Link Tracking with Google Analytics

Рет қаралды 153,815

6 жыл бұрын

How do you track Link Clicks with Google Analytics? There are two techniques that we are going to discover today in this video:
Outbound Link Tracking with UTM Parameters
Inbound LInk Tracking with Google Analytics Event Tracking
Depending on what kind of Link you want to track theses are the methods that will let you accomplish Link Tracking.
#Tracking
#GoogleAnalytics
#UTM
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Пікірлер: 133

@ChadAmI80 5 жыл бұрын

Thank you Julian! This is EXACTLY what I need to implement link tracking for the header and footer navigation for a blog.

@errorerror1337 5 жыл бұрын

This is a great bird's-eye-view of these two important concepts for marketing and SEO newbies. Thank you for creating and posting it!

@miteshshah918 6 жыл бұрын

Amazing video! Loved it. Explains everything so intuitively. Was fed up of other spammy videos which were so confusing. Thanks!

@bobbysands5385 4 жыл бұрын

Thank you for your help, Julian! MUCH APPRECIATED!!!!

@JenniferWilder 3 жыл бұрын

I finally get it! This is exactly the answer I was looking for today. Valuable information. Thank you!

@mateoguevara923 4 жыл бұрын

Best Analytics channel in youtube so far, no doubt!

@sujindoss 5 жыл бұрын

Very helpful to track the link clicks on my client's website. Can easily understand the procedure. Explained so professionally.

@KiranVarri 5 жыл бұрын

One of the BEST explanation on UTM/GTM/Event Tracking !! Kudos....

@MeasureSchool 5 жыл бұрын

glad you liked it :-)

@dahnishaw9177 5 жыл бұрын

Thank you! It took me a bit but I got it. Great explanation

@POMPUNGPE 5 жыл бұрын

Thank you. Your knowledge is very much appreciated.

@upsideofdownsizing7304 6 жыл бұрын

Great information - thanks Julian!

@will2tao 4 жыл бұрын

Thank you!! that was straight forward and very easy to understand

@martinking4615 5 жыл бұрын

Thank you so much ...this was very useful!!

@Ruedeewan644 4 жыл бұрын

Thank you, this is the new things that I have to know 👍🏼

@amberkeller6757 6 жыл бұрын

terrific video! thank you thank you!

@juliuslimia564 5 жыл бұрын

Hi Julian, Thank you for all of the great content. I have a question. I want to track conversions from my bitly links on GA. I have the "/thank-you" set up on the goals section to track regular conversions on the site. Would there be any way to track bitly link conversions on GA using just the "/thank-you" page?

@darylronnie6540 6 жыл бұрын

You are a genius. Thanks for the help!

@wasengoodlife9510 4 жыл бұрын

Hello, MeasureSchool. Thanks for imparting of the value knowledge for the general benefit.

@ashleyittoo 4 жыл бұрын

Superb tutorial and successfully implemented.

@aminemaamir5287 3 жыл бұрын

12:50 My tags are firing correctly but they are shown under "Tags Not Fired" in the preview mode! can you help?

@EduardoSilva-vo6pr 5 жыл бұрын

You rock ! Amazing guy you saved me

@meltdowninteractivemedia 5 жыл бұрын

Nicely explained, thanks :)

@MathieuGasquetMirrorLessons 6 жыл бұрын

You mentioned that it takes a half an hour for the Event data to appear in the Behaviour section. Is it uncommon for it to take longer?

@lindsaymalzone8963 6 жыл бұрын

Hey Julian! Thank you very much for all your videos! How would I use this to track traffic from guest blogs or contributor accounts? What would the campaign medium be? I cannot figure out how to track traffic from link building.

@jhon24793 6 жыл бұрын

Hi Julian, How is the best form the do an taxonomy for cross data?

@conimarin 5 жыл бұрын

really good info! you gained a new subscriber :)

@jeaneaperry2928 6 жыл бұрын

🙌🏼 Thanks!

@dmitrybelyaev5803 6 жыл бұрын

Hi! Like your content, keep up the work! :)

@gabrielamiranda9205 3 жыл бұрын

Super helpful! I have a question though.. I'm trying to track clicks from a dropdown menu item that is an outbound link. I followed the instructions, but it's not showing the clicks from that button on my GA. Am I missing a step?

