LinkedIn Ads UTM Tracking Parameters (What They Are and How to Set Up)

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LinkedIn Ads UTM Tracking Parameters (What They Are and How to Set Up)

Рет қаралды 1,212

Күн бұрын

Learn how to set up UTM parameters in LinkedIn Ads so you can track your LinkedIn Ads traffic in 3rd party tools like GA4 and your lead details in your CRM.
LinkedIn Dynamic URL tracking parameters: / a5968064
Example of UTMs: {{CAMPAIGN_NAME}}&{{CREATIVE_ID}}
Need help with your marketing? Email me at info@mitchellgould.com
Follow me on LinkedIn: / mitchell-gould
Website: mitchellgould....
00:00 Introduction
00:19 What are UTM parameters?
00:53 Where do you add UTM parameters to LinkedIn Ads?
02:55 UTMs and GA4 example
04:26 UTMs and CRM example
06:01 LinkedIn Ads dynamic URL tracking parameters
07:08 UTM parameters to use with LinkedIn Ads
08:19 Adding UTMs at the LinkedIn Ads campaign level
08:57 A note on other parameters
09:43 Conclusion

Пікірлер: 11

@kindlymarketing 2 ай бұрын

Correction at 01:30. It should say . Here's the correct example URL: www.mitchellgould.com?

@TheRabiaFactor 22 сағат бұрын

Exactly what I was looking for. Needed to track a LinkedIn campaign that I am running but couldn't figure out on how to use the utm parameters. Thank you!!

@kindlymarketing 16 сағат бұрын

Great to hear! Thanks for the feedback!

@Bil_086 Ай бұрын

THANK YOU! 🙏

@kindlymarketing Ай бұрын

You're welcome, glad it was helpful!

@jorgealbertofuenteszapata 9 күн бұрын

Hey, Mitchell! So I assume that with this implementation, I'll see my traffic attributed to Paid Social in GA4, correct? I'd just want to avoid it being tagged as Direct Traffic or Unassigned at all costs. Thanks.

@kindlymarketing 9 күн бұрын

Hi Jorge! You should see most of your traffic grouped under the 'Paid Social' default channel grouping in GA4. The UTMs reflect GA4's current view of what constitutes each channel. That documentation can be found here: support.google.com/analytics/answer/9756891?hl=en That being said, a lot of times there are minor discrepancies that can come about for a variety of reasons. If you're looking for anything GA4 related, I'd recommend checking out Julius's Analytics Mania channel and website: kzfaq.info/get/bejne/rsuYaraDrKm2YKM.htmlsi=h6AztinZCExMNbIb Hope that helps!

@lucybrown-x7e 6 күн бұрын

Would PPC work as a utm code ?

@kindlymarketing 6 күн бұрын

I recommend using and . That better aligns with GA4s default channel definitions: support.google.com/analytics/answer/9756891?hl=en. So it would look like this: