Lessons of Steve Jobs: Guy Kawasaki at TEDxUCSD

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Күн бұрын

Guy Kawasaki is the author of APE, What the Plus!, Enchantment, and nine other books. He is also the co-founder of Alltop.com, an "online magazine rack" of popular topics on the web. Previously, he was the chief evangelist of Apple. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
TEDxUCSD 2013
Theme: Innovation & Tradition
Website: www.TEDxUCSD.com/
Facebook: / tedxucsd
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In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

Пікірлер: 182

@NamNguyen-ye8nn 3 жыл бұрын

"Something needs to be believed to be seen". What a great lesson

@michaelbaram2401 4 жыл бұрын

Steve Jobs was about hiring "incredible people". Through his presentation, Guy Kawasaki showed us how great he is. Theses lessons are necessary to the success of any technological company.

@12tube2 10 ай бұрын

@AkireMaru 7 ай бұрын

Guy is a comedian. Not sure if he’s “great” but he’s had opportunities and took advantage of them, which is why he is on the stage. Musk, Jobs and Gates however are great.

@briandsouza5718 5 жыл бұрын

1. Experts are 'clueless'. 2. Customers cannot tell you what they want. 3. The action is on the next curve. 4. Biggest challenges can be converted to biggest opportunity. 5. Don't let people tell you design doesn't count. They do care! 6. Use BIG GRAPHICS and BIG FONTS during presentation. 7. Changing your mind is a sign of intelligence. 8. VALUE is not equal to PRICE. 9. A players (good people) hire A+ players (better people) whereas in other case, B players hire C and C players hire D, this goes on untill Z where they all get BROKE. 10. Not any other person in company but Real CEOs demo the product. 11. Real entrepreneurs ship and then test. 12. Marketing = unique value Keep it simple Dude! Bonus: Some things need to be believed to be seen.

@denisbyarugaba7889 4 жыл бұрын

Thanks for your encouragement

@Vstrum 4 жыл бұрын

Y steal a comment

@quantuminfinity4260 3 жыл бұрын

Why did you just copy the exact comment, Woooh, You got 46 likes... on one comment, and it no one will likely even know or care. I don't get why people do this.

@naveenswarnkar4180 2 жыл бұрын

Thank you for writing this here. Keep it up dear sir.

@GordonMiller 6 жыл бұрын

Guy, great talk. When I was interviewed in 1994, after I won the New Media Magazine Invision Award Silver Medal in Educational Applications, I was interviewed and was quoted as saying "The Internet will never catch on because people will never give up 640x480 hardware assisted full-screen full motion video in order to go back to 160x120 software based mpg4 video. It would set back progress by 10 years". Sure enough it was about 10 years later when we got full screen video natively. Internet speed also increased dramatically from 56.6k modems to high speed networks. Sometimes going backwards is the only way to go forward.

@lanceseidman 11 жыл бұрын

I've heard this talk and similar like it 8x and from 8 different events. Never gets old.

@Dheerajsingh0509 3 жыл бұрын

This is my third time today. 😂😂

@belalnoor9686 6 жыл бұрын

A note to self.... 1. Experts are clueless 2.Customers cannot tell you what they want 3. REvolution is on the next curve 4. Biggest challenges begat the best work 5. Design counts 6. USE BIG GRAPHICS AND BIG FONTS 7. Changing your mind is a sign of intelligence 8. Value isn't = Price 9. A Players hire A+ Players 10. Real CEOs Demo 11. Real Entrepreneurs Ship 12. marketing= unique value Bonus: Some things need to be believed to be seen

@mylearningcompass 10 жыл бұрын

Love Guy's honesty and clarity.

@MaryAnnPfeiffer 11 жыл бұрын

Fabulous advice and inspiration, as always from a TED talk and from Guy Kawasaki!

@harsimaratsidhu4991 3 жыл бұрын

I love the way this guy speaks!

@ahpjmaths 2 жыл бұрын

Prolific speaker. He tells from heart.