@user-iu9gg9ii2z 5 жыл бұрын

man you are awesome!

@mohammadbilal4384 4 жыл бұрын

Thank you it really helped.

@grh2296 4 жыл бұрын

Thank you...Very informative. Is there a way to track incoming activity from a static QR code as the source?

@Robbajor 6 жыл бұрын

Dear Julian, you are a king among men!

@rdee8652 6 жыл бұрын

The command click trick is not working for me. The new tag and page load is happening but the gtm.click step isn't appearing. I'm on Chrome. I wonder if that's changed somehow.

@lutherjohnjomaya1240 3 жыл бұрын

Is there also a way to count the clicks using google analytics, like if I have a webinar jam and want to know total clicks from GA?

@flaviaazevedodegouvea9496 4 жыл бұрын

Muito obrigada pela aula, realmente essa era uma dúvida que tinha. Obrigada!

@insanidadeEspelhada 2 жыл бұрын

Sério que você tá respondendo um canal alemão, que fala em inglês, em português ??

@felipefelix4783 4 жыл бұрын

REEEAALLY Helpful!!

@MeasureSchool 4 жыл бұрын

Glad it helped Felipe!

@davee2565 5 жыл бұрын

Hi Julian, great video. Just for added clarity...assuming the UTM link is correct and traffic IS showing in the Acquisition > All Traffic > Source/Medium I have a client who has created a rule for recording revenue by the appearance of the Thank you page. So, my question...is there anything else we have to give to off-site advertising agencies other than the custom UTM in order to see revenue coming from their traffic? Meaning do I need to add any other code to our thank you page OR will all sales coming from a specific UTM record revenue? BTW, the thank you page code works perfectly for our organic and adwords perfectly. Just need to know if anything else needs to be included in the UTM or in our thank you page. Cheers!

@jackpardos 4 жыл бұрын

Hi! thanks for the tutorial, but i cant get to view the default mode to select the button for the link...can anyone help me please?

@tpgtheprojectgroup 6 жыл бұрын

HI Julian, thanks for this very helpful video. Question: is this internal link tracking method you showed also recommended for links on the site leading to PDF downloads? Or is there another more feasible solution for that requirement? I look forward to hearing from you. Thanks Achim

@MeasureSchool 6 жыл бұрын

yes, you could use the event tracking for pdfs as well. Another possibility (especially if the clicks don't happen on your website) would be to use redirect tracking kzfaq.info/get/bejne/esCdZLqrmODLqok.html

@mamunrashid8850 2 жыл бұрын

Great Video Julian. But the problem is when I tried to trigger more than one link only the last link is triggered! How to solve it?

@islammohamed5190 5 жыл бұрын

Is it possible to track a pdf download link hosted on my website but the link is posted on an email? E.g. example.com/ebook.pdf i tried your method and it only work on normal pages not a download link, do you suggest any other direct way (That don't require tracking a page that redirects to the pdf download and tracking that page)

@joyorbison1 3 жыл бұрын

Thanks Julian. Liked and Subscribed.

@MeasureSchool 3 жыл бұрын

Thank you!

@eknathkadam8229 5 жыл бұрын

Thank you very much for this tutorial. I did observe that click and command+click are registering but NOT "right click-open in new tab"

@janmae04 5 жыл бұрын

This is so useful and I learned a lot. Btw, towards the end of the video, you mention that you can create segments for those who click the link (event), do you have video guide for this? Thanks!

@Sagi56668 6 жыл бұрын

hi and thanks for the video :) for some reason i dont see any activity in my links....i work with an influencer and i cant track the activity

@benalberson1528 6 жыл бұрын

So if you're using the convention "Click - text - clothing," is there an equivalent for images. In context: I'm trying to set up event tracking for campaign banners within my site that are in a slider. A unique characteristic of the assets in the slider is the div id "carousel" so could I do something like "click - image - carousel"?

@MeasureSchool 6 жыл бұрын

yes, you can freely choose the variables you want to have in there.

