How to Track Outbound Link Clicks with Google Tag Manager (updated)

Рет қаралды 44,559

Күн бұрын

‘How can I track the clicks on my affiliate links with Google Tag Manager?’ That’s the question we got from our student Tom this week. In this video, I’ll go through the steps to set up and measure outbound link clicks, they’re links that take the user away from your website.
Read more on our Blog: measureschool.com/track-outbo...
OUTLINE:
0:00 - Introduction
0:37 - Why Track External Link Clicks?
2:08 - Set Up a General Click Trigger
4:07 - Create Auto Event Variable
6:28 - Create Click Trigger
7:58 - Create Your Tag
9:31 - Testing
12:28 - Summary
🔗 Links:
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❓ Take Our GA4 Quiz: measureschool.com/google-anal...
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FREE Analytics Course: measureschool.com/products/fr...
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Пікірлер: 125

@CenterForAmbiance 3 жыл бұрын

Man, this was straight forward and a great help! the other videos on youtube are not as easy to follow as this one. GREAT TUTORIAL!

@kimephraim1967 2 жыл бұрын

A huge thank you for these clear and simple explanations. Besides guiding us through the process, it's a real explanation, and it gives us an understanding of how Google Tag Manager thinks and works.

@adamgarceau 4 жыл бұрын

So easy! This was the last thing I needed to do before my site goes live! Thank you so much!

@caroldavis1239 4 жыл бұрын

You really helped me! Thank you. So much clearer than the instructions anywhere else. Including Google

@cglagla7498 4 жыл бұрын

Amazing easy to understand and follow along walk-through. Keep up the great work! :)

@bartvermeiren3035 3 жыл бұрын

Amazing simple explained, cannot be easier and better. GREAT

@janrajnoch2676 4 жыл бұрын

Thanks for your useful and non-confusing videos!

@arshin16 3 жыл бұрын

Exactly what I was searching for.. Great one

@stevehutchinson5106 3 жыл бұрын

That was extremely helpful. Thanks for posting.

@guidohummel7500 3 жыл бұрын

Great video as always bro. What you can include next time is also how to use a lookup table variable, that is configured based on Click URL. By doing this, you'll have the data analysis process in GA easier. It'll take a while, but I think it's worthy it.

@gavinbevan365 3 жыл бұрын

Thanks for the tutorial! It was really helpful :)

@MoneyByMajella 2 жыл бұрын

Great tutorial, Julian! Very well explained and mine seems to be working exactly as shown in the video☺

@brenonogueira68 4 жыл бұрын

You helped a lot! Greetings from Brazil.

@matoflynn 4 жыл бұрын

So useful, thank you! Needed to do this today :)

@MeasureSchool 4 жыл бұрын

Sweet Mat! Glad it was good timing!

@s9dsd 4 жыл бұрын

Wow, thanks, I would give you 1000 likes if I could. It was exactly what I was looking for, other websites / videos explained it too complicated.

@travelinsider9575 4 жыл бұрын

Very useful, thank you so much for your sharing, can you please share the tips on tracking the inbound affiliate link source of different pages by GTM too?

@nuccinerawan4500 4 жыл бұрын

It's very useful for me. Thank you very much! Love love...

@user-qg4gh7gj2h 2 жыл бұрын

very helpful and informative. Accessible information that will help in business

@fireworksfestivals Жыл бұрын

Thank your videos! Super helpful! When I set the generic link click trigger it shows up twice. No idea why it's doing that. Any ideas. I only have one link click tricker set up.

4 жыл бұрын

Thanks for the update method! Any new or simlier way to also track clicks on files (pdf, ppt...) and on mailto?

@kumarmudaliar 4 жыл бұрын

Great Video Julian. Thanks. This doesn't seem to work on AMP pages? Are we using different variables?

@flaviaazevedodegouvea9496 4 жыл бұрын

Muito obrigada por mais uma lição. Sou fã do Canal!!! 🙏👏🌺

@souzagerson1 4 жыл бұрын

Tamo junto Flavia... Brasil..

