Marketing on Zero Budget
Рет қаралды 88,290
Күн бұрынIn this 2018 game career seminar session, No More Robots' Mike Rose shares exactly how he got press, streamers, KZfaqrs, deals, and sales for the procedurally generated biking game Descenders while spending the bare minimum on marketing.
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@nadavrot 4 жыл бұрын
Doing a presentation on marketing with zero budget, and leveraging it to promote your game (Descenders) to hundreds of thousands of gamers for free. That's just brilliant. I like this guy.
@greenbean2222 3 жыл бұрын
Ngl, it is.
@enhex 5 жыл бұрын
Hey it's that dude from Fight Club
@greenbean2222 3 жыл бұрын
Obligated Underrated comment
@nextos Ай бұрын
@@greenbean2222 He's name was Robert Paulson
@18nightc322 5 жыл бұрын
The Question for anyone who is wondering. The question was "Discord works well for games with strategy games or call up(Unsure what that means), but we don't really have a demo or anything, so I don't know what to do with my Discord."
@adam_czi 6 жыл бұрын
"Which means that you know I don't look like an absolute lemon"
@plazmotech5969 4 жыл бұрын
Love this guy! I just watched his other GDC and came to this one. Great stuff, very knowledgable!
@samuelromero9377 6 жыл бұрын
Amazing talk, really informative loved his personality
@spaceswiftgame2744 5 жыл бұрын
Very good talk on the topic!
@Nate-BreakingPoint-Interactive 6 жыл бұрын
Ha, worst case scenario plan. I'm in worst case scenario. Either nothing changes if I make $0 or I find some sort of success. Hoping next year will be different. I love these talks, really gets my hopes up that I have a lot to actively do to reduce risk
@sergionunez114 5 жыл бұрын
good luck :)
@chazlewis8114 Жыл бұрын
How'd you go? Hope you found some success!
@ChroniclesofAJ 6 жыл бұрын
great tips
@ArtsMoneyTalk 3 жыл бұрын
excellent talk
@leonardoraele 5 жыл бұрын
This man have vision. His talks are great.
@Ravioliboi 6 жыл бұрын
Would anyone happen to know how I would go about using bots on discord to set up a system similar to the one mentioned here?
@LakierosJordy 6 жыл бұрын
That one question, what the hell...
@wouterwillems7749 6 жыл бұрын
i didnt understand any word of that... maybe 'discord' once or twice
@ojl10 6 жыл бұрын
I don't even know if he answered her right or weather he just talked a lot to try and cover her question.
@catpyjamas 5 жыл бұрын
It was a good question and he answered it correctly. Yeah the accent was heavy, but then I lived in Malaysia for almost a decade so I understood it. Not sure how much that had to do with it though, a second listen should suffice for most but this guy is good for getting it right away.
@omerfarukbykl6097 5 жыл бұрын
at what time? i didn't watch the whole video
@orionnentity2260 3 жыл бұрын
@@omerfarukbykl6097 26:14 questions are always at the end
@orangepixelgames 6 жыл бұрын
Great talk, some good points in there!
@orangepixelgames 6 жыл бұрын
I didn't read it.. sorry
@dsoft3131 4 жыл бұрын
Hey pascal👍
@Coswalker27 6 жыл бұрын
this is really helpful.
@georgedziov 6 жыл бұрын
This dude is reading my mind - I hate this particular word combo - procedural generation. It was so overused and so lazily overused, I literally prayed about this to end. Thank you Mike, for me you are legend now.
@aussieraver7182 2 жыл бұрын
9:20 LOL Same!
@gtacontentdaily 2 жыл бұрын
'i'm really tired so your going to have to put up with that' love this guy's honesty!
@spaceescapeobstacles7770 3 жыл бұрын
Well its hard as hell to promote a game without budget. I created my mobile game = free to play and find audience is pretty hard :/ but nice vid. Thank you. Amazing VIDEO/TALK
@fidel_soto 4 жыл бұрын
If you had unlimited resources to spend on marketing, how would you do so? Who do you contact? Who do you pay? How do you know you got what you paid for?
@nadavrot 4 жыл бұрын
You would contact a PR or marketing firm that has had good results with promoting video games and you would let them handle marketing for you.
@TreetopCanopy 6 жыл бұрын
The end reminds me of "Art of Asking" by Amanda Palmer
@ryanisthewind 2 жыл бұрын
I wanna become his friend:)
@JoeGeorge319 3 жыл бұрын
at 20 minutes where he talks about reaching out to relevant entities to get something to work, but doesn't expound on what those are is a tad unfortunate
@user-sl6gn1ss8p 2 жыл бұрын
he kinda did, like discord and microsoft - sure those are not exactly e-mail addresses but still
@jocohamu6172 5 жыл бұрын
GDC now looks like a marketing platform too....like the Kickstarter... pfff
@alqaadi9858 3 жыл бұрын
His strategy is pure evil. it scares me how game marketing will be in 5 years from now
@TESkyrimizer 3 жыл бұрын
thats just business engagement ig. it feels so slimy but the fact is that consumers have very short term memory when it comes to products you're less than ecstatic about. if your product has good hype just by sheer fact of existence then you dont need those tactics
@jeremyanderson6395 6 жыл бұрын
I really want to get through this information because it seems valuable, but the amount of "err" and "umm"s is absolutely excruciating.
@leakyabstraction 5 жыл бұрын
Great talk, but I'd never play that mountain biking game. :P What's the point of playing doing an activity that I can actually do
@Gorguruga 3 жыл бұрын
Umm.. Err... Ummmm.... Ahhhh... Ummmmmm...
@petertremblay3725 6 жыл бұрын
A good game doesn't need any marketing to be sold but average and bad one need ton of it!
@SAMACSTUDIOS 5 жыл бұрын
Marketing is the only way to get people to know about your game. It doesn't matter if the game is the best game in the universe if no one knows about it.
@hypno_ibram 5 жыл бұрын
Not true.
@petertremblay3725 5 жыл бұрын
Sure coming from someone probably working in marketing !@@hypno_ibram
@petertremblay3725 5 жыл бұрын
If the game is really good and nowadays it's only one game out of 10 then it is the multitude of gaming channels that will spread the news about it.@@SAMACSTUDIOS
@hypno_ibram 5 жыл бұрын
@@petertremblay3725 Yes.
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