It’s FAR more common than you know. I’d wager a huge chunk of “successful” people basically got lucky. And everything after that is trying to maintain the illusion.

I think there is enough family-money to start a new/different one, so no surprise he didn't care.

@@wilmagregg3131 dude it wasn't making million dollar profit - It wasn't making a single dollar profit as it was ran by a madman who didn't quite understand how numbers worked. Also probably how they were able to get growth and be competetive in price tho.

This dude is like if Dennis Reynolds grew up in Silicon Valley instead of Philly. Massive ego, pretends to be way smarter than he actually is, no concept of consequences to others because they don't effect him personally and rich parental figure benefactor bankrolling and enabling his buttmunch behavior.

It shows how little he cared about his employees and the customers who were already waiting for their purchased PCs

Damn i rewatched it. Less people, more PCs and less returns. Probably he was the pushing force the whole time and the ceo was just supposed to be a mouthpiece

the coo now works for star forge

​@@sppie So proud of him

@@sppie hope some of the east team employees also have jobs at other great companies. Such a small team but producing 10x the products the west did

@@havenprice the COO was the talent. The CEO had the money.

Screams 'nerd' to me

Even hearing that name reminds me of Chris Pratt and that scene where he does that "dance off" and I get pissed. What a nerd.

@@bradenharris8718 Just Pratt. That's a bad sign.

@@falconeshield Does the nice Christian actor with a happy family life fill you with seething rage?

@@falconeshield People still seething about Chris Pratt for whatever reason? Lol

Those are always the people that move up.

posession is 9/10ths of the law, unless filed as stolen.

@@nwerd7584 - The ability to control violent thugs with deadly weapons is 10/10th's of the law. Don't believe me? Try not paying taxes.

@@ahmataevo It isn't a maths question. Both those things can be true at once.

Not sure how it works in the US but over here in the Netherlands a bankruptcy means some executor (think it's just the government or IRS) comes in and auctions off any assets to pay off debts the company has. (And the IRS comes first)The owners of the company don't really get any say in this and I'm pretty sure trying to withhold assets from this auction is illegal. Not sure if it's at all possible to get your property back if you can prove ownership but I'm guessing it's gonna be pretty hard and would probably require expensive lawsuits and shit...

@@ahmataevo not paying taxes makes you a violent thug???

Noah tried to be expert builder and PR rep at the same time. Fun fact: Noah was no expert. He learned his PC building from watching Linus and was one of the worst builders in terms of quality at AB. Also fun fact: Noah routinely did the thing that companies aren't supposed to do... talk about religion and politics. He told Twitcher viewers they were stupid, and constantly grandstanded about how awesome he was.

He has a PR team, the official company apology statement was crafted by one. BUT, he decided NOT to consult them and went ahead to make that shitty quality apology video.

@@Tamaki742 As a megalomaniac, he's the only one that fix the *perceived* problem that he created.

@@davidb3352 Also funny you mentioned Linus, because Noah was so desperate to get in contact with him and creeping Kristofer Yee out in the process. Yet the first time Linus heard about him is him destroying his own company. "How have I not heard of this company before, yet they have the same amount of employees as us?"

I literally think Noah has empathy deficit disorder. In his apology video he looked like someone that knew how a guilty or sympathetic person should look like, but has never actually felt those emotions so he couldn't even fake it correctly.

almost fell for it. when you want a fresh start with a new company you find out they are all junk in order of first to last lol

You must know very little about CEOs if you think "mentality healthy" correlates with low quality. It honestly makes no sense. This dude wrecked his company for changing the raffle rules.

it does acturally@@korosuke1788

@@korosuke1788 I see the entirety of your understanding of CEOs comes from Reddit.

​@@korosuke1788 no one thing assures quality, though a lack of one or more will wheigh on the product.

That’s the legal system for you. What’s worse is that even in the few instances of some Good Samaritan buying some of those PCs to return them to the owner, it ends up being AB double dipping. They got paid to fix the PC. Now this new money will be used to clean up some of their mess. Oh, and let’s not forget the court getting a taste what with the all import fees and what not.

