kendrick won purely off aura that's crazy😭

After Cole's apology, Kendrick's lyrics in "Like That", especially "it's time for him to prove that he's a problem" make so much sense.

It’s funny how one verse can fuck up the game

L Cole seen that solar eclipse and started praying for forgiveness 🤣🤣😭

Cole making us lightskins look bad 😭

It's baffling how J Cole, as a 39 y/o man, did not have the courage to stick to his guns against the peer pressure trying to force a response to Kendrick he never wanted to make (saying things he never believed), yet he somehow had the courage to make that speech, knowing it would completely humiliate him and damage his reputation. He _should_ be losing sleep over the response to the apology, more than the response to "7m Drill". This apology is costing him respect, fans, and potentially album sales when 'the fall off' drops. His career could really take a hit from this and he doesn't seem to care. If he really felt this way he could have chosen silence from the jump and avoided all of this. 🤫ig hindsight is 20/20 🤷🏾‍♂

J Cole kicked his self out the big 3🤦‍♀️

Bro this was unintentionally the funniest video you’ve done. All the sighs of disappointment had me dying

I’m from Fayetteville. I love Cole, but he was the one asking for this and dropping names in songs for years, calling himself the best ever. It’s like when they brought his food to the table, he didn’t want to eat it anymore.

McDonald's need to make a J.cole burger🙏🏾 it's gonna be a bland burger with water😭‼️

Telling J Cole to go back to folding clothes is insane 😂😂

This was the distraction Drake needed to not have to respond. Now, people aren't going to ask Drake to respond because this sucked the air out of the entire battle.

J. Cole has been sneak dissing K. Dot for years too. Furthermore, he knowingly participated in Drake's agenda to exclude Kendrick from the Big 3 conversation; this is the whole reason Cole had to recieve a stray; no way was Kendrick ever going to let that slide. Also, I disagree with you about Cole's diss about Kendrick's inactivity: That doesn't work either because basically he's trying to say it's a bad thing for artists to take their time to create quality work---if anything, the other way around should be scoffed at. Just look at Drake: If that dude actually gave himself pause between projects, perhaps we wouldn't be subject to atrocities like Honestly Nevermind, and his latest output wouldn't be so laden with filler and cringe bars.

Kendrick has always been the bogeyman

But Kendrick didn’t start it and that’s part of what yall missing

u can't boast on every other song and feature for years as if you're someone who wants or is open to competition and then walk out the ring when ur card gets pulled. The worst thing a rapper can do is lose the trust of the consumer. And as we just saw, all that competitive rap shit over the years was a lie, he's not "like that" fr

All he had to do was say on stage, “ don’t get it twisted Kendrick my brother, but ain’t nobody messing with me in this rap game PERIOD.” And that would have been received better. But what he said was a spit in the face of hip hop history smh

Dudes said Gotta introduce the expression to have cole feet😂😂😂

Future is now taking Cole’s spot in the big 3 until further notice effective immediately

Hip hop blue balls. No diddy

Kendrick is untouchable for some reason he barely make music and considered the best artist. No other top artists can get away with that. Also that apology was not normal he definitely got a call lol

this is like Harry Potter apologizing to Voldemort

“Drake needs to Save Us?? USSSSS???? 🤨

The caption of this video alone lets me know how damn disappointed J. Cole fans are. 🙁 Wasn't sure you'd speak on this but I'm glad you did Justice!

The apology tells you the rest of the shots weren’t for Kendrick, but he might as well apologize to whoever he was talkin to, too.

Its a #1 song beat. No stupid 7 minute can compare. Lol cole wasnt thinking, he needed a legit monster beat.

Kendrick clearly the best of the three.

8:15 "Don't tell a lie on me, I won't tell the truth 'bout you."

I’m frustrated as you bro lmao

DRAKE 😂 ain’t saving shit…. A.I drake might 😂

Ngl at this point JID overtook Cole by literally doing nothing

Disappointed in Cole too but what he did was kinda lame and hypocritical. He said it, he made a great album displaying his rapping ability and used the diss to propel his sales. You can't say Kendrick uses controversy and you got here with bars and do that. Plus he didn't even want to do it like he went against what he said on middle child and his raps on MLD about not being true to yourself putting up a front. #prideisthedevil

Now I kinda respect MGK at least he standing up for himself with em

Kendrick must really got sum shi on Cole if he backing out already. Kendrick prolly finna expose Cole be going to these Diddy parties 😭😭😭

Drake couldn’t handle pusha which lets me know he ain’t gonna be able to handle Kendrick let’s get real Kendrick won he’s king time to move on

Petition to replace rapper/producer J. Cole with rapper/producer Tyler, The Creator in the big three.

