From 24th January instead of earning rewards on the purchase of Co-op branded food purchases, members will now benefit from; A significantly increased number of member prices and deals in all our businesses. Our member owners will benefit from price reductions on branded as well as own brand foods for the first time. As well as having the choice of two personalised offers every week. Our analysis shows that member pricing is financially much more rewarding (90% increase on rewards) than the rewards available via the previous mechanism. We aren’t a loyalty scheme, our members also benefit from being an owner of our Co-op with: More opportunities to participate in our community activity and the opportunity to choose a local cause to receive funding. Opportunities to have a say in how our Co-op is run.