@canvaspham 3 жыл бұрын

Thank

@haimkadar6979 5 жыл бұрын

Hi Julian, Thanks for the awesome tutorials. I've got on my website an external contact form from my CRM, somehow I cannot track any clicks buttons on it. Is there any other solution I can maybe use to track how many people clicking on it? Many thanks

@MeasureSchool 5 жыл бұрын

it's probably a ? Then no, you can't track with GTM as it's technically not your website (but a website embedded on your website). You would need to install GTM into the to be able to track the click

@iabhirupdeb 6 жыл бұрын

If I use UTM for tracking - may I need to enable Manual tagging or Default Auto tagging will do

@MeasureSchool 6 жыл бұрын

that's an AdWords setting. I'd suggest you don't use UTM tags on your AdWords ads and use the Auto Tagging instead

@craigsibbald6806 6 жыл бұрын

Hi Julian, I have tagged some external links (adwords, Facebook etc) using utm parameters. I went ahead and created a custom report in analytics using dimensions: Source = Medium = Campaign = Ad content = ??? = In the example above which dimension would pull in data? Can’t seem to locate it. Searched “term” , “campaign term”. I suspect it may be keyword but not clear on this. Any pointers? Cheers!

@MeasureSchool 6 жыл бұрын

good question. It's the Keyword dimension developers.google.com/analytics/devguides/reporting/core/dimsmets#view=detail&group=traffic_sources&jump=ga_keyword

@aquinashighschool1099 5 жыл бұрын

How do you share an affiliate link with an influencer so they can track how many sales were generated from viewers clicking on a website they put in their bio?

@mydivinelife4774 4 жыл бұрын

very useful

@MeasureSchool 4 жыл бұрын

great!

@RomboutVersluijs 5 жыл бұрын

DO you always need to add all UTM variables, i mean why not compact source and medium, they can be the same right?

@MeasureSchool 5 жыл бұрын

sure, but then you wouldn't be able to segment for source and medium. You would just have one available. If that's enough then ok...

@4Z50 6 жыл бұрын

Another great video! I have a question - How do I track the conversions from an inbound link from another website to my webshop?

@waltervanrooyen6169 6 жыл бұрын

Use UTM tracking and look at Source/Medium in the Ecommerce section of GA.

@Sebjuel 5 жыл бұрын

I have set up a link with your excel file. It works in analytics under "Realtime", where i can see the source "tandlægebladet" as i typed in the link: But under "All trafic" - "Source/medium", it only displays "(direct) / (none)" Anyone know how to solve it?

@MeasureSchool 5 жыл бұрын

might be a issue in you session. Check the user explorer reports to detect if there is a problem

@OmerRosenbaum 6 жыл бұрын

Hi Julian, Is tracking links to external websites is the same as tracking the links pointing to pages inside the website? If not, do you have a video for that?

@MeasureSchool 6 жыл бұрын

yea, it's the same technique. Here is another video on how to track outbound links kzfaq.info/get/bejne/hr5_gbuXv7fKdqM.html

@OmerRosenbaum 6 жыл бұрын

Thank you Julian! Your tutorials are much appreciated.

@carlosc9 4 жыл бұрын

Hi there, Thank you for making this video! It's very helpful. I just have a small question. How do I track the mailchimp thank you page?

@MeasureSchool 4 жыл бұрын

look up our videos on conversion tracking

@RomboutVersluijs 5 жыл бұрын

I recently changed my links, they were ending with / and removed that. Is there an easy way with filters to merge the data in analytics? I dont have many links at the moment because the site is still in sort of a building phase.

@RomboutVersluijs 5 жыл бұрын

I found something about filters, but i would like to know if these also are active on old data. That should be possible right?

@MeasureSchool 5 жыл бұрын

no... they are not retroactive, only work on data going forward. Data that is in GA already can't be altered. Workaround would be Custom Segements, but that change wouldn't be permanent

@RomboutVersluijs 5 жыл бұрын

Is there a permananent solution than? What a bummer, that feels like really awkward that you can alter data from the past. If you can do it in the coming data, why not over the past data then, makes totally no sense to me. PS read something about exporting data and doing manual merge. I guess we cant import that data baclk into GA than or can we?

@RomboutVersluijs 5 жыл бұрын

DO we really need to use variables for event tracking, i noticed there is flow in GA isnt that enough? Why i dont get is why would you need to track event click for links, those links are already tracked if right

@MeasureSchool 5 жыл бұрын

true, but it depends on the interaction you want to base your reporting on. If you want to know if a user clicked you need to track it (with Events). The Flow events are based on Pageviews... somebody going from one page to the next, not if they clicked a certain link or button

@buymynft8250 3 жыл бұрын

What if I want to track the performance of a specific youtube channel that is promoting my products? For example, if I do a seeding program and send an influencer a product to review on youtube, how can I know how many people came from their video to my website? Thank you.

@MeasureSchool 3 жыл бұрын

give them a custom UTM tagged link

@joshuakussner972 5 жыл бұрын

Hey Julian! Thank you so much for all your videos! But one thing I didn't really understand yet, also you don't show it in this video .. How can I actually track and retarget people who have just seen one specific FB ad? I guess I can't just create a custom conversion in Facebook with my shop´s url because then I would target everyone, or is there another way? How would retargeting work with FB ads in Analytics? Many thanks!

@MeasureSchool 5 жыл бұрын

facebok ads run on facebook. No way to track this by ourselves.

@alfl8867 5 жыл бұрын

hi Julian!! I would like to search results after user search for a product. I think it can be done with GTM by using custom metric. I want you to make a video with this subject if possible :)

@MeasureSchool 5 жыл бұрын

Here is a article about set up internal search tracking for your website. www.digishuffle.com/blogs/internal-site-search-google-analytics/ For most website, you don't need GTM to make it work, and some website might need GTM because of the limitation of their URL structure. Hope that article helps.

@anezchrisz9858 5 жыл бұрын

I have an utm error. if I use the symbol '?' (mysite.com/?utm = ...) the results of the page were not found but were tracked on google analytics. when I use the symbol '#' (mysite.con / # utm = ...) the results of the page are open to a destination and tracked on Google analytics in realtime. is there a suggestion to fix this?

@MeasureSchool 5 жыл бұрын

then your webserver is not behaving normally. The ? is normally ignored by the webpage

@anezchrisz9858 5 жыл бұрын

@@MeasureSchool thanks for information Juan. But, is it okay if I keep using '#' and ignore '?' ? Will it affect my Google Analytics later?

@caniimejzini6170 Жыл бұрын

Would it show where the sale came from too?

@upsideofdownsizing7304 6 жыл бұрын

Hi Julian - This in great info - I have watched it several times to set up an event. Everything seems to work fine in tag manager, but the info is not showing up in GA. Any ideas why?

@MeasureSchool 6 жыл бұрын

no, there could be many reasons.

@upsideofdownsizing7304 6 жыл бұрын

Do you offer consulting to pinpoint this?

@PunchbuggyBlue 6 жыл бұрын

I did the Google Tag Manager Course from Google, they sure don't attempt to make the process straight forward. I ended up trying to find a youtube video to explain again what I "learned." Even logical people like measureschool confuse me. It's not a very straight forward system...to my mind, at least.

@cutecreativitea 6 жыл бұрын

I feel the same - They need to explain in detail each step as if they were actually setting one up in a 1,2,3 way. Why is this hard to do in a video?

@setundsetting 4 жыл бұрын

Hey m8, timestamps to the single chapters would ne nice

@kammunhaw3062 5 жыл бұрын

Hi Julian, Can I still track the Facebook ads in Google analytic without access client's WordPress setting? So, I got google analytics account for my website. I got a new client and she just wants to do facebook lead form ad without any landing page. When lead filled up the lead form, there is a button to go her website. Can I still track Facebook ad performance in Google analytic? Thanks

@MeasureSchool 5 жыл бұрын

in google analytics you could see the user coming from facebook. you would need to filter that traffic

@kammunhaw3062 5 жыл бұрын

@@MeasureSchool Thanks for your reply. I am still have trouble to track facebook ads in google analytics. do you have any training for facebook ads track in google analytic without using website and landing page? Thanks

@krishnanmadhu9086 4 жыл бұрын

Hey bro Great, I need your advice how to measure WhatsApp link from Facebook ads. Any type ads like direct WhatsApp business connect method or API short link to drive traffic methods. When am doing traffic methods it shows only who all are clicked the link it shown that measurements only. But the problem is some people not press WhatsApp send button. I need to measure only who pressed whatsap send button i.e only recivied WhatsApp messages. Thanks in advance

@businessvideos4727 5 жыл бұрын

How can I install this on my LinkedIn profile? I can’t find that it mentioned

@MeasureSchool 5 жыл бұрын

I doubt LI will let you install this. Installing tracking is only for your own website.