@Dikshants 8 жыл бұрын

awesome.. loved the uniqueness and values chart

@JAnthonyGell 11 жыл бұрын

An awesome, abosolutely awesome video!.... Thank you Lord Kawasaki

@punnaroothsrimongkolsilp6279 3 жыл бұрын

Thank you so much for teaching:)

@psznt 6 жыл бұрын

TED talks, as usual, bring me a lot of value. Marketing = unique value. Thank you for that material!

@cdpke 11 жыл бұрын

Thanks Guy! 12 great points!

@MrKozukaSan 11 жыл бұрын

It's amazing!!!

@GigaBuzzStore 4 жыл бұрын

Mr. Kawasaki. I have no words to thank you for sharing all this with us, absolutely priceless and unique experience! Mthx!

@obedlucksom5636 10 жыл бұрын

I really liked it and it inspired me at lot......really nice one....

@fallen8689 5 жыл бұрын

NOT ONLY CHANGE THE WORLD BUT CHANGE THE WORLD FOR THE BETTER

@jackieyang9337 2 жыл бұрын

thank you very much idlo thankfully

@projectjt3149 8 жыл бұрын

And man, the even bigger beauty about learning from Steve Jobs is that every lesson he gives has either been done many times or can be done by anyone on day 1. For example, for the entrepreneurs ship lesson, NVIDIA started the SHIELD with the SHIELD Portable. Unfortunately, it was terrible and overpriced(~$500). But that was a couple years ago. Now, the SHIELD is a lineup of the Portable, a great tablet, and the most amazing console ever. For less than $300 a piece

@madhusmitasharma601 8 жыл бұрын

THANK YOU for the video...

@vaibhavpatil9956 6 жыл бұрын

Madhusmita Sharma hi

@eee10vrj 11 жыл бұрын

Awesome!

@tangltang1904 11 жыл бұрын

Very inspiring and interesting.

@olivamedialocalvideomarket2870 4 жыл бұрын

Bravo !

@NareshUgaonkar 9 жыл бұрын

Awesome video..

@achirabdirzak8010 2 жыл бұрын

no can tel good what to do great god is perfect and the human not , i respect stev so much you guy kawasaki

@veeramanikantasara4964 2 жыл бұрын

Excellent 👍

4 жыл бұрын

7:00 I acutally voluntraily used ~3kg ThinkPad R500 :D but it was out of necessity (2010). Now sleek HP 850 G5 - 1,78kg ("15.6)

@MrDballiance 9 жыл бұрын

very good

@VikasYadav-ms6jt 6 жыл бұрын

He talks similar to Jobs. The pauses and the way he stresses the words.

@exploitsnicholas5798 5 жыл бұрын

Impressive.

@JaredConnell 8 жыл бұрын

I remember when this guy was an "Apple Evangelist". They used to have these videotapes and other materials that they would send you for free about how awesome Apple products were lol.

@deepaktayade7796 5 жыл бұрын

The people's who are crazy enough to think they can change the world...are the ones who do.. Great thoughts..

@punnaroothsrimongkolsilp6279 3 жыл бұрын

Thank you so much for teaching me. |||

@Life_moreabundantly 5 жыл бұрын

Some Things Need To Be Believed To Be Seen. ✍ 🍎 💻 ~ Steve Jobs

@xavierdole7307 5 жыл бұрын

I just realised that he dressed up as Steve jobs 😑

@Zoheb89 3 жыл бұрын

why tho?

@zechariahtyler6615 10 жыл бұрын

the people at apple should see this

@axel.narvaez 3 жыл бұрын

Think of how he mentions his watch can save lives and in the later years the Apple Watch can also save lives, I suspect they did watch this :O

@danf4447 Жыл бұрын

what a salesguy !

@CancelOkay 5 жыл бұрын

Anyone knows where to find the transcript of this video? Thanks.

