’s not wrong. I had to buy a new strap for mine and still only wear mine maybe 2-3 times a month. It’s a cool story, but it’s $260 to sit in my watch case and show people pictures. Which in all honesty, is also fun to do.

Love this content. Watch history, culture and industry explained all in one video. Keep Up!

Its so kind from nico to wait this much time before talk about the moonswatch knowing the influence he has on the watch world. Good job mate

in 22 I qued up and got me a sun - one of like 120 the shop got. Queue was estimated to be 4000-5000 people over here in Frankfurt

Could not agree more ! Back in the 80s/90s tag produced the f1 watch for around £100 which for many was the introduction to buying quality watches by building an affordable starting watch as you say many big name watch companies would benefit

This is an incredible video Nico, good analysis and a great hypothesis with an honest conclusion. I got into the hype and finally got myself the mission to mars, I love it and it makes me want to get the speedmaster more. But I do agree with your points and I have to baby it most times. I really hope we get to see more content like this in the future!

To me, the colorful moon watch is worth to buy as it represents one of the most iconic watch in the man history. Anyway, this plastic moon watch is for fun and weekends wearing, it may last much longer time if there are a few of fun watches to rotate.

I like it. Although it’s definitely an expensive swatch rather than a cheap omega. I think it’s a nice option if you’re not sold on a speedmaster or want something cheap to not worry about

I honestly love this kind of Nico Leonard videos where I just sit and learn about a watch or watch brand. More of these please.

Bought my first automatic after watching Nico. Loved the passion paired with the knowledge of the various brands, and their history.

i remember getting a swatch from some watch store in the bahamas while on a family cruise around 1992 probably, at 10 years old and thinking i was the coolest mother fucker in school because i had this super thin, colorful fancy watch now. granted i was clearly already the coolest motherfucker in school but the swatch just elevated me to a more god tier status. i probably have that thing packed away in some old box in my parents attic or basement too. should dig around for it some day. also i like the swatch moonwatches because theyre fun and pretty affordable if you can get at msrp.

I love the ones the ones I picked up for the wife and myself. I have always loved Omega as a brand, and Swatch wasn't something I would normally look at. But the colab was something I couldn't pass up. Plus the wife loves her watch and will never get rid of it

We need more of this style content from Nico! Very informative and right to the point.

You’re a legend Nico. The way you put everything is such a practical and easy to understand way. ❤

I was lucky enough to purchase the mission to the moon earlier this year while I was in Venice. I have enjoyed this watch and have taken it with me on my travels. I’ve definitely put a few good scratches on the “crystal”. It’s definitely pricier than what it actually is but I’m not upset by my purchase. My grail watch is the 50th anniversary speed master. Id rate it a solid 7/10

My sons love of watches came from me buying the mission to mars. Now he’s reading all the books I have on omega Rolex patek and AP and knows their history. I love what this watch has done to start his journey

Great video Nico, really enjoyed hearing the back story and the history that you provide in the video.

Your channel is giving me some self worth. You have shown a love for something can be such a good present or congrats to yourself and to me watches are going to do nothing but encourage and motivate me. Eventually I will work up to luxury but I'm much happier

I own two Rolex watches and one Patek... Omega was never a consideration for me until I heard about the MoonSwatch... Then I learned more about Omega and the speedmaster because of the buzz... Now I'm madly in love with the speedmaster over the Daytona design. Investment wise I want a Daytona next but actually on my wrist I want the speedmaster design

So I actually have one of these (I got the Jupiter one in Germany a few months ago). I know it’s not really an omega and is essentially a marketing ploy but for me personally it’s one of the best watches I have ever had. It’s light, comfy, simple. It’s great. It serves a purpose. The real issue with these watches is people buying up the stock in stores and flogging them for twice the price online!

I think its really cool to have the name on your wrist for sure. I have yet to get my first watch, but it is definitely one that caught my eye and got me interested in the industry. I'm looking forward to getting my first soon once I reach my personal "requirement" goal!

My daily is a swatch. It was only like $80 and just caught my eye. It's clean, simple, and I don't have to worry about it so it makes a awesome daily wear. Swatch primary, had to look up what one it is.

Well, I think it’s a double kill here. Those guys who couldn’t justify the price of Omega would be super happy with getting a Swatch collab and those who had money but never considered getting one finally saw an opportunity to test an affordable version and make up their mind. It’s a double hit for Swatch/Omega. This campaign brought more clients to both branches.

I have mission to Pluto and use it for when I don't want the other watches to get scratched or damaged. This and the God Tier casio are necessary in a collection for certain activities.

