Absolutely genius. Amazing that this was filmed seven years ago and is fully relevant still.

Today at #io15 the #materialdesign team gave a couple talks about lessons learned from the first year of #materialdesign. For those of you who missed the session, you can still get a behind-the-scenes look at the making of #materialdesign. Learn more about the philosophy behind the system as well as first-hand accounts from a few of the designers on the team.

Rewatched it after 2020 GSuite icon redesign. I'm legit nostalgic.

As somebody who is beginning to understand the idea behind this craft, I really admire the thought process and the initiative. A good user experience and a thoughtful UX just makes everything...worth loving. Thanks for the video.

One of the most exciting things about designing anything, from a UI, to game mechanics, to your software's code structure, to a wooden chair....is the sense of discovery. You think you have an idea of where you are going, but then new and amazing ideas and perspectives reveal themselves along the way.

Somehow this is one of the best of Google. I really love this design.

Material design is a design (c)

Great to hear the designers themselves talking about this new visual framework and see the techniques they used to investigate some of its principles like observing how shadows are casted over real paper. It's interesting how we, as designers, build these design languages by making the call to which principles to respect -realistic shadows, overlapping of sheets- and which to discard -buttons floating towards your finger when tapped instead of looking pressed, stretchable and animated sheets.

A lot of these guys saying, "its a crap", doesn't appreciate this wonderful work. Some say, "dropshadow already exist on mac", doesn't matter if it's a mac or iOS' design, dropshadow is part of a modern design. Some complain about, "the music app sucks", maybe they still want to support older versions of Android, y'know, such animation APIs doesn't exist back there. Others notice these Google designers use an Apple product, they actually included an iOS style of material design in their guideline so what's the issue they shouldn't use an Apple product?

Crazy to hear these people talk about the complexities and nuance of this design language. Just goes to show that when passionate people work together, they can create something so beautifully intuitive. Something that makes ME wish I'd thought of it first

Amazing how much time and work they put into something that most of us don't even think about.

it’s been 5 YEARS. we need a design refresh.

google is always balancing between smooth user experience and a perfect design...

Imagine Windows 10 use material instead of Ironed design .....

Even tho this video is 8 years old, I honestly like how Google was so creative on creating the icons for the apps, as an Android user since 4.4, I honestly need to say that this is one of the reasons I really like Android to say.

Bethany Fong had clear vision about material design. She explained it perfectly.

One of the best products presented to the world by Google. We are developing a new project and have decided to use material design, and oh boy we are having so much fun, and truly enjoying it. Thanks Google

Shame noone showed this to the team that made the new emojis.

I think this video is great, just like material design. Seriously you guys, I love you for introducing this to all of google's apps. Keep working hard, you rock.

Thoroughly enjoyed that @Google Design Team! Loved loved seeing your sketch books and physical shadow making system. Thanks!

This design made me switch from iOS. No joke. Google, please keep on doing this. Dont change it ever. This design with connection to reality is really really good. Not like Apples "in your face! make everything WHITE" design. This is 3D and at the same time 2D, kinda realistic and at the same time modern. Flat and not flat. Depth and no depth. And the animations .. You start the dialer, and the call button and numbers fade in when you hit the little keypad. I did that a few times just to enjoy the animation :D All in all, its just great. Also, its really easy for developers to use Matarial Design. Im actually thinking about developing an app myself. Until 4.4, Apple had the advantage in software design, IOS 7 was uglier then IOS 6 overall, but still. But with 5.x and soon 6, you have the edge. 10/10. Enjoying Google every day ^-^

OMG.... What am doing as a designer and what these guys are... Its really inspiring that every detail does matters for even a single button

This was, for me, the pinnacle of Google's design. But now with the pixel 3 and their new android 9 design, i feel like the brains of the design team evaporated.

Stream of consciousness... Apple has always been my favourite tech company because it understands design. (Design is not a veneer... it's not how it looks, it's how it works etc) Google's Material Design - a new design language/philosophy/set of principles - is beautiful, coherent, and pushes software design forward. Finally, Google get design - and their latest software (and direction) are top of class right now...

i always wondered how they made such good design. now i know. great! play store have these sick animations i got stumbled how they made it. the icon stretches out and the new page opens. its like a game animation. dont even look like i am actually clicking on a link and it loads and then comes. its so beautiful.

this is a whole new level of design

love that you guys are setting that standard

2019, and these principles are still relevant. Well done guys :)

Material Design is just adding shadows to everything. That simple.

I wish Google was translating the subtitles because those videos are very interesting and I wish more people could understand these.

I hate myself for how much I love this video.

I love the material design! But I still feel like sadly it may not have been as well implemented into apps as the designers seem to have intended? But either way, even when it's not fully implemented with all those cool material animations, and depth effects, it's still so beautiful! I hope this is coming to Google Chrome for both Desktop & Phone soon, I can't even imagine how beautiful it'll be!

Material helped me a lot into designing stuffs and my job, and also personal job

This made android so much modern and awesome! This is better than the flat design in iOS.

Learned a few things from this video; thanks, Google! I will be more attentive towards my Nexus 5 from now on.

This is amazing and I'm here after 5 years and material design is important ui

This approach and ad style is very Apple like.

3:38 Please revert back the current new icons to this. Material design is way better than colorful lines

Google Design es espectacular , La union perfecta entre el Diseñador y el desarrollador.

A clear identify is what's been missing from Android from the start. Hopefully this will resolve the issue. The way it's presented it will be able to bring the same user experience on every android device. Good thinking Google. Good thinking

Material Design: Paper Design which is ✨beautiful✨ MD2: going less paper MD3/MY: ✨P A S T E L B E A U T Y✨

Coming back to remember a time when Material Design wasn't ugly as sin.

