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🎯 Key Takeaways for quick navigation: 00:00 🚀 *Introduction to Blue Ocean Strategy* - The video introduces the concept of the Blue Ocean Strategy, emphasizing its relevance for dominating the market and outperforming competitors. - Entrepreneurs are encouraged to study the book as a fundamental guide for success. 01:23 🌊 *Blue Ocean vs. Red Ocean* - The metaphor of blue and red oceans is explained, with blue representing a space without competition and red symbolizing intense competition. - The consequences of choosing between blue and red oceans are discussed, highlighting the challenges in the red ocean. 02:32 📊 *Study on Blue Ocean Profitability* - A study is presented, analyzing 108 companies and their new business launches. - Companies focusing on creating a blue ocean contribute 61% of total profits, indicating the strategy's effectiveness. 03:12 💡 *Cornerstone: Value Innovation* - Value innovation, the cornerstone of the Blue Ocean Strategy, is introduced as providing higher customer value at a lower cost. - The counterintuitive concept of offering higher value while reducing costs is explained. 03:54 🍇 *Casella Wines Case Study* - Casella Wines' case study illustrates the application of Blue Ocean tools, such as the "strategy canvas" and the "four actions framework." - The four actions framework (eliminate, reduce, raise, create) is explained, showcasing how Casella Wines applied it. 07:47 🍷 *Success of Yellowtail Wine* - The success of Yellowtail wine is detailed, explaining how Casella Wines created a new market and made the competition irrelevant. - Yellowtail not only stole sales but also grew the market by bringing in non-wine drinkers. 08:15 🧭 *Six Practical Tips for Blue Ocean Opportunities* - Six practical tips, known as the six-path framework, are provided to identify Blue Ocean opportunities. - Tips include looking at functional or emotional appeal, exploring alternative industries, considering complementary products, analyzing strategy groups, examining the chain of buyers, and recognizing industry trends. Made with HARPA AI

Nobody could have made it so simple, comprehensive and practical. Cudos to you and your team! 😄👍

don't forget to make time for a REAL Successful life by making sure the people you care about KNOW You care about them and making time to make good memories of nice times together yes money is needed but after decades I'm seeing the real important things are good time spent talking with and spending nice time with people we care about and doing nice things we would like to experience in life yes the money helps, but it's a sad ending to life if we didn't LIVE It and enjoy it too and spend nice time making sure people we care about know we care about them good luck folks

Thank you so so much for this!!! your explanation of key points , tools and principles is superb! God Bless and keep educating the WORLD!

This the most CLEAR EXPLANATION I HAVE EVER COME ACROSS on the Book 'BLUE OCEAN STRATEGY' 😉 AND great Voice too!!😂😂

I binge watched all your videos. Thank you for sharing all of these knowledge and wisdom in simple and easy to understand videos.

Blue Ocean: "the rules of the game haven't been set yet". Despite having read read the book several times, this statement is so fresh! Thank you!

I’ve now watched almost all of your videos, still have 3 or 4 to go. You have such an amazing talent for breaking down complex information into simple, easy to understand storytelling and imaging. You’re a rock star storyteller and educator in a world full of information overload. Phenomenal work, so well done! Bravo!!!!!

Thank you 🙏🏼 this is my project to one of my module and now I have understood whats blue and red ocean. ❤️ save me time, thank you once again.

Your videos are amazing! Real food for thought. Thank you!

This was amazing. You've just gained a new subscriber!

Thanks!

Wow.I just finish reading a whole book,with the help of this summary

I am impressed with this kind of summary and am sure I will look for that book and read it

little bit better makes me better .... love this thanks

Blue Ocean Strategy has been developed by two professors of INSEAD. It has 8 core points. One of these states that instead of being in competition, exceed competition by being distinctive through innovation for instance.

You deserves million subscribers 🙂✌

Thank u so much ❤😊I really enjoy ur videos. U make it very understandable and summarise the books very well. Much appreciated

A truly great summary, thanks!

I'm very grateful for your content. Thank you so much

Thank you! Keep doing more videos!

This vid was way better than I was expecting! I thought it wouldn’t apply to my work, but I was so wrong.

watched it 3 times now and still loving it. thanks for the great content..... dont see myself ready and entire book anymore hahahah

excellent explanation. thank you!

Amazing, you made it so simple to understand. People like you are blessing to the society. I am on mission to finish all your material. I will be an improved version of myself upon finishing all. Thank you so much.

thanks greatly 🙏

The AI voice is amazing. Like the content, like the explanations. Superb overall.

