Logo Masterclass - Full Design Process

Рет қаралды 7,678

Күн бұрын

Learn how to design a logo, from the very first email to exporting your logo files and working with a client! We talk sketching, inspiration and brand research. I hope you find it helpful! Have a question? Just leave me a comment and I'll help you out :)
Links I mention:
Free hand-off package template
www.canva.com/design/DAF6g5_U...
Proposal template
blog.getkayla.com/store/p/des...
Discovery meeting template
blog.getkayla.com/store/p/bra...
Contrast checker website
webaim.org/resources/contrast...
Time stamps:
00:00 - Introduction
00:28 - What makes a good logo?
04:38 - First call
05:28 - Proposal
06:20 - Design contract
07:18 - Project management setup
09:00 - Discovery meeting
10:52 - Logo research and mood board
16:24 - Sketching logos
18:32 - Creating the finished design
21:24 - Adobe Illustrator tips
23:32 - Creating lockups
24:38 - Colours
25:58 - Presenting concepts
26:52 - Feedback and iterations
27:45 - Hand off
28:19 - Exporting files
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Say hi on Instagram
/ getkaylaapp
#logodesign #brandidentity #designprocess

Пікірлер: 37

@Mobilecat1 Ай бұрын

Glad to see...!

@GeneoVanEngers Ай бұрын

great video. really like your approach and style.

@josephlukeulom3716 2 ай бұрын

Awesome video, thank you so much😊

@Kayla-app 2 ай бұрын

You are so welcome! I'm so happy you enjoyed it 🙌

@afridi477 Ай бұрын

Good skills, want to learn more from you.

@LucasSouza-mo6ho 2 ай бұрын

Great work, Kayla!

@Kayla-app Ай бұрын

I'm so happy you enjoyed it, let me know if you have any questions at all! 🙌

@panashemwinga4698 2 ай бұрын

Thank you for this video💕your videos are always so informative

@Kayla-app 2 ай бұрын

I'm so happy you find them helpful! Thank you for letting me know, it really makes my day 😊

@Itskellco 2 ай бұрын

Thanks Kayla

@Kayla-app 2 ай бұрын

You are so welcome! :) Thank you for watching

@Mobilecat1 Ай бұрын

Thank you so much for such an important class

@Kayla-app Ай бұрын

You are so welcome! :) I'm really happy you found it helpful!

@Mobilecat1 Ай бұрын

@@Kayla-app So kind of you. It's your kindness and generosity that helped me out so much..! respect from a Muslim

@tarleenkaur8415 2 ай бұрын

loved it! you deserve more subs and views :)

@Kayla-app 2 ай бұрын

Oh thank you, I'm so happy you liked it! 😊

@romeokent9703 2 ай бұрын

First here 😊😊 Thanks Kayla

@Kayla-app 2 ай бұрын

Yay! You are so welcome 🙌

@EllyseaAndDolls 2 ай бұрын

Thank you for this video. Can you share your pinterest account, please ? I like following good boards related to branding :)

@Kayla-app 2 ай бұрын

Hi! I'm so happy you enjoyed it 😊 Sure! We definitely need to give it a bit more attention but I hope you find it helpful regardless 🙌 Here is a link: se.pinterest.com/futureformstudio/

@altaf749 Ай бұрын

I think I should start from logo designing

@emonsheikhh Ай бұрын

Pls Canva design tutorial video..

@TheStephanieDesign Ай бұрын

Hi Kayla, Thanks for your videos; you are so nice and inspiring! Can I ask about the timing of each part of your process? For example, how many hours do you spend on research?

@Kayla-app Ай бұрын

Hi Stephanie, great question! For branding, we typically spend around 2-3 weeks on research, 4 weeks on concepts and a few weeks on revisions and wrap up. We can have more than one project at a time though. Having a bit more buffer helps me be more creative. How about you? What does your process look like? 🙌

@TheStephanieDesign Ай бұрын

@Kayla-app hi! I spend one week for the research, two for the logo, one for the branding and one or two for changing. Anyway, research is a fundamental part for me 😊

@Sadia..t 2 ай бұрын

YAY! thank you! i am on my to learning how to make logo. got it in a great time

@Kayla-app 2 ай бұрын

That is perfect! :) So happy you enjoyed it!

@yassinesaber4886 19 күн бұрын

Hi Kayla, First of all, I'd like to thank you for your valuable video and I wanna ask you about something which blinds my mind How to integrate the brand's values and mission and vision in the logo, I mean how to give the logo the personality of the company I thank you once again

@Kayla-app 11 күн бұрын

Hi! I'm so happy that you enjoy the videos :) That is a big question so I'm going to link two videos I think might help. This first one is about brand research: kzfaq.info/get/bejne/jJuDmLinqKnSlIE.html&ab_channel=Kayla and in this second one I design 100 ideas for the same brand and talk through how to come up with ideas: kzfaq.info/get/bejne/nuCPd5xzupndon0.html I hope that helps! :)

@yassinesaber4886 11 күн бұрын

@@Kayla-app Thank you Kayla 🥀

@emonsheikhh Ай бұрын

I am a seo Expert but how to find out seo Related clients.pls help me dear ❤️😞💕💖

@captionvilla786 Ай бұрын

sister! I am a graphic designer and blogger But I have not found Kallent. please guide me.

@afridi477 Ай бұрын

Can we create logo designs through canva??

@Kayla-app Ай бұрын

Great question! I am not a lawyer so I can't give a 100% sure answer, but here is what I have learned. As far as I understand, Canva has the rights to all logo templates they create so anyone who uses Canva is allowed to use those templates. That means that if you/your client has used a template, you might not be able to trademark a logo created in Canva. I'm not sure if the same applies to logos you have created with elements rather than templates. If you do, make sure you have a Canva pro account so that you can share/use png files with a transparent background. Adobe Illustrator or Figma are better options but you can design in Canva if those are not an option for you. I hope that helps! :)

@afridi477 Ай бұрын

@@Kayla-app many thanks with beautiful answer

@abokorbaxnaano3252 2 ай бұрын

6:20 Is this contract real or It is just a paper?

@Kayla-app 2 ай бұрын

Are you thinking about how enforceable it is? I have based mine on the template created by AIGA which is a great place to start. We also ran it by a lawyer, but it was a few years ago now :) Since we all sign it, it should have some weight but I am not a lawyer so if you feel unsure, it might be a good idea to pay a lawyer for an hour or so to look over yours. I hope that helps! :) Mostly, I use the contract as a way to make sure we are on the same page and avoid confusion.