​@@KhorneBrzrkr Exactly. And its weird too, because if you think of the other situations that are kind of similar, you know it wouldn't happen. Like, this is (as far as I can tell) the same thing as hiring a construction company to come to your house and do some repairs/remodeling, while you're...I dunno, Fiji or something. Not on location. That construction company gets into deep, deep shit, and go bankrupt. So they get to auction of your house to pay off their legal fees because they had 'possession' of your house in order to do repairs on it. It's manifestly absurd.

@@HQbaracuda you forget that people are not only buying new PCs. They also send the PC they're currently using, in for repair or upgrade. With all their personal files like family photos but also sensitive information. And to make matters worse, anyone could probably just boot them up and login into all of their accounts if they haven't got 2 factor authentication on all of their accounts. And some of them would probably still just login without asking for 2 factor, since the PC itself is already authenticated. And no, the windows user password is not an obstacle. Anyone can look up a KZfaq video on how to get into Windows. This is truly horrible.

@@KhorneBrzrkr Anybody know if this is a problem with the legal system everywhere or just America? European countries often seem to have much better consumer protection, so I wonder if there laws would protect those PC's that were in for RMA.

@@pagatryx5451 I think it's just the US, fortunately or unfortunately. We have a saying, that the process IS the punishment. Lawyer, and litigious people in general, tend to be like that annoying younger sibling in the back seat. They aren't TECHNICALLY touching you... so they aren't actually breaking the rules. So they do what they want by liberally interpreting the law and government overreaches to compensate.

And by doing so, he violated many state laws regarding raffles and lotteries.

yeah he was like who fucking cares about this bitch... intel: uhmmm jayztwocents: u fucked up. noah: what no she was a loser... she had no views. i love how intel saw this and immediatly cut ties with them...

Lol he already thought he was being a ‘badass' wearing that dumbass jacket

@@thatHARVguy The wrath of butthurt twitchers is way more powerful a tool than minor state laws would ever be. Even if found guilty he'd get a small fine and be ordered to send the streamer one of his shitty PCs, and I think we all know how good quality that thing would be.

@@helvete983 yeah, specially those simps.

Yeah I don't think you understood. The 'partnership' is only relevant if YOU help THEM sell hardware, and lure more followers/subscribers to their social media channels... They're not going to waste any time effort helping to 'grow' your channel, they're just hoping you're channel will get popular and will eventually bring them business!

I wish this was the worst kind of partnership deal out there. But at least Artesian tried to make a profit by using shady business methods to sell actual products... there are "partners" that are 100% scams from the get go. For example the "not financial advice" - crowd. Artesian got the shitstorm he deserved, sadly there are many many more "partners" out there that don't.

That sounded like a scam, so why would you believe them? If it is too good to be true, it is. I'm surprised you even got a shout-out to be honest with you.

@@tilasole3252 How did it sound like a scam? It’s literally the bare minimum that they offered and even then they couldn’t deliver. No where near sounding like a scam.

@@mochabearry [lured by offering a "partnership" that would give steady compensation and tons of exposure from social media.] For basically free? You just do a few promos or something and magically everything works out alright? You do not get something for nothing. That sounds like a scam. A promise that was never intended to be kept.

Yep. Gotta love when people misuse words to sound cool.

@@KhorneBrzrkr I wouldn't be surprised if they didn't realize it and later just stuck with the name.

@@LordZordid Yeah, that's also a very good possibility. Shouldn't assume I guess.

Well, that sucks.

The PCs are well-built

That's a really nice thing to do and I hope it's true

@@purplefood1 It's true. Kia did an opening video of the PC she got from Jay. Also, as I recall, EVGA hooked Jay up with a tone of the components for it. He drove out to their warehouse to pick up the components - did a video on that as well.

@@NomisSanguine Ah my bad I wasn't specific and I realise now there's a lot that could pertain to, I was mostly thinking of people who potentially were not able to get their PC back from AB though i've heard there was an attempt to return them I somehow feel they may not have tried that hard.

If you watch the stream with destiny and the artesian employees from like 2 days ago.. They state there was less than 5 repairs that didnt get to their owner. One of them stayed the day after the bankruptcy to send out as many as they could.. so no theres not tons sitting there, many just werent fixed and got sent back thanks to that employee

@@nwerd7584 is that true for both sites? Seems to me the east coast site might do that, but not the west coast. Also, you can see a lot of WIP builds in Gamers Nexus’ video.