@myriamkemmar4913 3 жыл бұрын

Great video! I have a question, I have created the event following your steps but I would like to set up the event as a goal on GA. I tried to do it but it's not tracking it as a goal, it keeps tracking it as an event only. Would you be able to help?

@BallEcomThatthana 2 жыл бұрын

Hi Julian, vielen Dank das is sehr hilfreich!^^ Just a question, can I apply the instruction in your track link click video to affiliate links as well?

@waltermazzola1596 2 жыл бұрын

Hi Julian, Do have the same video but for GA4? Thanks!

@rsstnnr76 3 жыл бұрын

Great tutorial. I'm a little confused about the "Non-Interaction Hit" option being set to True or False. I'm tracking outbound links. If someone clicks on an outbound link, I want that to be considered a bounce. Does that mean I select True or False?

@karinavera5078 3 жыл бұрын

Amazing, thank you!!

@timothysiu8494 4 жыл бұрын

@measureschool Do you have to connect the tag to Google Analytics or can you connect through Google Ads Conversions? I was trying to connect a outbound click to google maps, could that the reason why its not firing for me?

@HenryQHe 3 жыл бұрын

Great tutorial!

@roeltorres2092 2 жыл бұрын

Thank you for the tutorial. I'm having issues where my outbound link click variable is False (the link directs to an amazon page). Do you know why it's doing this?

@Ken-lt7ou 4 жыл бұрын

Great video. I do have a question. I am using Pretty Links (a Link Cloaker for WordPress) for all of my external affiliate links. How do I track these links as they are external but not showing as external due to the link cloaker. The URL for a cloaked link would be domain.com/out/XXXX . Any help would be appreciated.

@rehaayyildiz2 2 жыл бұрын

Great Vid thanks

@carissacastilleja4129 2 жыл бұрын

Do you have an updated video for GA4? :)

@samueljack8993 2 жыл бұрын

Hi, Thanks for this video ,however I would need some help on how to track all the details when the user clicks on my banners , most of them all promotional banners and included offers .I am using GTM and universal analytics property

@cenksonmezsoy 4 жыл бұрын

Hello Julian - First of all, many thanks for such a helpful video. I am trying to track an outbound link on my blog and followed your instructions exactly. It fires just as you describe, but I can't see anything on Google Analytics Real Time report. Could it be due to: 1) The outbound link I'm trying to track is a banner image (not text), so should I choose a different variable than "Click Text" for the Action? 2) For Google Analytics Settings, I choose the "Enable overriding settings in this tag" and enter my tracking ID. Should I enter the id just as is or should I put it between curly braces, like {{UA-999999-9}}. Those are the only things I can think of. Any help would be very much appreciated. Many thanks in advance!

@CostacheMinea 4 ай бұрын

Top info!

@BestandTops Жыл бұрын

In my GTM an unknown ua tag id shows when connect to outbound link. How can i access to that universal analytics id in if use analytics 4

@rafaelbp279 Жыл бұрын

any tips on how to track images with external links? It's possible to track with have to create 10 tags? i want to deploy the attribute of the image automatically on GA, but no success :(

@vijaykrpp 4 жыл бұрын

Useful, Thanks@

@isacm5532 3 жыл бұрын

thank you so much

@jessicasmith5213 3 жыл бұрын

Does this also work for an image click with an external link? I am using Squarespace.

@broadlightmedia567 Жыл бұрын

How would I go about tracking exit clicks to a specific URL?

@dettmannmedia 2 жыл бұрын

I'm following this exactly and says my tags aren't firing. Troubleshooting tips?

@yasamanjabbari2384 4 жыл бұрын

Hey Julian, thanks. how we can track the promo code redeemed by our users in the website of our affiliate's partners @measureschool

@ZacchaeusNifong 4 жыл бұрын

Julian, thanks so much for this. I noticed in my Google Analytics report, that the Event Action is showing as "undefined" in my Real Time Reporting. I think this is because it's an image, which goes to another URL. How can get my images to be Categorized correctly in the Event Action using a Variable? #DataDrivenMarketing #GA #GTM #GoogleAnalytics #TrackExternalLinks

@dajanasamardzija 3 жыл бұрын

@@DT6 Thank you! This solved my problem 😊👌

@BTBLAX 4 жыл бұрын

Great video! I'm tryin to make this a goal in GA then use that goal in Google Optimize. But when I go to verify the goal by entering "External Link Click" in the custom field it shows that nothing happens. Then when I try to use Google Optimize to split test I can't specify a goal. I'll sign up for your monthly sub tomorrow. I watched your vid on Google Optimize install, and then read your comments and I guess the Google Guide is updated to use Optimize with Tag Manager now. I'm lost.

@MeasureSchool 4 жыл бұрын

I'm not sure where your deployment went wrong. Do you see data in Google Analytics?

@devideomeneer 3 жыл бұрын

This is tutorial number 5 explaining me this, let's see if I can get it to work this time.

@devideomeneer 3 жыл бұрын

Yes! Got it to work. I was missing setting this as a goal in analytics though but I'm kind of a princess so please discard this.

@dorismurray6112 4 жыл бұрын

I've never used GTM but found this easy to follow. Do you have a "How to" video on tracking outbound clicks BY PAGE?

@WorkSmartNotHard1 3 жыл бұрын

He just showed you , you would need to additionally put the page path url variable next to action to see what page the event came from

@NilayMehta 3 жыл бұрын

Thanks for the Video. I have already settled up those things but it was not working. And later figure out *uOrigin is the culprit.* It blocks Google Tag Manager too.

@joeyatwaini 3 жыл бұрын

Nice. But i would like to know how many sales my affiliate link made. Because I'm getting link clicks but i don't know if I actually made any sales. Is there a way? That I can put my link and and see how many sales that link generated?

@RameezRamzan 2 жыл бұрын

How to track external links for Lead (Adwords) tracking?

@rinaprajapati9012 4 жыл бұрын

I tried this method to get whatsapp chat bot clicks count, but it is working only with debug mode only. Please help me here or suggest some alternative to get whatsapp chatbot event placed on my website. Thank You

@nighteaglebg 4 жыл бұрын

Great tutorial Julian, as usual! I guess if we have an online store with external products only, we should use this tracking approach and not the Enhanced eCommerce options?

@guidohummel7500 3 жыл бұрын

Yes.

@juanpperez7594 3 жыл бұрын

hola alguien que sepa como puedo hacer para que mi etiqueta se active solo en algunas paginas de mi web ?

@lordteteng 4 жыл бұрын

Great video Julian. I learned a lot. All is well but when I checked my tag assistant, It doesnt appear to have the google analytics on result tag analysis. I only got the green one which is google tag manager. May I know if I missed something or did wrong? Thanks for your answer. Been watching all your tutorials about GTM and GA! Subs to you man

@MeasureSchool 4 жыл бұрын

not sure where your deployment went wrong. Did you see the tag firing in the Preview mode?

@jerometremblay4633 3 жыл бұрын

first ever comment on a video... I had to. Excellent.

@sianwa11 2 жыл бұрын

Thanks

@user-po2sd5kk5q 4 жыл бұрын

thanks~！

@dajanasamardzija 3 жыл бұрын

Is there a way to show in google analitics what was the link they've clicked? I have a lot of links with the same name (for example "here").

@MeasureSchool 3 жыл бұрын

yes, in GTM you can capture the URL of the link too

@alexanderkruger1344 4 жыл бұрын

Prima erklärt und sehr logisch aufgebaut, vielen Dank! Jetzt hab ich aber das Problem, dass ich bei all meinen Affiliate Seiten mit dem Plugin Pretty Links arbeite und somit keine wirklichen externen Link Klicks generieren kann. Was mach ich in dem Fall? VG Alex.