19:01 That speech is crazy 😭 he begging for mercy

Then the beat was garbage until it switched

Great video, but the only thing that is wrong is that Cole didn’t start it. Cole has been throwing subs for the last 5 years or so. People have to go back and listen to what Cole has said throughout the years. Kendrick has responded but Cole nor Drake are innocent in this. Also, Cole has been asking for someone to challenge him literally in the last year or so.

Them 2 lines you said got overshadowed are kinda eh simply because of how simple they are lie fly rhymes kinda basic and then the 4 albums in 10 years is just as hypocritical as the sleepy bar. He has 1 extra release than kendrick in the same time frame

7 min drill is an ok song... But a horrible diss

There is no big 3. It’s just Kendrick

Cole forgot to talk about the album Kendrick gave to his cousin and made him a rapper.

"If you call somebody ugly but they're not ugly", I think that's a really good distinction about the "subjectivity" of music. I don't believe music is subjective. I think our tastes are, but when it comes to the actual value of a song, we can't act like it's all based on our likes and preferences or otherwise there'd be no reason for any of us artists to actually try and hone our craft when one person can subjectively call good singing "bad" and bad singing "good".

I mean….they was asking is you like that…😂

fire video. excellent breakdown.

How old are u gang?I like how broad you’re music opinion is from talking about the underground to talking about Cole and older artist ..great channel

The phrase arms too short to box with God comes from an old poem so Cole didn't come up with that that phrase has be used many times in regular speech and rap through the years

Great video!

Cole kept Kendrick name in his mouth... said he was Muhammad Ali... said K cant box with GOD ??? & expected nothin to happen. spineless bruh shi make me sad 😭💀

Comparing Kendrick to the Simpsons was pretty accurate... Kendrick predicted the future, just like the Simpsons.

Worst part is that all yall trauma queens are too distracted by lyrical blood-spilling to recognize that the rest of the Might Delete Later project is insane

LMAOO i was waiting on this video

The gmoney reference does not work. A mercy kill basically because your brother is down and can't recover? Kendrick is nowhere near a low. It would not ve a mercy kill, it would be a clash of titans. That stuff about Kendrick being a fly? All nonsense. The whole diss was cap. Even cole didn't believe it. That's why he had to apologize

PAY FIRST honestly if im being honest jcole aint no gangster rapper, on the lower end of his albums he dabbles in a bit of psychedelic with trav or cudi vibes but as a general ***artist*** he isn’t like that, kendrick actually predicted this back in tpab, matter of fact this beef has been going on for 8 years, hasn’t just started, kendrick baited cole by saying his style was too bland and he wasn’t competitive enough to be in the big 3 because the big 3 is competitive and are responsible for huge parts of rap and are supposed to refine and shake up how rap works for the better, cole proved he’s a good rapper but at what cost? dot was merely just clowning him since he calls him self as influential rapper enough to be in the big 3, so it doesn’t matter, kendrick perfectly executed this.

Saying MMTBS is one of his worst is crazy. GKMC TPAB (10/10) MMTBS Sec 80 (9/10) Overly Dedicated Damn (8/10) This is my ranking of Kendrick albums. Lmk y’all’s.

Thumbnail goes hard icl 😂

Drake save you ? A Industry plant who grooms teenagers can't save you .

Bro long story short j coke got scared

I just competitive music man. It didn’t need to be personal. If it went back and forth, I can see how pressure would start to have personal shit said. Then ok let’s stop. Idk.

Drake cant save u

That thumbnails is crazy 😂

Like that really went over a lot of people heads…. Almost every bar was directed at both of them at the same time. It wasn’t just a drake diss every bar had multiple meanings…. The reason Cole even said anything about dots albums was that your best work is a light pack prince out lived Mike jack. That shit was for both of them

beats kinda sold him too shits was not it

Here's the real fall off

It’s even worse cause Cole has been calling for smoke these last like 3 years

Your hair is amazing man😭

As soon as you have to put a bar “in a vacuum “ it’s terrible

Your wide eyed pauses are sending me🤣🤣

underrated channel

Music subjective so TPAB might be mid to others

What Eminem say this is lyrical, combat gentlemen, hold your pistols. Cole looking too deep 🤣

j coles song was way better, he just not about that beef but lyrically he beat that kid back to school

