LinkedIn Ads Tutorial for Beginners (2024)

LinkedIn Ads Tutorial for Beginners (2024) - Step-By-Step

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Need more specific LinkedIn marketing help? I have 15+ years of marketing experience.
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LinkedIn Ads Tutorial for Beginners (2024) - Everything You Need Step-By-Step
Step into the world of LinkedIn advertising with this comprehensive tutorial tailored for beginners. LinkedIn, boasting users with 2x the buying power compared to other platforms, offers a goldmine of opportunities for both B2B and B2C marketing. This video demystifies the LinkedIn ads platform, guiding you through setting up your first ad campaign, understanding audience targeting, and leveraging little-known tricks to boost conversions. Discover the power of audience expansion, learn the nuances of narrowing down your audience, and grasp the significance of campaign objectives. Whether you're aiming for brand awareness, website conversions, or lead generation, this tutorial provides actionable insights to maximize your ROI on LinkedIn. Don't miss out on these invaluable strategies to elevate your brand's presence on the premier platform for professionals.
00:00 Intro
01:15 LinkedIn Advertising Dashboard
01:34 Creating Your First LinkedIn Campaign
02:25 Key TIP! Don't Use Awareness Option
03:19 LinkedIn Ad Formats
04:10 Getting Started Step by Step with LinkedIn Ads (first steps)
05:16 Setting up your LinkedIn Audience
08:44 Going Deeper on LinkedIn Audience Options
10:28 LinkedIn Ads Budget and Scheduling
12:48 Creating the Ad Creative
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👋🏼 Patrick
I’m an entrepreneur and marketer who built a million-pound publishing business from nothing.

Пікірлер: 132

@patrickgw Ай бұрын

🚀 I solve your marketing problems (15+ years marketing experience) If you'd like my help with LinkedIn Campaings or any other marketing goals, strategies or tools then you can book a call with me here: shorturl.at/Jhqp6

@teddyw.charawa8989 7 ай бұрын

You are a Billionaire in the making. Thank you for your great presentation.

@sushisashimi9136 4 ай бұрын

Patrick i am just starting with this. Thank you for the video it is really helpful!

@jansarte7217 3 ай бұрын

Thank you Patrick! Awesome teaching! Really helps me serve my clients well.

@patrickgw 2 ай бұрын

Great to hear!

@timkathri8839 11 ай бұрын

Exceptional Explanation. Thank you Patrick

@patrickgw 11 ай бұрын

Thanks Tim and you’re very welcome!

@joshlalley9864 8 ай бұрын

Can we get the conversion tracking video, please? Thank you for this!

@nanditasarkar7492 3 ай бұрын

Very easy to follow through and I just saved my first LinkedIn Ad campaign. Thank you so much, Patrick.

@patrickgw 2 ай бұрын

So pleased it was helpful!

@fayazyuzry7421 2 ай бұрын

Thank you Patrick! Exceptional Explanation!

@patrickgw 2 ай бұрын

thanks mate! really appreciate that

@robbiehouston1669 10 ай бұрын

Really great content, quick delivery. Thank you!

@patrickgw 10 ай бұрын

Thanks Robbie! Lots more to come

@user-nt2gi5yo3u 10 ай бұрын

Thank you! I sell live management training programs with initial H.R. contact...b2b marketing. This introduction was very helpful

@FoodFairRivers 6 ай бұрын

Thank you. I would need a lot of guides on running linkedin ads

@reginahuber 3 ай бұрын

So clear. Thank you!

@patrickgw 2 ай бұрын

You are very welcome

@AbnormalMarketing Ай бұрын

This was exactly what I needed thank you so much. I did a video on Twiter ads a few years ago so excited to see yours!

@patrickgw Ай бұрын

Glad it was helpful!

@NancyBirnbaum 24 күн бұрын

Thanks for this Pat. It's exactly what I needed. Now I need info on Conversions.👍

@patrickgw 9 күн бұрын

You're very weclome!

@amandakohler8764 11 ай бұрын

Thank you, this video was super helpful! Would love to see your thoughts on conversions!

@patrickgw 11 ай бұрын

Thanks! Will have to get that one on the list next

@MBAinternetmktg 8 ай бұрын

Yes, please tell me more about conversion setup. Thanks!

@alexkenning 5 ай бұрын

Yes please! Have you been able record this @Patrick?

@AnikMondal-mh2sy 7 ай бұрын

Great content. Cheers.

@patrickgw 7 ай бұрын

Glad you enjoyed it and got value!

@JessicaAvedikian 10 ай бұрын

Hey, thanks for the video. About the Campaign Objective: What if this is the first time you advertise, how will people trust you and come to you / buy from you/ generate leads? if they are not aware of your brand yet? Can you explain the Awareness vs. other goals more? ( Will you not want to go through the user journey/ the marketing funnel?)

@MichaelGuy 9 ай бұрын

people search for pizza....... hit nav......... drive.... unless its a car. Then they hit add to cart. You must be kidding.

@nalosi2019 4 ай бұрын

Thank you

@alexkenning 5 ай бұрын

great video - super helpful thanks!

@patrickgw 5 ай бұрын

very welcome Alex!

@nifkinindustries1345 8 ай бұрын

Looks good - think to point your mic more toward your face and put towels / cusheions etc on other acoustically reflective surfaces in the room to take out the echo. common problem in tidy rooms. But content good.

@istifanussarki 10 ай бұрын

Video was helpful. Thank you.

@patrickgw 8 ай бұрын

Very welcome!

@moodboard_knowledge_spot5324 7 ай бұрын

Is there available data regarding the conversion sizes, specifically the value of purchases, generated through LinkedIn ads? For instance, for a product like $250 market research reports, is there information on the conversions associated with this particular price point?

@katinatruman301 Ай бұрын

Please share more about LinkedIn or Google Ad Grant set ups. I’m a volunteer for a nonprofit. Thank you.

@Lithuanian_Gemstones 11 ай бұрын

Great content!

@patrickgw 11 ай бұрын

Thanks!

@cizkeks 8 ай бұрын

Hello, Are there any benefits to using Linkedin Business Manager? Or is Campaign Manager enough?

@KimQuigley-hk8uj Ай бұрын

Really helpful!!

@patrickgw Ай бұрын

Great to hear!

@ensarguler7684 5 ай бұрын

Great video! Thank you. How about the localization of the Job Titles? If I target a job title in English, can it work for other languages too with auto-translation? I aim to target people from different countries.

@quanghung7612 Ай бұрын

THANKS

@patrickgw Ай бұрын

You're welcome!

@omnialifecoach 8 ай бұрын

Worthy information 🙏

@patrickgw 8 ай бұрын

Thanks a lot!

@CaroleAnneBilodeau 5 ай бұрын

Amazing, thank you! I was wondering, we can't have a single image AND a video running in the same campaign or am I doing something wrong?

@patrickgw 5 ай бұрын

Great question and not to my knowledge. You would have to create two ads. One with single image and one with video

@KwickMedia-rr9tl 20 күн бұрын

You look like Chris Evans! Amazing Video.

@patrickgw 13 күн бұрын

Thanks! That is a very flattering comment

@aliabduraimov1823 11 ай бұрын

Good

@cadiechua5869 Ай бұрын

Thank you so much for the great content! So much insights and really help me in getting started with LinkedIn campaigns. About testing out whether enabling Audience Expansion is good or bad, how long of a duration to test would you recommend? It'd be great to get this tip from an expert like you.

@patrickgw Ай бұрын

You're very welcome! Honestly I would give it a month if you can. The more data the better to truly make that right choice

@alexlowe4100 7 ай бұрын

Boom. Value overload :) Amazing vid.

@patrickgw 7 ай бұрын

You're very welcome Alex.

@estrella07692 24 күн бұрын

When I was learning Meta ads, the tutor said not to put the end date of the campaigns as the platform wants us to spend as much money as possible, so the ads without the end dates tend to have better reach etc. He said we should monitor those ads daily and end them manually instead. Isn’t it the same case with the LI algorithm?

@botrecruiter9551 9 ай бұрын

Great video

@patrickgw 8 ай бұрын

Glad you enjoyed it!

@beingsensible4962 2 ай бұрын

I was hoping to know as a beginner, I get a client and will it be me running ad from my account or I will have gain access to their account.

@AlliumAdvertising Ай бұрын

I would love to see the conversionvideo if you made it

@patrickgw 25 күн бұрын

not yet but its in the works

@akejutioluwani1533 5 ай бұрын

Hey Patrick! Amazing content here. You mentioned adding a face to the brand for ads? What if I was just offering a service (for example web design), is it still necessary to have a face?

@patrickgw 5 ай бұрын

not necessary but it helps

@user-ko4vb1cj3h 5 ай бұрын

how Can I boost a LinkedIn post in my personal LinkedIn profile? (not Business page)

@AmnaAfzal-ur1qk 3 ай бұрын

Super helpful, do you have any detailed video on linkedin lead generation form?

@patrickgw 2 ай бұрын

Not yet but will look into creating one

@user-qz9wi6ig3x 4 ай бұрын

please, a video of how to set up conversion tracking :D

@patrickgw 4 ай бұрын

Okay - this has been requested a lot so will have to put it together soon!

@johnnyboyyurong9950 2 күн бұрын

very helpful thanks @patrick

@patrickgw Күн бұрын

Thanks Johnny! Glad you got value

@mistermaykul 4 ай бұрын

How do I use an email list to better figure out who to target or who my audience is?

@OpenTimeClock_com 10 ай бұрын

good video

@patrickgw 8 ай бұрын

Glad you enjoyed the vid!

@davesenglish 4 ай бұрын

Click campaign and it doesn't go to campaign group first.

@thedownwarddoug6642 3 ай бұрын

Great video. Don’t help create ads?

@patrickgw 2 ай бұрын

yes I help companies and often work with them as a fractional CMO - drop me an email (channel details)

@PramodGeorge-ed3et 2 ай бұрын

Great video, but my 2 cents - The audio was quite bad...does the mic actually work?

@patrickgw 2 ай бұрын

made a lot of refinements - much better now

@user-yj5sq6hu3e 7 ай бұрын

Is there anything on LinkedIn like a Facebook Pixel? Which should be installed before too?

@patrickgw 7 ай бұрын

Yes, they have a LinkedIn tracking pixel

@JoeR0331 4 ай бұрын

I followed this video exactly how you did it. I set a 3 week campaign with a max spend of $1100 for 2 ads and tailored my audience to 77k people. The estimated CPC was $3-$11 which I thought was fairly reasonable with my budget. Fast forward a week and I've spent about $400 on 16 clicks. The average cost was about $22 per click. How bad does it affect the ad to cap the cost? Out of that 16 clicks I have not gotten a single lead email or call. So far this is a huge waste of my advertising budget.

@danielwidyanto5142 2 ай бұрын

I think you need 2 types of ads: one for awareness and one for sales.. If you have 16 clicks but no sales/lead, it's probably those people who are just window shopping (which is good, maybe ask them to sign as a member to get a discount in the future?). Get an awareness type of ad campaign is cheaper to do this. For the sales ad, your ads may need to be very specific on the keywords that drive the sales (eg. Limited time offer, only for the first 100 customers, etc). Hope it helps though

@jbentley1005 6 ай бұрын

Please share video link for customer avatar

@62Coba 5 ай бұрын

Where would one go to hire a freelance digital marketer to help with creating ads for linked in? You mentioned fiverr Patrick? I that the way forward, and help appreciated

@patrickgw 5 ай бұрын

There are a number of different platforms. I'd take a look at UpWork and see who is on there. Always test them first and get a small commitment before investing to much and track everything

@robingood_fit 9 ай бұрын

You think fitness coaches using add on LinkedIn is a good ROI?

@patrickgw 9 ай бұрын

Personally I would figure out your customer avatar. Find them on LinkedIn, connect, add value (give free lead magnet), build relationship and then close

@Lorencraft_oficial 5 ай бұрын

Hello, would it be possible to work in your admanager team, enter through you?

@patrickgw 5 ай бұрын

I don't have a team its just me but thanks

@Lorencraft_oficial 4 ай бұрын

Okay, but please find someone who has a team to integrate me? I send many views to the page organically@@patrickgw

@sajjadkabirmdsharifulalam8652 9 ай бұрын

A bad background music

@patrickgw 9 ай бұрын

Yeah we've taken that away going forward

@PabloPazosGutierrez 7 ай бұрын

Annoying, yep

@Praneemabbus 4 ай бұрын

Yes really annoying now my focus is more into it

@motaha87 4 ай бұрын

Made me nervous and lost concentration 😢

@babtherex 2 ай бұрын

@@motaha87 😅😅😅 I don't know why I find this funny

@everythingnaija987 9 ай бұрын

HI PATRICK, I AM NANA FROM GHANA. I AM BUILDING A FOOTBALL ACADEMY IN GHANA AND I WILL LIKE TO KNOW WHICH SOCIAL MEDIA AD WILL BE BEST FOR ME. MY TARGET IS TO BUILD PARTNERSHIPS WITH FOOTBALL ORGANISATIONS, SCOUTS AGENTS AND ADMINISTRATORS. THANKS

@umairanjum6835 11 ай бұрын

Customer Avatar

@vcbsd6731 7 ай бұрын

make tutorial about run youtube ads thanks

@patrickgw 7 ай бұрын

Great idea!

@brittanymcgee1773 3 ай бұрын

is this captain America? I think I found Chris Evans doppelganger

@patrickgw 2 ай бұрын

haha thanks Brittany ;) it's my side gig away from the Avengers

@dccoulthard 4 ай бұрын

My dashboard looks totally different.

@finestjourneys3781 5 ай бұрын

Content good, but that music is very annoying, could not concentrate on the words...

@patrickgw 5 ай бұрын

thanks we have changed this for future videos

@renaurestauranttech 2 ай бұрын

good info, but the music is just so annoying, I had to stop it. Starts at 1:57 into video

@patrickgw 2 ай бұрын

we've got rid of the music now - thanks

@renaurestauranttech 2 ай бұрын

@@patrickgw Super! I will do another go. Thanks!

@renaurestauranttech 2 ай бұрын

@@patrickgw I hear it...Its still there !

@PabloPazosGutierrez 7 ай бұрын

2024?????

@gatorcellman 5 ай бұрын

Please take this constructively. You spent too much time on the overview and not enough on the actual "how to" I think more about the creation of ads themselves would be helpful. Maybe that was covered in the last third but I admit I didn't finish.

@patrickgw 5 ай бұрын

good feedback will take it on board for sure!

@seandelaney4421 Ай бұрын

On the contrary I appreciate you breaking down the variables that affect price per click

@justforwatch7184 4 ай бұрын

Why the background music ?!! imagine you are in a school class and someone using his phone to listen to music loud like that !!!

@chazfooty9726 2 ай бұрын

your graphics are awful.....

@user-bv4zf8xm2m 5 ай бұрын

very useful and informative video

@patrickgw 5 ай бұрын

Thanks!

@mohamadali7762 4 ай бұрын

Hello, if i need a quick paid consultation for an adv, how can i contact you?

@user-cn3yf5dy7l 2 ай бұрын

Nice , How i can contact to you for business

@patrickgw Ай бұрын

Details on the about page

@muwaffaqimam3790 4 ай бұрын

I watched you video then I clicked to watch this one kzfaq.info/get/bejne/odqVZ5d-1dSaoGg.html Then I realised that I already heard everything on your video. Bro you should sue her, she stoled your content and copied as it was her own. What a shame! but you are much bigger person 🤥