@PhilaFlyers100 3 жыл бұрын

Literally the BOY

@MeasureSchool 3 жыл бұрын

Cheers...I guess haha

@chrishanson1738 4 жыл бұрын

Awesome video as always! One of the marketing channels for my business includes hanging posters around town. Many of the posters have a QR code on them. Upon scanning, users are directed to an opt-in page to download a free eBook and hopefully go further into the funnel. How can I track QR code scans and conversions to better understand how effective this form of marketing is? Thanks again!

@MeasureSchool 4 жыл бұрын

attach UTM parameters to the URL behind the QR code so you'll be able to track them as a source in GA

@chrishanson1738 4 жыл бұрын

@@MeasureSchool that makes sense. Thanks!

@feed5750 4 жыл бұрын

Is there any way to know the page where the click happened? If we have buttons on different pages saying "buy now", we might get multiple clicks on a "buy now", but we wouldn't know on which page it took place. At least I didn't see that in your video. Thanks for your time :)

@MeasureSchool 4 жыл бұрын

yes, you could include the Page Path in your event or simply add a secondary dimension to your event report that shows the page path

@lordteteng 4 жыл бұрын

@@MeasureSchool Is there a way to have a tutorial on this? Beginner here and just learning. Still getting me confused :(

@stuwright6794 4 жыл бұрын

Hi Julian, great tutorial. A question for you. I run a job advertising website. When a company advertises a job they can use their own company URL to have applicants apply directly. How would be best to monitor apply for job clicks per company that advertises. Tags or UTM codes please. Im a litle confused. Thank you in advance

@MeasureSchool 4 жыл бұрын

I would use events, not UTMs. UTMs are only visible by the company that advertises (might be something you'd like to install additionally, but it's not going to help you count clicks)

@stuwright6794 4 жыл бұрын

@@MeasureSchool Thank you kindly.

@ihorkit 4 жыл бұрын

hello Julian, where to send GTM Copy/Paste extention misfunction?

@MeasureSchool 4 жыл бұрын

please just send me an email to julian[at]measureschool.com

@medhasreechakraborty7427 3 жыл бұрын

I want to track an external link or outbound link that arise from my checkout page. It go to the external link starting with "api.payu.in/public/#/05a6o1h8i321b64a2a62a5613h153234/paymentoptions". this is not a static link. I followed your steps but analytics is not showing external link traffic but showing facebook or other social link. How can I track dynamic external link with google tag manager in google analytics. I want track how many users leave my website from checkout page with this particular link. how can I do this?

@_dinesh 4 жыл бұрын

Thanks great video. But it doesn't seem to track when the user opens the link in a new tab by right clicking and opening it in a new tab. Is there any way to get around that?

@MeasureSchool 4 жыл бұрын

yes, redirect tracking. We have a video on it too

@_dinesh 4 жыл бұрын

@@MeasureSchool That worked like a charm. Appreciate that!

@FranciscoMeza 4 жыл бұрын

Hey Julian, can you make a video about adding visitors who "external link clicks" to remarketing lists on GA and Facebook?

@MeasureSchool 4 жыл бұрын

you can use that exact trigger to fire your facebook pixel or Google Ads Remarketing tag

@VideoNash Жыл бұрын

thanks

@ocklind 4 жыл бұрын

Hey Julian, great channel and great content, I'm a subscriber! I have one question related to your video: Is it possible to setup a goal in GA which is triggered by an UTM-parameter? I have not succeeded in doing this so if you know a way I would be grateful.

@MeasureSchool 4 жыл бұрын

yes, there is a way, but why? Coming from a source is generally not a goal or something you want your user "todo" - besides you can already look up that data in your acquisition reports

@ocklind 4 жыл бұрын

@@MeasureSchool The "why" is obviously a good counter-question, and I had a use case for this situation a couple of months ago, which I now have forgotten about. So the next time I arrive at a situation where this is needed I'll let you know then :)

@abdelgadirmohamed8829 4 жыл бұрын

Hi Julian, how to track google form submissions? ▼

@MeasureSchool 4 жыл бұрын

by looking into your form and seeing how often it was submitted

@Ernesthy 3 жыл бұрын

How to tracking if we use web AMP ?

