Meet Listerine PocketPaks, the dissolvable breath strips that became the hottest accessory of the early 2000s. So where did breath strips come from? And why were they so popular?
Sources:
“The Media Business: Advertising; A New Listerine Product is Making a Big Splash After a Short Time on the Market,” Constance L. Hays, The New York Times, Dec 3, 2001
“A Breath of Fresh Air,” Lisa Mclaughlin, TIME, May 13, 2002
“Vitech America Gets Breath of Fresh Air from Mint Unit,” Becky Monk, The Business Journal, Oct 20, 2002
“Best Inventions of 2002,” TIME
“Breath Mints: A Hot War for America’s Cool Mouths,” Alex Kuczynski, The New York Times, Feb 24, 2002
“Tale of the Tape,” People, April 15, 2002
“Responsible Party: Dermot Boden and Keith Lerner; Mouthwash Without the Bottle,” Kathryn Shattuck, The New York Times, Jul 7, 2002
“Toy Firm Turns Popular Mint Strip Into Child’s Play,” Abigail Goldman, The Los Angeles Times, Dec 30, 2002
“Wrigley’s Branches Out with First Nongum Product,” Jane Larson, The Arizona Republic, Mar 10, 2003
“A Breath of Minty Fresh Air,” Mike Beirne, Brandweek, Oct 14, 2002
“The Media Business: Advertising; Quirky Campaigns View for the Growing Market in Breath Strips, No Longer a One-Brand Novelty,” Nat Ives, The New York Times, May 27, 2003
“The Breath Strips Revolution - Fashionable, Functional and Fresh,” Euromonitor International, Jun 25, 2003
“It’s On the Tip of Your Tongue,” Businessweek, Jul 31, 2006
“The Tale of TiVo and Why Great Brands Fall from Grace,” Bruce Levinson, Fast Company, Oct 10, 2012
“The Rise and Fall of Breath Strips,” Brian Boone, Mashed, Mar 24, 2024