I just picked up the mission to Venus last week I was at the mall and found out that the swatch store had recently opened and happy to say that I’m very happy with my purchase so much so that I got all my friends to get one as well

My dad got me my first watch which he happened to be right place at the right time and got me an mercury moonswatch…I love it, I’m now on a mission😉to collect as many as I can ✌🏼

This video is 1.5 years too late 😂

I got a headache with the zoom-in and zoom-out and couldn't got more then a 2 minutes before leaving ...👇

Just found your videos. Subbed. Hysterical content. Thanks man!

Hey The moonswatch has got me into watches. I now have 3 swatches and a Garmin. Now saving for a Speedmaster... So.. You are spot on about what swatch/omega have done.. New wrists. Great vid again.

After chasing these for a year and spending a lot of time waiting outside the singapore swatch stores, I decided to get a Speedmaster-reduced (which I love) and a cheap fake moonswatch...which together cost me less than some of the ebay prices for a moonswatch

I never got swept up in the Moonswatch hype, but I would absolutely jump over some barriers for a AP/Casio Collab! 😂

Nico keeps it real ! I'm an Omega watch collector along with other brands in the watch industry. The watch is nice , but not worth the price. As a watch collector I can appreciate the forward thinking of a brand or brands.

Love this style video Keep up the great work 👍

I think it’s a cool little watch, but insane to me that people pay over retail for it

The marketing element is definitely the main value of the Moonswatch release and gaining more exposure: * It's price is attractive and got me into watches more seriously * Looking into watches more seriously made me want an actual Speedmaster as a goal * Allowed me to pick a better starter watch through looking at watches more seriously, but to also appreciate the Moonswatch for being the gateway.

I was lucky enough to be gifted a speedmaster from my wife on my wedding day. I’ve worn it everyday for almost 5 years. Now I have 2 toddlers who love to play with daddy’s watch. This is such a cool alternative that I’m happy to beat around for a fraction of the price. Yes from me. Great video Nico

Love the intensity. Subscribed

Peoples think that they are getting cheap Omega, but they are getting expensive Swatch

I've been harping on about these watches and this very issue since the launch. Initially I was really excited that I could (would) get an Omega branded watch for around $350 AUD. As living in rural Australia, Swatch stated they'd be available online and not having access to a Swatch "boutique", I thought awesome I can get one. Then they ran out, and then they decided not to sell online, and then they decided to drip feed supply only through "selected boutiques" and this basically torpedoed my hopes of owning one. In my opinion the cynical Rolexesque limiting of supply and cash grab that preceded the initial release has destroyed my desire to own what I believe is a really cool relatively affordable watch. There is not a snowflakes chance in hell that I'm paying overs for one to the equally arsehole flippers online. Lastly, as far as I'm concerned, Swatch and Omega can collectively get stuffed.

I remember going to King of Prussia mall in PA (the only Swatch boutique around that wasn't in NYC), and there was a line all the way to the door of the mall, before they had even opened the mall itself. Within 5 minutes of my arrival, security came around to those of us at the back third of the line, saying sorry all the watches had been spoken for. So I go off further into the mall, passing the rest of the line, and saw that about of the first 30 people in line, almost all of them were clearly on their phones, setting up ebay listings....the majority of the boutique's watches all went to resellers, who within 30 minutes of posting those listings, already had bids for the Mission to the Moon, and Mercury as high as $1500. I've never been able to find another Moonswatch that wasn't going for at least 2x retail. Utterly killed my desire for one. Especially after hearing that people were posting about the thing breaking on them, or the acrylic crystal being so soft, that if the thin cardboard lips of the box brushed against it, as you opened the box, it would scratch the hell out of the watch.

I was thinking of getting the Mission to Mercury. But your content really makes sense in terms of quality.

It's a watch you can't fix. Even a $20 Timex you can pop the back off. . . Even a MVMT Swatch's are crap and you're supporting a company that's AGAINST the right to repair when you buy one of their products. No, absolutely not. Bad watch, bad company.

While this was a massive success right now for Swatch Group, at least in the short term, I think Omega diluted their brand. I wont be surprised if Omegas either drop in value in the future or cant sell new Omegas for what they used to get.

I’m not sure where the reliability question comes from, first, I’ve been collecting Swatch since ‘84 and every watch still works, no problems to this day, yes a few bands needed replacing but not one watch has failed. As for all people reporting issues, as someone that deals with warranty repairs every day I would love to know the number of watches sold to the number with failures, every company knows a certain % will fail that they cover under warranty, and people complaining get more attention than all the ones that just work. Whether it’s worth the money or isn’t an omega I don’t really care, but swatch quality in the nearly 40 years I’ve been collecting is 100% success rate.

Bought the watch. Like the look of the watch face. Love how light it is, comfortable watch to wear for long hours. Will consider getting a 2nd piece if i get the chance.