@MeasureSchool 3 жыл бұрын

check out our other videos on that

@lisajaques69 2 жыл бұрын

Do you still connect this to UA when they're phasing it out?

@msas6020 2 жыл бұрын

It sucks that he did not answer this question. Because it seems to still be requiring UA- but you can't create that anymore in Google analytics. Not that I'm aware of. It's forcing ga4 on you.

@msas6020 2 жыл бұрын

But I did a little research and saw that you can still create a UA. You just have to select Advanced options when you're creating it and choose to do it. It'll get phased out in 2023 so I'm sure they will change the option by then.

@catalinyoss8238 3 жыл бұрын

At GA Event - External Link Clicks at Action you need to put Click Url and at Label you need to put Click Text ....

@MeasureSchool 3 жыл бұрын

you don't need to, you can

@MrGabrielDark 4 жыл бұрын

"Is Outbound" obviously just works on "real outbound links" and not subdomains. Is there a possibility to track clicks on subdomains too?

@NilayMehta 3 жыл бұрын

You can add a new condition for *Click URL* based on RegEx for your subdomain in the *Check Condition* section. So, it will fire for that.

@shopva 3 жыл бұрын

How to Track Outbound Link Clicks with Google Tag Manager (GA4)....Please teach

@creativeinnovators2963 3 жыл бұрын

I did all your steps and for some reason it's just not working for me in clickfunnels

@sanjaysubudhi5331 4 жыл бұрын

I have tried with external links but its not firing

@MeasureSchool 4 жыл бұрын

hard for me to know what you did wrong.

@hueplaystudio4500 3 жыл бұрын

i love u

@TariqKhan-wp4in 2 жыл бұрын

This is not working when user redirected to a subdomain

@Randomyoutubevideosforyou 4 жыл бұрын

Like you Sir #WajahatShah

@planetmarketing-franciscom690 3 жыл бұрын

How about creating a new video just like this one, but teaching people to create an audience based off the Event so people can remarket specifically to Visitors who clicked on an outbound link?

@sanjaysubudhi5331 4 жыл бұрын

How to track internal links

@MeasureSchool 4 жыл бұрын

they are tracked automatically when you go from page to page in Google Analytics

@lifesabbq Жыл бұрын

This did not work for me

@realMartinHamilton 4 жыл бұрын

If I'm using a pretty links url embedded into text Click Here, like this cloaked one (https;//mysite.com/go/cbuniversity) that redirects to the ugly Clickbank affiliate url should I use Clickbank.com like you did PayPal? Also a guy said cloaked urls aren't trackable in analytics. This has to be false. A 2 part question. Thanks for this video! You're so smart!

@MeasureSchool 4 жыл бұрын

don't understand your question. can you rephrase?

@realMartinHamilton 4 жыл бұрын

@@MeasureSchool I figured it out. I don't like to use plugins and found a way to eliminate Pretty Links Plugin. Plugins are another way phishing can get to the back end of our site files. Thanks for taking the time to reply and for the quality videos.

@iulicush86 4 жыл бұрын

Amazing how everyone considers this a great tutorial, but you didn't test this without holding Ctrl when clicking. How does this work for external links that don't open in a new tab and you don't use wait for tag? That's probably why some people complain it doesn't work for them, and why internal link clicks doesn't work.

@MeasureSchool 4 жыл бұрын

ohoh.... this tutorial shows a standard case. If you have website coding that opens a link in a new window with javascript, it's not considered standard anymore, so you will need to find another technique. I'd always test

@anytrackio5356 4 жыл бұрын

Very interesting, but if you do affiliate marketing, you are mostly interested in tracking the actual conversions, sales and revenues rather than "clicks".

@MeasureSchool 4 жыл бұрын

never said that this would be perfect....

@ErikHill1 4 жыл бұрын

#measuregeeks

@marinemuradyan9367 2 жыл бұрын

Ок

@rafaelbp279 Жыл бұрын

any tips on how to track images with external links? It's possible to track with have to create 10 tags? i want to deploy the attribute of the image automatically on GA, but no success :(