Never trust anyone from Portadown. 😊

​@@eamonwright7488 Sound advice. Portadown is a dump

Infamous*

how long is a "long, long, long time." cos.... I bet its about a few months in reality. THis guy and his shitty story will vanish within months.

There is nothing wrong with wanting to become famous. Now, there is something wrong with selling your soul to achieve it.

Meh, I'll forget about him next week.

@@Mediados "There is nothing wrong with wanting to become famous" It could easily be argued there is. Any kind of vanity or approval-seeking is easily picked apart. I can think of 10,000,000 better things one could dedicate their life to rather than the vapid pursuit of fame and vanity.

Any% Bankruptcy Speedrun World Record

Bankruptcy%, glitchless

When you've dreamed about fame your whole life... you might make some awful discussions. In his case, that's an understatement.

Glitchless, No RNG manipulation, Single segment run

he wanted to be famous , he is even in Europe - typical us investor type character ,rely on other to to the job and take credit

It’s scary like once u reach a certain level accountability goes away

Also anyone who had a personal computer sent in for repair or service but did not receive it back those have personal data on them. I would highly suggest anyone in this situation should contact local law enforcement where the warehouse is located and see if they cant get the items back. Afaik ownership does not transfer to the company during repair or service so it is theft at that point I would love to watch the police march into that warehouse and seize peoples machines to return to them. Its not like they dont know the location

@@mikeloeven Theft by conversion is a civil matter. Police won't be happy about people trying to waste their time.

@@Rainmotorsports I mean in general you’re right but there is no reason not to press a criminal fraud case, there’s a lot of smoke here that could easily be fire if forensic investigators are able to find documentation that they were intentionally deceitful on a criminal level

Just remember stories like this next time some you read about some petty crime being committed by a random poor person and people are calling for them to be executed.

Just too bad he didn’t OD

Ego and hubris go hand in hand.

When Noah Katz started a sentence with "us hu'mans" you knew something was off.

Hello fellow humans, I'd like to be good friends with important people. I will make sushi, at my house, for the strangers who will be my friends.

Hard to believe Katz and Zuckerberg would have anything in common. What do you think it is, I wonder? Do they share those traits with people like Jared Kushner? Hmm. A lot to think about.

zuckerberg esque 🤓

@@Sara-bk3yi?

-Video- Streaming killed the -radio- company star

H Samuel?

@@johnennis4586 are they still going? The company was ratners. Bizzare quote that lost him his entire chain of high st shops.

That’s a famous story. Everyone should learn about that one.

@@stevens1041 dwarfed compared to bud light 🤣🤣🤣... Although bud light is still up n running. Ratners went RIP straight away ...

@@ahmataevo reported for antisemetism. Just being a jew doesn't make you a jackass or vice versa. You justifying Hitler's actions?

​@@ahmataevo Yeah that doesn't even make sense, the stereotype is us being business-savvy

@@XmarkedSpot ok pRedditor

@@XmarkedSpot The stereotype is that they are so greedy that they would let the world burn for a nickle

@@ahmataevo what does that even mean

as someone who bought a PC from them early in 2020, I'm at a loss since I was supposed to get 3 year parts warranty and customer service for at least 5 years. The only saving grace is that they shipped all of the boxes for individual parts so I guess I could RMA them if something were to happen

No way customers will get any real money or hardware. All that remains will be sold and all of the money will go to the ones who lend Artesian Builds the most money. That will probably be banks, vendors and investors (like his own family). So in the end that guy might even be able to get money out of his bankrupt company. But normal customers won't see a dime.

They need a go fund me, because all that PC money is going to the creditors. Karz owes a lot to ASUS and other creditors for the parts.

Not a chance in hell of that happening. The customers are always the last in line and by then their is nothing left. Did you notice the part where there was 1.5 million in personal loans? Let that sink in, his fucking family will probably get whatever they can auction off the remaining stock for.

@@helvete983 yeah he used the company as a piggy bank and a play thing. He's criminally irresponsible at best.

They wouldn't though, they were losing money per sales because they were ran like crap and the pricing didn't reflect that.

Nope they were in the process of being closed down already.