Thanks for always creating very impactful videos. Just a suggestion, consider reminding people to subscribe or like the videos. Sometimes though one is really enjoying the content, it slips the mind to like/comment, a gentle reminder will definitely help so that this great content can reach many other people who may benefit from it

Thank u so much ❤❤❤

Thank you ❤ this is very helpful

Very useful..thank you 😊

This is a gem.

Yellowtail was my first positive introduction to wine! It worked 😆

I got such a good idea for my industry your videos just keep making it better.

Great quality video, not just the content!

thank you fo valuble content

Thank you ❤

The author is a genius

I needed this video

This channel was a great discovery! I end up reading the books you recommend and enjoy them twice! Thank you for adding value to me and all the subscribers! :)

This is the best explanation ever, can you do more books please?

Is this available on Spotify or any podcast hosting site? Love this stuff

Thank you!

Appreciate all your efforts in creating such an awesome videos, your explanation and presentation are amazing. I regularly watch your videos. Could you please create something on investing and trading stock markets. Have a great time....

DIAMOND 💎 JEWELER........... support your boy

Peptides is a good thing too. There is a market but room for others.

Great vid!

excellent video

Great video as always

Thankyou so much i have been waiting for this😍😍😍

finally thank you so much

loved the video

I love the content, its a shame that my organisation is to slow to see opportunities. Downhill of missed opportunities and now they haven't invested and it's going south from here

Hope you can also summarize Breakthrough Advertising by Eugene Schwartz

amazing video!! ...where is the summary of the book who not how

Make them feel as if there stealing from you. People want to feel like there getting over. Quality over quantity

Great vid! What is this editing software called?

Superb

Haha….the value of my company this year agrees 👍

ok, I like the example given here

Blue oceans become red the moment that anyone finds out what and how you are doing it

Amazing.....even an dumb will sound expert after watching this video with so much in depth, easy to connect content with full of examples 👏🏻

Coincidentally my ideas used all of these principles

Starbucks is a perfect example of the blue ocean book

Interesting video

Thanks, i have listened to this book twice, but the authours aren't the readers and I find that an issue with audiobooks, it's just not conveying the information with the right passion and belief, you know? I do feel like this is a topic I need to study and then do exercises on, I must go look for some workbooks about it, LOL.

While Ford gets the credit for the car assembly line.... Ransom Olds created the assembly line, for the Oldsmobile. One other aspect I customer service, delivering a good experience. As well as quality product and service. I'm a self employed finish Carpenter to perform the project must perform exceptional results.

u a the best

make a detail video about miracles of compounding? thanks

I've got a blue ocean how do you put it into action and business plan to present to someone.

Great video, a number of the most eminent market experts have been expressing their views on the severity of the impending economic downturn and the extent to which equities might plummet. This is because the economy is heading towards a recession and inflation is persistently above the Federal Reserve's 2% target. As I'm aiming to create a portfolio worth no less than $850,000 before I turn 60, I would appreciate any advice on potential investments.

But how do you protect your blue oceans from other competitors?

Realtors come to mind for Red ocean

Acura too.

How do I know if a company operates functional or emotionally

In some Business there are people who are very blind even though it’s very Crowed

What is the difference between purchaser and user? 16:50

How can I incorporate this in a Mealprep company

How do you create these videos ? An application or video maker ?

Hey there, i have a question?

"You had to 'use people', am I understanding this?"

The red wine example is more like Red Ocean Parting strategy..

informative

I now want to buy a Lexus...

I have a question?

Spot on about the risks of creating something original - you might end up educating the market more than selling. It's tough when people are set in their ways and are not ready to embrace new products, even if they're better. And yeah, market education can be a resource black hole. Plus, the timing issue is real; remember the smartphones before the iPhone? Also, spot on about investors often playing it safe with familiar industries.

Super Simple! Just create a completely new and unique product never before seen!! Easy!! Only 8.5 Billion people's ideas to compete with! *goes on to describe a wine company with insanely large marketing budget* Either you saved me reading a very bad book or did a great injustice to it.

🙏🏼✨🙏🏾

okey

Ohhhhhhhhhhhh ooooooook

Let cooperate. Not compete

❤💪

No. 1 Tesla’s cars

Blue Ocean Strategy: Aims to innovate and provide unique value propositions that attract new customers and open up untapped markets

Can you do green ocean tooo purple ocean tooo

They legally are brother and sister does that not get mentioned in the video Joe is his legal guardian and did adopt him

G🎉

I get what your trying to say but this is a scarcity mind set. There is plenty to go around.

I feel like China as a whole went blue ocean with value