Kano Analysis with Examples

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Күн бұрын

The Kano Analysis is an analysis technique used by a product owner or business analyst to assist with differentiating product features. The outputs of this technique can be used to prioritize feature sets for backlog refinement.
The technique lends itself well to agile software development methodologies to determine the feature set that should be added to the product roadmap.
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Пікірлер: 28

@iyiegbuniwechristiana9472 Жыл бұрын

Watching this video 5 years later and some analysis where spot on and some could have some shift- but majority were spot on👌🏽

@itsmoolya 4 жыл бұрын

Andrew kano is amazingly explained, and it does provide an insight of how we ourselves are regulated by the marketing companies. Your explanation tells most about myself other than the features of a product

@seanfinlay7393 5 жыл бұрын

Super, thanks for making this video. Very helpful.

@hoangthanhhoa90 6 жыл бұрын

thank you for your detail explanation

@soom995 5 жыл бұрын

thank you for detail explanation

@matthosking1694 5 жыл бұрын

Thanks for taking the time to make the video - nice to see the proces in action. I would say though that at 13:35 This post-it positioning seems wrong. The zone of indifference is all the way across the middle (not just your dotted box), not up and down as well. I'm not sure how a customer can be delighted by the absence of something unless you are saying it is a "Reverse Quality" item, in which case it should be described as such. The "delight" you describe when placing it at the top is relating to the remaining product, not the post-it item you are moving around - this isn't how Kano works. If people actively say they don't want it in your research and are actively pleased it is absent then it is fine where you put it, but that is not what you say in your narrative. Also 15:02 you've placed a headphone jack on the "Feature Performace" line (more is better) - I'm not sure how that fits as its either buit into the phone or its not, and adding two jacks probably doesnt improve delight (may work against it actually). Most likely I'd say it was on the Basic requirements line as people would naturally expect it to be there. Thanks.

@esakkisundar 4 жыл бұрын

Is there a way to quantify/assign weights to the feature so that we can map the features in the chart appropriately ?

@davidm3894 5 жыл бұрын

How do you plot the actual Kano data results?

@sultanalmashalah8904 5 жыл бұрын

Why u don't use Kano questionnaire to categorise the features?

@saudy999 7 жыл бұрын

Thank you very much. Nice explanation. Can you please how the Voice of the customer organized in a table while the data collection. Also, can you please show how the table analyzed?

@ForxiaCoaching 7 жыл бұрын

Hi Mr. Alajlan. No big secrets when creating a voice of a customer table. Open Google Drive and select the Spreadsheet. When interviewing your customers they will bring up specific concerns. List these concerns on the spreadsheet then tally each time a customer has that same concern. I recommend www.thesprintbook.com/ The "Friday" chapter discusses how to do the interview with the customer. Common concerns will move to the top very fast as the feedback tends to focus in on important concerns for the customer.

@saudy999 7 жыл бұрын

Thank you very much.

@daveevans3993 6 жыл бұрын

Hi, would you only use the WSJF method, post KANO for 'delighters'?

@ForxiaCoaching 6 жыл бұрын

Different methods can be used. Be consistent with the scores assigned to value. Using WSJF the "Weighted" part can be one of many different formulas.

@brotherschannel9810 6 жыл бұрын

watch @ 1.5X speed , thank me later

@DoyanNyicipYT 6 жыл бұрын

BROTHERS CHANNEL thank you

@kioky 5 жыл бұрын

ahahaha...well used of the feature :P Thanks!!!

@N3orion 4 жыл бұрын

Good tip. Good info in the video but 1.25 needed to get a good first pass!

@khalidansari8717 3 жыл бұрын

thank you ... our friend is 1.5 times slower in the universe

@olatundeifeoluwa5203 3 жыл бұрын

😂😂😂😂😂😂

@TheKaukas 6 жыл бұрын

11:14 Bluetooth sticker in right place? Because it counts as fully implemented at that position.

@ForxiaCoaching 6 жыл бұрын

Thanks for pointing this out. The stickies are big and I wanted people to be able to see them. I needed to sacrifice some accuracy in their positioning.

@emmanuelmichael1885 2 жыл бұрын

Good

@totemmagallano2263 3 жыл бұрын

The way he pronounces "Kano" though hahaha

@dineshlakshitha1259 2 жыл бұрын

supper

@khalidansari8717 3 жыл бұрын

Sir, you are too slow ... I am sorry, but I loved your content. I'd like to thank you for explaining this with an example. May God bless you and please do keep making videos that would help the people out there.