If you actually watched the video you'll come to understand the raffle debacle is more like the final straw than the starting cracks

@@farhanatashiga3721 I did watch the video, back when this all blew up. Saying if he had more humility goes back before the raffle.

The PR disaster hastened the demise. If anything it stopped more people ordering from them and at least saved some people's money. But the situation they were in could only end one way and that was bankruptcy.

How about if you're doing something shady, DO bring attention to yourself and DO be needlessly cruel. We need these kinds of fuckers to out themselves, you know? The less smart shady people, the better.

He clearly didn't think he was shady, he simply didn't know better. The guy was quite frankly an idiot, nothing more.

Don't give your enemy a gun and act surprised when they shoot you.

True thats how you make evil things

Unfortunately that’s like 99.9% of all businesses and empires throughout history.

Egoistic behavior maybe save your life in the jungle, but not in modern life.

@@powerdude_dk I love this. Greedy, self involved behavior is a product of a less developed mind. Its good for bare bones survival, but not much else. Thsts why it appears to do so well in business, because its all about survival- until you realize most of that was luck or family money and once they are at the top it all falls apart. Theres a lesson to learn from all these failed ceo's, unfortunately, not enough people are learning it.

@@moronicalmeister yeah, never expend a business faster then you can build the underlying infrastructure.

walter white moment

It really sucks that our economy is so slanted against small businesses like this. God forbid you find a niche and fill it. Nope. It’s gotta be massive scale by well established monoliths to make a thin margin or nothing.

@@KhorneBrzrkr doesn’t help that when they go bankrupt they start auctioning off peoples PCs. At least a larger company I can be mostly sure this won’t happen, so why would I take the risk

@@pete5516 Yeah. People in general, and the legal system specifically, are very lazy. It would make more sense to do the right thing and return people's property. But time is money after all. So just do the quickest thing and get on to the next case.

@@KhorneBrzrkr The east coast office was widely successful finishing 90% of the orders and turning a decent profit throughout the company's history. It was run like a straight-up business with no nepotism and with a focus on churning out orders. The west coast office couldn't handle their orders and shipped them to the east coast branch to finish orders. The east coast branch had half the employees. The west coast branch was so mismanaged by the CEO that it was hemorrhaging money and brought down the massively successful east coast branch. The problem was 100% the CEO because his parents just gave him enough money to start a business. He never had to work hard or worry about going under. He never had to process orders or effectively organize the company. Hopefully, this is a wake-up call for him and he learns from his mistakes.

@@waymondboyd3755 You're right. It was entirely his fault. And that's usually how it goes. But him learning from his mistakes? Ha! The only thing he MIGHT learn is how to properly attribute every last failure to someone other than himself and leverage that to get more money for another company.

Changing names? Damn.

We will be ready lol

What a trash weasel of a man.

It's not really a surprise tbh. Almost every company has a shitty CEO who only cares about money (and in Noah's case, attention).

@@danialyousaf6456 Not Noah Katz in particular, but generally the number of shitty CEOs in the industry overall.

@@pianomanhere yeah

It was his company man, was he going to jettison himself? Do you know how business works?!

They built the company they can burn it down. Doesn't mean they're a bad CEO.

This happens a lot when the people running the business are either incompetent or don't care about standards. Boeing had the same thing with their new plants in the Carolinas. They were handing out bonuses for incompetent and incomplete work, and then shipping the planes to Everett for repair and completion. Mind you, this was years before their engineering incompetence led to planes literally crashing. Expansion is hard, and more so when the new area is so far away from where you currently are located. The new location should have had a much smaller number of orders with much more oversight while the builders were learning how to perform and QA processes were improved. There will likely always be some degree of differences in terms of profitability and quality of work between different centers, but this is extreme.

@@SmallSpoonBrigade I think you kinda misread that. The branch in _North Carolina_ was the newer, "smaller" branch, yet it was by far the more competent of the two. The one that needed the oversight was the older, "larger" one in California, which was directly under Katz himself.

I think only the company bankrupted, the guy and his family will be fine, since they auction other people's stuff, for semi-cover the debt (starting with the family-loan for themselfes), then call it a day. Usually people don't lose any personal wealth in these cases, esp. with a good accountant+lawyer combo.

He did get famous, though. So that's nice, I guess?