Love this style of video Nico, good to throw these in with the review & vlog vids. I loved that Tudor video you did agessssss ago. Cheers

7:40 me too buddy, in my place, many watches stores are selling them somewhere above 400 USD and that is just absolutely insane...

Like this video format one in a while, refreshing

Thx for so much for this vid! Was waiting for it for SOOOO long thx man

A proper CasiOak would be a legendary watch. I think the biggest hurdle there is what price point do you target? Casio already sells watches in the $1000+ market. If you make the jump to $2k or $3k there might be other watches that will hold value better, maybe that could fit in that category. Over $5k you start having some real options.

Loved this format of your content

Love your channel! I have collected all the moonswatches and absolutely love them but they are very cheaply made and everyone that I have has scratches and dings from very small bumps. Definitely not made to last but a super cool and fun thing to collect! All that said I don’t think there’s any way an AP and Casio collaboration would come close to the same sales. The plant them is what sells. I would however buy an AP Casio collab

I own a mission to pluto, and tbh love it, it’s been almost a year and i wear it everyday, nothing fell off, besides the small scratches on the glass itself. It seems to hold on quite well.

I agree with this entire video 100% however I would add that I think the much smarter move would have been to make the moonswatch in the quality fitting with the price. Either leave as is and drop the price down to 50.00 or make it have the quality of a 250.00 watch. I think that would have built a much larger customer base for both brands. Also on the casio and AP collab that I wish would happen. I think it would be beyond genuis. It would bring AP to the masses and creat such brand awareness it would be as known as Rolex. Sure the conversion rate would not be massive however the conversion rate from non watch people to watch and would build their name

Soooo coool that you wearing one. I am from India and i cant afford Omega speedmaster as of right now but got two Moonswatch asbsolutely love it everysingle second and everyday.

I love this type of informative videos, i hope to see more

well i was walking past the watch shop and noticed everybody lining up to buy the moonswatch . i did purchase a swatch watch many years ago so i decided to line up to buy the mooswatch as well . its a lovely watch yet i waited so long in line

Nico, I hope someday that you come out with some sort of book \ guidelines for general watch collection\love minus the Hublot of course. Maybe an all in one guide with your passion towards anyone starting out. And maybe the general history of all these artisans and their uniqueness with design and movement and what it means to a consumer. BTW, love your energy, absolute legend in my mind!

As a huge space nerd, who will probably not be able to own a real speedmaster for quite awhile, I waited 15 hours in line for this and turned down a 1500 dollar offer outside the shop. I love it and I would say it was worth it

I have a Moonswatch, but on a budget it's much cooler to have the "new" 43,5mm Bulova Lunar Pilot. Still quartz, but with a nice sweeping movement.

Great video, Nico! I don't know how to feel about the Moonswatches but there's certainly a market and demographic for them. I kinda like the Mission To Mars, because I like the colour red. Have an awesome day. Would love to talk watches with you and possibly have you roast my collection. 🤪

Ecellent presenting, editing, lighting and color.

As a proper Omega owner, and MoonSwatch owner - respectfully, both are fun and purposeful watches. Sometimes, we take these things too deep to heart, forgetting that life is all about fun and not our egos. Whatever choice you make, it's your life and your money. Have fun, and enjoy! FYI, my daughter gave me the MoonSwatch, and more people at my office BY FAR compliment my MoonSwatch over my Speedmaster. I enjoy the Swatch more!

2:47 sound like "Sail" song with lower key 😂. And I remember when the moonswatch was launch here in Malaysia, it was CRAZY asf. People swarm the store like flies on a poop

You should do a comparison between the moonswatch strap and the official omega velcro strap, I had both of them next to each other and they are shockingly similar, but the omega strap costs more than the whole moonswatch :D

I wore two swatches for about 15 years when I was younger I loved them both and got me into watches

Better than an unboxing. The mother watcher is actually speaking his mind. So good.

you made a very good, clever and impartial analyse of this watch. bravo

These types of collaborations should come out of their advertising budget. Keeping costs down and quality up.

I’ve been waiting soo long for u or anyone to say they like the moonswatch cause I personally love it and have a moonswatch myself the moon one

Nico struggling getting the nato strap at the end had me 😂

I agree with this video and it’s the reason I’m going to buy a mission to the moon on Wednesday. I finally found somewhere with it in stock and retail prices not too far from my place. I will literally never wear it, especially after these reviews. I just find it to be significant historically for the brands and watches generally. I also want to own it so I can say I have a speedy until I’m no longer a brokie and can buy a real one.

I have a DSOM and a Jupiter moonswatch and I can confirm that the case is in no way identical in size or design. Yes they are similar aesthetically but the swatch is smaller, thinner and of course lighter. I got the moonswatch to wear daily but stopped after dropping it onto a carpet and scratching the “crystal”.