@anglewenge1103 4 жыл бұрын

Heo to prs a link in phon?

@10xstress-freeprogram14 4 жыл бұрын

Hi. How do we view Traffic Source reports beyond 30 mins? Or is it not possible?

@MeasureSchool 4 жыл бұрын

in the Acquisition reports

@realMartinHamilton 6 жыл бұрын

What about clickbank affiliate links cloaked with pretty link pro? Would I just put the actual clickbank hoplink in?

@MeasureSchool 6 жыл бұрын

whatever you see in the variables, that's what GTM picks up and that's what you have to use

@hagarmohamed7500 4 жыл бұрын

can you explain all type of data driven ??

@aaronitaliano 6 жыл бұрын

Great explanation.... I'm trying to do the same with CLICK URL but without success. Mayble would you be so kind to explain me how to do it?

@MeasureSchool 6 жыл бұрын

it's really the same process, but you use the Click URL variable. Make sure it is filled correctly first by building a generic click trigger

@RomboutVersluijs 5 жыл бұрын

PS why do you have a dropdown for the medium and not for the source and such. I noticed there is also print medium, how can a flyer be a medium? shouldnt that be email or newsletter than?

@MeasureSchool 5 жыл бұрын

nope, I don't have it because I can't possibly know all the sources users would like to use. But go ahead, make a copy and add your own dropdowns

@RomboutVersluijs 5 жыл бұрын

okay thanks for the file, i was just wondering why that was.

@NinhTran09 4 жыл бұрын

✌🏻

@lalithag3533 5 жыл бұрын

Can you make a video on how to track Google Adsense Clicks

@raymondphilip6232 2 жыл бұрын

7:50 internal links

@monkeygrip2412 2 жыл бұрын

Love you!

@kvartaonline 4 жыл бұрын

Shit Bayrak! I searched on another request, and only after looking for 12 minutes, I realized that it was wrong. However, the video is fine

@Supe3rCesc 3 жыл бұрын

The link to the utm tool is not working anymore

@MeasureSchool 3 жыл бұрын

still works for me

@RomboutVersluijs 5 жыл бұрын

One thing one your website you specificially talk about the data driven wat. But if hardly any data is coming in what is there to measure? Getting data can be very expensive putting out all kinds of ads on all kinds of mediums. THan its sounds more like a gamble to me because you never know what will happen. I thinks its still kind of luck and guess work and one can be lucky enough if he/she throws in tons of money for advertisment.

@MeasureSchool 5 жыл бұрын

I don't agree... sure you need to spend money, but in return you get data. Data about how many clicks a particular source drove and if you are tracking correctly, how many of those converted. Then you can calculate exactly if this source is profitable and continue or not. You can optimize very effectively, which was not possible in the old advertising world with TV ads and flyers. Sure you need money, but far less than before

@jcasanova2007 5 жыл бұрын

How to track email opens with TAG manager ? Have you a video?

@MeasureSchool 5 жыл бұрын

yes, check out form submission video

@jcasanova2007 5 жыл бұрын

@@MeasureSchool In this video?

@jcasanova2007 5 жыл бұрын

@@MeasureSchool for example, a gmail email.

@christopherrimplington3643 6 ай бұрын

TLDW

@pandaboy8496 2 жыл бұрын

am I the only one or is he German?

@DanZL1 5 жыл бұрын

Hi Julian, for some reason, I am not able to see the trigger in Google Analytics?? I have used the page URL equals to the actual URL. Any ideas on how I can make this work? I also noticed that whatever I do, under the LINK CLICK > TAGS > Tags Fired On This Event None?? How do I fix this?

@MeasureSchool 5 жыл бұрын

First: Triggers can't be seen in Google Analytics. You can see the data that is sent. Second: Have a look at your trigger. It seems to not be configured correctly

@DanZL1 5 жыл бұрын

Julian, this is now fixed after many trial and errors. Moving forward is it possible to track user demographics for a specific URL? So for a customers page on our website they would like to find out all demographics for their traffic. Is that possible and how do we make it work?