LinkedIn has just started rolling out their new LinkedIn Accelerate Advertising campaigns which is their equivalent to Google's Performance Max or Meta's Advantage+ campaigns utilising AI to make the media buying experience easier and more streamlined.
HOWEVER, as we've already seen with a lot of AI assisted campaigns - easier doesn't always equate to better performing, and especially in the B2B space with complex buying cycles, can AI really help to improve overall revenue-generation and advertising ROAS, instead of getting cheap leads and a bunch of spam enquiries.
It's too early to answer this in any great detail right now but here's our early insights on LinkedIn Accelerate Campaign and how to set them up.
Will you be using LinkedIn Accelerate Ads in your LinkedIn Marketing strategy? Let us know in the comments!
0:00 - Intro
0:59 - How To Set Up LinkedIn Accelerate Ad Campaigns
3:24 - AI Campaign Generation
4:23 - Manually Editing Accelerate Campaigns
5:20 - Early Impressions & What To Consider
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