@@oz_jones infamous*

@@AquaCoalaNest yes, they do, any debt these people sign in smaller companies like these usually come with written personal guarantees

@@AquaCoalaNest if it wasn't an LLC, it's now way easier for his personal stuff to be taken into account. Who knows at this point though

Karma was in a real savage mood that day.

No one wants to be the first to shit talk something popular and well loved because fear of backlash. As soon as there’s a drop of blood in the water, one bad action that cannot be denied, it’s sharks to the slaughter. People could air their gripes without fear.

Tbf with this being a business I think it's more as described in the video, people were putting up with their streams because their favourite streamers were getting pcs from here as soon as they start shit talking streamers people don't have that leniency with them

Yeah, there needs to be a law for that stuff in basically every jurisdiction just to be save. Contact your local MP today and convince them to work on that.

@@wilmagregg3131 Artesian isn’t a repair service.

@@wilmagregg3131 they repaired the pcs that were under their warranty service. They didn’t repair anybody else’s pcs. No difference then buying a piece of shit pc from Dell and then sending it back to Dell to replace. They weren’t a pc repair shop.

With a 10% return rate you'd think customers would read reviews beforehand, Caveat emptor. There are consumer protection laws but they can do bugger all if the company has no money and that includes shipping items back to the customer. If the dude was in trouble for unpaid taxes, it goes taxman, then creditors, then customers and good luck ever changing that.

Hell, that clause about EVERYTHING being auctioned off should’ve BY DEFAULT had a clause stating that before selling, they are to check for PERSONAL, NON company Assets and promptly return them if possible. The fact that it doesn’t honestly makes me wish the person who created the clause would either Die, or be executed for their inhumane thinking.

Absolutely but I am pretty sure US law always benefits the company first and the individual second

They have to pay investors first

The worst thing is the personal family loans will be paid back way before any customer gets a cent.

I believe who gets paid first depends on what type of bankruptcy is filed

Except if they promote paid scams, like Linus, don't know about the others.

I would expect that stuff in for repair should be labeled with it's owner and thus wouldn't be counted amongst their assest.

@@scragar it is counted though. that is part of the lawsuits

@@scragar From what it's been reported the West Coast shop was an absolute trash fire while the East Coast shop worked their butts off to get orders out before the final closure. Sadly I don't think records were as meticulously kept but I would be of course happy to be proven wrong

I'd expect that the credit card companies will be picking up a bunch of the bill on this and going after Noah and whomever else is a shareholder to the extent that they can. But, ultimately, a lot of people will be out serious cash, and the rest of it will likely come from the funds that credit cards set aside for such things. At least for the warranty work, often times credit card companies will provide warranty enhancements as part of their services to encourage people to spend.

"Change your name, they said. It would be easy, they said." Koah Natz

yes.

That was the spark that triggered the sudden collapse. But, as noted, they were effectively operating while insolvent, which is a pretty big deal. This could just as easily have happened when one of their creditors called a loan. I'm guessing that they were so poorly run that they couldn't secure a bridge loan to cover the costs of finishing the work that they promised and moving forward. That is, assuming they were even thinking that far forward.

Yeah i saw a comment from him where he said the extra bit of work doing an outro doesnt translate to more money so its not worth him doing it

Yeah, must be deliberate

"All influence is immoral - immoral from the scientific point of view.' 'Why?' 'Because to influence a person is to give him one's own soul. He does not think his natural thoughts, or burn with his natural passions. His virtues are not real to him. His sins, if there are such things as sins, are borrowed. He becomes an echo of someone else's music, an actor of a part that has not been written for him. The aim of life is self-development." - A picture of Dorian Grey (Oscar Wilde)

@@killaken2000 precisely. The reason marketing works so reliably is because people have been programmed and have thus become predictable. Some of it is a trade off we all make to live in a safe, stable society... But some of it is done to us for no other reason than to sell us "ridge wallets" and other crap nobody needs.

Daddy's money.

I don't know why everyone assumes that a person in charge of a company automatically has to be smart or capable. There's a reason most companies that get big end up having a board of directors and it's because all you need to start a business is enough capital to get it off the ground. Hire the right people to run it for you and you're set. It's the CEOs that insist on getting involved despite dubious knowledge that bring this fact to light the fastest.