@projectjt3149 8 жыл бұрын

PC = personal chiller XD

@adarshcheringal Жыл бұрын

Steve Jobs ❤

@brittneyruiz6890 2 жыл бұрын

Giọng hát của ah Đức phúc hát đúng tâm trạng hay quá

@TheNerd 4 жыл бұрын

Nice Apple Ad

@maxruiz5674 3 жыл бұрын

Steve Jobs is the greatest who changed the World

@fireprincezuko 11 жыл бұрын

the video is not available??

@Radnally 7 жыл бұрын

I was in Silicon Valley for 25 yeas in software. It was exciting and fun, but the guys who ran the companies were no one you'd want as friends. Jobs was an exceptional marketer and extremely good at understanding people and design. But most of the technology that was the foundation of Apple was taken from others.

@olivierpreziosa1707 5 жыл бұрын

so ? ... I guess the best technologies hidden in an obscure laboratory makes no improvement to this world. We all have talents and some might not have had the one to offer those wonderful technologies to all of us.

@nintendo9231889 2 жыл бұрын

Be a better thief. Or if you're in a lab or a university, copyright your work. The guy who wrote Cisco iOS never got a penny from the company, because the regents of the University of California don't allow University faculty to own their research.

@iAbhijeetShukla 2 жыл бұрын

gr8t

@colbyneal8654 5 ай бұрын

I do r like this dude

@amangadpale9284 4 жыл бұрын

How to get to next curve then!??

@GregoryMlay 8 жыл бұрын

If Steve Jobs had that power, he could be able to save his life.

@punnaroothsrimongkolsilp6279 3 жыл бұрын

What was like working with Steve?

@thisisgauravgaur 6 жыл бұрын

I like the last line........

@madhusmitasharma601 3 жыл бұрын

I LOVED the Opinion of Experts on Steve Jobs Ref pt No 7 😎😹🔥👏🏻👏🏻 Pt No~9; Bozo Explosion 😁 That’s my Point No~12 Unique BUT VALUABLE ♥️✨ Amazing Research 👏🏻👏🏻✨

@benhesediszrael9649 Жыл бұрын

Steve Jobs is telling God to, "Put Apple First!!!"

@troygardner1610 7 жыл бұрын

Clear ice is ice 4.0, clearer, prettier and slower melting.

@SonPham-nn2cn 5 жыл бұрын

cool without ice ;-)

@DS-wo3lz 7 жыл бұрын

"Real CEOs demo". Oops Tim Cook.

@Conzales 4 жыл бұрын

Yep, time for the clown to go! The Apple is rotting and the money tree is going to die..

@commonqodanswer123 3 жыл бұрын

@@Conzales Yep clearly..."Apple Tops Saudi Aramco as World's Most Valuable Company at $1.8 billion Valuation"

@abbasalhashim3716 3 жыл бұрын

@@commonqodanswer123 I think you meant trillion

@paulbramley7837 3 жыл бұрын

Irony of not using rule of three for the presentation though

@Ravensword926 11 жыл бұрын

Would like to see Tim Cook do a demo

@impresiostudio8591 6 жыл бұрын

Rule -3 Work on take that all in next level Steve jobs- music CD to ipod Think about next generation Work for upcoming generation - steve jobs made computer for upcoming generation Story of ice Harvester ice to ice factory to refrigerator Do something that you can replace something very badly

@ericportillo8277 5 жыл бұрын

Isnt there a saying great rulers make for a greater glory ? Sounds like #4

@garyl.6758 4 жыл бұрын

😊

@judgementravi6542 2 жыл бұрын

Even now very interesting but after 90ss one of da major sold out who lifted up da people in various angles 👍

@MikeServis 9 жыл бұрын

He makes such a big deal out of a big, fat, ugly, plastic, black laptop. I've got one of the few that Macintosh made between 2006 and 2008. The black macbook was a status symbol in it's day, so much so that you paid $500 dollars more for it than it's equivelant in white. Any techy worth his pocket protector had one.