Beautiful...!! I love that smart paper.

Roboto is a really nice font, thanks dude in the vid for making it

I love both google material design and apple ios design, i love the google's because the colorful and flat design and i love the ios's desingn because of the simple artistic looking design. Who's with me?

I prefer material design over iOS in theory but in reality I find that material design kind of holds your hand. The animations are almost predetermined and don't follow human interaction. iOS on the other hand has less fancy animations but it moves with the users finger. Material Design is definitely presented better in this video than it is in reality.

What a beautiful innovation and imagination!

Material design made me move to Android. Literally. I can't get enough of the stock Android experience now on my Pixel.

Material design - bringing a sense of realism into the digital space.

thank you google for sharing this. There is so much free learning here :)

Il #Material #Design spiegato da chi lo ha progettato. Meraviglioso. #Material #Design explained by the ones who designed it. Wonderful. "I think that the principles behind Material should be timeless" - Matias Duarte.

I really like the new design google has been using and now I know why

i'm excited to see how the design language will interact with new display and UI tech being developed. screens that closer simulate depth or have more natural haptic feedback - or even the removal of the "screen" altogether with VR and AR. Google emphasizing depth and physics in an attempt to blend the real and virtual worlds is sort of futureproofing when that divide will be erased.

i love this concept, and i love this short film on it

So awesome. So, so, so, awesome!

Great presentation and design!

The best design system ever, just love it

Amazing flat design that pops 👏

I can not tell You enough how much I love this design ! And it's everywhere! Not like one or 2 apps here or there . It makes me feel that I am using one operating system where evething is connected and linked , where everything in uniform ! , *cough* but there is another device I own where every app is so different that I feel like this just not linked in any way *cough*

Best thing google ever made. Imo.

Just love this design

the magnet paradigm doesn't make sense, because the screen cannot respond until your finger is pressed on it, thus, any magnetisation would feel like a delayed, laggy response.

That fact is that material design does not lend itself to better designs being built on top of it. It is a pain to modify. It is for developers to use with no design skills

This is why google is one of the best companies

i loved the thinking process. very interesting

Beautiful video thank you 👏

Too good! Thanks for sharing.

This video is what design school is like... Me: This drop shadow is cool! Let's make it. Designers: Well let's dig deeper and discover what these materials mean to human and how people respond to them. (A year of research later) Designers: Made a UI with a drop shadow effects. Me:

Beautiful, 6:49 long bullshit about a simple drop-shadow. Brilliant!

This is so amazing!

Esto es tan hermoso *-*¨Google cada vez sorprende más!.. Adoro Material Design, ub exelente trabajo! Asombroso.

Wow, so creative! 😍

Honestly! Material design is my favorite....

Thanks for sharing this!

I respect and appreciate talent. The Venting Vigilante.

...making the world a better place.

great content, Thanks!

Bring back Material Design...

Day to day experiences reformed into design on everyday techs.

Loving this.

great video, thank you

It mostly looks nice, but it for some reason ever time I see material design, I always think the app doesn't have much effort put into it.

I love this, Id wish we had material in interfaces like dreamweaver

已经是2年前的视频了。真棒！

Material design is simple beautiful and takes less RAM & Processors power

Incomprehensible, though I want to comprehend. Pls consider making a companion video demonstrating answers, not just questions/challenges. You've done that with your Roboto font video via, e.g., animated shifts from the old capital R to the new one. *That* helped me get it.

It is interesting to see the team behind Material Desing struggling with finding the right words to define it. They made it, they love it, they know it, but yet can't find the right words to describe it. Let me help you out, the word that comes to my mind is "Beauty!". As a Web/Android developer what makes Matrial Design awesome is, someone like me who never studied color theory can easily desing a beautiful UI that delivers an amusing UX by simply using Matrial Desing, as the young lady form the video said.

Material Design is giving Digital Simulations a Sleek sense of Physical Tactility.

i can't believe this much thought goes in. just. wow.

good contents, Thanks!

Absurdamente incrível! #GoogleDesign

Perfect for those that have ocd when folding and gluing

5:00 where is this calendar??

uur hard work make us easy to make website thank you

I can't remember it that well anymore, but I think I once read in the Material Guidelines that the Non-FAB Action Buttons should be in the Title Bar. I used to agree, but now that phone screens are becoming taller, I thought „No, they don't belong there. They should Actually be in a Bottom Toolbar just above the Navigation Bar, so they could be reached with just One Hand". This was that one time I defied the Material Guidelines to make my apps better, every other Material Guideline I obeyed. And I still think this was a great right decision from me. Guidelines are rules to be broken in the instances where you know it'll make everything better. It's kind of similar to English: The English we learnt in school are actually Guidelines on how to use English, and we gradually defy them by evolving the language, a recent example being the use of „they" as a Singular Gender-Neutral pronoun. Pretty much the same can be said about Material Design: It's a Design Language we gradually collectively evolve to make our Apps better.

Material Design is my next interest and focus area in professional life.

It's nice. The clear guidelines and pre-styled tools like Material Design Lite and Polymer make life easy for developers who would rather worry about other things. ... but.... I can't say I liked when my tablet presented a Chrome search result as a list of paper cards. The shadowed border around each search result appeared gratuitous, took space unnecessarily, and resulted in needless extra scroll swipes to view all the search results.

this design is fantastic

I'm very interested in the educational background of these people. Is material design mostly for Computer Science Majors? Or can other educational backgrounds take place?

that screwless hinge! classy..