J. Cole fans like oh I still respect this man but it was after they wanted the beef fake fans I see😂

Kendrick must have some special information and called Cole. “If you don’t want this to leak, you gonna do exactly what I say!”. There is literally no other way man 😂😂😂

I also love wrestling and I pop every time I see a reference to it in an unrelated video

@8:14 You Ain't Gotta Lie - Kendrick Lamar, TPB

18:06 how does profanity and KZfaq monetization work? I thought you could let a few words slip here and there and it still be ok lol But good job on this breakdown bruv!!! Cole def left us all disappointed af Don’t think he can recover from this the same as before

I remember you was conflicted.

To be honest after listening to it all plus the apology... Heres how i think the whole thing went down.... Drake and future have a existing beef over a chick- Drake and cole put out FPS --- Kendrick, future and metro put out Like That and yess theres a diss but i really dont think its directed towards JCole. I think its at Drake and JCole is caught in the crossfire. Everyone hypes up JCole because they know Drake not gonna respond. He doesnt want to but does it to appease the fans and his dudes and i am guaranteeing Drake Gassed him to do it. After JColes 7 minute drill drops Kendrick calls Cole. Says hey bro you know it was directed at Drake and JCole says damn man i really shouldnt have done this thats my boy. Then does the apology befause its hitting him that he fucked up. And now we are here all the momentum of the beef has been taken away and Drake had an excuse to not reply . Idk just a theory but it would make sense.

yall got bad takes, he's being true to himself. I find it extremely commendable he can backtrack the way he did and hold his head high

Candyman candyman candyman

He should have only dropped the conductor side of the diss track that beat had the bars are better then the first part

love ur videos bro tiny bit of constructive criticism: pls lower the amount of “i love so and so… but” you already prefaced at the beginming you’re a fan of j cole and like his music it just feels like you’re rambling a bit. Even if he does see this video you’re only breaking down the situation as you see it

I disagree with one of your ending statements. Drake is still 3. Drake is not going to respond, and if he does, it's getting someone that's not him to jump kendrick

Nall what led you up to this point is running your mouth daring somebody to come at you. Now once they did. Now you on spiritual journey 😂😂

The way this went down reminds me of the kdot bar where he was “I promise u’ll see candy man”… Nicki failed so hard on that big foot track she couldn’t be in the BIG 3, I’d nominate xxx first, just off the strength he didn’t back down.. so j. Cole @ like 4 or 5 in the BIG 3.

Cole knows that “no one would be discussin him” bar was a lie. Especially since he himself shouted him out on FPS… lol

What people don’t get is they’ve been sending subliminals at each other sense control

drake being silent could work in his favor if he drops by the end of the week. but i agree, future needs to be in this convo at this point his influence alone holds so much weight.

I actually think Cole was talking about GKMC being the boring one that people gassed because on the Joe Budden podcast they said that Cole loved TPAB so much that he tried borrowing a similar TPAB style for his album “4 your eyez only”. So I think the albums that Cole thought was hot from Kendrick is Section 80 and TPAB.

That damn eclipse took Coles bending away

Lovelyti brought up a great point!. He was being cancelled by a certain community y'all should know by now & I wonder if that had something to do w/ that apology?? But don't take back what you said directly to Kenny hahhah Even if he got a call or felt bad about this & that either don't respond orrrrrrrr just stand in your shit don't back track and be like OH I WAS JUS PLAYING

Coles response was not underwhelming. Although I hate that he apologized.... Because why.... His clap back was ridiculous. If you don't agree then you just got Kendrick meat in your mouth. J. Cole isn't even my favorite artist. I am just being completely honest that many people don't know music or just had it in their head from the beginning that Kendrick Lamar can never lose. Which is dumb. If you want to come at Cole for the apology then do that... Matter of fact ill join you. But we not about to disrespect J. Cole response track. It was 🔥🔥🔥

We're truly living in the weirdest timeline

This was definitely grounds for termination after that …corrective action must be taken 😂

11:16 I don’t think this bar works either because this all started from Cole bringing up Kendrick in first person shooter

New here. Wtf does “in a vacuum” mean😅. Lost me right there i kept watching but thats some new lingo

“Might apologize later”

I dont know why people think this whole project is a diss. He been working on this for months. The only actual diss was the diss track. Everything else is just regualr rap shit