@kenpeterschild 3 жыл бұрын

this guy is over radical but somehow i like him

@etienneoranu 5 жыл бұрын

Nice one but you were clueless on your last point

@matyasnazaretsky7265 5 жыл бұрын

Wooah

@naikkelas1241 4 жыл бұрын

09:09

@sunilteotia7951 3 жыл бұрын

Steve Jobs is telling God what to do ? God is the ultimate creator and sustainor of the universe with millions of stars planets and life firms. God created Steve Jobs.

@aidenpham237 Жыл бұрын

I was so disappointed when he said that

@arpanmukherjee4625 3 жыл бұрын

Before Mac OS X, Mac OS was more buggy than Win.

@shintanovitasari7784 7 жыл бұрын

Great talk, great lesson. Thank you very much Tedx and Guy. The closing though, it is not funny at all.

@WouterStudioHD 5 жыл бұрын

It is quite funny, because if god actually existed this would be true.

@sam46314 8 жыл бұрын

Why he doesn't stop saying "with No software ,Thanks to me " ??

@cocoalovethax 8 жыл бұрын

+sam46314 He was Apple's Software Evangelist during the 1980's, which means it was his responsibility to convince developers to make software for the Mac -- a new platform without any software for it is useless.

@xNamsu 8 жыл бұрын

+sam46314 he said it twice... "stop saying"

@ludantothereddalmatian9349 3 жыл бұрын

13:12 he just called out Tim Cook

@andycrystal 3 жыл бұрын

Ouch. True.

@VusalAlisoy 11 жыл бұрын

What comes out of the last quote is: Will I see the God in case if I believe in God?

@jayden4917 5 жыл бұрын

yes

@good2freelance1 10 жыл бұрын

I don't like apple ipad. Very limiting and i can't put sd card in it :(

@kapilcybridge 6 жыл бұрын

It's Ok. It takes a lot of time and patience to 'understand' what it is. In today's world, with a lot of noise and easy distractions, jumping from email to Facebook to something else, when you need to 'Focus on things that matters - one at a time' to gain hyper-productivity, (its called Blocked Time), then is the time you will understand the value of a hand-held device that is not too heavy like laptop and not distracting like mobile... and bingo! you will start loving it. ....until then keep training youself to up your game.

@tejacavalera 8 жыл бұрын

look.. JAckie Chan talking.. :)

@IDislikeTheNewYoutube 9 жыл бұрын

I am one of those people who literally hates how things look if it sucks at processing. If it doesn't have 2 TB of SSD and 60 GB of ram it isn't a very good computer for what i need it for. Simply put, i doubt you can make a "skinny sexy" laptop that can run what i need it to.

@projectjt3149 8 жыл бұрын

+I Dislike the new KZfaq Let me guess. You're playing Crysis in 4K, which is run by a GTX Titan Z SLI PC. I mean, seriously? at least 60 GB of RAM? 2TB SSD? That is OVERKILL.

@madhusmitasharma601 3 жыл бұрын

7 is my Lucky No anyway 😻😹

@hasen1957 8 жыл бұрын

For the record, iTunes it the worst app to come out of Apple

@FutureAllenNL 8 жыл бұрын

+hasen195 once upon a time it was regarded as a glass of water in hell when it was made available for windows. For the record, iTunes may have become one of the bad apps but back in the days it truley was a great piece of software.

@franriding6473 3 жыл бұрын

Was steve jobs that great? In terms of improving society?

@hawk992 Жыл бұрын

I think in terms of society Jobs work is a mixed bag.

@patrickbateman6214 7 жыл бұрын

this japanese kawasaki guy is right

@Techridr 6 жыл бұрын

Patrick... He's American. Born in Hawaii

@tshephangmakgau9389 7 жыл бұрын

mmm i have learned a lot,,,great poits.....Just for information sir, the body makes antibodies but not antigens. i heard you making that mistake sir..antigens are foreign t matters the body fight against them using antibodies....ooolaaaa

@HenrikoMagnifico 2 жыл бұрын

Tim Cook should learn from him...

