LEN SILVER offers a little on the art of promoting, revealing how Hackney's 'Make it a Date, Friday at Eight' slogan came about and the idea behind adopting the 'Magnificent Seven' theme tune as Hawks' march-out music.
To hear much more from Len on his time in charge at Waterden Road, check out our Memories of Hackney Speedway DVD at www.retro-speedway.com