@fleonardo5801 7 жыл бұрын

Great video until he messed it up in the last sentence

@fleonardo5801 7 жыл бұрын

;)

@subbukrishna7945 6 жыл бұрын

visionary # iiiGyy

@subbukrishna7945 6 жыл бұрын

visionary # ih

@tristanzotaj5887 2 жыл бұрын

PROFESSOR GUY KAWSAKI WAS RIVALS FOR CHENGE MY LIFE SACRIFICES FOR MY SELF EDUCATION LANGUAGE ENGLISH FOR ONE YEAR STRICTLY 2006 TO 2007 AND WAS PERIODS COMING IN THE AMERICA FAMILY FOR EDUCATION UNIVERSITY MY CHILDREN. EVERYTHING SUCCEEDS MY SELF AND CHILDREN EDUCATION...

@nqobanizikhali841 5 жыл бұрын

The closing line ruined the whole talk for me

@chrismallios1621 2 жыл бұрын

I only disagree with one thing you mentioned, in 01 of url video's, and that is, when you mentioned that, "You have to fight windows" I always thought that you have to break windows, inorder to enable yourself to jump on someone's laptop much faster than anyone else dos, Y(2k)? Because you never budged when some huge, scary and strong bully pointed at you and yelled, "Unix"! Unew deep down that you have the talent to make PeopleSoft! Now if I could just figure out how to avoid being stuck in a Microsoft state, before going out on Edate, I could finally feel eHarmony about exposing my PowerPoint.

@samuelchoong2611 9 жыл бұрын

cook cannot do it... that is sad!!! apple is no longer apple

@ebrelus7687 6 жыл бұрын

Biggest mistake of Apple was to go back with production from well established environment in China back to USA where they needed to rebuild everything from scratch with big costs and secondly rely on dump lazy workforce also multiplaying costs of production... (same mistake as Tesla did building factories in expensive USA under eyes of unions of workers knowing that their internal standards will be human-unfriendly same as Jobs. in Apple.. lol ). That's why internal machine in Apple fallen apart. They didn't know what fix first and struggled to deliver on time and find time to innovate (so they started to innovate with smaller cost on many fronts - what is more relying on random luck and not any vision...). And competition didn't have such a lag so went forward very fast...

@mellertid 4 жыл бұрын

Well, that was a mixed bag of plattitudes and nonsense 😂

@DaveStewartLondon 7 жыл бұрын

Great video, but iTunes will always suck balls; Mac or PC.

@nicolasmagnussen6923 4 жыл бұрын

I see why I hate apple now. Point 2: I definitely know what I want. I want a laptop in which I can replace most components myself easily, in which I can trust and which fully supports the OS of my needs (in this case windows), which shouldn't randomly die or die from a droplet of liquid spilled into it. Point 5: I agree, design counts. My laptop should be designed to being as sustainable and reliable as possible. (Not a macbook) Point 7: I totally agree again. This is why design flaws should be fixed. Also: Apple is still a damn closed system. If I want to make an app I have to have a macbook. Point 8: This is definitely Apples motto. But I think they got it the wrong way around. Point 10: Depends entirely on the competences of a CEO Point 11: Just, WHAT? I realize that this is not about their products, but about this dudes success in marketing. That doesn't mean that these values killed their company for me. Had Jobs let Woz do more, it'd have been better.

@josephfarrugia2350 3 жыл бұрын

Very presumptuous of you to entertain the thought that you now better than the most successful company in the tech world, the company that literally changed everything. Including how hospitals work, etc.

@niokes Жыл бұрын

hmm, weird talk after read lean startup

@markbrisec3972 2 жыл бұрын

This first rule of going against the naysayers and not listening to experts, was perfectly epithomised by his greatest copy cat, now infamous Elizabeth Holmes with her Theranos BS... She even copied Steve's clothes. She was adament that she will change the world and laughed in the face of experts who told her that her technology doesn't and will never work.... We all know how that turned out...